The PORK Podcast

One Farmer's Idea to Avoid Yellowstone Drama When Transferring the Family Farm

Tue, 25 Nov 2025 14:30:54 GMT

At 8 cents a pound, pigs weren’t worth much when Todd Wiley formed Interstate Swine LLC with his dad in 1998. Nobody wanted weaned pigs. Facilities quickly became available as people left the pork industry. With a sincere desire to make a living raising pigs on his family’s farm, Wiley stepped out in faith. Nearly 30 years later, this multi-generational farming endeavor in eastern Iowa has survived some of the toughest times and some of the best times.

Maybe that’s why Wiley has taken a unique approach to bringing the third generation back to the farm.

“There’s no doubt that family is important to Todd,” says Pat McGonegle, CEO of the Iowa Pork Producers Association. “He puts family first, and the farm is a part of that discussion. He manages his family members that are part of that farm in a real professional way, but also with an eye towards the legacy that he and Denise want to leave on their farm.”

Would This Be Good For My Kids?

Growing up, Wiley’s parents talked about succession planning often with their three sons. The concept of planning for the generational transfer of the family farm came naturally to Wiley.

“When we started Interstate Swine, we needed to hire employees,” he says. “One of the things I was conscientious about was making sure the employment opportunity within our business would be conducive to our children filling those roles.”

From the beginning, Wiley instituted health insurance plans, matching IRA funds, paid time off, paid vacation, and other benefits that employees would typically look for when securing a job.

“I constantly asked myself if this would this be good for my kids someday?” he says.

Wiley and his wife, Denise, have four kids: Drew, a Kansas State University animal science graduate and former K-State Football defensive tackle; Isaac, an Iowa State University agribusiness graduate now employed with Ever.Ag; Emma, owner of Auntie Em’s - Event Florist and attended Des Moines Area Community College; and Joshua, a junior at Iowa State University in animal science.

In 2017-2018, the Wileys doubled their sow farm to create more opportunities for the children to have a place on the family farm.

“It was a fairly tedious process – not only from a business standpoint, but about what the next generation was going to do,” he says. “They were all too young back then, and there was no way I could ask them for any sort of commitment to our business. But I did ask a lot of professionals. I remember asking our accountant specifically, ‘In your experience, what is the likelihood of a farm family having the next generation be involved, providing you have a viable business?’”

The accountant’s response was, “It’s pretty high.”

“Denise and I knew we needed to have some economies of scale,” Wiley explains. “There’s not much point in succession planning, if there’s nothing to succeed to or succeed with. We were mindful of that when we moved forward. Now, we have room for additional people, not only for labor, but also in management where we can utilize their skills.”

No Yellowstone Drama Here

As a family, it is easy to recognize each other’s strengths as well as quirks, he points out. But he wanted a better way to evaluate his children’s strengths and weaknesses, as well as interests, on the farm.

“I remember when a successful family in eastern Iowa, with a number of businesses, built a feed mill and elevator,” Wiley shares. “The father of this family passed away unexpectedly. Come to find out, nobody in the family had any interest in this feed mill and elevator, so they end up selling it.”

This hit Wiley hard. What would his kids say about where their farm was investing capital? That sparked the construction of a succession planning instrument for the Wiley family.

(Lori Hays)

“The first page of the instrument (an Excel document) started two years ago with a list of 35 jobs that need to be done on our farm,” Wiley says. “Most of them are pig related, but we do crop farm some. It was pretty much everything I was doing in a spreadsheet.”

Each of their children (and one daughter in-law at the time) was asked to rate those 35 jobs from one to five under this scenario: It’s 2033 and Todd and Denise are serving in an advisory role only. You choose to be an active employee of the family businesses. Please answer by circling the corresponding number that best describes your interest in the listed activity.

“It was interesting to see who had interest in what, but it also told us pretty clearly where we needed to go in the future if we wanted our children involved in our business,” Wiley says. “Initially, I think they saw it as a fun activity, just another of Dad’s crazy ideas. But I learned a lot.”

This past summer, the family completed the exercise again.

“I needed to see if the kids were drifting in their interest,” he says. “In one case, there was significant movement in what one of our kids wanted to do. It surprised me to be truthful about it. In the other three cases, they held true to what they thought two years previous. But bear in mind, our youngest was a freshman in college two years ago and a lot can change in college.”

Wiley emphasizes that nobody is required to come back and be involved in the operation. He says there are a million ways to make a living out there and he wants his kids to pursue their dreams. In the version his family filled out in the summer of 2025, he added a second page with 45 statements.

“If you’re going to work with people in a business and a family in any organization, even if you’re not related, you need to have some idea of where they’re coming from,” Wiley says. “On the second page of statements, they were asked to rank their level of agreement with the statement.”

For example, one of the statements was: No matter what I may think of a family member’s job performance, I’ll always have their back publicly.

“If you’ve ever watched Yellowstone, that show creeped me out,” Wiley says. “When I saw the family dynamic portrayed, it made me uncomfortable. We can have our disagreements. But, as a family, you better have each other’s backs out in the community, especially in the business we’re in.”

Getting Out and Getting In

This instrument has been helpful for the Wileys in many ways as they prepare to transfer more of the farm to their children.

“It sheds light on areas where their belief system parallels ours,” he says. “We have a definite place of emphasis now. Our children have a pig feeding business called Fourth Gen Hogs LLC, where they’re each 20% owners, Denise is a 10% owner, and I’m a 10% owner. It has been a great exercise in giving them the responsibility of ownership.”

He says the timing mirrors the situation he was in when Interstate Swine was formed.

“They got in about a year ago when it was pretty doom and gloom. We went to the bank with this idea, and they’re like, ‘You want to do what?’”

He believes this business venture will be the vehicle for he and his wife to exit pig ownership as their children get into ownership.

“Uncle Sam would have his way with us if we sold out all at once,” Wiley says. “But if we can gradually exit individual barns or individual parts of our production flow and have them enter into it, that’s a fairly nice segue for us to get out and them to get in.”

Wiley shares more about his mini adventure raising rabbits, opportunities for talented young people back on the farm and the message he hopes pork producers hear right now and more on The PORK Podcast. You can watch it here on YouTube or listen anywhere podcasts are found.

Watch more episodes here.

Dan Hoge Opens Up About 55-Year Career Training Future Stock Show Judges

Fri, 11 Apr 2025 20:23:52 GMT

What will the champions in the show ring look like in five years? That’s a question Dan Hoge, one of the winningest livestock judging coaches in history, thinks about constantly. Trends come and trends go. It’s not easy to stay relevant while being nimble enough to see what’s coming and evolve to get there.

But Hoge’s ability to do just that as a coach, judge and breeder for decades is what sets him apart from others, says Blake Bloomberg, professor and head livestock judging team coach at Black Hawk College East Campus.

“Dan has been at the top of his profession for over 50 years, and is still sought after for his input,” Bloomberg adds. “His impact on his students and his influence beyond the classroom is undeniable.”

Hoge says his interest and passion in the livestock industry keeps him constantly learning and searching for what’s next. He’s an avid scholar – always reading about livestock, studying photos of champions and talking about trends in the industry with people he admires.

“The miles never made any difference to me,” Hoge says. “If there was a symposium going on or if Dr. Harlan Ritchie was speaking about the cattle industry, I found a way to be there. I pay attention to what legendary breeders like Chuck Olson and Earl Cain are doing in the swine industry. Of course, there are always new breeders coming along who are going to dictate, to a necessary extent, where the industry will go next.”

At the end of the day, good livestock will always be in vogue, he says. There will be changes in priorities. Trends will shift. But the best stockmen are open-minded and always looking to see what is coming in the future. He believes the ability to evaluate livestock and read differences in phenotype is essential to it all.

What Coaching Is and What It’s Not
That’s why coaching young adults in livestock judging has been Hoge’s passion .What’s the secret to his coaching success? He says there’s no curriculum to teach you how to be a livestock judging coach, it’s a lot of learning as you go and caring about who you coach.

“Coaching is 80% what’s in your heart and 20% what’s in your mind,” Hoge says. “It’s really believing in the young people who are involved in your program. It’s reaching out and knowing their goals, interests and expectations.”

Dan Hoge’s ability to connect with every audience is one of greatest strengths.

(Jennifer Shike)

Livestock judging is a very inexact art, he points out. It is not a science, it’s a skill developed over time that is subject to the opinion of someone else.

“It’s important the student feels good about themselves at every step of their development,” he says. “It’s about inching along and making progress.”

When it comes to coaching kids to excel in livestock judging competitions, Hoge believes in helping young people finish strong.

“It’s not a question of where you start, it’s a question of where you finish,” Hoge says. “That has always been the mindset I have instilled in our student judges over the years. It’s one of the real values you can take with you in life.”

When You Step Out into the Ring
There’s no shortage of ways to use the skills developed judging livestock and describing them, Hoge adds. For many young people he mentors, their end goal is to judge a livestock show.

Dan Hoge at the Oklahoma Youth Expo

(Oklahoma Youth Expo)

“I remind young judges that every show is important, regardless of how small it may be,” Hoge says. “If there are two head of livestock at an event, that’s a livestock show. Go give it your best.”

As livestock judging has grown in popularity and more contests have popped up across the country, the level of talent has grown, too.

“I often tell our younger judging generation that, believe me, no one is interested in how smart you are and how poor their livestock are,” Hoge says. “They’re interested in your positivity, how you work with the youth, and how you make sure every youth involved in that show felt they had a fair look and an opportunity to feel good about their project and themselves. I don’t know if we have enough of that today.”

He reminds young judges to stop and take a breath before they step out of their vehicle when they arrive at a show.

“Ask yourself, ‘Why am I here?’” Hoge says. “The smartest thing you can do as a show judge at a county fair, and I’ve judged many, is study the atmosphere as you walk to the show ring. When you walk into that ring and meet the superintendents for the first time, that awareness of the atmosphere will provide a pretty good handle on what the show is going to be like.”

The most important thing a show judge brings to any event is their opinion and comfort in knowing what they are looking for in a champion. Although judges can only use what’s brought to them to evaluate, knowing where you want to finish is necessary, Hoge adds.

The little things matter, he says, from how you speak to people working in the ring to how you connect with the crowd. Judges have the opportunity to serve as another bridge between the showmen and their projects and the spectators.

“You can’t expect the urban sector to understand the care and management people put into their livestock or how great of a life their show livestock have,” Hoge says. “When you judge or show livestock, make a commitment to do things right and always be a voice of positivity in the industry. Be proud of what we do.”

Go watch The PORK Podcast Episode 17 with Dan Hoge to learn more about his perspective on the misconceptions people have about the stock show industry today, what he’s most proud of in his life, teaching students for 55 years and counting, and how he anticipates the livestock industry changing in the future.

Your Next Read: Thank You Mr. Hoge