High-Protein "FIT" Milk Featuring Less Sugar Introduced by Darigold

FIT is a new ultrafiltered milk from Darigold that has more protein and less sugar than traditional milk. ( Darigold )

Darigold had added onto it portfolio with an ultrafiltered, lactose free, high-protein milk the company calls “FIT.”

FIT contains 75% more protein and 40% less sugar than regular 2% milk via the cooperatives ultrafiltration process that naturally concentrates protein and removes sugars.

A press release from Darigold says that consumer research indicates almost half of Americans want to lower their sugar consumption and another half of American households consider protein important to their food purchasing habits.

“The desire for high-protein, low-sugar food continues to increase, and we are thrilled to launch another product that provides healthy options for families,” says Duane Naluai, senior vice president of Darigold’s consumer products business.

The new FIT product is available in Albertson’s, Fred Meyer, QFC, Safeway and Walmart stores.

It is offered in 59-oz. cartons with a suggested retail price of $3.99, and in 14-oz. bottles for on-the-go at $1.99 each.

Darigold is a milk cooperative owned by about 450 dairy farm families in Washington, Oregon, Idaho and Montana. The coop annually handles approximately 10 billion pounds of milk through 11 processing plants located in the Northwest.