McDonald's has a reality check for corporate America – it's impressive that millions of early-risers are in the office by 7:30 a.m., but it pales in comparison to the nation's dairy farmers.
Away from the concrete jungle and maze of cubicles, dairy farmers are well into their morning routines.
"Dairy farming is a 365-day-a-year job." McDonald's says in a new promotional video. "Hard work gets started hours before the sun rises and ends long after it sets."
The video features dairy farmers and their families from across the country, showcasing the dedication it takes to keep the nation fed.
"From the rest of us who benefit from all that hard work, we can only say ‘thanks." What you every day is truly amazing."
Click here to watch the video or click on the video above.
Consumers are loving McDonald's video, which was shown this week at the joint annual meeting of the National Milk Producers Federation, National Dairy Board and United Dairy Industry Association.
"THANK YOU for putting agriculture and farmers in a good light! In a time where too many chains are apparently "against" farms (um, where do you get your food?), this makes me so proud and happy to live and work on a farm!" one fan wrote on the YouTube page.
"I never was a big fan of McDonalds... until now. Thank you for the recognition you're giving us dairy farmers!" another fan added.