Q&A: Talking Robotic Milking Innovations with DeLaval’s CEO

Mike Opperman, Joakim Rosengren in Madison
The DeLaval VMS V300 is a redesign of the voluntary milking systems that the company hopes will deliver a new experience for both cows and producers.
( DeLaval )

Robotics are increasing in use across the globe with more dairy farms using the technology to milk cows. As producers continue to adopt the technology companies are rolling out new innovations to keep up with the demand.

At the end of June robotic milker manufacture DeLaval debuted a new version of its voluntary milking system (VMS) the VMS V300. A product launch was held in Madison, Wisconsin called the VMS PRO North America where farmers had a first-hand look at the robot.

After the product unveiling DeLaval's President and CEO Joakim Rosengren took a few minutes to speak with Mike Opperman, editor of Farm Journal's MILK, about the new robotic milker and innovations at DeLaval.

Their questions and answer session can be read below or by watching the video interview above that includes footage of the VMS V300 in action:

Opperman: We’re standing in front of a beautiful new VMS V300 robot milking machine. And I'm going to hear a little bit about it. So this is pretty exciting event for you in launching this new machine.

Rosengren: You know when we have spent an awful lot of efforts and funds to develop the next platform of voluntary milking systems, our robot…of course it’s exciting and it’s so pleasing to see our customers appreciating what we've shown them today.

Opperman: So without getting into too much technical detail, what makes this robot so unique and different from what we've had in the past?

Rosengren: It continues on the same route and the same line of bringing innovations to the market. So the key takeaway is that this has 10% higher capacity in milk than the classic station. (Overall the system can handle approximately 3,500 kg of milk or 7,500 lb.) But you know, when you have a perfect station as the classic is…bringing the VMS V300 to the market, it’s really exciting to see all the different features on these machine when it’s really being put into use.

Opperman: You know, obviously, things like this don't just happen overnight. So talk about how this sort of innovation kind of exemplifies the DeLaval vision and purpose of bringing innovation to the marketplace.

Rosengren: DeLaval is a company that has thrived on innovation since it started 1884. We continue on that on that route, spending a lot of money on R&D (research and development), bringing more solutions, more help to our customers, to farmers to make their job make their life easier. This is yet another rather significant step in that in that direction. You need to be long term oriented, and you need to believe in the industry like we do to continue to invest in into this as, as we hope our customers will.

Opperman: You talk about a lot about how it all revolves around the producer. How much did the producer and the producer’s needs play into developing a machine like this?

Rosengren: That’s the foundation. That's where it starts. It’s the need of the farmer. It’s the trends in the society globally that we try to try to meet with a solution like the VMS V300. It clearly moves the moves the innovation, it moves the development. It is a clear, step forward.

Opperman: You talk also a lot about sustainability, and being a sustainable company and bringing sustainable innovation to the marketplace. How does the VMS V300 play into something like that?

Rosengren: Our vision has been for quite some time now that we make sustainable food production possible and the easiest way to translate that into a daily work, in the daily life on the on the farm is that you need to do more with less. This machinery does more with less.

Opperman: So when more producers be able to access this or have machines on their own operation?

Rosengren: It’s open (available) to order now and we normally are managing to get the equipment to the farm when it's needed.

Opperman: So what's next? You’ve come up with this machine, what's on the drawing board and for the future.

Rosengren: I can just assure you that we will not stop innovations now. We're going to continue to innovate and there are more things in the pipeline. So the next the next big milestone for that revelation of new things is coming up at World Dairy Expo this fall.