"Whole" continues to outpace some of its parts, at least when it comes to fluid milk sales.
Based on a monthly summary from USDA's Dairy Market News, September packaged fluid milk sales totaled 4.12 billion lbs., down 1.3% from September 2014. September sales of conventional products totaled 3.91 billion lbs., down 1.5% from a year ago. Organic products, at 207 million lbs., were up 1.8%. Organic represented about 5.0% of total sales for the month.
As has been the trend for most of 2015, sales of both conventional and organic whole milk and conventional flavored whole milk have been up compared to year-ago levels, while sales of many fat-reduced varieties have been down. September 2015 sales of organic and flavored conventional whole milk were each up 11.3% compared to September 2014, with conventional whole milk up 4.6%.
Through the first nine months of 2015, total packaged fluid milk sales were estimated at 36.65 billion lbs., down 1.5% from the same period a year earlier. Year-to-date sales of conventional products, at 34.83 billion lbs., were down 1.5%. Organic products, at 1.82 billion lbs., were down 1.7%. Organic represented about 5.0% of total fluid milk sales in the first nine months of 2015. For the year, sales of whole milk varieties are up.
The figures represent consumption of fluid milk products in federal milk order marketing areas and California, which account for approximately 92% of total fluid milk sales in the U.S.
Source: Dairy Market News