GENYOUth Gala Generates More Than $2 Million

The Fuel Up to Play 60 program features in-school student wellness programs, reaching 38 million students in 73,000 schools since 2007. ( Farm Journal, Inc. )

More than $2 million was raised at GENYOUth’s annual gala held last week in Midtown Manhattan. The money will be used to help support youth wellness programs such as the Fuel Up to Play 60, a partnership between U.S. dairy farmers and the National Football League.

The gala generates funds through third-party sponsorships, table sales and in-person donations. The Fuel Up to Play 60 program features in-school student wellness programs, reaching 38 million students in 73,000 schools since 2007. “This follows our checkoff strategy of working with others who share our goals and can bring their resources to the table to extend our commitment,” says Marilyn Hershey, a Pennsylvania dairy farmer and chair of Dairy Management, Inc.

PepsiCo was honored with the gala’s 2018 Vanguard Award. It made possible increased access to more than 5 million school breakfast meals and the translation of Fuel Up to Play 60 into Spanish. The company also provided NFL FLAG football kits to more than 27,000 students in summer feeding programs,  and renewed its commitment of a $1 million donation in 2019.

For more information on the GENYOUth program, click here.

 
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