PETA Teams with Alicia Silverstone: Brings Animatronic Cow to Schools

Tainting dairy farmers names, PETA and Silverstone are working to share the wrong story about the dairy industry. ( PETA )

Hollywood actress Alicia Silverstone, and the animal rights organization People for the Ethical Treatment of Animals (PETA), are teaming up to spread a message that people should not consume dairy.

"The duo is working to bring Carly, a life-sized animatronic cow, to classrooms across the country to “teach” students about the negative impacts of the dairy industry", according to an article written by Romper.

Silverstone, a longtime vegan who has starred in movies such as Clueless and the 1997 Batman & Robin, serves as the voice behind Carly, an animatronic cow who “escaped from a dairy farm and now lives at an animal sanctuary.”

Making her way through elementary school classrooms, Carly speaks to students, teachers and parents to spread her message about the consequences of consuming dairy.

"When people drink cow's milk or eat food made from our milk, like cheese, butter, and ice cream, I don't think they have any idea what our lives are really like," Carly tells school children. "Cows can feel happy, sad, and scared. We cry when we're upset. We definitely have things that we like and things that we don't like. Each cow is as special and different as each of you."

This puppet also promotes PETA's opinion about what life on a farm is like for a dairy cow..

"On the dairy farm, my babies were taken away from me when they were just a day or two old so that my milk could be sold in stores instead of given to them," Carly says. "I still think about my babies every day, and I miss them soooo much."

But cow comfort and care are core principles that guide most dairy farmers. The 2013 Animal Care Reference Manual reports more than 70% of the U.S. milk supply participates in the National Dairy FARM program: Farmers Assuring Responsible Management. The program's goal is to show consumers that dairy producers have a caring relationship with their animals. 

Organizations like the Southwest Dairy Farmers Mobile Dairy Classroom program are working to send a positive message about dairy and the farmers who work to provide a safe, healthy and nutritious product.

“Our trained instructors will demonstrate how to milk a cow, describe how milk goes from the farm to the consumer, and then answer questions from the audience,” according to the Southwest Dairy Farmers website. “This is an innovative program that brings the dairy experience directly to children. At schools, students and teachers share an experience that includes math, science, health (nutrition), and agriculture, all presented in an outdoor classroom format.”

To see the Southwest Dairy Farmers Mobile Dairy Classroom in action, watch:

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Edited: Nov. 14, 2018