Next-Generation Dairy Producers

Every Generation Has to Figure it Out

Tue, 05 May 2026 15:15:56 GMT

The dairy industry is changing fast. Some would argue dairy is changing faster than any other part of agriculture. Either way, the pattern is the same: the farms that win tomorrow will do it with a different skill set than the farms that won yesterday.

I’m not trying to predict the future. I’m simply pointing out what history keeps teaching us: every generation has to figure out what matters most, then build the skills to match.

Before my Granddad passed away, I asked him how he survived and even thrived when he got started farming. You see, he started his farming career on poor, sandy soil on the wrong side of the tracks... in the Thirties. Yet he made it through. He said everyone was poor, and everyone struggled, but he was a very good mechanic, and he could drive straighter than most. Because he could drive straight and plant straight, cultivation was better, and his yields were higher. This wasn’t a huge advantage, but it was enough.

Before my dad passed, I asked him the same question. He said that Granddad was a great mechanic, but he found that he made more money in the office with a pencil and understanding of his finances than with a wrench. He sharpened his pencil and figured out a way to place the second irrigator in Minnesota on our poor sandy soil. It didn’t take long for that poor soil to become valuable.

Today, my brother has a mechanic, an agronomist, and an accountant. What is his role today? His main role is organizing others who do the work and finding talent. Sure, he has to have a working knowledge of many areas, but in many cases, there are managers on his team with more expertise in their specific areas.

Our business model believes every farm needs a Ready Next Generation. Ready to take on the challenges of the future, not the past. Without foreseeing the future, we can safely predict that a Ready Next Generation will need a different skill set than what their fathers and grandfathers can teach them. There is no singular solution. Every farm will have to discover the relevant skills of the next generation and what the dairy will need. Then find a way to prepare them.

We are blessed to observe and work with many great family farms. One trait that sets farms apart is a hunger for knowledge. Getting off the farm when necessary to stretch mental muscles. Take an online course. Talk to business owners from other parts of agriculture, parts of the country, other countries, or other industries. You never know who has the answer.

So no, I don’t know the future. But I believe change will come as in past generations. It will take a ready and willing Next Generation with new skills, to make sense of it all and thrive. Just like our fathers and grandfathers did before us.

The Invisible Enemy: The Audacity and Faith of One Incredible Wisconsin Dairy Family

Mon, 27 Apr 2026 13:09:11 GMT

In the world of dairy farming, we often talk about the things we can see: the quality of the silage, the conformation of a heifer or the rising numbers on a milk check. But for the Den Hoed family in northern Wisconsin, the most defining battle of the last 17 years has been against an enemy that is entirely invisible. It is a story of a silent killer that nearly broke their business, but instead, forged a family legacy of unshakable faith and the grit to build something entirely new from the ground up.

The story of Den Hoed Dairy doesn’t begin in the cabin country of Wisconsin. It begins in the Yakima Valley of Washington, where Walt Den Hoed grew up milking cows alongside his father and brothers. By 2008, the operation had grown to 1,200 cows. But that year, a storm hit: Walt’s father passed away from cancer, and the family realized — too late — that no succession planning had been done.

In 2010, at age 40, Walt faced a crossroads. He could stay in the shadow of a fractured legacy, or he could take a leap of faith. With his wife, Denise, and their children, he looked at seven dairies across the Midwest. They eventually settled on a site in northern Wisconsin, arriving with nothing more than two tractors, a loader and a determination to start over.

“We didn’t bring any cows,” Walt recalls. “We bought everything here. We didn’t know then why the former owner had sold the farm. We found out soon enough.”

(Den Hoed Dairy)

The Silent Killer: 17 Years of Stray Voltage

What the Den Hoeds had unknowingly purchased was a stray voltage farm. Located precisely between two electrical substations, the earth beneath their feet was a conduit for balancing energy. For the cows, it was a living nightmare.

“It affects their liver,” Walt explains, his voice heavy with the memory of the struggle. “The cows wouldn’t drink.”

At their lowest point, the cows were only taking in 13 gallons of water a day.

“We were down to 44 pounds of milk on 3x milking,” says Colton Den Hoed. “They wouldn’t even let their milk down in the parlor; they’d get back to the stalls and just start dripping. It was like they were being suppressed from the inside out.”

The numbers were staggering and, for any other business, it would have been a death sentence. The farm carried a 44% cull rate and a 10% death rate. In the winter, production hovered at 60 lb.; in the summer, 75 lb. Compared to the 90 lb.-plus averages they had achieved in Washington, the Den Hoeds were merely surviving in a state of constant “IV tube” management.

“We were in the shed at 3 a.m. in -25°F-below weather, building little pens to warm up calves that were dying because the stray voltage prevents calcium transfer,” Denise says. “They couldn’t keep themselves warm. We were doing whatever it took to save them, but you can’t out-farm physics.”

(Den Hoed Dairy)

The Legacy Farmer Pivot: Permission to Dream Again

For years, the family lived in a survival bubble. The Den Hoeds say when you are buried in the daily trauma of losing animals and fighting a plummeting milk check, you stop dreaming. You focus on the next bill, the next IV bag and the next sunrise.

The turning point came a year and a half ago when the family connected with Legacy Farmer. They wanted a cold, hard audit of their operation. They were prepared for the criticism. In fact, they invited it.

“We wanted to find the holes,” says Jayce Den Hoed. “We wanted to know where we were failing. But they dug into our portfolio for two months and came back with something we didn’t expect. They told us, ‘You guys can’t get any more efficient. The only thing you’re doing wrong is milk production, and you can’t help that in this facility.’”

That revelation was the green light the family needed. The audit proved their do-it-all philosophy — hauling their own milk, harvesting 1,700 acres of their own feed and handling every equipment repair in-house — had created a foundation of extreme efficiency. If they could just get the cows onto clean ground, the sky was the limit.

“We had a day of depression when we saw the reality of the numbers needed to build new,” Colton says. “But we all came back to the table with the same vision. We knew we had the equity. We just needed the courage to jump.”

Building from Scratch: 6 Miles to Freedom

The Den Hoeds are currently in the middle of a massive transformation. Just 6 miles away from their current death trap, they are building a brand-new facility from scratch. The new dairy will feature a double-20 parallel parlor and a state-of-the-art feed center.

The goal is to move the milking herd, dry cows and close-ups to the new site by November. The original farm will be repurposed for heifers and calves, who seem better able to handle the environmental stress until they reach breeding age.

“The bank approval was a miracle,” Denise says. “We spent months putting together a portfolio — projections for years to come, profit and loss statements, every detail laid out. We had a three-hour meeting with the board, and within 90 days, we had the approval. Our lender actually grew up on a farm that was also plagued by stray voltage. She understood our heart because she had lived our pain.”

(Den Hoed Dairy)

The Next Generation: Wired for the Legacy

Perhaps the most compelling part of the Den Hoed story is the two young men standing alongside Walt. In an era where the average age of the American farmer is rising, Jayce and Colton bring that figure down considerably. They are hardworking, tech-savvy and deeply committed to the family brand.

Jayce, who bought his first 100 acres at age 18, even before he graduated high school, handles the crop inputs and the beef side of the business.

“I’ve always wanted to farm,” he says. “You teach your kids responsibility, and that’s missing in our culture today.”

Colton, who cares for the youngstock, has taken the Den Hoed story to the world through social media, where he has built a following of nearly 200,000 people. He documents the good, the bad and the muddy.

“I want to show people what we do. I’ve had kids from small towns come through the barn who have never seen a cow,” Colton says. “The disconnect is huge, and we’re trying to bridge it.”

The brothers haven’t always seen eye-to-eye — they admit to butting heads in their younger years — but the shared trauma of the stray voltage years and the shared vision of the new build have welded them together.

(Den Hoed Dairy)

A Culture of “Familia”

The Den Hoeds don’t just treat each other like family; they extend that culture to their team. When they moved to Wisconsin, they struggled to find help until they recruited from the local Hispanic community. Today, they have four employees who have been with them for years.

“We treat them like family,” Colton says. “We have dinners together. We bring them donuts. We know about their lives. It’s not just a number on a payroll; it’s a relationship. That morale is why they stay, even when the facility was a struggle to work in.”

This focus on people is the secret sauce of their efficiency. By hauling their own milk, they save nearly $1.10 per cwt. — a figure that adds up to hundreds of thousands of dollars annually.

“If we didn’t do it ourselves, we wouldn’t be here,” Walt says simply.

The Audacity of Faith

Woven through every conversation with the Den Hoeds is a profound sense of faith. In their barn, a sign reads “In God We Trust,” and it isn’t just for show.

“When we put that sign up, it felt like our problems got worse,” Walt says with a wry smile. “It was like Satan went to work harder. But it just made us pray harder. We stopped praying for God to ‘fix’ the farm and started praying for wisdom. And that’s when the pieces started falling into place.”

They see God’s hand in the timing of the Legacy Farmer audit, in the specific background of their lender and even in the naysayers who told them they would fail.

“You’re always going to have people who think you’re nuts,” Walt says. “But we’ve learned to manifest the positive. You don’t go forward unless you poke your head out of the shell. We’re taking a leap of faith because we believe this industry is worth it, and we believe our family is worth it.”

Looking Toward November

As the construction crews move dirt at the new site 6 miles away, the Den Hoeds are already seeing the cumulative wins. Their pregnancy rate has surged from 23% to nearly 50% after a shift in management protocols. Their days in milk have dropped from 215 to 160. Though these changes did not translate to a single extra pound at their current facility, the engine is being tuned for the big move.

“We need hope,” Denise says. “We were in that survival pool for so long we didn’t realize how depressed we were. We had actually stopped dreaming.”

But the dreams are back. In November, when the first trailer load of cows pulls into the clean parlor of the new facility, it won’t just be a move of livestock. It will be the culmination of 17 years of perseverance. It will be the moment the invisible enemy finally loses its grip.

As the rain falls over the Wisconsin cabin country, the Den Hoed family gathers for their daily lunch — a tradition that keeps them connected and grounded. They joke, they plan and they pray. They are a testament to the fact that the most valuable asset on any dairy isn’t the quota or the equipment — it’s the people who refuse to quit.

The Den Hoeds are no longer just surviving. They are building a legacy that will outlast the hardships and the stray voltage. They are proving that when you combine elite efficiency with an audacious faith, the cream always rises to the top.

Engineering the Future: How One California Dairyman Uses Worms to Innovate

Tue, 21 Apr 2026 13:10:37 GMT

In the heart of California’s Central Valley, where the heat of Stanislaus County shimmers over vast stretches of almond hulls and corn silage, the rhythm of Alberto Dairy has remained constant for more than four decades. It is a rhythm of early mornings and the steady hum of a milking parlor. But beneath the surface of this traditional landscape, a quiet revolution is taking place — one powered by millions of earthworms and a third-generation farmer’s commitment to a legacy built on sacrifice.

Anthony Agueda, the grandson of Portuguese immigrants Antonio and Maria Alberto, doesn’t see sustainability as a corporate buzzword or a modern trend. To him, it is the natural evolution of the heavy lift his grandparents began in 1981. Today, as he stands at the helm of a modern dairy operation, Agueda is proving the path to the future isn’t always paved with complex machinery. Sometimes, it’s found in the simple, elegant systems of nature.

(Photos provided by Alberto Dairy)

A Foundation of Sacrifice

To understand where Alberto Dairy is going, one must understand where it started. In the late 1970s and early ‘80s, the Alberto family wasn’t just building a business; they were chasing the American Dream with a level of intensity hard for the modern world to comprehend.

“My grandpa told me that when he came to the United States, he was working three jobs and went seven years without a single day off,” Agueda reflects. “In our workflow today, if we go seven days without a day off, it’s tough on us. But for them, it was about survival and building something for the generations they hadn’t even met yet.”

That old school value of sacrifice remains the North Star for the dairy. Antonio and Maria, now in their late 70s, still participate in the daily life of the farm. They didn’t just pass down land and cattle; they passed down the understanding that the cows always come first.

“You don’t just clock in and out,” Agueda says. “You go home when the work is done. My grandpa and my dad taught me that from the time I was a young kid feeding calves.”

The Third-Generation Pivot

Every generation of this California dairy family has faced a different challenge. For Antonio, it was the physical labor of the wheelbarrow and the struggle to establish a foothold. For Agueda’s father and uncle, it was the introduction of genetics, breeding and the early days of digital record-keeping. For Agueda, the challenge is navigating a landscape defined by environmental regulation and the urgent need for resource efficiency.

“Sustainability has always been there,” he explains. “A farmer has always left the land better than when they inherited it. It’s just that each generation adapts differently. Mine is focused on environmental sustainability — removing nitrogen and carbon and protecting our water.”

While many California dairies are looking toward methane digesters to meet state mandates, Agueda’s family found themselves drawn to something different. They wanted a system that mimicked God’s creation — something simple, effective and low maintenance.

(Photo provided by Alberto Dairy )

The Power of the BioFiltro

The solution came through a partnership with Nestlé: the BioFiltro system. It is a vermifiltration (worm-based) system that manages gallons of water every single day.

The concept is deceptively simple. Manure from the flush lanes is separated into solids and liquids. The liquids are then sprinkled over massive “worm beds” covering nearly 8 acres. As the water percolates through the beds, millions of worms and specialized microbes go to work, consuming the carbon and nitrogen. In about four hours, the water emerges on the other side, stripped of its contaminants and ready to be recycled.

Agueda recalls the light bulb moment when he visited a similar system in Washington State.

“The owner had a bucket of manure water from before the system and a bucket from after. He held the ‘after’ bucket up, and you couldn’t smell a thing,” he says. “It looked like clean water. If it were slightly clearer, you’d think you could drink it.”

For Alberto Dairy, the BioFiltro wasn’t just an environmental win; it was an operational one. Mechanical systems are expensive and prone to breaking down. The worm beds, however, are gravity-fed and require minimal energy.

“We liked the simplicity,” Agueda says. “In 25 years, who knows what digester technology will look like. But this? This is just natural filtration.”

(Photo provided by Alberto Dairy)

Better for the Land, Better for the Cow

The benefits of the system have rippled through every aspect of the farm. The treated water, now low in the sludge that used to clog irrigation valves, is used to fertilize crops more efficiently. But a surprising benefit was found in the barns.

“Our mastitis cases have gone down significantly,” Agueda notes. “Because the water we use to flush the lanes is so much cleaner and has less bacteria, the cows are healthier. That’s an economic benefit because medicine is expensive, but more importantly, it’s about animal comfort. A cow that isn’t sick is a cow that’s out in the stalls enjoying herself.”

This focus on cow comfort is a hallmark of the modern Alberto Dairy. From mattresses and fans to a specialized nutritionists and regular hoof trimming, the technology on the farm serves one purpose: making sure the animals are thriving.

(Photo provided by Alberto Dairy )

Future-Proofing the Central Valley

The regulatory environment in California is notoriously difficult. Between the Sustainable Groundwater Management Act (SGMA) and strict methane reduction mandates, many farmers are choosing to leave the state.

By implementing the BioFiltro system, Agueda is proactively addressing the concerns of regulators and consumers alike. The system provides precise data on water usage and carbon reduction, which is used for carbon credit verification.

“It shows the public that dairies are the solution, not the problem,” Agueda asserts. “We aren’t just farming for regulators; we’re farming for the future.”

Alberto and Agueda Family: (Back row left to right) Aidan Alberto, Khloe Alberto, Kristen Alberto, Brian Alberto, Diane Agueda, Tony Agueda, Anthony Agueda, Megan Agueda, Lillian Agueda (Front row left to right) Maria Alberto, Antonio Alberto, Nathan Agueda

(Photo provided by Alberto Dairy )

The American Dream, Realized

As Agueda prepares for his upcoming marriage and looks toward raising a fourth generation on the farm, the weight of the legacy feels less like a burden and more like a gift. He uses his agricultural business degree from Fresno State to handle the bookkeeping that once burdened his grandmother, while still spending his days in the sun, vaccinating calves and helping to manage the herd.

If you asked his grandfather 40 years ago if he would one day be farming millions of worms to protect the atmosphere, he would have laughed. But today, as Antonio looks out over the fields he built from nothing, he sees a grandson who hasn’t forgotten the value of a day’s work.

“They truly achieved the American Dream,” Agueda says of his grandparents. “They started from the bottom, built a business and now they get to see it evolve. They’re proud because they know the land will be here for their great-grandchildren.”

In the end, the story of Anthony Agueda and Alberto Dairy is a reminder that the most profound innovations aren’t always found in a computer chip. Sometimes, they are found in the soil, in the tireless work of a million worms and in the enduring strength of a family that refuses to let their dream die.

Meet the Texas Powerhouse Serving Dairy, Dad Jokes and Outfits

Fri, 17 Apr 2026 12:59:43 GMT

In the world of Texas dairy farming, names usually carry weight. They represent generations of land, thousands of head of cattle and a legacy of grit. But for Kyndra Brown, the name that sticks closest to home is “Peewee.”

It was a nickname given to her by her father because she was born the smallest and youngest of four daughters. To a stranger, the name might imply someone who stands on the sidelines. But to anyone who has seen Brown navigate a muddy pen in fashionable boots or manage a complex digital health suite for her herd, the name is a badge of irony. Brown is a passionate, witty powerhouse, and she is exactly what the future of American dairy looks like.

(Images provided by Kyndra Brown)

The Girl Dad Legacy

Brown is a fourth-generation dairy farmer, but her path back to the family operation in Texas wasn’t a straight line. Growing up as one of four girls, she was immersed in a world where gender roles simply didn’t exist.

“My dad never pressured us,” Brown recalls. “He wanted us to make the choice to be here.”

That choice was framed by a powerful example set by her parents. In an industry that is often viewed as male-dominated, Brown’s father, Joe Schouten, was a girl dad decades before the term became a social media trend. When fellow dairymen would joke about his lack of sons to help with the heavy lifting, he had a standard, fiery response: “I’ve got four girls who can do exactly what your boys can do — but they look better doing it.”

Brown’s mother, Debbie, was equally influential. A woman who married into the dairy life without a farming background, she quickly became the heartbeat of the operation. Brown’s mother scraped stalls with one baby on her hip, proving the dairy doesn’t care about your title — it cares about the work.

(Photos provided by Kyndra Brown)

The Psychology of the Parlor

Like many farm kids, Brown hit a point in her late teens where she wondered if there was more to life than the 2:00 AM alarm and the constant smell of silage. She left the farm to study psychology, fascinated by human behavior and emotion. For two years, she immersed herself in the “why” of people.

But the call of the land is a physical one.

“I went back to what I know,” she says. “And it was the family dairy.”

For eight years straight after school, Brown didn’t just manage; she labored. She milked, she pushed cows and she cleaned pens. In an era where people struggle to hit 10,000 steps a day, Brown was regularly clocking 22,000 steps before lunch. That season of physical intensity was her true education. It gave her the boots on the ground perspective no textbook could provide.

Today, that background in psychology serves her in ways she never expected. Whether she’s managing employees, navigating family dynamics or communicating with concerned consumers on social media, she understands the human element behind the milk check.

This unique blend of mental insight and physical endurance has shaped her philosophy on the industry: resilience is more than a trait — it’s a prerequisite for growth. Brown has learned the dairy industry’s most valuable lessons are often disguised as failures, turning every challenge into a stepping stone for refinement. By embracing the struggle rather than fearing it, she maintains a competitive edge that keeps her operation moving forward. As she puts it, “Setbacks only exist to move you further than the next person who is trying less.”

(Images provided by Kyndra Brown)

Old School Grit Meets New School Tech

The Moo View Dairy operation in Dublin, Texas, is currently a fascinating study in the dairy margin revolution, so to speak. Brown sits at the intersection of her father’s old school wisdom and the industry’s technological future.

Her father still operates with a pen and a notebook.

“Actually, hundreds of them,” Brown shares, noting he has a paper record of every cow, every calf and every health event stretching back 30 years. “‘If it ain’t broke, don’t fix it’ is his mantra.”

Brown respects that history, but as an elite operator, she knows data is the key to the modern margin. She has introduced activity monitoring systems like CowManager tags.

“Technology is a great side kick,” Brown explains. “It fills the gaps. It tells me if a cow’s temperature is rising before I can see it with my own eyes.”

She also adds she will never overlook boots-on-the-ground value.

“I want to see it, smell it and hear it for myself,” she says.

(Images provided by Kyndra Brown)

Starbucks Partnership & Sustainability

This commitment to the future recently led Moo View Dairy into a high-level sustainability partnership with Starbucks. By prioritizing cow comfort and resource recycling — specifically repurposing lagoon water for flush systems and manure for crop nutrients — Brown is ensuring the operation remains as efficient as it is productive.

In May 2025, the farm qualified for tier two of the Starbucks Sustainable Dairy Program. This achievement unlocked a cost-share initiative currently being used to install advanced sand and manure separators. Slated to be fully operational by September, these systems represent a significant leap in waste management. The project will allow the dairy to recycle all sand used for cow bedding and modernize their recycled water flush system for cleaning freestalls and pens, creating a closed-loop system that bolsters both the environment and the bottom line.

(Images provided by Kyndra Brown)

Fashionable in Manure:

Perhaps Brown’s most visible impact is through her social media presence and her seat on the Dairy MAX board. She is intentionally “fashionable in manure,” a phrase that sounds like a joke but carries a serious message.

“I get comments all the time underestimating me because of my outfit,” she says with a laugh. “Since when does an outfit determine my capability to show up?”

By documenting her life on YouTube and Instagram, Brown is bridging the gap between grocery store and the dairy farm, or ‘teat to table’ as she likes to call it. She shows the 2:00 a.m. wake-up calls, the extensive labor that goes into cow care and the sophisticated science of milk production. With her approach to providing education and entertainment, she isn’t trying to sell a product; she’s trying to enlighten a consumer base that has become disconnected from its food source.

Her message to the next generation of women in agriculture is simple: “When in doubt, lead.”

“If you have an opportunity for experience, take it. If you have a question, ask it. It’s not a competition,” she says. “It’s teamwork for humanity to help feed the world. There are plenty of things we have to do alone in life; learning from each other in the world of agriculture shouldn’t be one of them.”

(Images provided by Kyndra Brown)

Full-Circle Life Moment

Now in her early 30s, with a husband, Cody, who has since joined the family dairy operation, and their four-year-old son, Brown’s life has come full circle.

“It’s a lifestyle you have to see to appreciate,” she says. “It’s hard to express that to people who just see it as a job. For us, it’s a partnership between the animals and the land.”

Kyndra Brown may always be “Peewee” to her father, but she has firmly established herself as a female dairy farmer who has made a name for herself on her own terms. She serves as a living reminder that the “Made in the USA” label is far more than a geographic marker; it is a testament to the people who possess the courage to evolve, the grit to work and the unique style to make the hardest days look effortless. By blending her family’s deep-rooted legacy with a modern, innovative vision, she isn’t just maintaining a dairy — she is building a durable future for the next generation.

The Cream Rises in West Alabama: The Return of Circle J Dairy

Tue, 14 Apr 2026 13:07:04 GMT

In the quiet, gently rolling landscape of Gordo, Ala., the rhythmic hum of a dairy parlor had been absent for nearly three decades. For 27 years, the Junkin family acreage held the memories of a lifestyle that seemed to have vanished with the closing of the twentieth century. But in 2022, that silence was finally broken. The cows are back, the bottles are filling and a new generation is proving the dairy industry in west Alabama isn’t just a part of the past; it is a vibrant, thriving part of the future.

The story of Circle J Dairy is a powerful homecoming — a narrative of a legacy interrupted, a family’s resilience and a bold reimagining of what it means to be a dairy farmer in the 21^st century.

A Legacy Interrupted

The roots of Circle J run deep into the Alabama soil, stretching back to 1956. That was the year Ralph Junkin Sr. — known to his family as “Papa” — started milking cows at just 19 years old. He began with a small herd in a little white flat barn that still stands today, a silent witness to the generations that followed.

For nearly 40 years, the Junkin family lived by the clock of the dairy. Jessica Vails’ father, Ralph Junkin Jr., was born 10 years into that journey and grew up with the barn as his classroom. After attending Mississippi State in the 1980s, Ralph Jr. returned to the home place to work alongside his father. At its peak, the original operation milked 200 cows, shipping bulk milk commercially.

However, the mid-1990s brought a perfect storm of low milk prices and rising costs. In 1995, just one year before Jessica and her twin brother, Seth, were born, the family was forced to sell the herd. It was an economic decision, but an emotional tragedy.

“My dad says that was the worst day of their lives,” Vails recalls. “They didn’t want to sell. They loved it. For my papa, everything revolved around those cows.”

The cows left, but the land remained. For nearly 30 years, the Junkins focused on poultry and beef cattle, but the “dairy itch” never truly went away. Papa passed away in 2011, never seeing a Holstein or Jersey return to the home place, but his spirit remained the foundation for what was to come.

(Photos provided by Circle J Dairy)

The Spark of Reinvention

Vails grew up with the stories of the dairy, but she never expected to be the one to bring it back. While a junior at Mississippi State majoring in agricultural communications, she was at a crossroads. She knew she wanted a career in agriculture, and the lingering tug at returning to her roots pulled deeper and deeper.

Vails’ lightbulb moment came when she read about a woman who had started a direct-to-consumer dairy. She realized the reason her grandfather had been forced out wasn’t a lack of passion — it was a lack of control over the margin.

“We decided that if we were going to do this, we weren’t going to be at the mercy of the bulk milk market,” Vails says. “We were going to be the processors. We were going to own the whole chain.”

This was the birth of the vertical integration model for Circle J. Instead of getting big, they decided to get personal.

Building the All-in-One Dream

The transition to a professional creamery was a family marathon. From July 2021 to December 2022, the family moved dirt and laid the foundation for an all-in-one facility. Under a single roof, they built a modern milking parlor, a state-of-the-art processing plant and a cute farm store.

They started small, milking just 14 cows — mostly Jerseys for their high component levels and rich cream, with a few Holsteins in the mix. But the community’s hunger for local milk was something they underestimated.

“We started selling to the public on Jan. 1, 2023,” Vails says. “We had five delivery spots lined up, and we quickly realized 14 cows wasn’t going to cut it. We had to keep buying cows just to keep up with the demand.”

Today, the herd has grown to nearly 60 head, and Circle J milk can be found in 22 grocery stores, including local Piggly Wigglys, as well as five coffee shops and four restaurants.

(Photos provided by Circle J Dairy)

The Cream-Line Difference

What makes the Circle J product so special is the commitment to traditional quality. Their milk is not homogenized; it is cream-line milk, where the cream naturally rises to the top.

“Our milk is as pure as you can get,” Vails explains. “Most people like it better than other brands of milk the grocery stores have to offer because ours is vat pasteurized at only 145°F and not homogenized. It also reminds them what real milk used to taste like.”

The farm store opens its doors every Saturday from 2:00 p.m. to 5:00 p.m. Customers don’t just buy milk, chocolate milk and ice cream; they watch the process. Through a large viewing window in the parlor, families watch the cows being milked into glass weight jars — vintage equipment Ralph Jr. salvaged from old dairies to maintain a connection to the past.

A Family’s Resilience

The return of dairy to Circle J Dairy is a true family affair. Vails’ father helps with the cow side of the business – breeding, herd health and record keeping – and her mother serves as foreman of the creamery, as well as helping milk, too. Vails’ husband is also a huge part, lending a helping hand with milking, delivering milk and feeding calves.

“My mom handles the pasteurizing and the ice cream recipes — dutch chocolate, vanilla bean, and butter pecan. I handle the marketing, the labeling and the milking, as well as help with milk deliveries. It takes every one of us to make this operation work,” Vails says.

Watching it all is two-year-old Lula, the fifth generation. Sporting rubber boots, she is already learning the “shoo” of the cows and the rhythm of the parlor. For Vails, seeing Lula in the barn is the ultimate full-circle moment.

“Seeing the next generation learn what we do on a daily basis is the coolest thing ever,” she says. “Lula loves to help feed the bottle calves and help in the milking parlor.”

(Photos provided by Circle J Dairy)

Reclaimed Legacy

As Circle J Dairy looks toward the future, the goal remains the same: clarity and control. By processing their own product and selling it directly to their neighbors, they have bulletproofed their legacy against the volatility that took their cows away in 1995.

Vails is now the face of dairy in a region that had nearly forgotten what a local milk bottle looked like. She has bridged the gap between her grandfather’s flat milking barn and a modern, tech-forward creamery.

“I think Papa would be down here every single day if he were still with us,” Vails says. “He’d be giving advice and probably trying to help us milk. I just hope we’re making him proud by keeping the roots alive in a new way.”

In Gordo, Ala., the silence has been replaced by the sound of progress. Circle J Dairy isn’t just selling milk; they are selling a return to the land, a connection to the community and the enduring power of a family that refused to let their heritage fade away.

“My dad always says: ‘Just do your best, work hard and it’ll all be fine,’” she says. “We all still try our best to stick to that advice daily, too.”

The Infinite Business Model: Strategic Ownership and the Future of Dairy Expansion

Wed, 25 Mar 2026 13:03:09 GMT

In the high-stakes world of dairy expansion, the most critical decision a producer makes isn’t which parlor to build or which cows to buy; it’s how they structure the business for the next 50 years.

During a recent panel at the Milk Business Conference, Greg Bethard of High Plains Ponderosa Dairy, TJ Tuls of Tuls Dairy and Hank Hafliger of Cedar Ridge Dairy shared a candid look at the infinite business model and why they are choosing strategic partnerships over private equity.

Partners Versus Investors

As dairies grow in scale, the need for capital often brings outside investors to the table. However, Greg Bethard is wary of the traditional private-equity model. For Bethard, the dairy business is a multigenerational marathon, while private equity is often a sprint toward a five-year exit.

“Our model has been taking on partners as we grow to provide capital, but we’ve elected not to go with private equity,” he explains. “Private equity typically wants to get out in five to seven years. We use an infinite business model; we want to be here in 40 or 50 years. We are looking for partners, not investors.”

This philosophy ensures every stakeholder is aligned with the long-term health of the operation rather than short-term dividends. By seeking out partners who already have successful track records in agribusiness, these producers ensure their backers understand the inherent volatility and biological timelines of the dairy industry.

The Tuition of Failure

Success in the dairy industry is rarely a straight line. Each panelist noted their most valuable insights came from expensive, “hard-knock” lessons — what Tuls’ father famously called “tuition.”

Tuls recalls a pivotal moment as a young manager in Wisconsin when he neglected to closely monitor a new separator building. Four years later, the oversight resulted in a $600,000 refit bill.

“My dad just looked at me and said, ‘That’s the tuition I’m going to have to pay for you. We won’t make that mistake again,’” he says.

Bethard shares a similar sentiment regarding the steep learning curve of expansion. After “getting his tail kicked” during his first expansion in 2018, he realized that persistence is the only way through the struggle. He points to the importance of time spent in the trenches to achieve operational mastery.

“We have our 10,000 hours of experience now,” Bethard says, referencing the mastery concept popularized by Malcolm Gladwell. “We’re going to screw stuff up. There are going to be bad days. There’s going to be stuff that doesn’t work right. But we just keep going at it, and we’ll get it figured out.”

Strategic Location: The New Map

If these producers were to build a brand-new dairy in the next five to 10 years, their criteria for where that would be has fundamentally changed. The days of building a dairy and waiting for a processor to knock on the door are over.

“You have to have a contract before you can even build now,” Bethard notes. Beyond the milk market, his checklist for a new location is focused on risk mitigation: “I’d choose a place with low environmental risk and a place without a lot of people.”

Tuls’ answer is even more direct: “Close to a milk plant.” As transportation costs and regional milk marketing orders become more complex, the proximity to processing is the ultimate hedge against logistics volatility.

The Next Generation

For Hafliger, the infinite nature of the business is personified by his family. With 16 grandchildren, some of whom are already starting to count cows, the focus is on creating a viable structure they can inherit.

Hafliger’s best strategic move was moving to Idaho and partnering with his son and sons-in-law to run three dairies as a single, unified unit.

“By running them as one, we don’t have that ‘my dairy is doing better than yours’ conflict,” Hafliger says. “It’s about maturity, learning to relax and let things happen rather than trying to force them. That makes the business much more rewarding.”

The infinite business model isn’t just about milk production; it’s about the endurance of the ag-entrepreneur. By avoiding the short-term pressures of private equity, embracing the costly “tuition” of their mistakes and strategically positioning themselves near processing hubs, these producers are ensuring that their operations are built to last for the next half-century.

The Succession Gap: Why Two-Thirds of Farms Face an Uncertain Future

Tue, 03 Mar 2026 20:18:09 GMT

Farm Journal recently reported that 44 million acres of U.S. farmland are expected to change hands in the coming years - nearly 15% of American cropland by 2030.

That’s a staggering number. But what concerns me most isn’t just the acreage. It’s what that number represents: leadership transition, ownership transition and decision-making transition happening all at once across the country.

When I look at the accompanying data, I see both opportunity and vulnerability.

According to the Farm Journal Seed & Planting Survey and Consolidation Index Predictive Model Analysis, only 34% of growing operations have a formal succession plan. Among benchmark producers, that number drops to 29%. For operations identified as at-risk, just 21% have a documented succession plan in place.

Let that sink in.

Even among farms positioned for growth, two-thirds do not have a formal plan for how leadership and ownership will transition. And nearly four out of five at-risk farms are operating without one.

At the same time, consolidation risk is not limited to smaller operations. Farms under $250,000 in gross income show a 58% consolidation risk. Farms between $250,000 and $500,000 show 48%. But even operations in the $1 million to $2.5 million range carry a 32% risk. And those between $2.5 million and $10 million still sit in a baseline consolidation risk zone of roughly 27–30%.

In other words, income alone does not protect you.

Succession gaps, management transitions and strategic exits are driving consolidation regardless of size.

I’ve spent my career working with agricultural families navigating generational transition, and I can tell you this: consolidation rarely happens overnight. It happens when pressure meets unpreparedness. A health event. A lender conversation. A market downturn. A disagreement that was never resolved. A next generation that was never fully developed or clearly empowered to lead.

Agriculture has always been unpredictable. We all understand that. Weather changes. Markets move. Policies shift. But what feels different right now is how layered the uncertainty has become. Interest rates have restructured balance sheets. Input costs remain volatile. Capital demands continue to rise. Technology expectations are accelerating. And the average age of the American farmer keeps climbing.

Generational turnover is not something we can push off for “someday.” It is happening now.

So, here’s the question I would ask any farm leader reading this: If something unexpected happened tomorrow, would your operation be okay?

Would there be clarity about who makes decisions? Would ownership be clearly defined? Would compensation and reinvestment policies be understood? Would lenders feel confident in your continuity? Would your successors be prepared - not just present - to lead?

If you hesitate in answering that, you are not alone. But hesitation is a signal.

The data in the Farm Journal analysis tells an important story. Growing operations are more likely to try new technology. They are more likely to plan land investment. And they are more likely to have formal succession plans in place. That is not coincidence. It reflects intentional leadership.

The leaders that plan tend to think about the long term - not just the next growing season. They understand their profitability by enterprise. They are disciplined about capital allocation. They define leadership roles. They have hard conversations before circumstances force communication. They build clarity into the business so that transition strengthens it rather than destabilizes it.

Succession planning is often misunderstood.

It is not simply an estate planning document. It is not a will tucked in a drawer. It is not something you address only when someone retires. It is a business discipline.

It requires clarity about management transfer and ownership transfer - and those are not always the same thing. It requires fairness, which is not necessarily equality. It requires governance structure so family conversations don’t become a business crises. It requires intentional development of the next generation so leadership transition feels earned and prepared, not assumed.

And perhaps most importantly, it requires timing.

Consolidation favors clarity. It favors farms that reduce ambiguity before outside forces expose it. It favors operations that are structured - not just successful.

One of the most revealing pieces of the consolidation data is that even higher-income farms carry measurable risk. A $3 million or $5 million operation is not immune. Scale does not eliminate vulnerability if leadership transition is unclear or strategic direction is undefined.

The 44 million acres projected to change hands represent a defining moment for American agriculture. Some families will use this season to strengthen continuity and expand. Others will find themselves reacting - not because they lacked work ethic or competence, but because they delayed putting structure in place.

Planning does not eliminate uncertainty - but it does provide framework and stability.

It allows you to make proactive decisions rather than reactive ones. It gives lenders confidence. It gives the next generation clarity. It protects family relationships. And it preserves optionality.

If your farm is truly okay - strategically aligned, financially transparent, leadership-ready - then planning becomes a growth tool.

If it’s not, planning becomes urgent.

Either way, it matters.

Knowing the data should never create paralysis. Understanding your consolidation risk, your succession gaps and your financial position gives you something incredibly valuable: choice. When your business structure is clear and your succession plan is thoughtful but flexible, you can pivot as markets shift, opportunities emerge or circumstances change. You may not be able to eliminate uncertainty - but you can position yourself to move through it with confidence.

How Do Modern Dairies Stay Ahead With Future Innovations and Sustainable Practices?

Mon, 08 Dec 2025 14:04:42 GMT

The U.S. dairy industry stands on the brink of transformative change, poised with promising opportunities for farmers. At a National Milk Producers Federation Young Cooperators Progressive panel, held live at World Dairy Expo, four dairy leaders shared insights into their daily routines and how they allocate their time effectively.

1. The Promise of Beef-on-Dairy
Megan Schrupp, co-owner of NexGen Dairy in Minnesota, highlights the integration of beef into the dairy sector as a significant opportunity. The concept isn’t new, but it continues to evolve, offering an exciting avenue that could enhance the industry’s sustainability and profitability. This integration reflects the dynamic nature of dairy farming, where innovation meets traditional practices.

Dan Basse, president of AgResource Company says beef-on-dairy is not a fleeting trend but a long-term solution in an industry seeking stability.

“I don’t think we can get enough mama beef cows to come forward,” Basse says.

The 2025 Farm Journal State of the Dairy Industry report echoes this view, with three-quarters of operators engaging in beef-on-dairy methods such as breeding and raising. There’s evidence in semen sales too, with figures showing a 317,000-unit increase in the U.S. by 2024, as reported by the National Association of Animal Breeders (NAAB).

2. Connecting with Consumers
For Laura Raatz, co-owner and herd manager at Wagner Farms Inc., the quintessential opportunity lies in strengthening the bond with consumers. As less than 2% of the population is responsible for feeding the world, gaining consumers’ trust and showcasing pride in product transparency and sustainability is crucial. Engaging with consumers aligns closely with advancing animal welfare and reinforcing the industry’s commitment to quality.

“If we don’t have consumers behind us that believe in our product and trust where their products come from, I think that we’re going to be in big trouble,” she says. “If we can combine people, innovation and sustainability together, I think that dairy is not just going to survive, it’s going to thrive for decades to come.”

3. Advances in Technology and Innovation
There’s a resounding consensus among experts that technology and innovation hold the key to the industry’s future. From genomics enhancing cattle efficiency to leveraging technology for better management, these advances could revolutionize farming methods. Ron Fowler, a first-generation dairy farmer from Michigan, underscores the role of genomics, which could radically shorten generational gaps and innovate breeding practices.

“I think these cattle are going to continue to get way more efficient,” he says. “I think these cows are going to get so much more efficient with feed and genomics.”

In fact, the 2025 Farm Journal State of the Dairy Industry report highlights how two-thirds of dairy farms have embraced at least one form of feeding technology. Among these, health monitoring collars and ear tags stand out as the most widely adopted innovations. These tools enhance the ability to manage livestock more effectively, promoting healthier herds and thus boosting overall productivity.

4. Sustainability and Efficient Practices
Sustainability remains a cornerstone of future opportunities. Joel Eigenbrood, CFO for several Michigan dairies, and others recognize the importance of integrating sustainable practices through the use of by-products. Transforming these by-products into economically viable products such as jet fuel or vodka, though niche now, points to a future ripe with possibilities for making more from less.

“The genetic side of cows are so efficient today,” he says. “The number of components that we’re able to get out of these cows, and with feeding by-products and all these other things, so it just becomes more and more sustainable.”

Encouragingly, over half of survey respondents (63%) reported participating in at least one sustainable practice. This trend is indicative of a growing societal shift toward environmental responsibility. Interestingly, larger operations, particularly those with substantial herd sizes and extensive acreage, tend to embrace sustainability more comprehensively. This trend is most pronounced in the Western region.

5. The Role of People and Farm Culture
Building motivated and skilled teams is another critical opportunity echoed by these leaders. By cultivating strong farm cultures, the industry can attract new talent and foster an environment that supports innovation. This focus is on people aligning with enhancing sustainability and integrating new technological advancements into daily farm operations.

The Farm Journal report highlights that non-family members consist of at least 50% of their workforce. With evolving labor-related aspects indicating enduring challenges, the industry must explore viable solutions to continue thriving.

Farmers must continue to balance the integration of technology with human labor, ensuring both aspects work in harmony to drive growth and productivity.

As the dairy industry navigates these potential avenues, it’s clear using a combination of innovation, consumer engagement and sustainable practices will be pivotal. The future of dairy farming holds the promise not just to survive but to thrive, pushing boundaries and setting new standards in agricultural excellence.

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Innovation, Perseverance and Passion Drive Wybrand Vander Dussen's Dairy Success

Tue, 02 Dec 2025 14:18:04 GMT

In the heart of La Salle, Colo., a remarkable dairy legacy continues to unfold. Wybrand Vander Dussen, the 2025 Milk Business Young Producer Award winner, is not just a testament to the resilience of the dairy industry but a symbol of the perseverance and passion that have defined his family’s legacy for generations.

The story begins in Rotterdam, Netherlands, where Vander Dussen’s great-grandfather was a milk peddler, diligently making and selling milk. Fast forward to 2013, and the Vander Dussen family had relocated from Southern California to Northern Colorado, driven by their deep roots in the dairy industry. The move was more than just geographical; it was a strategic step to create a lasting future for the family amid a mature dairy market.

“At the time, Colorado was advantageous because it was not a mature dairy market,” fellow dairy producer, AJ De Jager shared in a letter of recommendation on behalf of Vander Dussen. “Mark [Vander Dussen] jumped on this endeavor and developed a beautiful and functional dairy that he was operating not much long after.”

Overcoming Early Challenges
Vander Dussen’s journey as a young producer was marked by both challenges and growth. After the unexpected passing of his father, Mark, due to cancer, the family dairy was managed by his uncle Danny while Vander Dussen completed his animal science studies at Kansas State University. The summers spent working in the dairy industry laid a foundation of practical knowledge and experience, preparing him for the responsibilities he would eventually take on.

“A couple years later, Danny moved off to start his own venture in South Dakota,” De Jager says. “While he was only a young man a few years out of college, Wybrand possessed the work ethic and maturity to take over as the leader of the family dairy, and Prado Dairy has done nothing but excel its trajectory ever since.”

KayCee Lytle with Bank of Colorado who works closely with Vander Dussen and Prado Dairy says: “Wybrand came back and took over this operation at a really young age. To have to go through some pretty hard things to get here and being supported by his family in incredible.”

Embracing Leadership and Innovation
Upon returning from college, Vander Dussen assumed leadership of the dairy, bringing with him a vision of growth and innovation. He sought to integrate new technologies to enhance efficiency and cow comfort. This forward-thinking approach included the installation of rubber flooring for cow comfort and the use of collars for health monitoring and management, eliminating the need for headlocks.

“We’re going to be doing most of the the tasks, the breedings, the moves, the trims, all in the milking barn through sort gates, and so we’re not going to have any headlocks in here,” Vander Dussen says.

Vander Dussen’s quiet leadership, characterized by thoughtful inquiry and strategic planning, set him apart. His ability to ask the right questions and seek guidance from family and industry professionals reflects a commitment to continuous learning and improvement. These efforts have not gone unnoticed, as his dedication and innovative spirit have earned him recognition as a leader among young producers.

It’s a task he’s taking on now with help from his family.

“My uncle taught me how to read cash flows and project your herd inventory and all sorts of stuff,” Vander Dussen says. “It’s a lot of moving parts, and these larger operations are really tough to wrap your arms around at times.”

(Photo Provided)

Family and Community: The Heart of the Dairy
The support of Vander Dussen’s family has been pivotal in his journey. His wife, Amber, and their children are integral to the family dairy, embodying the values of hard work and community. The Vander Dussens have made it their mission to not only operate a successful dairy but also provide a nurturing environment for their children, instilling in them the same passion for agriculture that runs through their veins.

Vander Dussen’s journey, from overcoming profound personal loss to strategically relocating and innovating Prado Dairy, perfectly embodies the spirit of the 2025 Milk Business Young Producer Award. His quiet yet determined leadership, marked by a commitment to embracing technology like rubber flooring and health monitoring collars, alongside a deep appreciation for family and community, showcases a model for sustainable growth. As the dairy industry navigates an uncertain future, the Vander Dussen legacy stands as a powerful testament to resilience, forward-thinking management and the enduring passion for agriculture, proving that with leaders like him, the future of dairy remains incredibly bright.

Why Its Time For Farms To Rethink Sweat Equity

Tue, 04 Nov 2025 18:16:14 GMT

For generations, sweat equity wasn’t talked about. It was assumed. Work harder than anyone else, take home the same (or less) than the hired help, and trust that one day, the farm — or a good chunk of it — would be yours. Money was tight, and for many, it worked out just fine — until it didn’t.

The truth is, today’s dairies track the hours and contributions of employees and pay them accordingly. Why not do the same for family members? The old sweat equity model — where family members accept below-market wages in exchange for a promised future inheritance — brings as many headaches as it solves, especially when it comes to succession planning and family harmony.

A Double-Edged Machete
Sweat equity, in the dairy context, means logging long hours for less pay and banking on the idea that hard work will eventually translate to ownership or a larger share of the business at some point in the future. On paper, it looks good for cash flow by cutting down on wage expenses. There can be tax advantages for the farm and the worker because compensation is tied up in assets instead of regular income.

However, sweat equity is infamously hard to define and track. Few families keep records of hours worked, responsibilities taken on or the value of those hours. When the time comes to settle up the estate, emotions can run high and misunderstandings multiply. Non-farming siblings might feel cheated, while those who put in the sweat may feel undervalued. Resentment often flows freer than milk from a cow 85 days post-calving.

Another challenge is that most non-farming relatives are in the dark about what sweat equity arrangements exist — or what they’re worth. Estate planning becomes a minefield, with parents trying to assign value to decades of labor. In the end, what was supposed to ensure fairness can leave everyone feeling shortchanged.

The Need for Modern Solutions
It’s time to modernize. Dairies are sophisticated businesses, and it’s time to upgrade compensation models. Paying family members fair, market-based wages — now, not at some undetermined point in the future — creates clarity and goodwill. Transparent agreements, clear tracking of contributions and a focus on merit help ensure succession planning is less about guesswork and more about fairness.

Sweat equity had its place, but in today’s world, “work now, get paid later” is a risky bet. Risky for the junior generation and even riskier for family harmony. When family harmony goes, the family legacy probably isn’t far behind.

Modern dairies need compensation systems that are equitable, transparent and sustainable, for the business and the family. You already have this for your employees. Why not for those you love, work with, and are entrusting your legacy to?

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Farewell to Summer and Goodbye to the Farm Help We’ve Relied On

Tue, 26 Aug 2025 11:26:07 GMT

As the school bells ring and children return to their classrooms, we are reminded of the changing seasons not just in nature but in our lives here on the farm. This summer marked a significant chapter, as we came to rely heavily on our kids: Tyler, 21; Cassie, 19; and Jacob, 15. Their contributions have been invaluable, stepping in for tasks ranging from vaccinating heifers to sorting dry cows and feeding heifers and calves. Most recently, they took on the hefty task of hauling silage wagons. Their dedication and hard work have been pivotal for us this summer.

Back to School, Back to Change
Now, as our children turn their attention to education, a priority we fully support, our home grows a bit quieter, and their work boots remain cleaner than they’ve been all summer. Our oldest, Tyler, begins his senior year at the University of Wisconsin-Platteville, diligently working toward a degree in dairy science. His heart remains tethered to the farm, and with Platteville being less than 100 miles away, he plans to balance his academic responsibilities with farm duties, including the all-important appraisal day and the conclusion of corn chopping. Yet, amid this balance, completing his education remains his No. 1 goal.

Distance Doesn’t Detract
Meanwhile, Cassie embarks on her sophomore journey at Iowa State University, also pursuing a degree in dairy science. Though three hours away, and likely to work at a nearby farm in Ames, we know her commitment to our farm remains strong. If there’s ever a bind during harvest, Cassie will undoubtedly make the drive to lend a hand.

Jacob, our youngest, is a sophomore in high school and playing football. So, his days and pretty much evenings are full, but he helps with a few heifer chores after school and will help haul wagons on weekends.

It’s hard to encapsulate the sheer amount of work and dedication our kids have shown this summer. The hours were long with projects both planned and unexpected. From routine tasks like herd health days and barn maintenance to unforeseen challenges like equipment and fence repairs, they have faced it all with resilience and determination.

Finding Gratitude Amid Change
With the school season reclaiming our helpers, I often find myself asking my husband, “What will you do now?” He always manages to find a solution, and for that, we are grateful for our 11 full-time, committed farm employees. When additional help is needed, I play backup.

I am thankful for our children’s willingness to aid their father and their passion for the dairy industry. Credit goes to my husband’s ability to engage our children with patience and involvement, even as our dairy operation expanded. Despite hectic days, he diligently imparted knowledge, encouraged hard work and made farm labor enjoyable. His openness to their input and readiness to lead by example has instilled in them not just skills, but a shared passion for our family’s legacy.

This season of change is not just about farewells to summer, but an embrace of growth for our family and our farm.

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How Genetics Give This Dairy Farm a Competitive Edge

Wed, 20 Aug 2025 12:43:35 GMT

With a rich family heritage in dairy farming, Scott Ruby, managing partner at Fir Ridge Holstein Farm, has a story of tradition meeting modern innovation. Growing up, Scott’s father, Ray, encouraged him to explore different fields before returning to the farm, allowing him to gain invaluable experience in the genetic sector for more than 25 years, during which he visited over 70 countries. Ruby’s global exposure has provided him with a diverse perspective on the industry’s challenges and innovations.

Rooted in Tradition
Fir Ridge Holstein Farm, located in Scio, Ore., nestled in the beautiful Willamette Valley, has found its niche through strategic planning and innovation. Fir Ridge has two sites, one in Scio and another on the Oregon coast, which enables them to leverage the benefits of Tillamook Creamery. Their strategic expansion in 2000 allowed them to tap into branded dairy products and secure a competitive edge through higher milk prices in the region.

Ruby highlights that both farms have the same milking parlor setup: a double-14 herringbone.

“We can cross-train staff, move staff back and forth, if necessary,” he shared at the 2025 Global Dairy Conference in Chicago, Ill., earlier this summer.

Embracing Innovation
Innovation and technology have become indispensable in modern farming. Ruby highlights the incorporation of a robotic feed pusher, activity monitoring system and irrigation tech system, which have dramatically improved efficiency for the farm.

By embracing technology, Fir Ridge Holstein Farm not only increases productivity but also attracts the younger generation to return to farming, seeing it as a tech-savvy and fulfilling career path. Scott’s son, Jake, for example, effortlessly manages farm operations via apps, driving home how integral technology has become in daily operations.

“Technology is obviously a big part of the dairy industry today,” he says. “Technology is really important if we’re going to continue to be successful in the business, and also if we’re going to encourage the youth to come back to the business, because they love technology.”

The Power of Genetics
Genetic excellence is a cornerstone of Fir Ridge Holstein Farm’s success strategy. With a focus on advanced genetic programs, the farm has consistently achieved outstanding results, such as improved milk productivity and enhanced herd longevity.

“I consider genetics our ... No. 1 competitive advantage,” Ruby says. “We see it as $40,000 a year in net returns on our farms, and that’s mostly from increased productivity, longevity of our cows and less involuntary culling.”

By using the Dairy Wellness Profit Index developed in collaboration with Zoetis, the team at Fir Ridge Holsteins makes informed breeding decisions to ensure the health and productivity of their cattle.

“We just kind of gradually grew over the years to where we’re milking about 1,400 cows now, and we have plans now to go to 1,800 here,” Ruby says. “Milk production from 2000 to today has grown tremendously. We have basically seen cows that have become more efficient genetically, and then we’ve become more efficient at managing them as well.”

Continuous Improvement
Fir Ridge’s commitment to improvement is evident in their systematic approach to livestock management. By genomically testing every calf, they make precise, data-driven selection decisions that benefit their herd’s genetic progress. This dedication ensures their farm remains at the forefront of the industry, competitive not just locally, but in broader markets as well.

Scott’s long-term vision encompasses sustainable and strategic growth. By planning to expand their herd size to 1,800 cows by 2028, Fir Ridge Holstein Farm is paving the way for the future. They are carefully balancing innovation with heritage, leveraging everything from soil nutrition to cutting-edge technology to maintain their competitive edge.

Ruby says when their herd size is constant, they breed about 45% of their herd to sexed Holstein semen and the remaining 55% to beef.

“And those cows were ranked by our genomic system,” he says, noting his son, Jake, generates spreadsheet formals to decided which cow is going to get bred to what. “In April 2025 we started a plan for her expansion, and we’re going to do all that internally. So in order to do that, we plan now to have calves ready when the new facilities are built in January of 2028, so that’s kind of how the planning is going now. And we changed the to breeding to 60% sexed semen and 40% to beef-on-dairy semen.”

By fusing tradition with technological advancement, Fir Ridge Holstein Farm continues to secure its legacy in the dairy industry, inspiring future generations to carry this torch forward.

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Harvesting Legacy: The Inspiring Story of Iowa's Heinrich Family

Thu, 14 Aug 2025 12:54:38 GMT

In the heart of Maquoketa, Iowa, farm families uphold the rich traditions of their agricultural heritage while embracing innovation and community. Among them stands the Heinrich family, recipients of the esteemed Way We Live Award, sponsored by Iowa Farmer Today and WHO Radio, The Big Show. This accolade honors Iowa farm families who exemplify dedication to agriculture and embody the state’s core farm values.

A Farm Rooted in Passion and Tradition
The Heinrich family, represented by Joe and Shelley Heinrich; their daughter, Amber Selman, and her husband, Ben; as well as nephew, Troy Petersen, and his wife, Anessa, manage the robust farming operations at Peterson Cattle and Grate View Farm. On these farms, they raise beef cow/calf pairs, milk 60 Holstein and Jersey dairy cattle and cultivate corn, soybeans, alfalfa and oats.

Selman and her husband have breathed new life into the family’s dairy operation since 2019, ushering in a modernization of practices and nearly doubling milk production.

Shelley instills passion within the family, with each member playing a pivotal role in the success and growth of the farm, supported by their community. Whether managing the day-to-day operations of the dairy, overseeing crops and livestock or raising pork, beef, and lamb on ancestral land, the Heinrich family continues to embody a balance of tradition and progress.

(Heinrich Family)

Sharing Stories and Engaging Communities
The Heinrichs value sharing their stories within their community. Actively involved, they engage in everything from opening their farm for educational visits to participating in various agricultural programs. Selman’s involvement in Midwest Dairy’s DEAL program exemplifies their commitment to advocating for the industry they love.

Having left for Iowa State University, Selman did not initially envision returning to the family farm. Yet, as fate would have it, she rejoined in 2016, embracing her role with enthusiasm.

“God and fate stepped in,” she shares.

Humorously referring to herself as the “third-string quarterback” for milking, Selman primarily focuses on calf care, simultaneously managing the farm’s website and social media. Through these platforms, she educates others on their dedication to land and livestock care.
The Selman children, Ellie, Anna and Weston, also partake in farm life, growing up with their grandparents nearby — a privilege the family treasures.

“We wanted the farming goodness for our family,” Selman explains, recalling the closeness she valued growing up.

Being honored with the Way We Live Award is a humbling acknowledgment for the Heinrich family, who stand among six distinguished families awarded in 2025. The nomination —initially a surprise to Joe — reinforces their role as stewards of Iowa’s agricultural heritage. It signifies a deep-rooted connection to the community and a recognition of their continued contribution to farming excellence and education.

“We are so honored and appreciate all of the support from Midwest Dairy,” Selman says.

(Heinrich Family)

Generational Continuity and Challenges
Like any generational farm, the Heinrich family faces the challenges of ensuring a seamless transition to the next generation. As an entirely family-run operation, they are forward-thinking, ensuring opportunities in farming are available to those interested while encouraging passions outside of agriculture when desired.

“How do you continue the family farm for the next generation?” Selman ponders.

The answer lies in forward-thinking strategies, ensuring those eager to farm can do so. Despite challenges, their commitment to innovation and stewardship remains strong. As Selman notes, there’s excitement in both farming evolution and processing innovations.

“There is not only a lot of evolution and innovation on the farm with robotics and all of that. But there’s also innovation on the processor side,” she shares. “It all excites us.”

The Heinrich family’s story is not just one of farming success but of cultivating a community connection deeply embedded in agriculture, family, and faith. As they look forward to the future, they continue to inspire and be inspired by the evolving landscape of the dairy industry and the enduring spirit of farming in Iowa.

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From Farm to Fame: How Iowa’s Dairy Princesses Transform Passion Into Advocacy

Mon, 11 Aug 2025 16:35:06 GMT

The Iowa State Fair is a grand celebration of agriculture, and this year it went above and beyond in honoring some remarkable young individuals from the dairy community; the 2024-25 Iowa dairy princess, Haley Ronnebaum, and the alternate dairy princess were all over the iconic Iowa State Fair fairgrounds sporting their crowns to advocate for the industry.

Meet the Royalty

Representing Delaware County, Ronnebaum, the daughter of Mitch and Jenny Ronnebaum, is not just a titleholder; she’s a true advocate for the dairy industry. Soon, she is ready to embrace her sophomore year at Iowa State University, majoring in dairy science with plans to become a large-herd veterinarian.

Ronnebaum’s passion for agriculture, rooted deeply in her upbringing in a dairy community, shines through as she aims to give back and promote the industry.

(Iowa State Fair)

“Growing up, I did a lot through the dairy Quiz Bowl and dairy judging,” she says. The 19-year-old’s commitment extends beyond her community, as she encourages more consumption of dairy products, emphasizing their health benefits. “It’s just awesome be able to reach out to so many people at one time at the Iowa State Fair and promote the dairy that we all love.”

Importance of Advocacy

This past year, both princesses have visited numerous classrooms, dairy events, fairs and more as they put their dairy knowledge into practice through education and advocacy to help consumers understand the dedication of dairy farmers to their cows, their land and their products.

“There’s a lot of things that can go wrong in the dairy industry. People have different viewpoints,” Ronnebaum says. “It’s important to promote it and show the good side of the industry and how products help you in your everyday life.”

This dedication to the dairy community isn’t limited to Ronnebaum. Harley Baumler, serving as the 2024-25 Iowa dairy princess alternate, shares responsibilities with Ronnebaum. Baumler, the daughter of Mike and Amy Baumler of Fort Atkinson and representing Fayette County, is a senior studying agricultural and rural policy at Iowa State University. Her wealth of experience in the dairy sector, combined with her passion for educating consumers, marks her as an influential advocate for the community.

Both young women have rich connections to their dairy farming backgrounds despite their families having sold their cows in recent years. They bring valuable skills and work ethics nurtured by their farm life to their roles as ambassadors. Particularly poignant is the duo’s perspective on the rewards.

(Iowa State Fair)

“I’m glad that I was raised in the dairy industry, and I’m glad to represent the industry that grew me,” Baumler says. “The most rewarding part is learning how to communicate with people that maybe don’t understand all the signs and don’t have that knowledge. I have a passion for educating consumers about all means agriculture, but especially dairy.”

Iowa State Fair attendees have had the opportunity to meet these ambitious advocates, who are eager to promote the benefits of dairy consumption. The event underscores a collective effort to support the dairy industry and spread awareness of its positive impact on human health and community well-being.

Renewed Interest in Dairy

A delightful trend at the fair is the resurgence of interest in dairy products, especially whole milk and its potential return to schools — a cause supported passionately by both princesses. Products like cottage cheese are also being reimagined, finding new favor in trendy recipes.

Cottage cheese is growing in popularity, the princesses says. Baumler adds that she eats it on the go and appreciates that whey protein, once was seen as a by-product, now is a go-to item for many consumers.

The Iowa State Fair is more than a gathering; it’s a launchpad for these young women as they continue to advocate for dairy. Both ladies demonstrate that the future of the dairy industry is in capable hands — individuals who blend passion, education and community commitment to lead the charge for agriculture’s next generation.

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Transform Your Tradition: How Alfalawn Dairy Embraces Smart Technology

Thu, 31 Jul 2025 14:08:23 GMT

Alfalawn Dairy, nestled in Menomonie, Wis., has been a family-run operation for five generations. Today, siblings Ben Styer and Krista Anderson are involved in the operation, working alongside their father, Dave, and herdsman, Deric Wolf, to steer the farm into an era of technological innovation while honoring their rich agricultural legacy. By adopting smart technology, they’ve not only modernized their operations but also reinforced their commitment to efficiency, sustainability and animal welfare.

A Family Legacy with Modern Ambitions
Since 2015, the sibling duo has expanded their operations dramatically — growing from 450 cows into a bustling dairy farm that supports 2,300 milking cows along with another 2,300 dry cows and young stock. On their 4,000 acres of crop land, they cultivate an array of feed including corn silage, soybeans and alfalfa. All corn silage ground gets planted into a rye cover crop after harvest.

One of the pivotal advancements at Alfalawn Dairy has been the installation of two Nedap sort gates. The siblings share these gates have revolutionized their herd management, allowing for efficient sorting and processing of cows.

Alfalawn Dairy

(NEDAP)

“Monday mornings used to be hectic with administering shots and pregnancy checking, but now sorting the cows is seamless,” the pair say, noting how these gates save the farm significant time and labor throughout the week. “One of the biggest pluses of having the sort gates is that we can cut down on the lock up time for the cows at the barn.”

Alfalawn now has a section of the headlocks at the beginning of each pen to lock up anywhere from five cows to 60 cows if needed. The rest of the pen is neck rail.

“We use that pretty much every day of the week for herd management including breeding cows,” Ben shares.

Herdsman, Deric Wolf

(NEDAP)

Alfalawn Dairy has also implemented the Alta CowWatch system powered by Nedap, boosting their pregnancy rate from about 27% to a consistent 37%. By identifying heats more accurately, they’ve refined their breeding protocols, moving away from dependency on double OvSynch protocols. This has allowed them to reduce headlock usage in the milking herd tremendously. The Nedap activity collars placed on heifers ahead of calving remain with them for life, enhancing monitoring and productivity.

Alfalawn Dairy

(NEDAP)

Streamlined Operations
To further optimize milk production, Alfalawn installed a 60-stall DeLaval rotary in 2015, accompanied by pre- and post-dippers. This upgrade reduced their labor costs by approximately $2 per cwt.

“The efficiency of the rotary allows us to milk more cows in less time,” the siblings explain. Originally built with an eye for milking 1,800 cows, it now comfortably handles their expanded herd of 2,300.

The farm still conducts monthly DHI testing for gathering components and SCC data. They have also used Dairy Comp for the last 25 years and love the ease of the Pocket Cow Card app.

Sustainability at the Forefront
Alfalawn Dairy shares they prioritize sustainability alongside productivity. With a sand reclaiming system that recovers up to 98% of their sand, they maintain an impressive somatic cell count around 100,000. This system not only cuts down material costs but also underscores their environmental responsibility. The farm’s use of water recycling systems aligns with their vision for sustainable dairy farming.

Alfalawn Dairy

(NEDAP)

“We have found we use significantly less sand now than before we put the reclamation system in. With 450 cows, we used to use about 16 truckloads a month. Now, with 2300 cows, we use about six to 10 loads every three to four months,” they share.

Cow Comfort and Welfare
At the core of Alfalawn’s operations is a focus on animal welfare. In October 2023, Alfalawn built a special needs barn to improve cow comfort. It features a new foot trim area designed to enhance cow flow and reduce stress. The integration of rubber flooring in high-traffic areas further supports cow health, leading to fewer injuries and greater overall well-being.

Dave emphasizes the importance of hoof health — a testament to the farm’s commitment to continual improvement.

“We’ve then made the decision to incorporate mats in the holding pen area,” he says, noting that the 1.5" of rubber had cows ‘jumping up and down’.

Dave says with the cows liking it so much, they decided to extend the rubber flooring to the whole holding pen area along with some of the exit lanes.

“We saw increased hoof health and decided to increase the flooring in high traffic area, including where the cows exit the parlor,” he shares, noting they also incorporate sawdust-bedded pack in certain areas to prevent slipping.

“The combination of doing that reduced our foot abscess nearly to nothing,” he says. “We trim feet once per week and hardly put on any blocks,” Dave says.

Under the Styer family’s guidance, Alfalawn Dairy exemplifies the blend of tradition and technology that is driving agriculture into the future. With smart solutions, sustainable practices, and a focus on animal welfare, they are cultivating not just a successful farm, but a legacy poised for generations to come.

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The Two Worst Words a Farm Kid Can Say

Wed, 30 Jul 2025 14:18:10 GMT

Growing up on a farm is a unique experience that shapes vocabulary, attitude and lifestyle in countless ways. When you grow up on a farm, certain phrases become ingrained in your vocabulary, like “feed the calves” or “fix the fence” or “mow the grass,” but one phrase, in particular, is notably absent: “I’m bored.” In fact, these two little words should never escape the lips of a farm kid. On a farm, “boredom” is akin to a curse word, a concept almost as foreign as a cow that milks itself.

If, by some rare chance, a farm kid proclaims boredom, rest assured the farmer will always have a response, usually in the form of work. From fixing fences to milking cows, the endless list of tasks ensures there’s always something to occupy one’s time. Growing up, the idea of being bored was so unfathomable that even as a mere whisper, it would trigger an avalanche of chores.

I remember telling my mother, I was bored, could I go to the mall. My father overheard and said that rocks needed picked from the cattle corral.

In a world where other children would spend summer days at the mall or at a pool or watching television, farm kids are busy hauling manure, feeding calves, mowing grass, vaccinating cows, baling hay, getting their prize show animals ready for the fair and other tasks under the summer sun. During my own childhood, these activities kept me so occupied the notion of boredom seemed laughable.

The sheer sense of community and responsibility that arises from sharing in the farm work creates a mindset where leisure activities, such as trips to the movies or the mall, are rare and treasured luxuries.

Farm life might not be Instagram-worthy at times, but it certainly prepares children for the real world, as they learn resilience and a strong work ethic from an early age. If your own farm kids have ever echoed this curse word, how did you respond? Maybe you directed them toward the nearest trough that required cleaning or farm equipment to be washed.

Farm life is as much about character-building as it is about growing crops or raising livestock. It teaches adaptability and instills a sense of fulfillment born from hard work. The next time “I’m bored” is uttered, take it as an invitation to instill these valuable lessons, ensuring future generations uphold the traditions that make farm life so unique.

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Young Award-Winning Dairy Producer Maximizes Cash Flow with Hot Dairy Cow Market

Tue, 17 Jun 2025 12:59:43 GMT

Entering the year with optimism, fifth-generation Virginia dairy farmer, Ben Smith, is pleased with the financial foothold his dairy farm has achieved. Reflecting on 2024, Smith notes the favorable financial conditions propelled by declining feed prices, which have been instrumental in improving farm margins.

“We had a great year in 2024,” says the young farmer from Fauquier County, noting that lower feed prices definitely helped increase their margin. “I don’t foresee milk price being quite as good as it was in 2024 this year, but we’re a whole lot better off than we were in 2023. That was a tough year for us.”

Expanding Horizons
Smith’s farm, Cool Lawn, LLC, is home to 850 cows and spans 2,000 acres. Amid expansion efforts to build a new dry-cow facility, he shares the common farmer’s challenge: stretched budgets.

“It seems like once construction starts; money just starts to disappear,” Smith says humorously.

Yet, his overall sentiment remains optimistic, especially with a respectful first quarter in 2025 for his dairy operation.

While many farmers are integrating beef-on-dairy techniques, Smith, the 2023 Milk Business Young Producer Award recipient remains focused on refining his Holstein herd. He emphasizes the use of high-quality sexed Holstein replacements, contributing to the farm’s continual growth. Despite construction delays on his dry-cow barn, he views this as an opportunity, pointing to the considerable revenue from selling fresh cows.

“While most of the industry is going the beef-on-dairy route, we’ve focused on selling high quality sexed Holstein semen,” Smith says. “That said, construction always takes longer than you think it would. We’re probably a year and a half behind on starting on another freestall barn, which has opened up other doors.”

Strategic Focus
The doors that Smith is referring to is the revenue generated from selling 350 fresh cows in 2024.

“So far in 2025, we’ve sold 200-plus dairy,” he says. “That has really helped us out on first quarter financials.”

Smith reiterates what has been reported across the U.S. — high demand for high-quality genetics, fresh, first-lactation cows.

“It might almost be a blessing that our construction and expansion has gotten pushed out due to permitting, as there’s been no shortage of dairy sales,” he says.

Smith usually sells to larger, growing dairies in New York, as well as a few smaller Mennonite herds that are adding 10 to 20 cows or even those producers who have exclusively gone the beef-on-dairy route and are now in need of fresh dairy cows.

“I smile when I think what is 35 cows to a guy milking 4,000 cows in New York,” he says. “But it was important for him to replace older cows with better, younger cows.”

Smith relies on genomic testing to determine which cows to sell for dairy replacements. He says some buyers want springers, while others want a mix of first- and second-lactation cows.

“All the cows we sell look good and average over 90 lb.,” he says, noting that he allows the buyers to look at a larger group, so they can hand pick the ones they want.

The tumultuous year of 2023 seems more manageable now for Smith due to the buoyancy provided by the surplus income from dairy replacement sales. This financial lift has allowed the young, enthusiastic farmer to revisit and reinvest in projects placed on hold before.

“When it comes to improving the genetics of my herd, I get excited,” Smith says.

The Virginia dairy farmer’s journey over the past couple of years underscores the essential optimism and strategic adjustment required to thrive in the ever-evolving dairy industry, demonstrating that even within the unpredictable nature of farming, opportunities for growth and success abound.

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Florida Siblings Carve Out Their Own Roles On The Dairy

Thu, 12 Jun 2025 11:57:23 GMT

Milking R Dairy in Okeechobee, Fla., stands as a testament to the harmony of tradition and innovation. With roots deeply embedded in agricultural legacy and a forward-thinking approach, the Rucks family is crafting a new chapter in the story of their enduring family business. At the helm of this transformative journey are Garrett and Lindsey Rucks, a brother and sister duo, who, supported by their family and modern advancements, are redefining what it means to be part of a multigenerational farm.

(Milking R Dairy, NEDAP)

Legacy in Motion
Garrett is intricately involved in the day-to-day operations of Milking R Dairy. Whether managing crop production, maintaining the farm or overseeing the beef cow operations passed down through generations, Garrett’s understanding of farm logistics is unparalleled. His passion for preserving and progressing the family legacy runs deep, having spent his formative years under the watchful eyes of his grandfather and father.

From a young age, Garrett was steeped in farm life, learning the ropes by working alongside his family.

“I knew I didn’t want to go to college and wanted to stay here and farm,” he reflects.

This practical education has paved the way for this 32-year-old to take on the general manager role, leading Milking R Dairy with dedication and vision.

“Family is really important to us,” he says. “Farming is part of who we are, and I want to keep that legacy going.”

Garrett grew up by his father’s side and reflecting back, he would not have had it any other way.

“My whole life I was outside, on a tractor or working with cows, you name it; anything I could do, I was doing,” he says. “I’m very fortunate as my dad gave me a lot of reins, and I could try different things. I was also very fortunate as my family was always working by my side.”

The older Garrett got and the longer he was involved in the operation, the more managerial role he would take on — eventually getting to the position he is in now. Milking R Dairy thrives as a cohesive team environment, supported by the unwavering dedication of its 24 employees, some of whom have been working with the Rucks family for decades.

Garrett maintains a strong bond with his team, understanding their shared goal is the dairy’s success.

“I’ve worked with them for years and some for decades, and because of that, there is a sense of friendship. They want to see our dairy succeed as much as we do,” he adds.

(Milking R Dairy, NEDAP)

Innovation with Tradition
Milking R Dairy’s recent innovations, such as the construction of a 54-cow rotary parlor and the use of smart technology such as Nedap sort gates and smart tag ear activity system in 2024, demonstrate their commitment to merging tradition with technology. These advancements have streamlined operations, allowing the family to focus more on what matters most: the health and well-being of their cattle.

One upgrade has been monitoring cows remotely.

“When I’m not here, I can look at the computer and see cow flow, milk weights and herd health,” Garrett says, reassuring how the employees are dedicated to caring for the cows.

He says it is nice to focus on the cows that need attention and not disrupt the entire barn, but that doesn’t take away the need for good cow sense.

“It’s great to incorporate technology into the picture, although good cow knowledge goes a long way,” he adds.

Heart of the Farm
Innovation has not only extended to technology; it has also extended to business diversification. The family’s venture into bottling their own milk and producing ice cream has provided additional financial security and fulfilled a dream long held by Garrett’s father, Sutton. The agritourism sector of the farm, born amid the COVID-19 pandemic, further showcases their adaptability, welcoming the public to experience farm life firsthand.

Much like her brother Garrett, Lindsey is no stranger to the rigorous demands of farm life. With her deep-rooted passion for both agriculture and communication, Lindsey spearheads the farm’s marketing and social media initiatives. Her efforts to share Milking R Dairy’s story with a broader audience have not only helped establish the farm’s brand but have enhanced public understanding of the dairy industry.

“Our family’s journey in building this brand has been deeply fulfilling,” she says. “By producing minimally processed milk, crafting premium ice cream and providing fresh beef, we’ve established a legacy that reflects our dedication to quality and family values. This endeavor stands as a tribute to our heritage and a foundation for future generations.”

(Pictured from left) Garrett, Kris, Sutton and Lindsey Rucks are continuing the legacy of Milking R Dairy through technology upgrades and diversified offerings.

(Milking R Dairy, NEDAP)

Future Plans
As the Rucks family looks forward, they aspire to one day have all of their herd’s milk featured under their own labels, reflecting their meticulous attention to quality and local production.

And, despite obstacles such as Florida’s scorching summers affecting production, Garrett remains optimistic.

“It’s a team environment and team success even on tough days,” he says.

Garrett does admit operations become extra challenging to dairy during June to October when weather conditions become hot and humid.

“The longevity of the heat stress takes a toll on the herd. Our cows acclimate well to the weather, but heat is still a big factor impacting production and reproduction,” he shares, adding that their conception rates drop 6% to 8% in the summertime.

Despite the challenges that face this family-run dairy, the next generation’s focus on fine-tuning operations and taking calculated risks is testament to the wisdom passed down from their father.

Garrett says he has learned a lot from the older generation and adds a lot of those moments happened while working. And for many, like this young Florida dairy farmer, the love of dairying goes beyond just a profession.

“Like most dairy farmers, I love being outside and working alongside the family and the constant motion of all that needs to be done. Dairying gets in your blood,” he says, underscoring how the demands of the farm are relentless, requiring a deep passion and commitment that is often inherited.

Garrett goes on to reflect upon some of the valuable advice he’s received.

“My father always reminded me to be persistent. That it’s good to take risks, but you better know when to put your foot on the gas and when to hit the brakes,” he says.

One of the cornerstones of this family’s success is their unity and mutual respect. The siblings say despite the inevitable stress of managing a farm at this level, they never have had a big blow-up argument.

“We know everyone’s hot buttons, yet we are all on the same page,” Garrett and Lindsey say. “We have the same goals in mind, and at the end of the day, we are respectful to one another.”

This respectful dynamic within the family not only ensures a harmonious work environment but also sets a strong example of leadership and cooperation. It reinforces the belief that while individual roles may vary, the collective goal remains constant.

“Watching our children grow up immersed in our family’s traditions and then choosing to continue them fills us with immense pride,” Sutton and his wife, Kris, share. “Their dedication to carrying our legacy is the most rewarding achievement we could hope for.”

The sibling duo expresses true gratitude for their journey and the opportunity provided by their forefathers. Continuing this legacy, they are proud of what they all have built, knowing their parents are just as proud, recalling the opportunities passed down through generations. The farm stands as a testament to their shared vision — a living legacy of passion in dairying.

(Milking R Dairy, NEDAP)

It's Time To Lead: Strong Succession Won't Happen By Accident

Wed, 11 Jun 2025 18:34:46 GMT

Succession planning isn’t just a checklist item — it’s a defining leadership moment. As a farm or ranch owner, it’s time to stop waiting for the “right moment” and start leading with purpose. You’re not just passing on assets; you’re shaping the future of your operation. That means stepping into the role of leader with clarity, courage and commitment.

First, take a hard look at what kind of leader your farm needs. Are you focused on daily operations or vision and growth? Are you modeling strong financial discipline and decision-making? Are you addressing conflicts head-on and keeping your family aligned? Leadership requires more than technical skill; it demands the courage to tackle tough conversations, whether with partners, successors or family members. Great leaders don’t shy away from discomfort; they lean into it with the goal of building stronger relationships and a more resilient operation.

Communication is foundational. If your team doesn’t know what’s happening, how can they help move forward? Hold regular family meetings, define decision-making roles and ensure everyone understands their responsibilities. Avoiding conflict only leads to confusion. Structured, transparent communication builds trust and keeps succession planning on track. Communication is also how you build buy-in from the people who will carry your operation forward.

Leadership Isn’t Handed Over

Next, you must actively develop your future leaders. Don’t wait until you’re ready to retire to begin mentoring. Give your successors meaningful responsibilities now. Let them learn by managing projects, participating in financial discussions and handling day-to-day operations. Leadership isn’t handed over — it’s earned through real-world experience and demonstrated commitment. Every season serves as an opportunity to develop those skills and test readiness.

Set clear standards for advancement. Define what success looks like: required experience, education and financial knowledge. Make sure successors understand what it takes to lead and hold those leaders accountable. If someone isn’t ready or is unwilling to step up, be honest. Your farm’s legacy deserves strong, prepared leadership.

Succession planning is hard. Many families stall out due to fear, conflict or lack of clarity. But real leaders don’t quit when times get tough, they face challenges head on. If your planning has gone off track, reset. Re-engage your family, bring in outside support if necessary and commit to consistent action.

The future of your farm depends on your leadership today. Will you linger in uncertainty, or will you lead with confidence? Strong succession isn’t going to happen by accident. It’s driven by leaders who are willing to plan boldly, act decisively and invest in their next generation. Your family and your operation are counting on you. Be the leader they need.

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Hard Times Motivate Fourth-Generation Dairy Farmer to Carry on His Rich Legacy

Wed, 11 Jun 2025 12:39:46 GMT

In today’s unpredictable agricultural landscape, marked by fluctuating milk prices and climate challenges, farmers are tasked with staying profitable amid uncertainty. Jason Sheehan, a fourth-generation dairy producer from Eastern Washington, shares his strategies and philosophies that have helped his family farm endure and thrive despite the odds.

Adapting Through Vertical Integration
Sheehan employs a strategy of vertical integration on his farm, which involves growing their own forages.

“That was my initial thought is that you need to grow all your forages to feed your cows and grow them the way you want to and really just to have a place for all your manure,” he says.

This strategy has proven advantageous, allowing for a balanced approach during challenging economic times. However, Sheehan acknowledges the unique difficulties of the current year, noting low feed prices and low milk prices as a double hit to their operations.

Facing Industrywide Challenges
A notable challenge facing Sheehan and other Darigold producers is a significant deduction to offset the construction of a new processing plant and operating losses. A letter mailed to the Northwest processor patrons in April shared that they will pay farmers $4 less per hundredweight. The announcement noted the reduction was guaranteed through June and expected to last through the end of the year.

Despite milking 3,000 cows and farming an equal number of acres, Sheehan notes even their additional crops, such as wine grapes and cherries, add little profitability.

“It is kind of a tough one this year, because when you do that, you think that when farming is good, then dairy might be bad and vice versa. Well, this year we’ve got low feed prices and low milk prices, at least for us out here. So that makes it a little bit more interesting to make this all work. We’re basically losing money farming and losing money dairying, and so it’s a double hit,” Sheehan says.

Innovative Approaches to Herd Management
In addressing financial uncertainties, Sheehan took a contrarian approach by expanding his dairy replacement heifer herd even when other dairy producers were scaling back and leaning harder toward beef-on-dairy. His decision enabled flexibility and insurance against unforeseen events that might affect herd productivity.

“I’ve learned when you’re short on [dairy] heifers, and you can’t produce enough from your own with sexed semen, it limits what you can do in your milk cow herd,” Sheehan explains.

By maintaining a robust dairy heifer inventory, Sheehan ensures a buffer that can accommodate unexpected challenges.

“When everybody said that dairy heifers are too expensive to raise and you should limit your heifers, I would go grow more heifers,” he says. “I just felt that we need to have extra heifers, so if we expanded some, we would be able to do so. We sold down the herd size a little bit, but we’ve got probably 150% of the heifers we need.”

Inspiring the Next Generation
Beyond navigating day-to-day operational challenges, Sheehan finds motivation in seeing his children become interested in the family farm. His pride in the future generation is evident as he shares stories of his children’s growing involvement and achievements in agriculture-related activities.

(Lumar Dairy)

“This is what it’s all about,” Sheehan reflects, appreciating his children’s curiosity and passion for farming. From a college sophomore expressing a newfound desire to farm, to a high school senior actively engaged in FFA activities, to a 16-year-old son who knew ever since he could walk that he wanted to farm, to a 12-year-old daughter joining her father at 5:30 a.m. to do feed checks at the farm, Sheehan’s family is deeply connected to their agricultural roots.

“I love what I do every day, not all of it, but most of it. And just seeing the kids interested in doing it too, that’s what it’s all about,” he says. “So somehow, someway, our parents and grandparents and ancestors figured out how to get through the tough times, and we got to adapt and figure out how to get through the tough times, too.”

As Sheehan continues to adapt his strategies amid agricultural challenges, his inspiring blend of traditional wisdom and innovative thinking offers a road map for resilience to farmers everywhere. Moreover, his commitment to family and the future of farming marks a hopeful chapter for the enduring legacy of agriculture.

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Tradition to Tech: How a Minnesota Couple is Modernizing Their Dairy

Tue, 10 Jun 2025 14:07:31 GMT

In an era where the fusion of traditional farming and technology is revolutionizing the agriculture industry, individuals like Megan and Tim Schrupp exemplify what it means to combine passion, community and innovation for a sustainable future. Nestled in the heart of Eden Valley, Minn., their operation, NexGen Dairy, is a beacon for modern dairy farming practices.

A Legacy of Dedication
The Schrupps’ farming journey started as part of Megan’s family farm. This duo represents the new wave of farmers, milking 1,200 Jersey and Jersey-cross cows along with 30 registered Guernsey cows from Tim’s family stock. Though farming wasn’t initially on the career trajectory for this young couple, as Tim ventured into construction and Megan aimed to be a meteorologist, they were eventually drawn back to their roots, driven by the potential they saw in modernizing their family operations and carrying on their legacies.

“My father always encouraged me to be a dairy veterinarian,” Megan says. She now smiles looking back and says, “He obviously saw my future path better than I did.”

Innovative Management
After practicing veterinary medicine in a clinic for a couple years, Megan came back to her home farm in 2014. Today, under her management, NexGen Dairy emphasizes employee excellence and sustainability. She actively leads efforts in hands-on cow health practices, which include pregnancy checks and surgeries, ensuring the best care through comprehensive in-house services like breeding and hoof care.

On the other hand, Tim brings his construction background expertise to enhance farm infrastructure, evidenced by the heifer barn the family built in 2016.

“Every year we seem to have a decent size building project,” he says. “We utilize summer help with high school students.”

Tim Schrupp’s background in construction gets put to use at the dairy as each year brings a new building project.

(Nexgen Dairy)

Community Leadership
Despite how busy farm life is, the couple is actively involved in the agricultural community, starting their journey with the Young Cooperator group through their milk processor, First District Association, in 2013. Their leadership was recognized as they were appointed chairs of the National Milk Producers Federation (NMPF) YC advisory board this past fall. The Schrupps’ passion for networking creates valuable learning opportunities and connections for themselves and others facing similar challenges across the industry.

“It’s good to be part of these kinds of networking opportunities,” Megan explains. “It’s nice to know others are also going through similar situations and challenges.”

Not only do they participate in initiatives such as “Dinner on the Dairy,” to engage with the public about their dairy farm life, but they also empower young enthusiasts through a heifer lease program, guiding children in county fairs and state competitions. The duo believes nurturing future generations helps create advocates for dairy farming in otherwise suburban environments.

“We have 14 kids at our local county fairs, state fair and some national shows with them,” Tim shares. “We try to help them with fitting and clipping animals, too.”

The couple work hard to help kids who otherwise wouldn’t get this experience and say if the urban kids show interest, it’s worth helping them out.

“Many of these kids live in the suburbs of the Twin Cities. If they go back and tell their friends how much they love cows, that is a good thing for our industry,” Megan says.

Megan Schrupp uses her past in veterinary medicine to lead the dairy’s health initiatives and implement new tools.

(Nexgen Dairy)

Embracing Technology
Technology forms the backbone of NexGen Dairy operations, with Megan leading data-driven decision- making processes framed by cutting-edge tools such as Alta CowWatch and Nedap collars. Their categorical approach to breeding optimizes herd health and productivity with a balanced plan using sexed semen and strategic sales of beef-on-dairy cross calves.

“In this day-and-age, making decisions is so crucial that we need to collect data that helps us make subjective decisions objective,” she says. “We need to dairy at the next level, and so we rely heavily on technology to bring us to that level.”

The herd’s focus is on both longevity and production with the top portion of the herd bred to sexed semen and the bottom portion to Angus. They breed just enough females to fill the pipeline of replacements and don’t want to raise any extra. The beef-on-dairy cross calves are sold within a few days of age, with a buyer who comes and picks them up when there is enough to fill the trailer.

“Beef cross calves usually leave anywhere from two to seven days,” Megan explains.

Sustainability and innovation can also been seen in the farm’s solar panels that were added in 2019.

At NexGen Dairy, Megan and Tim Schrupp are continuing their legacy while taking it to the next level.

(Nexgen Dairy)

Facing an Uncertain Future with Optimism
Despite the uncertainties that are facing the dairy industry today, the Schrupps continue to be steadfast in their overall mission. Their approach molds time-honored practices with new, cutting-edge technologies to help predict and capitalize on any emerging opportunities.

For Megan and Tim, dairying isn’t merely a profession, it’s a legacy that has continued and transformed with each passing generation.

“We both are grateful that we’ve been given this opportunity to actually run this farm,” Megan expresses. “It’s so hard if you are not in the industry to get where we are at, so I feel a big sense of gratitude that we’ve been given the opportunity.”

The Schrupps are not content with maintaining the status quo. They are pushing the envelope, continuously refining their processes, learning, growing and being inventive. They recognize the value of their team and seize each opportunity to propel their farm’s success further.

NexGen Dairy is more than just a dairy farm; it’s a progressive model of sustainability and innovation. Under their stewardship, the farm exemplifies how modern agricultural practices can coexist with a rich heritage. By fostering dedication, community involvement and technological advancements, they’ve set a meticulously blended blueprint for future success in dairy farming.

The Best Time to Start Your Retirement Plan

Mon, 09 Jun 2025 19:35:34 GMT

Farmers historically have struggled to invest money in anything other than their farm operation. However, by investing in retirement plans including an IRA, a farmer can more easily save up for retirement and make the transfer to the next generation much easier.

The power of compounding is the financial seventh wonder of the world. Based on your annual investment return, you can determine how quickly your investment will double by dividing it into 72. For example, if you average 3% on your money, it will take 24 years to double. However, if you can earn 8%, then it only takes nine years.

The younger you start to invest, even small sums, the more money you will have at retirement. Let’s compare the results of placing $10,000 into a retirement account at either age 20 or 40.

The farmer who does this at age 40 and then pulls the money out at age 70 will have $100,627. However, the farmer who starts at age 20 will have $469,016, and if they can earn 10%, will have $1,173,909.

The cost of maintaining a solo 401k plan is very inexpensive and married couples can set aside at least $14,000 into an IRA each year. The fees on those accounts are minimal and you can make sure to invest in low-cost ETFs or mutual funds. High-cost funds could quickly reduce your returns substantially.

Most of the earnings will result in the last 10 years, so the sooner you get started, the more funds you will accumulate.

Risk Protection Benefits
There’s another big reason to make this investment. Funds in a retirement plan are fully exempt from bankruptcy, and we all know farming can be a very risky business. The full exemption does not apply to IRAs, but the amount that is exempt is fairly large.

This amount gets updated every three years. On April 1, 2025, the exemption amount was raised from $1,512,350 to $1,711.975 through March 31, 2028.

Most farmers have IRAs less than this amount, so it’s likely they will have a full exclusion if bankruptcy was to occur. Amounts rolled over from a 401k plan or other retirement account, including earnings associated on that account, are fully exempt.

In some states, IRAs are fully exempt or at least partially exempt.

The bottom line is to invest in an IRA or retirement plan. I hope you never need the protection, but it is a good insurance policy.

Hard Work, Sacrifice And Risk: Advice For First-Generation Farmers

Mon, 09 Jun 2025 16:00:00 GMT

Doug Stark of central Wyoming knew he wanted to farm after high school but quickly had a hard reality check.

“The first year I kind of dabbled at it a little bit–I rented a farm and used my dad’s equipment. That didn’t really work out,” Stark recalls. “I didn’t have enough farm ground to make it all work, and I frankly, didn’t really know what I was doing from a business standpoint.”

Stark ended up at the University of Wyoming to study for an ag business degree. Once he graduated, however, there was no longer a family farm to apply his skills on.

“My dad sold the dairy, liquidated the farm and moved on as well,” Stark says. “It was out into the working world and Farm Credit Services of America.”

Stark stayed at Farm Credit for 37 years, eventually serving as the company’s CEO until his retirement a few years ago. He recently joined the Ag Inspo podcast with Ron Rabou and Rena Striegel to discuss what he believes the next generation of producers need to start a farming operation when one isn’t being passed down.

It’s Possible To Start From Scratch
Stark says the first misconception many young producers have is they can’t start farming by themselves. He says it can be done, but be prepared to make sacrifices.

“Whether in ranching or farming, people I know who did it have worked their tails off,” he says. “They went without a lot of years. They built things themselves. This friend of mine built his own shop by hand. He pounded all the posts, put up all the rafters and ran all the wiring. That’s the kind of thing that you have to do when you’re starting.”

Get Creative
Since first-generation farmers aren’t inheriting equipment, land, or other assets, Stark says they’ll need to get creative.

“How can you look at things differently than the traditional ‘buy the land and buy the machinery’ mindset,” he asks. “Maybe you help your neighbor harvest corn in exchange for using equipment initially or trade labor.”

That could also look like running a bare-bones, older equipment fleet for a few years.

“I met with a farmer who was stepping in to take over, and he was willing to downsize the equipment line in order to be able to afford to buy into the operation,” Striegel adds. “They were going through their inventory saying, ‘Do we really need a planter this nice and this big? Could we get by with something a little less new?’ It was really cool to see that young farmer being willing to consider not running top of the line equipment in order to be able to get in.

Another option is connecting with farmers without children to pass their farm down to - something Starke says is more common than you may expect.

“I can’t tell you how many producers I have known in my role as a leader that don’t have succession on their farm or ranch, and they would love to have a young person to work with to help them get started. It doesn’t mean they’re going to give their farm or ranch to them, but they would get a break and develop a lot of knowledge.”

Striegel shares an example of this she’s seen first-hand.

“I was on a farm where the gentleman didn’t have a lineal descendant as a successor. The young man he was working with was his best friend’s youngest son. Their farm was not large enough to support his two sons, so the older son was on the family farm, and the younger son is now working with this neighboring farmer to take over.”

Take Risks
Starke says you must be willing to take chances, as he doesn’t recall many farmers regretting a risk they took - mainly the ones they didn’t take.

“I would drive by a farm with a client and they would say ‘You know, I had a chance to buy that back in 1969 for $500 an acre, and I passed it up. We could have made it work, but I just was too stubborn. I only wanted to give him $450 and it’s worth $15,000 today,” Starke recalls.

He also recommends having an entrepreneurial spirit and finding ways to enhance the value of your operation.

“Maybe there’s some other agritourism you can employ. Maybe there’s other assets on the farm that you can look at, whether it’s a gravel pit or something that you could develop,” Starke says.

Growing Pains and Big Gains: A Wisconsin Dairy's Fast-Paced Journey From 70 Cows to 700

Mon, 09 Jun 2025 15:05:00 GMT

Perry Baeten’s path in the dairy industry is one of resilience, innovation and a deep-rooted passion for excellence. His dedication to sustainable growth, employee development and technology-driven efficiency has earned him the prestigious MILK Business Young Producer of the Year Award — a well-deserved recognition for a producer who has navigated challenges and built a thriving operation.

Baeten’s story starts with his parents, who established their dairy back in the early ’80s.

“My dad bought the farm in 1979, and it wasn’t operating at the time. My mom started milking cows in 1980 with about 30 cows, and by 1989, they had doubled to 70 cows,” he recalls.

But as the farm grew, so did the decisions that would shape its future. In 2012, during a pivotal transition, Baeten made the life-changing decision to buy into the farm.

“My parents were getting a divorce at the time. My mom wanted to continue farming, and my dad didn’t, so I bought his share,” he explains. “My mom and I farmed together until 2015, when I bought her out.”

It was a bold move, and one that his wife, Cassandra, admits she didn’t fully understand at first.

“We weren’t together yet when he first took over,” she says. “When we got together in 2013, he had already been back on the farm for a year, and honestly, there were some decisions he made that I wasn’t quite on board with. But in the long run, looking back now, I can see how they’ve been for the better.”

Growing Pains and Big Gains
Since taking over, Baeten has led the farm through significant expansions. This journey first began in October 2016, when they started milking 70 cows at their home farm and another 70 in a neighbor’s barn.

“We did this to pay down debt faster and make our cash flow work so we could be approved for our 300-cow expansion,” Baeten says.

Once construction was underway, they brought all the cows home in April 2017.

“We were milking 140 cows out of our 70-stall tiestall barn, with half housed in the barn and the other half living outside,” he recalls.

By August, the new barn was finally complete and more animals were added, but they still had to bring roughly 300 cows in and out of the tiestalls.

“We got sick of that pretty fast,” he says. “So, in September, we came up with a low-cost way to milk more efficiently. We retrofitted our tiestall barn into a double-10 flat barn parlor and added a holding area. Then, two years ago, we installed a parallel parlor in our old heifer barn and brought our herd up to 700 cows.”

For Cassandra, the early years of marriage and dairy farming felt like a whirlwind.

“It was quite the roller coaster,” she says. “I was going to school, had an internship, then got a full-time job, but I was still out milking in the mornings, coming home, milking again and feeding calves. Before we had the parlor, it was a lot. And financially, things were tight. Some months were really tough.”

But through it all, they leaned on each other.

“It kind of feels like a blur now,” she admits. “We just kept going. Every day, you just get up, do the work and somehow we’ve made it over that hump where we can finally breathe a little.”

(Trey Cambern)

Technology, Teamwork and a Trusted Adviser
One of the reasons Baeten was recognized as Young Producer of the Year is because of how he embraces technology.

“We installed a herd monitoring and cow manager system,” he says. “It’s like having an extra set of eyes in the barn. It cut our shots for breeding in half and helps with health monitoring. Our death losses are at a bare minimum.”

Beyond technology, Baeten takes great pride in his team.

“We have nine employees between both milking shifts, plus myself,” he says. “It was a challenge transitioning from doing everything myself to managing people, but I’m proud of our team. They take care of the cows, keep everything clean and show up ready to work. That means a lot.”

Brad Zellner, a dairy nutritionist with ProActive Technologies, has worked closely with Baeten for more than a decade.

“I started with Perry doing the nutrition work right about when he took over the farm,” Zellner says. “We both learned together. There were some mishaps here and there, but nothing major. It’s worked out well for both of us.”

Zellner credits Baeten’s drive and adaptability as keys to his success.

“He’s very aggressive, and he likes to stay up on new technologies,” Zellner adds. He’s good with people. His employees respect him. It feels more like a family than just a job.”

Watching Baeten build his operation from the ground up has been especially rewarding.

“Perry didn’t have a lot of help from family or outside sources. He built this all himself, with his wife, and brought in the people he wanted on his team,” Zellner says. “That’s why he deserves this recognition.”

Zellner often points other young farmers toward Perry as an example.

“I reference him quite a bit,” he says. “The things he’s tried and the way he handles challenges are a great resource for others to learn from.”

When the days get long, Zellner says Baeten’s character shines.

“He’s quite the character and always fun to talk to,” Zellner says.

“It doesn’t feel like work when you’re here. Even when times were tough, we got through it, and now we know what’s possible. That kind of perspective is priceless.”

Zellner also recalls times when the two had to get creative.

“We had some years where we were short on feed and had to try rations that weren’t common around here,” he says. “It was trial and error, but we figured it out. The expansions brought their own headaches too, but we talked through them and worked it out. Perry’s the kind of guy you can bounce ideas off of and know he’s going to think it through.”

Zellner even penned one of the nomination letters for the award.

“I didn’t nominate him directly, but I wrote one of the letters. I believe in what he’s doing,” he says. “He’s earned this.”

Raising a Family on the Farm
The Baetens have two children, Nathan and Ivanka. Raising a family while managing a dairy has been another challenge.

“It’s definitely been a learning curve,” Cassandra admits. “I’m not out in the barn like I used to be, which makes it harder to help out. But I hope the kids want to be part of the farm someday. I’d love for them to work elsewhere first, learn different practices, and then come back if they choose.”

For now, the kids are growing up surrounded by the farm.

“They drive their pedal tractors in the barn and play with their dog. It’s different from when I was out there milking every day, but they’re still involved in their own way,” she says.

(Trey Cambern)

Long Days and Hard Work
Long days are just part of dairy farming. But with 700 acres devoted to corn and alfalfa, the days during silage season can be grueling.

“Luckily, we have a custom operator do our fieldwork, so Perry isn’t physically in the fields all day, but he’s constantly checking in, making sure everything runs smoothly,” Cassandra says. “Some days are really long, and we definitely get frustrated with each other. But at the end of the day, we need each other. Sometimes you just have to step back, take a breath, and talk things through.”

Zellner agrees, saying, “Sometimes I’d show up, and he’d be in five places at once. I don’t even look for him anymore — I just text and ask where he is. He’s always juggling something, but that’s what makes him good at this.”

Looking Ahead
Being able to see her husband recognized for his hard work has meant a lot to Cassandra.

“He’s not one to be in the spotlight, so this is big for him,” she explains. “I think it’s a great opportunity for younger producers to hear his story and realize farming now isn’t just about driving a tractor. It’s about perseverance. Hopefully, it inspires others to keep going, even when things get tough.”

As for advice to other farm spouses, she has this to say, “You’re not always going to like each other’s ideas. Just listen, let it sink in and talk it over. Perry’s pretty stubborn, and I can be bullheaded too, but we always work through it. In the end, you figure out that what they want to do is usually for the best.”

For Baeten, the journey is far from over. Expansion is always on the radar, but only in ways that make sense for the farm’s future.

“We’re planning to add a sand separation system, a bigger feed pad and a truck scale,” Baeten says. “The goal has always been to create long-term sustainability on the farm.”

Looking at the operation today, he takes pride in what they’ve built.

“You can drive past our place, and it shows for itself. We keep things clean, our cows are healthy and our milk quality is excellent. Seeing everything come together after years of hard work and knowing that our employees take pride in our operation — that makes me proud.”

And with his family by his side, Perry Baeten’s story is still being written with one determined step at a time.

How the Dairy Consulting Experience is Shaping Tomorrow's Dairy Consultants

Mon, 09 Jun 2025 14:45:11 GMT

In the ever-evolving landscape of agriculture, we often focus on who will harness the future as the next generation of dairy farmers. However, it’s equally important to consider who will step up as the next generation of dairy consultants. For five consecutive years, the Urus Group has been at the forefront of shaping this future by offering the Dairy Consulting Experience (DCE) to undergraduate dairy students.

(URUS Group)

What is the Dairy Consulting Experience?
The Urus Group is a global leader in products and services for dairy and beef artificial insemination genetics, reproduction and farm management systems.

The Dairy Consulting Experience is a program designed to introduce students to the world of dairy consulting with a hands-on approach. This program targets undergraduate students passionate about dairy and interested in the consulting aspect. Through a comprehensive blend of classroom and on-farm learning experiences, participants gain insights into what it takes to succeed as consultants on the world’s most progressive dairies.

The week-long event not only enlightens students with real-world challenges but also connects them with Urus’ seasoned experts and practitioners. The aim is to marry theoretical frameworks with practical applications, providing students with a rich and multifaceted understanding of the industry.

Interactive Learning and Networking
Joselyn Hurlburt, the Talent Acquisition Coordinator with Urus, emphasizes the significance of such opportunities for young enthusiasts in dairy sciences.

“It’s a great way for the students to network with subject matter experts, helping build their network. It’s not just a great way to give back but to showcase to students what’s going on in the industry and on farms,” she says.

Delana Erbsen, a senior studying dairy science at Iowa State University and part of the DCE 2025 class, attests to the program’s impact. She describes the experience of stepping into a consultant’s shoes as both enriching and insightful.

“Different presenters from their sister companies come in and talk,” Erbsen shares. “Each day, you’re given a scenario that you dig into farm data and give a practice consultant presentation.”

Through engaging in case studies and farm tours, participants delve into real data, exercise critical thinking and hone their presentation skills.

Building Skills and Bridging Gaps
This year, the program welcomed 18 eager participants from the U.S. and Canada to Madison, Wis., serving as a learning platform and a steppingstone toward future careers. Whether students opt for careers in consultancy, return to the farm or pursue other industry roles, the skills and networks they build through DCE are invaluable.
Feedback from participants has been overwhelmingly positive, highlighting DCE as a crucial bridge to the industry.

“The feedback is positive,” Hurlburt reflects. “To be able to take this opportunity with them, whether that is returning back to the family farm or in the industry, provides them with a solid tool set.”

Erbsen concurs, adding that she enjoyed all the connections she has made through this experience.

“You make bonds with students in the same position from all over the country and even Canada,” she adds.

After graduation, Erbsen aspires to work in dairy reproduction and genetics, either as a consultant or in embryo transfer and IVF work. She encourages other dairy science students to apply, describing it as an eye-opening experience providing essential skills for future careers, along with a glimpse into real-life consultant scenarios.

“I think getting that hands-on experience in that role was definitely eye-opening,” she says.

Urus’ initiative is more than just a learning experience. It is a mission to cultivate the next wave of dairy consultants, equipped with knowledge, practical experience and industry connections. As Hurlburt succinctly puts it, “Hearing from our subject matter experts and seeing farms and being able to be hands-on helps them see what dairy consulting is all about.”

This approach ensures graduates step into the workforce not just with academic credentials but with a blend of experiences that prepare them for real-world challenges.

The Dairy Consulting Experience continues to be a beacon for those passionate about merging scientific knowledge with pragmatic skill, fostering a robust future for the dairy industry.

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Op-Ed: Secretary Rollins Announces Policy Proposals to Enhance Support for Family Farmers

Mon, 19 May 2025 15:11:37 GMT

Small family farms are the backbone of our nation. Throughout our history, they have secured the promise of liberty made by our Founders. And they are the indispensable foundation of democratic civics and republican virtues. As Thomas Jefferson wrote to James Madison in 1785, “small landholders are the most precious part of a state.”

Today, with my friend Governor Jim Pillen, we kicked off the Make Agriculture Great Again Initiative at Ohnoutka Family Farm in eastern Nebraska. This new policy initiative at USDA will address a series of issues within food, agriculture, and rural America but will specifically focus on challenges faced by small family farms.

We know these challenges, such as labor costs and availability, are not easy ones to address. But we are committed to focusing on the needs of Americans who operate small farms because of their patriotism and commitment to their land.

USDA Steps Up to Address Obstacles
During my time as Secretary of Agriculture, I’ve met with family farmers who have faced too many obstacles as they work to maintain or start new operations.

For example, many small farms lack reliable access to capital. At USDA, we are reforming the Farm Service Agency loan program to streamline delivery and increase program efficiency.

The acquisition of land for new farmers has also become increasingly difficult amid high costs and real estate development. That’s why we’re using prioritization points and regulatory action to disincentivize the use of federal funding for solar panels to be used on productive farmland. And we’re expanding permitting of unused or underused federal land for long-term leases to small farms and streamlining the federal land leasing process so the program works better for farmers and adjacent landowners.

We are also aware many new farmers lack access to infrastructure such as cold storage and processing facilities. To address this disparity, we are working to provide state-level grants for infrastructure tied to the needs of new farmers. And by the end of the year, we will ensure applications for every farmer-focused program are available for electronic submission.

And finally, we are working with governors and state legislators around the country to find solutions to the challenges small farms face. We recently signed a memorandum of understanding with the National Association of State Departments of Agriculture to find areas of collaboration between USDA and the states, which are the laboratories of democracy.

State and Federal Governments Must Work Together
Earlier this month, we hosted a roundtable at USDA’s headquarters in Washington, D.C., with small-farm operators from around the country. We had the privilege of welcoming hog farmers from Ohio, third-generation local producers from Virginia, first-generation dairy farmers from Mississippi, Amish and Mennonite farmers from Pennsylvania, and many others who have devoted much of their lives to the land and their customers.

The Founders did not chart the path of our nation so USDA bureaucrats in Washington can look over the shoulders of law-abiding American citizens.

As I was reminded by the witness of those who visited USDA, the Department of Agriculture was founded so every farming mother and father can raise their children, work their land, and spend time with their families and their God.

This is the mission of USDA, and now, under the leadership of President Trump, is the time to return to the fundamental work that will restore rural prosperity in forgotten communities across the nation.

Based on feedback from the hundreds of small family farmers I have met and talked to over the last 90 days, USDA is now making tangible changes to our policies to ensure family farmers can continue to work their land and new farmers can take on this way of life without obstruction.

While USDA has many programs to assist farmers, we know it takes government entities, non-profits, and the private sector focusing their efforts together to improve the viability and longevity of small family farms.

We were honored to announce this new policy initiative in Nebraska today. The existence and work of small farms are too central to our nation’s history, cultural heritage, and food supply to allow them to slowly disappear from our landscape. To steer clear of a problem that every American wants to avoid, it is imperative that federal and state governments provide proactive intervention so these small operations can preserve their inheritance for generations to come.

An Incredible Bird's-Eye Look at the State of the Dairy Industry

Mon, 19 May 2025 13:19:06 GMT

Editor’s Note: This is one article in a series that is included in the 2025 Farm Journal’s State of the Dairy Industry report. The full 16-page report will appear in the May/June issues of Dairy Herd Management and Milk Business Quarterly and will be published in this space over the next several weeks. To download the full report for free click here.
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The dairy industry is undergoing rapid transformation and innovation at an unprecedented pace. As part of its ongoing efforts to understand these shifts, Farm Journal recently conducted a comprehensive survey involving 400 dairy producers across the U.S.

These producers, representing herds ranging from 100 to 20,000 cows, provided valuable insights into their current operations and future outlooks.

Technology Integration

In an era where technology permeates nearly every aspect of life, the dairy industry stands at the forefront of this transformative wave. The integration of technology is no longer just an option; it has become a crucial step toward creating a more efficient and sustainable dairy industry. From feeding systems to health monitoring devices, technology helps dairy farmers optimize operations and ensure animal welfare.

A recent survey highlights a significant shift in the adoption of technology within the dairy sector. Remarkably, two-thirds of dairies now use at least one form of feeding technology. These innovations are designed to streamline the feeding process, providing precise nutrient delivery to livestock and reducing waste. The result is a noticeable improvement in both efficiency and sustainability.

Diversifying Revenue Streams

In today’s changing economic landscape, many dairy producers are finding innovative ways to sustain and grow their businesses. The key to survival during these turbulent times seems to be diversification.

Farm Journal’s recent survey reveals approximately one-quarter of dairy producers have embraced alternative land or dairy add-on revenue streams. This shift underscores the industry’s agility and adaptability as producers look for various avenues to boost profitability.

One strategy gaining traction is the beef-on-dairy operation. An impressive three-quarters of operators are now involved in at least one beef-on-dairy practice, with breeding and raising being the most common methods. Though there has been a decline in the number of producers raising animals under their beef-on-dairy operations over the past year, there is a notable increase in the sale of branded beef products. This shift highlights the evolving dynamics within the industry as producers adapt to market demands.

Next-Gen Transfers

A significant concern facing the industry today is the impending wave of retirements among dairy operators, many of whom have not established formal succession plans. This situation is becoming increasingly urgent, with surveys indicating that a quarter of these operators intend to retire within the next five years.

Contrary to the retirement trend, there is also a strong movement toward growth and expansion within the industry. Almost half of the operators express a desire to expand their operations in the near future. Such ambition suggests confidence in the industry’s potential and reflects a proactive approach to ensuring a sustainable future. At the same time, an equivalent number of operators are planning to maintain their current herd sizes, indicating a focus on maximizing efficiency and resource management.

Sustainability Program Awareness

Farm Journal’s recent survey reveals an array of insights regarding current sustainability practices and the prevailing awareness surrounding them. While the inclination toward adopting sustainable practices is reassuring, a deficiency in program awareness raises concerns that need to be addressed.

Encouragingly, over half of survey respondents (63%) reported participating in at least one sustainable practice. This trend is indicative of a growing societal shift toward environmental responsibility. Interestingly, larger operations, particularly those with substantial herd sizes and extensive acreage, tend to embrace sustainability more comprehensively. This trend is most pronounced in the Western region.

Reality of Workforce Shortages

A recent survey highlights the growing dependency of the dairy industry on non-family labor. For many respondents, non-family members consist of at least 50% of their workforce. This shift is indicative of broader changes within the industry as traditional family-run farms adapt to meet growing demands. However, hiring and retaining workers continues to be significant challenges. With evolving labor-related aspects indicating enduring challenges, the industry must explore viable solutions to continue thriving.

Despite the adoption of new technologies, the challenges of hiring and retaining a reliable workforce remain. Farmers must continue to balance the integration of technology with human labor, ensuring that both aspects work in harmony to drive growth and productivity. These changes suggest a long-term shift in how labor is approached, maintaining traditional farming values while embracing modern advancements.

Optimistic Horizon

The dairy sector is witnessing renewed confidence, energized by innovative strategies and fueled by a younger generation of forward-thinking dairy operators ready to embrace change. Their willingness to adopt advanced technologies and improved herd management techniques is reshaping the landscape of dairy farming. By integrating strategic solutions, these operators are setting a new standard that promises to uplift the entire industry.

According to surveys, 44% of producers plan to expand their operations in the next five years. This drive to scale indicates a strong belief in the trajectory of the dairy industry and its ability to thrive amid changing global dynamics.

The 2025 Farm Journal State of the Dairy Industry Report is available for download here .