Lawsuits Stack Up Over a New, Controversial Chobani Ad Campaign (VIDEO)

Lawsuits stir while the top yogurt brands in the dairy industry battle it out to be known as the "most natural." It's not clear who will come out on top, but Chobani continues to slam its competitors for using artificial ingredients and preservatives.

On Jan. 5 Chobani launched a series of ads for its new yogurt product called Simply 100, a low-calorie Greek-style yogurt. An ad depicting a woman at a fruit stand denegrates yogurt maker General Mills by stating the company's

Yoplait Greek 100 contains potassium sorbate, which Chobani claims is used "to kill bugs".

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