Holstein Association USA Launches Red Book Plus Online

Holsteins ( stock photo )

Holstein Association USA launches Red Book Plus™ Online, a web-based bull search and information program.

Users can quickly and easily find comprehensive information on Holstein bulls, build and save tailored lists based on criteria that is important to them, and create customized selection indexes to rank bulls. 

“One of the most important decisions dairy producers can make in terms of improving their herd genetics is selecting the right bulls to use,” said Lindsey Worden, Holstein Association USA Executive Director of Holstein Genetic Services.

Red Book Plus Online is backed by the power of the Holstein Association USA herdbook - the gold standard in stewarding pedigree, genetic and performance information for Holstein cattle, according to the company press release. 

“Red Book Plus Online provides modern, flexible and customizable searching and reporting tools to help Holstein breeders find those right bulls to fit their goals," Worden says. 

Users will find complete information on all genetic traits, pedigree information, ancestor and progeny performance information, and more, for over 50,000 bulls, according to the company press release.

"Our program is designed to not just allow users to simply find information, but also help them interpret and understand it. Breeders have been asking for an update to our Red Book Plus software program for some time now, and we are thrilled to make this available today," Worden says.