The Southeast United Dairy Industry Association (SUDIA) is rebranding itself as “The Dairy Alliance” to reflects its new vision and mission.
"The rebranding is more than a new logo and a new name,” says Doug Ackerman, The Dairy Alliance CEO. “It is a fundamental shift in how we position ourselves within the dairy industry, individual business channels and communities where we live and partner for a healthier future for us all."
SUDIA has been the voice for dairy in the Southeast since 1971. The primary goal has been promoting milk and dairy foods for farmers and working with industry partners. The organization started with just four states and has grown to nine, including Alabama, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.
The reorganization and rebranding aims to represent its partners, and to grow and to meet the challenges facing the dairy industry with knowledge and innovation.
"The dairy industry is facing several challenges, including the loss of producers, globalization and regulation," says Glen Easter, Chairman of the Board of Directors of The Dairy Alliance and third-generation dairy farmer. "This [new] effort ensures the alliance is hitting our targets and that our families and partners are part of the conversations and, ultimately, the solutions."
For more information, go to thedairyalliance.com.