Driving Technology

How One Mississippi Farmer Turned Data Into $330K in Fertilizer Savings

Wed, 01 Apr 2026 20:40:20 GMT

As the planter rolls across a Mississippi Delta field, row by row, it’s making split-second decisions on how much fertilizer to apply, where to apply it and where to apply nothing at all — a task that’s doesn’t require any second-guessing.

The decisions aren’t happening by instinct nor by habit. The planting and fertilizer decisions on this farm are all driven by data.

For Adron Belk, who farms in the Delta’s rich soils of Sunflower County, that shift — from gut feel to data-driven execution — isn’t just about efficiency. It’s about survival in a tight-margin environment, and ultimately, about profitability.

“This whole field, see how it’s calling for 8 gallons right there? It tells it the target. We’re looking for 8 gallons of fertilizer, and it’s putting out real close to 8 gallons,” Belk says as he’s making a planting pass through the field. “There’s areas in the field where it calls for none. So where it calls for none, it actually cuts it off on its own.”

On this farm, data doesn’t sit in a spreadsheet. It moves. It acts. It makes decisions in real time as equipment moves across the field.
That level of precision means decisions aren’t just guided by data, but automated with every pass.

“Where our phosphorus and zinc levels are low, the starter system turns on and it applies it. And where the phosphorus and zinc levels are adequate, it cuts it all and don’t put anything,” he says.

A Farm That Functions Like a Test Plot

Every acre Belk farms doubles as a testing ground. Every pass is an experiment. Every season is another opportunity to learn something new.

That mindset even extends to what he plants.

“I have never planted cotton on my own. My dad was a cotton farmer until 2007, when he quit growing cotton. We’re going to plant just a little bit this year though, about 130 acres. We’re going to get it custom picked. We’re just really planting the cotton to get a little bit of experience with it on a very, very small amount of acres. I believe it’s the tool I need to have in my toolbox for the future. And right now, I don’t have that tool,” he says.

At a time when many farmers are moving away from cotton, Belk is moving toward it.

“Some would say I’m just a glutton for punishment, I guess,” Belk says as he laughs.

A First Generation Farmer

Belk’s approach to farming didn’t come from following a playbook. In fact, it started with the opposite.

“I’m a first generation/second generation farmer,” he says. “My dad does farm, but we do not farm together.”

That decision for Belk to farm on his own was intentional from the start.

“My dad came through the 1980s. He just had a passion for it — worked really hard, started off with with almost nothing,” Belk explains. “And he did really well, and he knew all the lessons that he had to learn from being on his own, and mainly from messing stuff up on his own and learning. He knew how valuable that was. And he just really wanted us to always enjoy each other’s company and never have work come in between us or our family.”

So when Belk wanted to farm, his father gave him guidance — but not a safety net.

“He said, ‘I’ll give you all the advice you want,’ but he said it’s going to be beneficial if you do it on your own,” Belk remembers.

Belk took that to heart, starting his own farming operation by renting a few hundred acres while still in college. And like many young farmers, he learned by trial and error.

“I have made a lot of mistakes, and if I would have been farming with my dad, I probably wouldn’t have learned from those mistakes. I probably wouldn’t have had the opportunity to make them to learn on my own,” Belk says. “The mistakes I’ve made have taught me more than the things that I’ve done right, for sure.”

No Silver Bullet — Just Small Gains

While Belk admits he’s learned the hard way and made plenty of mistakes, in an industry often searching for big breakthroughs, Belk focuses on incremental wins.

“I think in farming, we’re all looking for that silver bullet that is going to get you 15, 20 bushels more per acre. But most of those big yield gains like that have already been discovered or have already been done, and so it’s very hard to find those silver bullets,” Belk says. “So, we are really tailoring our farm to finding the 2-, the 3-, the 5-bushel [per acre] differences,” he says.

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That mindset is what led him deeper into data.

“We started really trying to look at data. And when we first started, I thought we were doing it right. I thought were interpreting things the right way. And then realized that we really needed to be going a little deeper,” he says.

Data Into Decisions

That realization led Belk to work with Chad Swindoll, founder of J19 Agriculture, to bring a more advanced level of analysis to the farm.

“He is very honed in on how to analyze data. And working with him has really brought a whole new perspective to ‘Not only now that we have this data, how do we analyze it? And then once we analyze, what do we do with it?’” he says.

For Swindoll, that last question — What do you do with it? — is where many farms fall short.

“There’s lack of implementation on the farm,” Swindoll explains. “There’s a lot of technology that’s available. I mean, we’re with the United States. We’re a very sophisticated production agriculture, but the execution and implementation piece on taking the information that the technology will provide — and then using it to really make a decision beyond just something that looks cool or sounds cool — but really driving change on the farm, that’s very lacking,” he says.

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When Swindoll started working with Belk, he quickly realized Belk is different in not only the way he farms, but how he thinks about farming. What sets Belk apart, Swindoll says, is his willingness to act.

“He does a very good job of collecting the things that we need to make those decisions, and then if if the information is telling us we need this or that, he does,” Swindoll says.

Swindoll says Belk is a good executive, and that ability to not only know what needs to be done, but then implement it, is something that’s fueling Belk’s success.

“That’s something that I try to emphasize and talk about a lot in our industry and with my customers and non-customers. The farmer is the CEO, and an executive’s job is to make decisions,” Swindoll says. “And so we can get hung on a fence and make no progress. At some point, you have to move. And to be a good executive, it goes back to having the right pieces of information and the willingness to act.”

Swindoll says it also takes courage to do something different than what everybody else is doing.

“It’s not easy, because some of the things that we’ve found over the years are contrary to what we have been taught or told,” he says.

A $330,000 Turning Point

That willingness to trust the data — and act on it — led to one of the biggest financial shifts on the farm.

“About three or four years ago, we started really letting the data, we started analyzing the data and looking at it. And what we started seeing is, we were spending a lot of this money on fertilizer, and we didn’t really know if we’re getting a return out of it,” Belk says.

The result was a major change in how fertilizer was applied and how much was used.

“Three years ago, we cut about $330,000 out of our fertilizer budget that I would not have done without good sound data that we trusted,” Belk says. “Now, it took me a little while to get to that, to understand it. Then having J19 really run statistical data and showing us what was real and what was not. When you realize you cut $330,000 out of a fertilizer budget, and you still made the equivalent yields, that’s pretty eye-opening,” he says.

Finding Yield in the Details

While something like fertilizer savings have added major cost-savings to their farm, sometimes, the biggest gains come from the smallest adjustments. That includes what the data told them about tire pressure.

“Because we grow everything in the Delta on a raised bed, in between the tires it really pinches that row. We started noticing where we would run 20 lb. of air where the tire would kind of squat, it was pinching the row more, and we were getting more compaction under the tractor,” Belk says. “In some cases, it was costing anywhere from 10 to 17 bushels of yield on the rows just up under the tractor,” he says.

That prompted Belk to boost tire pressure to 30 lb. or air.

Rethinking the Playbook

On Belk’s farm, the field itself has become the ultimate teacher.

“That field is our textbook,” Swindoll says. “That’s kind of how we do this. If you read something in a book and it doesn’t line up, I think it was William Albrecht who said, ‘If you observe nature, and the textbook doesn’t agree, then you throw the textbook away.’ And we’ve had to do that in some cases.”

That philosophy carries through every decision Belk makes.

“Actually, my dad always told me, ‘Never tell somebody who asks you why you’re doing something, to tell them because your daddy did it.’ You know times change. I mean, we’re in a whole different world right now than we were even 5 years ago, especially 10 years ago. And so I feel like agriculture is changing very fast. I feel like we’ve got to learn to adapt and adopt really fast. Doing all this stuff has allowed us to stay kind of current with the changes in agriculture. It’s allowed us stay current with new products, with new things,” he says.

The New Equation for Farming

Farming has always involved risk. Whether it’s weather, markets or input costs, none of it is guaranteed.

But on this Mississippi Delta farm, the approach to risk is changing. It’s no longer just about taking chances. It’s about measuring them. Testing them. Understanding them. And ultimately, deciding which ones are worth it.

Because in today’s agriculture, that difference between guessing and knowing, may be what separates farmers who keep up from those who get ahead.

How This One Technology Helped a Michigan Farmer Cut His Herbicide Use by 60%

Wed, 25 Sep 2024 22:24:15 GMT

Settled just south of Holland, Mich., it’s always busy on Scenic View Dairy. This time of year, with 2,000 head of cows being milked and a couple thousand acres of crops in the field, it’s bustling more than ever.

“The crops look pretty good this year,” says Brian Geerlings, a partner in Scenic View Dairy. “We got off to a little bit of a slow start with a cooler spring, but we’ve got some heat right now that’s really making crops turn around, and they’re looking good.”

Geerlings says while weather is a challenge year-to-year on the farm, his other biggest challenges as a dairy producer are milk prices and finding enough labor.

“Labor has been a challenge, obviously. It seemed like after the Covid pandemic, we couldn’t get people to work quite as well,” says Geerlings. “The pricing [of milk] has been a challenge. There’s been ups and downs. It’s not a lot of fun when we can’t pay our bills. And that weighs heavy on us when we can’t. So, pricing matters a lot in those situations.”

(Farm Journal)

The reality for dairy producers is milk prices had been below the cost of production for consecutive years. Geerlings says lately prices have turned around, so the dairy side of the business is a little more optimistic.

That’s good news for Scenic View Dairy, because the partners are serious about milking cows and pumping close to 40 million pounds a day. But Geerlings says the operation is much more than a dairy farm. The producers are progressive, proactive and always on the hunt for the best technologies.

“We’ve done several things in the last 20 years,” he says. We’ve put in anaerobic digesters, drones for spraying fields and now this new See & Spray technology with John Deere, that I think have been very valuable. There are other technologies we’ve looked at and passed on either because they didn’t seem to be a good fit for our farm, or they didn’t provide good ROI or a payback.”

Geerlings says they definitely don’t shy away from technology. From turning methane gas into natural gas and putting it in a pipeline, to finding new ways to spray crops, the partners are always looking for ways to become more efficient and are often early adopters of technology.

(Farm Journal)

One of the recent additions to the farm was a sprayer. Instead of buying a new sprayer, the dairy opted for a used sprayer, but added a precision upgrade kit with See & Spray .

“We’re working with some weeds that are herbicide resistant. It’s really no secret that those are out there, and we have a couple that are a problem for us,” he says. “But we really wanted to be able to control costs. The weed isn’t widespread, it’s in certain areas or spots in the field. So to broadcast-spray the entire field would have been very costly.”

He says weed-control programs can cost anywhere from $20 to $30 per acre, but by being able to see and spray only the weeds actually present in a field, the technology is producing a savings even bigger than he imagined would be possible.

“I have a couple of fields that I was spraying last week, and I think we saw 26% of an area applied in one field. And then in another field we sprayed around 43% of it. So, there are fields with the higher weed pressure and some with lower. But in either case, the benefits add up quick.”

He says he’s cut his herbicide use by 60% in some fields, and even more in others.

“We were going to be happy if it was a 50% reduction,” Geerlings says. “We’re pretty much exceeding what we were hoping for, which obviously makes the technology pay even more. It’s really working well for us.”

(Farm Journal)

That herbicide cost savings even caught their local retailer by surprise.

“He showed us some maps and he was at 34% in this one field of applying product. So, he’s saving a significant amount,” says Josh Rabbers, ag sales manager at GreenMark Equipment in Michigan. “I think this is a big game changer for what we’re going to see in the future just to have chemical savings and benefits in just spraying those certain problem spots in the field.”

(Farm Journal)

Geerlings says watching the sprayer work in the field has been impressive.

“It’s amazing that the cameras that are on the booms are seeing weeds that I can’t see as an operator,” he says. “These machines are so wide; nowadays, they are 120-feet wide. From the seat, you have to be able to see 60 feet each direction. And to be able to see weeds that are an inch tall or less at times, you can’t possibly do a good job of spot spraying.”

What he’s been really impressed with is watching the nozzles fire on and off as the camera sees and sprays a weed. And that’s exactly how the technology works. Each camera serves as a set of eyes, finding weeds so small that not even Geerlings or the farm’s sprayer operator can see them.

“It has cameras along the boom, and it’s looking ahead of it and seeing the weed that’s there. It’s spraying product on just the weed there,” Rabbers says.

(Farm Journal)

For a dairy that sits close to Lake Michigan, the savings isn’t just about dollars. Less herbicide use means applications are more environmentally friendly than ever.

“My dad always said farmers were the first environmentalists. So, it really fits with our philosophy of trying to not use more product than we absolutely have to,” Geerlings adds.

Geerlings is seeing solid savings result in dollars and environmental costs, and in the process uncovering even more opportunities on the farm, making Scenic View Dairy truly leading-edge.