Mom Develops Dairy-Based Protein Bar

Promoting Protein

Dana Wendt, a mom and University of Wisconsin alum, stumbled onto the idea of creating a dairy based protein bar targeted at young women. When she realized the protein bar she was consuming was sending her daughter a message about weight management she reached out to the Wisconsin Center for Dairy Research to help her develop a bar that would provide girls all the nutrition they need in a snack and a message of empowerment. The result: Jouzge Bars.

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