Fitzgerald to Lead USFRA

USFRA engages in dialogue with consumers about important farming practices. ( Farm Journal )

Erin FitzgeraldU.S. Farmers & Ranchers Alliance (USFRA) has selected Erin Fitzgerald to lead the organization as its next chief executive officer. U.S. Farmers & Ranchers Alliance (USFRA) is a coalition of farmer and rancher led organizations and agricultural partners, working to engage in dialogue with consumers who have questions about how today's food is grown and raised.

Fitzgerald formerly served as Senior Vice President, Global Sustainability for the Innovation Center for U.S. Dairy. She will lead USFRA as it approaches its eighth year as an organization. Since its launch in October 2010, USFRA has held more than 30 Food Dialogues which initiated conversations, conducted research into consumer perceptions of agriculture, and produced the award-winning film FARMLAND.

"American farmers and ranchers have an incredible legacy and will define the sustainable food systems of the future - I am grateful for the privilege to continue to work for the farmers across the United States who are committed to stewardship and inspire a sustainable future," Fitzgerald says. "By creating a shared dialogue, from our farms to our consumers, we have a tremendous opportunity to advance the food systems of our future."

Fitzgerald will begin full time employment with USFRA on July 16, 2018.