In 1993, Al and Desiree Wehner came to Georgia to farm, using pastures as the primary source of feed for their dairy herd. Their vision became Georgia"s first modern total grazing dairy, Green Hill Dairy in Quitman, Ga.
They expanded to three farms with 1,500 cows, a hand-crafted cheese plant in Thomasville, Ga., and a soon-to-open yogurt plant in Pavo, Ga. Their vision has become a new model for dairy farmers in Georgia and around the world. Since early 2007, grazing-only dairies added 6,000 cows to Georgia"s herd. Another 8,000 cows will be added by the end of 2010.
While the grazing dairy industry has expanded, the conventional dairy industry has shrunk. The number of dairy cows in Georgia, most of which are in conventional systems, decreased by 8,000 head since 2007.
Developed in the Northern U.S. where harsh winters necessitate indoor animal production, confined systems became the national standard since that area was the traditional U.S. dairy production hub. Confinement dairy technology became a one-system-fits-all approach for U.S. milk production.
But Georgia has several competitive advantages over northern states. Its long growing season, ability to produce high forage yields and climate and soil are conducive to nearly year-round grazing -- perfect for economical grazing dairy production.
That advantage led a New Zealand investment group to open a 500-cow dairy in Wrens, Ga., in 2007. The farm was a pilot to see if their method of dairy production would work here. Because of the farm"s success, they expanded operations and added a 700-cow dairy in Jefferson County and a 1,000-cow dairy in Bartow County.
In 2008, a second New Zealand investment group converted a row-crop farm in Girard, Ga., into a 700-cow dairy. This spring, they converted a second farm into a 1,000-cow dairy. They have purchased additional land to expand operations in 2011 and 2012.
Grazing dairy producers consistently report production costs between $9 and $11.50 per 100 pounds of milk produced, depending on the amount of supplemental energy feed needed for the cows. Production cost for Georgia"s conventional dairies ranges between $14.50 and $16 per 100 pounds of milk.
During the first quarter of 2009, milk prices in Georgia averaged $12.23 per 100 pounds of milk. Prices slipped to $11.45 early in the summer. Consequently, conventional dairy producers lost significant money on each shipment in the hope that they could keep their cows in milk long enough for prices to rebound.
Pasture-based dairies saw first-quarter profits between $2.70 and $3.25 per 100 pounds of milk. Most maintained this profitability during the summer. Remaining profitable during severe market downturns makes grazing an appealing option for Georgia dairies. When milk prices rebound, pasture-based dairies stand to earn even more compared to conventional dairies.
All Southeastern states, including Georgia, are milk deficient, meaning the fluid milk produced by local dairies doesn"t meet local consumer demand. Georgia is strategically located to be a production and distribution hub for other milk-deficient states if the industry continues to develop.
Becoming a milk exporter rather than a milk importer reverses the flow of consumer dollars and builds the Georgia economy. University of Georgia research shows that each 1,000-cow dairy farm opened in Georgia generates $2 million in local- and state-tax revenue from farm development. Once farms become operational, sales generate $700,000 in local and state revenue. Georgia grazing dairies should generate $11.2 million in annual tax revenue, helping to improve rural economies.