After a train collided with a stuck semi-trailer carrying 36 dairy cows, People for the Ethical Treatment of Animals (PETA) has made plans to build a billboard in Bakersfield, Calif., to memorialize 28 animals that were killed in the crash.
According to the California Highway Patrol, the semi-trailer likely became stuck on the train tracks because of the amount of weight the trailer was carrying. The driver of the semi was able to escape before the train collision, but only eight of the cattle survived the crash.
In efforts to “pay tribute” to these animals, PETA plans to place a billboard in the area showing a cow and her calf next to the words “Not Your Mom? Not Your Milk! Choose Vegan,” according to a press release.
“The terror and pain that these trapped cows likely felt as a train barreled into them are hard to imagine,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay them tribute with a billboard reminding people that the best way to prevent mother cows from suffering in the dairy industry is to go vegan.”
This is not the first time PETA has built a “dairy memorial.”
In November 2017, the animal rights group built a similar billboard near the site of a crash in Utah that killed about 80 cattle. The sign featured the head of a Holstein calf and said, “I'm me, not meat. See the individual. Go vegan.”
PETA hopes they can capitalize on these accidents by getting fewer people to consume beef and other animal products, according to the company.
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