It’s About Putting a Face to Agriculture and Having a Dialogue

livestock
livestock

“It’s about having a dialogue, not just telling a story,” said Cameron Bruett, chief sustainability officer and head of corporate affairs for JBS USA, Inc. at the 2015 Animal Agriculture Alliance Stakeholders Summit.  “We have this huge modern disconnect with agriculture; most of the consumers’ interaction with agriculture is the grocery store.”

A disconnect with consumers was a common talking point for all of the first-day Summit speakers noting that the agriculture industry has a great story to tell, but there is a lack of engagement with the audience that couldn’t survive without the farmers and producers. When there is no dialogue and engagement, consumers’ perceptions about our food supply will hinder the move towards a more sustainable and efficient future for everyone.

Another overarching topic was defining what sustainability actually means. “Sustainability means something different for whoever is talking about it,” Bruett said.

“Simply defined, sustainability is responsibility meeting the needs of the present while improving the ability of future generations to responsibly meet their own needs,” Bruett said. He added that it’s more about finding a balance between three things: social responsibility, economically viable and environmentally sound.

John Graettinger, director of food chain affairs at Merck Animal Health discussed the topic of consumer trust on a panel alongside Mandy Hagan, vice president of state of affairs at Grocery Manufactures Association.

“We need to show our face because people like people,” Graettinger said. “If you put that face on our production facilities, we are going to go far.”

Hagan followed by introducing the notion that the agricultural industry needs to make the conversation about the consumers and show how agriculture benefits them, not just the companies, especially when talking about technology in agriculture. Hagan gave the example of GM crops and how adding vitamin A to a developing world’s staple food could save lives.

“Our side of the story is much more complicated,” Hagan said. “If it’s a benefit for the consumer then the dialogue will change. I don’t think it’s too late.”

To close out the first day, two bloggers from the Alliance’s blogger tour took the stage and shared their personal experiences as well as how their new role in the industry can have a positive impact for farmers and consumers.

Ilina Ewen, writer for the blog Dirt & Noise, said that the experience for her was very “eye-opening” and said the agriculture is really about family, people and culture. “Food in this country is something we take for granted and [the tour] made me value our food system,” Ewen said. “The passion that is demonstrated in ag is unparalleled to any other industry.”

Lisa Frame, writer for the blog A Daily Pinch, shared that she came from a farming family and that agriculture is really about “becoming part of a family” and that her experience made her and Ewen a part of the family. “We are vested in your fishbowl now,” Frame said.

Source: Animal Agriculture Alliance

 

Latest News

APHIS Now Thinks Wild Birds Are to Blame for Highly Pathogenic Avian Influenza's Arrival on Four U.S. Dairies
APHIS Now Thinks Wild Birds Are to Blame for Highly Pathogenic Avian Influenza's Arrival on Four U.S. Dairies

The livestock industry continues to grapple with the first confirmed cases of HPAI in cattle, while federal and state agencies continue to assure consumers there's no concern about the safety of the U.S. milk supply.

Success is All in the Details at Kansas Dairy Development
Success is All in the Details at Kansas Dairy Development

Kansas Dairy Development provides temporary housing for up to 80,000 head of cattle — from a few days old to springers nearly ready to calve. Their formula for success is all in the details.

Skills Survey Reveals U.S. Agriculture & Food Industry Workforce Needs and Gaps
Skills Survey Reveals U.S. Agriculture & Food Industry Workforce Needs and Gaps

U.S. employers report challenges in finding suitable job candidates with work-ready skills to fill open roles in ag. The AgCareers.com U.S. Skills Survey offers insights, data and trends to address skill development.

Built Out of Love: How Two Sisters Created a Super-Fast-Growing Yogurt Company
Built Out of Love: How Two Sisters Created a Super-Fast-Growing Yogurt Company

Travel to the rolling hills of Pennsylvania, and you’ll meet Hayley and Stephanie Painter who not only made the Forbes 30 under 30 list, but have also created one of the fastest growing yogurt company in the U.S.

"Boring" Technology Will Reshape Dairy Over the Next 10 Years
"Boring" Technology Will Reshape Dairy Over the Next 10 Years

Once a technology becomes a boring experience it means it has become proven, well-adopted, and easy to utilize. There are three "boring" technologies silently shaping the industry.

Influential Dairy Leaders Awarded World Dairy Expo Recognition Awards
Influential Dairy Leaders Awarded World Dairy Expo Recognition Awards

World Dairy Expo is delighted to announce the recipients of the 2024 Expo Recognition Awards. These individuals have made remarkable contributions to the dairy industry and their communities.