The Tillamook County Creamery Association celebrated 110 years of dairy processing on February 13, 2019, and to mark the occasion a new logo was put on the cooperative’s products.
For the first time in more than 60 years the farmer-owned cooperative located in northwestern Oregon revamped its logo to help commemorate the achievement.
“Product innovation and rapid distribution expansion across the country has fueled more than 60 percent growth for our coop over the past five years,” says TCCA President and CEO Patrick Criteser. “We want our premium cheese, ice cream, yogurt, sour cream and butter products to come across as unmistakably Tillamook to new and existing shoppers in the dairy aisle.”
According to TCCA, during the past four years more new items have been introduced by the coop than in the previous 40 years. TCCA products have also gone into more stores than ever reaching more than 4,500 locations, including new regions like Southeast, Mid-Atlantic, Midwest and the Ohio Valley. Criteser says this is an important reason for the new logo redesign.
The new logo is bolder and gives a more consistent look across all of the coop’s products. It also has somewhat of a throwback look. Helping create the new look for TCCA was Turner Duckworth design agency. It started rolling out in February and March of this year.
“Our rich heritage matters, and we wanted to ensure it was reflected in our brand refresh,” says Audrey Crespo, TCCA’s head of design. “We dug into our vaults and borrowed from a couple of old 1950s logos to inspire the new wordmark and reinvented our Morning Star ship icon into a simple, ownable symbol that represents our farmer roots, values and history.”
The Morning Star, was a ship that began transporting dairy products from the Tillamook-area in 1855 over to Portland to reach a larger consumer base. The ship has since become a symbol for the dairy cooperative. The ship is featured in the logo along with a weather vane that is a symbol of the farmer-owned heritage of the company.
“We also de-cluttered our packaging and revamped our color palette to enhance our food photography’s mouth-watering appeal,” says Crespo. “The clean packaging reflects our brand and products with its simple, approachable and bold design.”
TCCA was founded in 1909 and is made up of nearly 90 farm families primarily located in Tillamook County, Oregon. There are nearly 900 employees of TCCA working at production facilities in Tillamook and Boardman, Oregon.