Technology - General

How a Downsized Dairy Turned to AI to Make the Numbers Work

Thu, 07 May 2026 18:31:16 GMT

On a 60-cow registered Holstein dairy outside Baldwin, Wis., artificial intelligence has become part of the management toolbox.

Mary Holle and her husband, Joe, milk in a refurbished 94-cow tie-stall barn at Holle-Oaks Dairy, a family operation that has seen major change in recent years. After taking over the farm from Joe’s parents in 2017, the Holles made a hard pivot in 2024, downsizing from 120 cows to 60.

With her father-in-law ready to step back from daily chores and labor costs continuing to climb, Holle could see the pressure building. The farm had reached a point where something had to change to keep things sustainable for everyone involved. Thus, downsizing the herd became the path forward.

Part of that downsizing process involved bringing in a tool still new to many dairy farmers — artificial intelligence, or AI. It wasn’t an obvious fit, but Holle saw it as a way to work through her farm’s numbers and run different scenarios without adding more layers to an already full system.

A Numbers Mindset Meets a New Tool

Holle, who also serves as the program manager for the Farm and Industry Short Course at UW-River Falls, didn’t come to AI without experience. She’s long leaned into data, building her own systems to track and understand how her farm is performing.

“I’ve been using Excel since I was, like, 10 years old,” Holle says. “I started doing my dad’s dairy herd records, because we didn’t milk test.”

That early passion for data turned into formal training in dairy science and ag business, along with several years of building detailed spreadsheets for her own operation. Today, those workbooks track just about everything on the farm, from feed costs and veterinary expenses to crop yields, soil tests and labor.

“I’ve been building complex equations within Excel for like a decade,” Holle says. “My biggest workbook is 17 pages long.”

Even with all of that in place, she eventually hit a point where spreadsheets alone weren’t enough to work through the number of what-if scenarios she was running. She wasn’t trying to replace the system she already had, but she needed a faster way to test ideas and see how different decisions might actually play out.

That’s when Holle began to use AI. She started experimenting with it by feeding in her own farm numbers, then asking it to run different scenarios and compare outcomes she would normally have to build out by hand. Over time, she used it to work through decisions faster and feel more confident in what the numbers were pointing to.

Running the Numbers

The 2024 transition pushed Holle to take a closer look at her cost structure. With fewer cows, fewer employees and new financial obligations, she needed to figure out what her cost per cow and break-even milk price needed to be for the smaller herd to stay profitable.

“I needed to run a series of scenarios to find the linchpins in the business,” Holle says. “We had to drop our cost per cow and get our break-even down to around $17.80 per cwt. for the smaller herd to work.”

She pulled data from her workbooks, including fixed costs, five-year averages for feed and vet expenses, labor hours, wages and loan balances with payment schedules. From there, she used AI to organize the information and get a better read on what was driving cost per cow.

“I asked ChatGPT, ‘What are the trends, what’s going on, can you put this into context?’” she says.

Working in short windows between chores, Holle ran different scenarios around debt, labor and herd costs to see which changes would have the biggest impact. It didn’t hand her one answer, but it helped narrow the decisions down.

“It told me what needed paid off first and where I’d see the most return,” she says. “I took the results to our banker and he said, ‘That’s ingenious.’”

In the end, the Holles were still the ones giving the final say, but AI helped them sort through information quicker and feel better about the direction they were headed.

Taking AI to the Field

After using AI to work through the financial side of the operation and guide the downsizing decision, Holle started looking at where else it could fit. Crop management was the next place she turned, and it’s something she’s still working through this year.

The farm currently includes about 500 acres in rotation with corn, soybeans, alfalfa and wheat. Similar to her herd management Excel work, Holle had built up soil tests, yield maps and field histories over time, but the information wasn’t connected in a way that made it easy to use. This year, she started using AI to organize it by field and year, then layer in crop history and yield data so it could be compared more directly.

“I didn’t have everything tied together in one place,” she says. “I had the information, it just wasn’t organized in a way I could actually use.”

With a new structure in place, Holle began asking AI more targeted questions around nutrient management and input efficiency. One focus centered around nitrogen — how much was already available in the field and where she might be able to cut back on applications without hurting yield.

“I wanted to know what was already out there before just putting more on,” she says. “If there was a place to save a little money without giving up yield, I wanted to find it.”

She’s also started looking at whether past decisions, like planting BMR corn, may have longer-term effects on nutrient availability. Using AI helped Holle spot patterns and show up to conversations with her agronomists better prepared.

This spring, she and her agronomists used that analysis as a starting point to fine-tune fertilizer and spray programs by field, paying closer attention to residual nutrients and timing. The new plan cut back on total fertilizer and chemical use compared to the previous year. By her estimate, this adjustment will trim roughly $40,000 from her fertilizer and spray bill in 2026.

Keeping Perspective in Place

While Holle sees value in AI, she’s careful about how she uses it. Sensitive information stays out, including personal identifiers, financial accounts and tax data.

“There’s always a step between sensitive information and it,” she says. “Anything personal or financial doesn’t go straight in. It always gets filtered or kept separate first.”

That caution carries into how she uses the tool in day-to-day decisions. Even when AI is helping her work through parts of the farm’s data, it hasn’t taken over decision-making. Holle still relies on her own judgment when something doesn’t line up with what she’s seeing on the farm, especially when context doesn’t show up in the numbers.

“Yes, I think it’s made me a better farmer,” she says. “But it’s a tool for the areas where I don’t know enough. There’s always context it’s going to miss. You can read a person or a situation in ways it can’t.”

For other producers thinking about trying AI, Holle recommends starting small and treating it like any other tool on the farm. Don’t start with big decisions or sensitive financial work. Start with something simple, learn how it responds and build from there.

“Start with emails or documents,” she says. “Something low risk where you can see how it responds and get comfortable with how it handles your information before moving into anything bigger or more complex.”

From her experience, it has less to do with the technology itself and more to do with how organized the farm’s information is going in. If the inputs are messy or incomplete, the results will be, too.

“Garbage information in leads to garbage answers out,” Holle says. “If you don’t know what you’re asking for, you won’t get what you need.”

That also means knowing where the farm stands before expecting any tool to improve it. Clear records, numbers and a good handle on what’s working and what isn’t all matter just as much as the software being used.

“You need to understand your strengths and weaknesses first,” she says. “Know what you’re comfortable handling on your own and where you could use a little more support, so you’re not leaning on the tool for things you already do well or expecting it to fix gaps you haven’t identified yet.”

Faster Decisions, Tighter Management

On her 60-cow dairy, AI hasn’t replaced hands-on management or day-to-day decision-making. Instead, it’s helped her sort through financial choices, tighten input decisions and show up to conversations with advisers with more clarity around the numbers.

For Holle, it’s become a fast, free tool she can pull up anytime to work through questions and run scenarios. And it’s helped her move through decisions faster and keep the operation running a little tighter, without adding more layers to the process.

The Empty Stanchion: The Structural Labor Crisis Threatening U.S. Dairy

Mon, 11 May 2026 13:22:48 GMT

In the rolling plains of the Texas Panhandle and the volcanic soils of Idaho’s Magic Valley, a silent crisis is brewing. It isn’t a disease outbreak, a drought or a sudden crash in milk prices. Instead, it is the steady, quiet disappearance of the human hands required to keep the nation’s dairy industry running.

As the U.S. dairy sector has modernized and expanded, it has hit a paradoxical wall: The more technologically advanced the farms become, the more they find themselves tethered to a labor market that is increasingly broken.

For states like Texas and Idaho — two titans of U.S. milk production — the labor shortage is no longer a seasonal inconvenience; it is a structural deficiency that threatens the long-term viability of the industry and the economic health of the rural communities that depend on it.

The Texas Powerhouse Under Pressure

Texas has rapidly ascended the ranks to become a top-tier dairy state. By 2025, the Lone Star State produced a staggering 18 billion pounds of milk from approximately 705,000 cows. This isn’t just about milk in the grocery store; it’s an economic engine that contributes tens of billions of dollars to the state economy and supports over 250,000 direct and indirect jobs.

However, Texas Association of Dairymen Executive Director Darren Turley warns that this engine is running on a dangerously thin workforce.

“The Texas dairy industry has a persistent and growing need for labor because today’s large, modern dairies are labor-intensive businesses that operate every day of the year,” Turley shares in the association’s latest blog.

In the vast rural stretches of Texas, the labor market is exceptionally tight. Recruiting for long-term farm work has become a monumental task. The jobs are physically demanding, and the always-on nature of a dairy — as cows must be milked 365 days a year — clashes with a domestic workforce that increasingly seeks flexibility and climate-controlled environments.

More Than Just Milking

A common misconception is that dairy labor starts and ends in the milking parlor. In reality, the modern dairy is a complex ecosystem of specialized roles. Beyond the milkers, farms require staff for animal care, feeding, manure management, calf rearing and the operation of increasingly sophisticated machinery.

While robotics and automation are often touted as the solution, Turley notes that technology is a tool, not a total replacement.

“While technology, including a growing number of robotic dairies, may help reduce some labor pressure, there always will be a need for human workers,” he says.

When labor is short, the entire system slows down. Cows aren’t fed as precisely, maintenance is deferred and expansion plans are shelved. For a state like Texas, which is built on the premise of growth, a lack of labor acts as a hard ceiling on potential.

The Idaho Alarm: A Math Problem

Further north in Idaho, the situation is perhaps even more acute. Idaho Dairymen’s Association CEO Rick Naerebout paints a stark picture of the math facing the state’s producers.

“The state has 84 Idahoans for every 100 jobs available,” Naerebout says.

The struggle to find domestic workers is best illustrated by a sobering statistic from last year: Out of 7,500 H-2A agricultural jobs advertised in Idaho, only five were taken by Idahoans. The H-2A program requires farmers to advertise to domestic workers first, but the reality is that the local population is either unable or unwilling to fill these roles.

“Ag jobs are tougher to fill because they are physically demanding and often outdoors,” Naerebout notes.

This leaves dairy farmers in a precarious legal and operational position. Because the H-2A visa program is strictly for seasonal work, the dairy industry — which requires year-round, consistent labor — is effectively locked out of a legal pathway to hire the foreign workers they so desperately need.

The Policy Trap and the Economic Cliff

The crux of the issue lies in the disconnect between federal immigration policy and the biological reality of a cow. A dairy cow does not stop producing milk when the season ends. Yet, the only major agricultural visa program available (H-2A) is built on a seasonal model.

Naerebout points to two primary friction points: the lack of a year-round visa and the political volatility surrounding immigration. In Idaho, attempts to implement worker verification systems at the state level failed, but the fear remains. Meanwhile, federal crackdowns on immigration create an environment of uncertainty that discourages workers from entering the sector.

The consequences of failing to fix this immigration issue are not just confined to the farm gate. Naerebout warns of a massive economic multiplier effect.

“If we remove 50% of the workforce, it would induce a recession the size of the 2007 to 2009 recession,” he says.

In Idaho, removing 27,000 workers who are currently without legal status would trigger the loss of an additional 25,000 jobs held by American-born citizens in sectors like construction, hospitality and retail.

Seeking a Federal Fix

The solutions proposed by industry leaders like Naerebout and Turley are pragmatic, yet politically difficult to achieve. There are two primary avenues for relief:

Visa expansion — This involves transitioning the H-2A program or creating a new visa category that accounts for year-round industries like dairy and fresh-pack produce. This would provide a legal, transparent pathway for foreign workers to fill vacancies that domestic workers have rejected.
Legalization of the existing workforce — This involves acknowledging that the current dairy workforce is already largely comprised of immigrant workers who are trained and essential. “Have them go through a background check and pay a penalty, but let them stay,” Naerebout suggests.

The Stakes for the Consumer

Ultimately, the labor crisis on the dairy is a consumer crisis. When labor shortages raise costs and limit production, the price of milk, cheese and butter inevitably climbs. In Texas, where the population is booming, the demand for dairy is higher than ever. If the state’s dairies cannot run at full capacity, the supply chain becomes fragile.

As Turley puts it: The labor need is a structural issue, not a short-term inconvenience.

“Unless labor supply improves through policy changes, better recruitment, automation or all of the above, Texas dairies will continue facing pressure to protect productivity and profitability,” he says.

The American dairy farmer has proven to be incredibly resilient, surviving market crashes and environmental challenges. But you cannot milk a cow with a vacancy. Without a federal resolution to the workforce shortage, the great rebalancing of the dairy industry may not be a matter of prices or protein; it may be a matter of who is left to do the work.

Separating Signal From Noise in a Data-Heavy Dairy

Thu, 30 Apr 2026 16:22:54 GMT

The beauty and curse of farming in the technological age comes in the form of 0’s and 1’s. There never seems to be an end to the measurables we collect and breakdown on a farm.

As our capabilities grow in terms of systems and software, this mound of data continues to grow.

But how do we know what is important?

Many seasoned herdsmen that I work with often bemoan just how hard it is to train the next generation of farm workers. “They just don’t have cow sense.” “They’re too deep in the numbers, and not the cows.” “Why can’t they just see it?”

What they are describing is a little-known skill they already possess known as Signal to Noise Positivity (SNP). Our seasoned herdsmen have developed an unconscious skill that allows them to differentiate between meaningful information (signal) and irrelevant information (noise). However, they had a significant advantage of developing this skillset during a time when the “noise” or extra irrelevant data was much less overwhelming.

Our farms are full of positive noise and signals that can be valuable in animal management. Feed intakes, milk production, lbs. of solids, rumination, SCC, milk deviation, etc. etc. all represent measures that indicate if things are headed in the right or wrong direction.

However, each of these factors is not important in each situation. Irrelevant noise from time to time causes new decision makers to make incorrect decisions based upon that noise rather than the more meaningful signals.

Taken together Signal and Noise Ratio (SNR) indicates whether positive noise is more or less likely to stick out. A higher SNR, or more meaningful noise vs irrelevant noise, means the decision maker is more likely to ID the important data whereas a low SNR means more confusion in the data.

But on today’s operations it is extremely difficult to learn how to increase a SNR and use it as our data pool, and subsequent noise grows.

For example, your herdsmen today may work a fresh pen and ID a sick cow with the following information; 7 DIM, rapid breathing, temp is 103 on the parlor meter, milk production is down 30 lbs., her ears are droopy, her rumination is down 40%, her eating time is 2%, and her activity is 50% what it was yesterday. These symptoms when taken together could be indicative of 5+ infectious diseases in a fresh cow and can rapidly confuse new workers.

However, an experienced herdsmen knows the most important part of all this noise is the 7 DIM signal which limits the likely diagnosis to only 2 or 3 possibilities. Their unique SNP ability filters the signal from the noise so no matter how much data we pile on top of the signal they can ignore the unimportant noise.

So how can we improve the SNP for new workers?

First, we need to eliminate multitasking. This only adds noise to the scenario and scatters attention. When working sick cows or doing other health tasks, new employees need to focus upon that singular task until deemed to have developed a sufficient SNP.

Second, we need to encourage monitoring of longer-term trends and react less to the hour to hour or day to day fluctuations. Certainly, there are cases that will change hour to hour but when training we need to help employees understand common cases and that cows generally will trend toward “healthy” or “sick” no matter how complex or simple our data collection system is.

Third, we need to expose these individuals to training from others who have advanced SNP skills. Many times, this involves an outside consultant such as your herd veterinarian who can use hands on training and also create SOP programs to help the individual navigate the noise.

Signals of disease are not always strong. However, by reducing noise for new team members we can increase the correct disease diagnosis while still implementing the latest in smart technology.

Seeking the Best in Dairy: Applications Open for the 2026 Milk Business Awards

Tue, 28 Apr 2026 12:47:26 GMT

Each December, the dairy industry’s most forward-thinking minds gather in the desert for the annual Milk Business Conference. It is a time for high-level networking, deep-dive educational panels and a shared vision of the industry’s future. But among the many highlights of the event, none are as prestigious as the presentation of the Milk Business Awards — a tradition that honors the grit, brilliance and heart of the American dairy producer.

As we look forward to the 2026 Milk Business Conference, held Dec. 9-10 in Scottsdale, Ariz., Farm Journal is officially opening the call for nominations. These awards are designed to identify and celebrate the leaders who aren’t just participating in the industry but are actively redefining it.

Three Pillars of Excellence

The awards are divided into three distinct categories, each representing a vital component of a successful modern dairy:

Leader in Technology Award: This category recognizes operations that have moved past the data silo era to implement cutting-edge technology that improves efficiency, animal welfare and the bottom line.
Young Producer Award: Reserved for producers 35 or younger, this award honors those who excel in their daily operations while serving as tireless advocates for the dairy industry within their communities and ag organizations.
Employee Excellence Award: Success on a dairy is a team sport. This award allows dairies to nominate key employees who represent excellence in their roles and are vital to the operation’s daily success.

A Legacy of Leadership

To understand the caliber of these awards, one only needs to look at the previous winners who have set the bar high. These producers and employees represent the gold standard of the industry:

2025 Winners:

Leader in Technology: McCarty Family Farms (Kansas) – Recognized for their massive 15,000-cow operation driven by data and innovative rotary milking systems.
Young Producer: Wybrand Vander Dussen (Colorado) – Honored for his resilience and leadership in managing a 4,000-cow dairy.
Employee Excellence: Travis Ties (Holdgrafer Dairy, Iowa) – Celebrated for over 25 years of dedication to feed and crop operations.

2024 Winners:

Leader in Technology: GenoSource (Iowa) – A leader in genetic advancement and high-tech parlor efficiency.
Young Producer: Perry Baeten (Wisconsin) – Awarded for his successful expansion and advocacy efforts.
Employee Excellence: Joaquin Vazquez (Vir-Clar Farms, Wisconsin) – Recognized for his instrumental role in team building and herd management.

Apply Today

Winning a Milk Business Award is more than just a title; it is an opportunity to share your story with the national dairy community. Winners receive a free trip for two to the 2026 Milk Business Conference in Scottsdale — a premier destination for industry insight and professional growth.

The deadline to enter is Aug. 1. If you, or someone you know, represents the best of what the dairy industry has to offer, we want to hear about it. For the application details, visit: Awards: MILK Business Conference 2026

Hidden Pneumonia in Calves: Why More Dairies Use Ultrasound to Catch Respiratory Disease Early

Fri, 17 Apr 2026 20:06:16 GMT

Bovine respiratory disease (BRD) remains one of the most common and costly health challenges in preweaned dairy calves. The challenge is that many cases develop long before calves show visible symptoms.

“By the time calves show obvious clinical signs of respiratory disease, lung damage may already be present,” says Aerica Bjurstrom, regional dairy educator at the University of Wisconsin-Madison. “That’s why tools that help us detect pneumonia earlier can make a big difference in calf health and long-term performance.”

Traditional diagnosis relies on symptoms such as coughing, nasal discharge, or elevated temperature. But these signs often appear late in the disease process. In many cases, calves may look completely healthy while still carrying lung infections.

This form of illness, known as subclinical pneumonia, can reduce growth, feed efficiency and even future milk production.

“The lungs can really act as an indicator organ,” Bjurstrom explains. “Respiratory disease often reflects larger management challenges, such as poor colostrum intake, nutrition issues, or environmental stress.”

The Hidden Pneumonia Problem

Research has shown that pneumonia often develops days before visible symptoms appear.

“Ultrasound allows us to see what’s happening inside the lung tissue, even when the calf looks normal from the outside,” Bjurstrom says. “In many cases, pneumonia can be present for days before any clinical signs appear.”

Studies suggest that 50% to 80% of pneumonia cases may remain subclinical for 7 to 14 days before producers notice symptoms. That delay can allow lung damage to progress before treatment begins.

“Sometimes calves with severe pneumonia don’t show obvious symptoms,” Bjurstrom says. “But an ultrasound exam can reveal lung lesions that tell us the disease is already present.”

How Lung Ultrasound Works

Lung ultrasonography allows veterinarians to examine calf lungs in real time using portable ultrasound equipment.

A normal lung appears air-filled on the scan and produces horizontal white lines that move with each breath. These lines indicate healthy lung tissue.

Changes in the image can reveal early disease.

“Comet tails are bright vertical lines that extend down from the lung surface,” Bjurstrom says. “A few may be normal, but severe or diffuse comet tailing can suggest interstitial disease caused by fluid or inflammation within the lung.”

More advanced disease appears as lung consolidation, where portions of the lung fill with inflammatory material instead of air. On ultrasound, these areas appear as solid gray regions.

Veterinarians often use a 0 to 5 lung scoring system to evaluate severity.

“This scoring system helps identify disease before calves begin coughing or showing nasal discharge,” Bjurstrom says. “Early detection allows for earlier treatment and better outcomes.”

Dr. Ollivett demonstrates positioning for thoracic ultrasound scanning on a calf’s right lung.

(Denise Garlow, University of Wisconsin)

Why Early Detection Matters

Even when calves show no visible symptoms, lung damage can affect their long-term performance.

In one study of more than 600 Holstein heifers, calves with lung consolidation detected at weaning were less likely to become pregnant and more likely to leave the herd before first calving.

Another study found calves with significant lung lesions in the first eight weeks of life produced 1,155 pounds less milk during their first lactation.

“These findings highlight why early detection matters,” Bjurstrom says. “Subclinical disease can still influence growth, reproduction, and milk production later in life.”

Improving Treatment Outcomes

Early detection can also make treatment more effective.

“When pneumonia is caught earlier, treatment tends to work better,” Bjurstrom explains. “We’re able to intervene before the disease becomes severe and causes permanent lung damage.”

Ultrasound can also help veterinarians monitor recovery.

“That monitoring aspect is important,” she says. “It helps ensure calves are improving and reduces unnecessary retreatment.”

A Management Tool for Farms

Beyond diagnosis, lung ultrasound is increasingly used as a herd management tool.

“Ultrasound gives producers objective information about lung health,” Bjurstrom says. “That can help guide decisions about treatment, culling, or adjusting weaning timing for calves that may need more time to recover.”

Regular scanning can also reveal herd-level trends tied to management practices.

“When used consistently, ultrasound becomes a benchmarking tool,” Bjurstrom says. “It can help farms evaluate colostrum programs, ventilation, sanitation, and other factors that influence calf health.”

A Growing Tool in Calf Health Programs

Portable ultrasound units have become more accessible and easier to use, making them more common in calf health programs. With proper training, scanning a calf’s lungs typically takes less than a minute.

“The equipment requires an initial investment, but the information it provides can be incredibly valuable,” Bjurstrom says. “Earlier detection can lead to better management decisions, improved calf growth, and fewer losses.”

As dairy farms continue adopting more data-driven management practices, lung ultrasound is giving producers a new way to detect disease sooner and protect the long-term potential of their calves.

“Lung ultrasound helps us move beyond waiting for visible symptoms,” Bjurstrom says. “It allows producers and veterinarians to identify problems earlier and take action before long-term damage occurs.”

Targeted Reproductive Management: Taking Calf Creation to the Next Level

Mon, 16 Mar 2026 18:26:36 GMT

Within the lifetimes of many current U.S. dairy producers, artificial insemination (AI), sexed semen, embryo transfer (ETU), ovum pick-up (OPU), and in-vitro fertilization (IVF) all have evolved to enhance dairy cattle reproduction.

Now, individual-cow monitoring technology is being used to drive the next wave of dairy reproductive improvement: Targeted Reproductive Management (TRM).

Dr. Glaucio Lopes, who leads the monitoring success team for Merck Animal Health, USA, , explained that TRM leverages individual-cow data that detects estrus activity to more selectively and effectively implement hormone-driven estrus synchronization protocols.

Using activity monitoring tools like SenseHub® Dairy, one example of TRM stratifies cows into two groups early in lactation: those that expressed a strong, spontaneous estrus cycle before the end of voluntary waiting period (VWP), and those that did not. If they did not, they are enrolled immediately in a fertility program like Double Ovsynch that includes timed artificial insemination at the end. If they did, they are assumed to be more naturally fertile, and are allowed more time to be bred upon observation of another heat cycle. If that doesn’t happen within a prescribed number of days, they too are then enrolled in a synchronization program.

In short, TRM provides more time for cows that expressed early lactation natural estrus before beginning hormone-based synchronization, and less to those that did not – essentially targeted the use of manual synchronization and timed insemination on cows that need it most.

Lopes said one TRM study showed researchers were able to decrease the overall use of reproductive hormones by 57%. At the same time, the likelihood of pregnancy at 305 days in milk was increased in second-lactation and older cows that did not show strong signs of estrus early postpartum.

Enrolling fewer cows in hormone-based breeding programs not only lowers drug costs and saves on labor, but also creates fewer physical disruptions. More cows are allowed to carry out their natural behaviors of eating, drinking, and resting without spending time in headlocks.

Researchers at the University of Florida put the principles of TRM to the test in two north-central Florida Holstein herds, the results of which were recently published in the Journal of Dairy Science . Dr. Ricardo Chebel and his team evaluated 539 first-calf heifers and 941 second-lactation and older cows.

The more mature cows were assigned a VWP of 40-41 days in milk, while the first-calf heifers had a VWP of 54-55 days in milk. Half of the animals in each age group were treated as a control group and enrolled in Double Ovsynch regardless of estrus behavior. This occurred at 68-69 days in milk for the older cows and 82-83 days for the first-calf heifers.

In the TRM group, older cows that had expressed estrus within the VWP were inseminated upon detected estrus starting at 50 days in milk, and first-calf heifers starting at 64 days in milk. If they had not been detected in estrus during the VWP, they were enrolled in Double Ovsynch at the same time as their corresponding parity in the control groups.

Re-insemination of open cows in the control group was based on visual or patch-aided estrus detection, while TRM cows were re-inseminated based on activity monitor feedback for estrus activity. This resulted in the open TRM animals being re-inseminated more quickly.

Among the results: more cows from the TRM group eventually calved and started a new lactation compared to the controls (82.6% versus 77.2%), and fewer of them were sold (15.5% versus 20.8%). The TRM cows also used an average of just 4.5 doses of reproductive hormones, compared to about 10.1 doses for the control cows.

Chebel noted that in this particular experiment, TRM improved gross profit per cow by $108 per head compared to the control animals. He said factors that contributed to that figure included improved pregnancy success – regardless of parity -- that changed culling dynamics; fewer cow sales that led to reduced replacement costs; and increased calf value created by the ability to target strategic semen selection toward the most fertile cycles.

The Top Three Biggest Mistakes When Using Crowd Gates

Tue, 11 Mar 2025 13:00:00 GMT

Crowd gates are often one of the most used tools on a dairy. Not only do they save significant time for employees, but they also help reduce the stress associated with moving cows.

However, just like any tool, crowd gates can be used incorrectly and can sometimes negatively impact cow comfort and welfare. Carolina Pinzon, a Dairy Outreach Specialist with the University of Wisconsin-Madison, highlights the three most common mistakes she sees in crowd gate usage and provides practical strategies to avoid them.

Overcrowding the Holding Area

Occasionally, overcrowding the holding area happens, but Pinzon warns that prolonged overcrowding can negatively impact cow health, production, and welfare. This is especially concerning during summer when cows generate extra body heat and require sufficient airflow.

“Signs of an overcrowded holding pen include cows with their heads up, unable to plant their four feet on the ground, and looking restless and uncomfortable,” Pinzon says. “Short-term overcrowding can also result from misuse of the crowd gate, by employees pushing it too far forward and smashing the cows.”

To prevent overcrowding, Pinzon recommends balancing parlor and pen sizes, so cows spend no more than one hour away from their pens during each milking. Holding areas should allow at least 20 square feet per cow.

“If needed, a large pen can be divided into smaller groups,” Pinzon suggests. “While this means more trips to the parlor for workers, it significantly reduces the time cows spend in the holding pen. Additionally, short-term overcrowding can be alleviated by moving the crowd gate backward to provide more space for the cows.”

Being Careless

While dairy cows are typically gentle giants, they can be stubborn and slow to move. This, however, doesn’t justify using force. Moving crowd gates too quickly or applying electricity can cause unnecessary stress and fear for the animals.
Instead, Pinzon emphasizes the importance of calm and gentle handling. She advises guiding cows to the parlor without pressure or haste.

“Once the cows on one side of the parlor have exited, the crowd gate can be moved forward,” Pinzon says. “This regular adjustment is crucial to accommodate the changing number of animals and available space in the holding area. Automating crowd gates to move forward every time exit gates are open/lift can help reduce misuse.”

Pinzon recommends keeping crowd gates at least three feet from the cows to avoid pressing against their backs. She suggests using sound cues, like bells or ringing, to train cows to move forward, rather than relying solely on gate movement. If the gate gets too close, pull it back to give the cows more space before resuming forward movement. These practices promote a stress-free and productive environment for both cows and workers.

Workers Entering the Holding Area

Crowd gates are valuable tools for safely and efficiently moving cows toward the parlor entrance. However, when employees enter the holding pen to push cows, it can create unnecessary stress for the animals and put workers at risk of injury.

Pinzon highlights the importance of regularly training employees on proper cow handling and the correct use of crowd gates. She stresses avoiding the practice of entering the holding area to chase cows and instead maintaining a calm and consistent environment for the animals.

“Except for when loading the last cows of a pen and fresh cows, the door from the parlor pit to the holding area should remain closed during most of the milking process,” she adds. “This physical reminder is to discourage workers from entering the holding area. In addition, regular maintenance of crowd gates, prompt reporting of issues, and swift resolution of problems by management are crucial for proper gate function.”

Spotting these three common mistakes in crowd gate use and taking proactive steps to address them can significantly improve cow welfare, employee safety, and your herd’s operational efficiency. Regular maintenance, clear protocols, and proper training go a long way in preventing overcrowding and keeping things calm and stress-free for both cows and workers.

How AI Is Learning to Read Dairy Herd Data

Wed, 11 Mar 2026 20:24:58 GMT

What if a computer could predict which cows will go lame, how long a cow should stay in the herd or what a cow will be milking 220 days from now? Those possibilities are becoming a reality as artificial intelligence begins to move into everyday dairy management.

During a session at the Professional Dairy Producers conference, Jeffrey Bewley, dairy analytics and innovation scientist at Holstein Association USA , peeled back the curtain on how AI is already being used on farms and where the technology may be headed next. From predicting lameness to analyzing herd records in seconds, AI is revealing both the possibilities and the limits of this rapidly evolving technology.

Turning Farm Data into Predictions

At its core, AI relies on data. This machine learning system analyzes data points to identify patterns that can help predict future outcomes. On dairy operations, that ability to recognize patterns can turn everyday information into real management insights.

Bewley points to lameness detection as one example. The process begins by collecting thousands of videos of cows walking and labeling them according to whether the animal is lame or sound. As the system learns from those examples, it begins to recognize subtle differences in gait that signal lameness.

“It doesn’t know what a lame cow or not lame cow is unless somebody tells it,” Bewley explains.

Because the system has to learn what lameness looks like, extensive training is required before it can be used effectively. Over time, that training allows the system to flag cows that may be developing problems before they are visibly noticeable.

Lactation curves are another example. While the industry often uses a standard curve, every cow produces differently and every herd has its own patterns. Bewley explains how AI can study these differences and use them to predict how much milk each cow is likely to produce in the future.

“We could be able to predict what that animal will be milking 220 days from now,” he says.

That type of forecasting could influence future breeding strategies. If a cow is predicted to maintain high production late into lactation, a producer might hold off on breeding her. If production is expected to drop, then getting the cow pregnant sooner may make more sense. This information could help determine how long a cow should remain in the herd. By evaluating production, reproduction and health trends together, these predictive models could forecast when it makes economic sense to retain or cull a cow.

Experimenting With AI Tools

While there’s plenty of buzz about AI’s future, the technology is already showing up in everyday herd‑data applications. Bewley says it can scan monthly DHI reports and spot trends earlier. When he tried it on a herd summary report, the system kicked out a full KPI dashboard in seconds. While he notes the results aren’t always perfect, he says they offer quick, useful angles for herd management.

“It wasn’t that long ago where probably a quarter of my time was spent pulling up herd records and doing something like this,” Bewley laughs. “AI did it in a matter of seconds.”

He adds AI is not limited to just text-based analysis. Many of the tools farmers use every day actually has AI built into it. Activity monitors are a prime example. When the technology first appeared more than a decade ago, it felt futuristic to many producers, similar to how AI feels today.

“In 2008, wearable sensors looked like science fiction to a lot of people, but it was a new technology that was coming on board,” Bewley says. “Today, that same dairyman would tell you, ‘I don’t know how I ever managed my cows without my wearable technology.’”

Learning to Work With AI

As more AI tools become available, learning how to interact with them effectively will become even more important.

The quality of the output often depends on how questions to the system are asked. Providing detailed information creates more relevant responses.

“Instead of saying, ‘Tell me about mastitis,’ say, ‘I have a 500-cow herd and my somatic cell counts are going up; help me with a mastitis prevention protocol specifically for fresh cows,’” Bewley says.

At the same time, users need to remain cautious. AI can occasionally generate incorrect information while presenting it with confidence.

“It’s like your friend that thinks it knows everything,” Bewley says. “It can make some things up sometimes. Don’t take everything it says as right.”

For that reason, Bewely says AI should be viewed as a tool to assist decision-making rather than as a source for final answers. He adds farmers still need to verify information, question unexpected results and rely on their own management experience.

The Next Phase of Farm Technology

Looking ahead, Bewley expects AI to become easier and more natural for farms to use.

“We’re not going to have to go in and plug in complicated sets of codes,” he says. “We’re just going to say it into our phone, and it’s going to give you the list.”

At the same time, advancements in robotics are accelerating. Together, these technologies could further automate routine work while improving the speed and accuracy of management decisions.

Despite the excitement surrounding AI, Bewley emphasizes the technology will not replace the role of farmers.

“It’s a tool. You still make the decisions,” he says. “Artificial intelligence will never replace good stockmanship. It can’t replace relationships. It can’t be compassionate. It can’t replace your farm knowledge.”

Instead, AI will likely become another tool in the dairy management toolbox, helping producers analyze data faster, identify problems sooner and evaluate management options more efficiently.

Does AI Have a Place on the Dairy Farm?

Fri, 13 Mar 2026 15:04:00 GMT

If you read the title and thought, of course, Artificial Insemination has a place on the dairy farm, you’re not alone. To me, the acronym AI still means Artificial Insemination. However, for those outside of animal agriculture, AI stands for Artificial Intelligence. With the increasing use of technology on dairy farms, the “new” AI has become more relevant.

The Use of Technologies on Farms

In 2016, the dairy industry hosted one of its first conferences on data management. Since the American Dairy Science Association Discover Conference on Big Data, adoption of technologies in the industry has continued to grow. Data surveys indicate that around 70% of US dairy farmers use some type of precision automated technology on their farms.

With advancements in technology, managing and interpreting data has become more difficult. The increase in data and the technologies’ inability to interact with each other have been major barriers to adoption. Managing data and making more informed decisions are where AI could play a role on the dairy farm.

What is AI?

Artificial intelligence is the ability of computer systems to perform complex tasks. One branch of AI is machine learning. Computer models that use machine learning learn from data and become more accurate as they are exposed to more information. Machine learning models analyze data to identify patterns and make predictions.

How is AI Being Used?

Artificial intelligence is used both within individual technologies and across multiple systems to help develop more user-friendly data reports. One area where machine learning is applied is in creating health alerts. Technologies that measure multiple parameters (e.g., activity and rumination) have been able to detect diseases more quickly. In one case, a system that integrated technology data successfully identified mastitis cases five milkings before the cow showed clinical signs. The ongoing development of these models can allow farms to detect diseases faster, produce more accurate milk quality reports, improve reproductive management, and increase feed efficiency.

Where Do We Go From Here?

Though technology data has proven to be beneficial in the daily operations of the dairy farm, some issues still need to be addressed. One of the top concerns for dairy farmers is data ownership. Stronger, more transparent frameworks are needed for data contracts with technology companies. Another issue is the need for a more educated workforce. The industry requires professionals who understand both animal science and data science skills to maximize the benefits of the technologies available.

Data, Dirt and the 100-Year Legacy: Inside Rib-Arrow Dairy’s Tech Revolution

Fri, 06 Mar 2026 14:08:22 GMT

In the heart of Tulare, Calif., where the Central Valley sun can push the mercury past 110°F and the mud of a rainy season can challenge even the sturdiest boots, Tyler Ribeiro is conducting an experiment in mediocrity-free farming.

Ribeiro is the fourth generation of his family to steward a dairy legacy that spans over a century. Since 1994, the family has operated at the current Rib-Arrow Dairy site, but the operation today looks vastly different than the one his grandfather managed. With 1,500 milking cows, 1,000 Holstein-Angus crosses for beef and 800 acres of farmland, Rib-Arrow is a high-octane intersection of traditional animal husbandry and cutting-edge silicon.

Tyler Ribeiro

(Rib-Arrow Dairy)

“I am not one that likes to settle for mediocre,” Ribeiro says, standing in the middle of a barn designed with the precision of a wind tunnel. “We are pushing the systems we have, and we’re learning as we go. I haven’t got paid enough to tell you all the good things and none of the bad — we’re going through it as it is.”

(Rib-Arrow Dairy)

The Cow-Centric Blueprint

Walking through Rib-Arrow, it becomes clear every piece of steel and every line of code is centered on the cow’s perspective. This philosophy starts with the physical geometry of the barn. Ribeiro’s father and grandfather designed the entrance to the milking parlor to be narrow, widening as it opens up.

“It’s like being in a tunnel behind a big rig,” Ribeiro explains. “If you can’t see what’s in front of the truck, you’re hesitant. The way this is set up, as they’re walking in, they can see around the cow in front of them. It helps their load time speed up dramatically.”

Comfort is equally engineered. Along the top of the barn, an array of fans and cooling soakers manage the California heat. But these aren’t just on-off switches. The system uses eye-to-eye sensors. If a cow isn’t in a specific area, the cooling grid shuts off to conserve resources. In a closed-loop nod to sustainability, the water used to soak the cows and clean the lanes is captured from the cisterns used to cool the milk.

(Rib-Arrow Dairy)

Seeing the Unseen: The Locomotion Revolution

Perhaps the most significant bite Rib-Arrow has taken in recent years is the implementation of Nedap SmartSight vision technology. For a hands-on dairyman like Ribeiro, admitting that a camera can see better than a human eye was a hurdle, but the data has been undeniable.

“A lame cow used to be something you could see — she was limping,” Ribeiro says. “But the camera showed us we have problems with feet long before there is a limp. It’s like wearing the same running shoes for a year on concrete. That subclinical pressure on the joints, ankles and knees starts a decline we can’t visually pick up until it’s too late.”

The impact is most visible in first-lactation animals. These bulletproof heifers often hide discomfort, but the vision tech caught the subtle crooked gait that leads to chronic issues. At the start of the program, lameness prevalence in first-lactation cows was 6%. Today, overall and severe lameness rates have been slashed to just 2% — one-third of what they were.

Precision Management in the Cloud

The vision tech doesn’t work in a vacuum. It is paired with Nedap activity monitoring collars and the Cow Locating system. This tech stack allows Ribeiro’s team to not only receive an alert that a cow needs attention but to pinpoint her exact location in the barn. This data flows into NedapNow, a cloud-based platform that provides real-time insights.

Ribeiro has even refined the software’s parameters to match the biological reality of hoof healing.

“We found that a 31-day hold time wasn’t enough for a hoof to grow out and heal. We’ve moved to a 41-day sweet spot. If she’s still flagging after that, we know we need to look deeper.”

This level of precision changes the economic math of the dairy. Ribeiro points to a high-producing cow the system flags frequently.

“The guys ask why we keep bringing her in. I tell them, for a cow like that, I’ll pay $7 a month in maintenance to keep her in the herd and keep her comfortable,” he says. “We’re aiming for old cows — high-producing, healthy veterans.”

(Rib-Arrow Dairy )

Automating the Dirty Work

While the cameras watch the cows, other automated systems handle the grueling maintenance tasks that traditionally lead to labor fatigue. Rib-Arrow has used HoofStrong automated foot baths since 2015. Running five days a week and rotating between Formalin and a proprietary copper/zinc formula (LQA), the system is entirely self-contained and self-cleaning.

“It doses via schedule to keep the potency where it’s supposed to be, and then pressure pumps the manure and product out at the end of milking,” Ribeiro notes. “It keeps my people away from the chemicals and ensures the protocol is executed perfectly every single time.”

Even pest control has gone high-tech. Ribeiro uses a three-pronged approach to flies: baits, parasitic wasps and an automated flash-spray system. The sprayer, triggered by sensors as cows pass through, provides full-body coverage without wasting product or requiring an employee to stand in a cloud of spray.

The Human Element and the Future

Despite the heavy lean into automation, the human element at Rib-Arrow remains remarkably stable. Most of Ribeiro’s outside crew has been with the dairy for over a decade. The technology hasn’t replaced them; it has empowered them.

“The system shines a light on things you’d look at and say, ‘She’s healthy,’” Ribeiro says. “Now, we have to educate ourselves on what the data is actually saying. My guys have tablets in their Kubotas. My breeder has a tablet. We’re all looking at the same real-time truth.”

Ribeiro, a self-described “computer geek and data nerd,” isn’t finished. He’s already planning to install Nedap’s pass-through ID system in the parlor to replace older RFID tech that struggled with “noise.” This will pave the way for Nedap’s SmartFlow milk meters, closing the loop on individual cow performance data.

As Rib-Arrow Dairy moves toward an average lactation of 2.7 and beyond, the goal remains the same as it was 100 years ago: healthy cows and a sustainable business. The difference now is that Tyler Ribeiro has a digital eye in the sky and a mountain of data to ensure the next 100 years are even better than the last.

“I hate it when people show up and say, ‘You’re doing a great job,’” Ribeiro concludes. “Show me where I’m missing. Show me the holes. That’s what this technology does — it shows me where I need to work.”

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Exclusive: In the Eye of the Cycle, John Deere Charts a Path Through Ag’s Slump

Fri, 13 Feb 2026 21:25:36 GMT

After months of workforce reductions and sliding equipment sales, John Deere is reversing course, announcing it will bring 140 employees back to its Waterloo, Iowa, operations as demand ticks higher for its 8R and 9R tractors.

The recall comes even as Deere forecasts the North American ag equipment market will decline another 15% to 20% in 2026, underscoring the push-and-pull shaping today’s farm economy. Large equipment sales remain under pressure from lower commodity prices and tighter margins, yet pockets of global demand are forcing Deere to recalibrate production in real time.

In an exclusive interview with Farm Journal this week, Deere & Company President Deanna Kovar laid out how the company is navigating that tension: tightening its long-standing build-for-retail manufacturing model, adjusting output month to month and working to protect farmers’ equipment equity during a downturn.

At the same time, Deere is attacking costs where it can, reducing prices on 187,000 parts over the past two years and preparing to roll out a new lower-priced tier of replacement parts later this summer. The company is also testing a tractor powered by E-98 ethanol, technology that could eventually eliminate the need for Diesel Exhaust Fluid (DEF) altogether while driving even more demand for the crops farmers already grow.

For Kovar, who grew up on a Wisconsin dairy farm before spending 26 years rising through Deere’s ranks, the stakes are personal. Now, just months into her role leading Deere’s Worldwide Agriculture & Turf Division, she is steering the company through one of the sharpest equipment pullbacks in recent memory, while positioning it for what comes next.

A Cyclical Business in a Prolonged Downturn

The ag equipment cycle has clearly turned. Industry data show steep drops in large equipment sales, and Deere’s internal outlook aligns with the broader trend.

“Deere is 188 years old, so we know we’re part of a cyclical business of ag equipment, but definitely we’re seeing similar numbers. Our expectations that we shared in our last quarterly earnings was that the North American equipment market would be down 15% to 20% again in 2026. We recognize the ag economy is in a tough spot at the moment, and we’re working hard to make sure we can help farmers become more productive and more profitable through using our equipment and technology solutions, but it’s tough out there.”

She says the Association of Equipment Manufacturers figures for 2025, which show sales of 4WD tractors fell nearly 42% and combine sales are down 36%, align with what Deere is seeing.

The significant slump in sales doesn’t come as a surprise to row crop farmers who’ve seen several consecutive years of declining net farm income following a record high in 2022. USDA’s first official forecast for 2026 suggests continued pressure and another year of declining net farm income, with not much relief on input prices and stagnant commodity prices. Kovar says Deere understands the financial strains producers are seeing.

“Overall, the outlook for 2026 is that farmers are going to continue to be under pressure from a commodity price standpoint,” she says. “We’re certainly seeing input costs somewhat flatten for producers, and, of course, many producers are grateful for the government payments that will help them start 2026 maybe in a better place than they would have without it. Certainly great yields last fall were a good positive thing for producers, but it’s still putting a lot of pressure on commodity prices today.”

For Deere, that pressure translates directly into lower equipment demand and tough decisions inside its factories.

Manufacturing Adjustments: Building for Retail in Real Time

Over the past year, Deere announced workforce reductions across multiple Midwestern facilities. Since 2024, it’s reported John Deere laid off over 2,000 employees in the U.S., with those jobs primarily located in Iowa and Illinois. Recently, it reversed course in a couple locations, announcing it would bring some of those employees back.

Back in January, Deere also announced it was returning 99 workers to the job in Iowa, impacting both its Davenport Works and Dubuque facilities. But Deere said this week it’s also bringing back jobs at its Waterloo facility.

“We’re constantly evaluating what we think the market will be. And it’s not an annual thing. It’s a month to month, a quarter-to-quarter opportunity. And yes, we just announced 140 workers to come back to our Waterloo operations. This is the operations where we make the drive trains for 8R tractors, where we pour the castings for the new high horsepower 9R tractors, where engines are made, and where we put tractors final assembly together. So we’re always happy when we can bring workers back into our factory. And it’s because we’re starting to see a little tick up in demand for those tractors,” she says.

Kovar says it’s not necessarily just a North American phenomenon. The uptick in demand is coming globally.

“We are seeing some signs that there could be some opportunities, but much of this is going to be iterative over time. It won’t be from a very low point to a very high point. We expect over time that we can start to see things normal,” she adds.

Kovar emphasizes Deere’s long-standing “build-for-retail” philosophy, avoiding overproduction that would flood dealer lots and depress used values.

“We’ve been in business for 188 years, so we’re always making sure that we’re being as efficient and effective as we can at building the quality products that farmers come to rely on. So we’re all always adjusting how we manufacture, how we make sure we have the quality checks and the automation to make sure we’re making every tractor as good as we can,” says Kovar.

She says the company is also working to forecast demand expectations and where that additional demand could surface. But she says for the past 25 years, the company has been focused on a build-to-order mentality, especially in the larger ag equipment space.

“We are a build for retail mentality,” says Kovar. “We don’t want to build it unless somebody wants it. So this has been something we’ve been working on for 20 years, and we will continue to be focused on really understanding the demand in the market and making sure we’re setting up schedules and plans to build for that amount.”

Equipment Prices: It’s About the Trade Differential

Few issues generate more coffee-shop debate than equipment prices. Farmers have seen machinery values dramatically climb over the past five years. Kovar points out that looking at sticker price alone misses the bigger financial picture.

“We’re always looking at making sure we’re delivering value for farmers when they buy our equipment, when they buy our technology,” Kovar says. “When we think about the price of equipment it’s really important we understand that farmers, when they buy a new piece of equipment, it’s really about the trade differential from the product they’re trading in to the one they’re buying, and if we were to lower the price of equipment, it would lower the trade-in value of their used equipment as well. We’re always very mindful of the equity farmers have in their equipment fleet and the fact it’s a huge part of their balance sheet.”

Not only does Deere need to be careful that changes don’t impact the trade differential, but she says the company is also focused on making sure there’s a balance between products being affordable and creating the value farmers expect.

That balance, of affordability versus protecting used values, according to Kovar, shapes Deere’s pricing philosophy in a down cycle.

Lowering the Cost of Technology and Parts

While base machine pricing remains complex, Deere is targeting affordability in other ways. The first, she says, is on the technology side, and lowering the upfront cost.

“We’re lowering the barrier to entry to amazing technologies like ExactShot fertilizer systems, See & Spray sprayer systems and a combine automation system so that more farmers can afford to get into the technology. These technologies are saving inputs, ensuring we’re getting all of the grain out of the field and increasing yields. That strategy to lower the upfront cost of those technologies, and help the customer pay for it as they get the value from it, is a huge step forward in allowing affordability of the technology.”

On repairs and parts, she points to self-service tools and direct price reductions. She says the company is constantly looking at the cost of parts for their equipment.

“Over the last two years, we’ve reduced the price on over 187,000 part numbers in the John Deere system. Later this summer, we’re going to be announcing a new tier of parts from John Deare that will allow us to give customers choice when they buy parts from us as to whether they want the traditional OEM, that likely has a longer life, or if they want to look at a lower cost option,” Kovar says.

Deciding between the two parts tiers depends on:

How much a farmer uses the machine
Equipment age
How long a farmer intends to keep that piece of equipment

Retrofit Kits: Precision Without the New Iron Price Tag

As new equipment sales slow and more farmers turn to the used market, Deere sees retrofit technology as a critical bridge, allowing producers to upgrade performance without taking on the cost of a brand-new machine.

Kovar says retrofit kits are designed to separate technology adoption from iron replacement.

“I think the beauty of retrofit kits is you don’t have to buy a brand new piece of equipment to get brand new technologies. Just last year we launched what we call our precision ag essentials kit, which is the foundation of our technology stack. It’s where farmers start to go from no precision to a more precision mentality, and this ability allows them to put a John Deere GPS receiver, a display and a modem on any piece of equipment, Deere or non Deere,” Kovar says.

The strategy fits squarely into Deere’s broader push to lower the barrier to entry for precision ag. By allowing a GPS receiver, display and modem to be installed on any brand of older equipment, the company is effectively expanding the addressable market for advanced automation and data tools.

“We’re seeing people put these kits on 20-year-old tractors and then being able to do things like AutoTrac, AutoPath and turn automation, section control, the things that can save 10% of inputs and make sure your stand is better in the spring and your weeds are deader during the season,” Kovar says. “This is a huge opportunity for every farmer to get more into precision. Once you get into that base of the technology stack, the sky’s the limit to be able to go to other products like ExactEmerge or See and Spray — these technologies that really drive savings to the bottom line for farmers.”

In a downturn defined by lower commodity prices and cautious equipment purchases, Deere is betting the future of precision ag won’t be limited to the newest machines on the lot, but will increasingly ride on tractors that have already been in the field for decades.

Right to Repair, EPA and DEF: Seeking Clarity

Right-to-repair and diesel exhaust fluid (DEF) rules have been flash points between manufacturers and producers with two major announcements from EPA.

In early February 2026, EPA made a right-to-repair guidance announcement guidance and actions supporting the right to repair for farmers and equipment owners, specifically addressing issues with Diesel Exhaust Fluid (DEF) systems and emission controls. The guidance clarifies the Clean Air Act allows for temporary overrides of emission systems during repairs, prohibits manufacturers from restricting access to tools or software, and enables repairs in the field.

The following day, EPA announced the agency is demanding detailed failure data from major diesel engine manufacturers as it considers additional rules aimed at reducing DEF-related shutdowns and derates that have plagued farmers, truckers and equipment operators for years.

“I think if you step back and think about what EPA’s done over about the last nine months, there’s been two important messages. One was last summer when they gave voluntary guidance that said we should extend the time from when a customer might have an issue with their DEF systems and not cause them to go into an inducement or a derate within two hours, which was the original rule. We’re very glad EPA has come out and said we can extend that time to give farmers more time to maybe finish the field, finish the day before they have to execute a derate or go through a regen on their DEF,” Kovar says.

She calls it a huge opportunity for Deere and one to which the company is already responding.

“We’re in the process of making sure we can extent that time on all the equipment we’re producing. We’ll do that over the coming months and years to help make sure we’re extending that time and not putting people in jeopardy of having a shutdown opportunity,” Kovar says.

On off-road right-to-repair clarity, Kovar says EPA’s right-to-repair guidance announced in February directly responds to a formal request the company made to the agency in June 2025 .

“[EPS] had already shared that on-road equipment didn’t have to go to the original equipment manufacturer or an authorized repair shop to turn your tractor or your truck back on after you had a deratement issue. We said, ‘Hey, we have tools that a farmer can do this on their own, but the way we read your rules, we believe we need you to tell us it’s OK.’ We’re grateful that last week EPA came out and said, yes, it is OK for off-road equipment for farmers to fix their own issues. We’re in the process of making sure John Deere Operations Center ProService, which is our self-repair tool any farmer can access, by early March, mid-March, we want to have the ability for a farmer to, if they run into a deratement issue on their tractor or combine or whatever, use Operation Center Pro Service to get their tractors back up.”

If DEF Goes Away, It’s Not a Quick Switch

With political discussions swirling around eliminating certain environmental regulations, and President Trump specifically stating he wants to see those regulations removed on equipment , some farmers wonder whether equipment could quickly be built without DEF systems.

When Trump was in a roundtable with farmers in December, he claimed removing those requirements on equipment would prevent breakdowns and make equipment cheaper. During the one-on-one interview with Kovar, Farm Journal asked if removing DEF on equipment would bring down prices.

“We have to really understand what they mean and how they want to go about it before we can really answer, does it make equipment cheaper? I think we’ve spent 15 years perfecting the system we have today, so we’ll have to continue to understand how far back do we think we’re going to go, how long would it take us, because we don’t have all of the technologies that don’t have DEF today,” Kovar explains. “If it were called tomorrow, we couldn’t start building tractors without it the next day.”

Removing DEF is not as simple as flipping a switch on the assembly line. Instead, she says Deere is focused on making sure farmers have the ability to repair their own equipment if it would go into derate. She thinks that’s a huge step forward in solving some of the issues that farmers have had with DEF.

Deere Tests an E-98 Ethanol Tractor

Even as debate continues in Washington over DEF requirements, Deere is exploring a future that could bypass the issue entirely.

While the company says it remains engaged with EPA on next steps surrounding DEF and emissions policy, Deere is also investing in an alternative fuel platform, an ethanol-powered tractor designed to run on E-98. The tractor will debut at Commodity Classic in two weeks.

“We’re not just thinking also about diesel, right, we also considering how might we fix this problem another way. And that’s an ethanol tractor we’ve been using across Iowa and other places. It’s early for us, but the idea that we could use E-98 to run a tractor, it’s so clean you don’t need diesel exhaust fluid to run it. We’re early in trying to pioneer what is an alternative to diesel that would allow a farmer to grow the fuel they put in their tractor to grow next year’s crop. It’s something we think we need to continue to talk about. There is a ton of infrastructure that would need to follow to allow an E-98-type fuel to flow and be on farm, but we think it’s an opportunity in the long run to help agriculture grow the fuel they use to grow the food we all eat.”

Deere confirms the early results are promising.

According to Deere, the limiting factor isn’t the engine technology itself, it’s the infrastructure needed to support it.

“Do we have the fuels available? Do we have the on-farm ability? Are the fuel companies ready to deliver it to the farm? At this point, there is a much bigger system challenge that will have to work,” Kovar says.

Advocating for Demand: Ethanol, Exports and E-15

Turning the ag economy around, in Kovar’s view, is about demand, both domestic and global. Not only is Deere working on equipment that could run with higher blends of ethanol, but Deere is also advocating for more demand.

“Certainly, we’re focused on helping farmers grow more with less. At the same time, we’re focused on helping to make sure there are markets for the crops our producers sell. We certainly spend a lot of time advocating for agriculture and for producers to have access to markets. We’re grateful for all of the trade deals that have happened here recently. We’re hopeful they start to materialize, and we see more and more grains flowing outside of the U.S. in exports. We also know we’ve got a huge opportunity here in the U.S. to drive ethanol and renewable fuels,” Kovar says. “We’re focused on making sure we’re using our voice at Deere to advocate for agriculture to not only feed the world, but fuel it. It starts with E-15, which we are hopeful we can get across the finish line at some point very soon. But it can’t end there. We have to continue to advocate for renewable diesels and an ethanol future, so we have to make sure farmers can sell their grains at a price that’s profitable, and it’s all about creating demand.”

The Next Five Years: From Data Collection to Real-Time Decisions

For Deere, which sees itself as a technology company, Kovar says she also sees Deere as a smart industrial company. With a focus on technology, she thinks the future isn’t about a single breakthrough machine, but rather about what happens behind the scenes in the data.

When asked what the biggest shift will be over the next five years, Kovar points to the evolution of information rooted in data.

“I think if you look back over those 25 years of technology, data has been such an important part of it. It started with yield maps, yield monitoring and binders on a shelf and has evolved over time to a cloud-based system. Everything’s connected. With Deere, it’s about John Deere Operation Center and how farmers can leverage that data, share it with partners, with their seed dealer, with their ag retailer, with the banker and with their landlords and have this really cohesive opportunity to bring all of the data they have in agriculture into one place,” Kovar says.

Personally, she sees the next step involving Deere helping farmers move beyond timely insights to timely decision-making.

“How do we help [farmers] get insights, timely information, that helps them make the best decision they can make in that moment on their unique piece of land in the middle of wherever they are farming and really give them confidence the data can help them drive to even better decisions,” she adds. “If we’re going to help them be more productive and be more profitable, it really starts with all the decisions they make. I think this next three to five years is a huge opportunity for us to make sure we are connecting all of their data in one place and helping them make really important decisions in real time that help them become more.”

Instead of one sweeping, industry-altering change, Kovar sees steady gains driven by machine learning, automation and in-the-moment decision-making, sometimes by the operator and sometimes by the equipment itself.

“I think that’s a huge part of the next three to five years, and those decisions happen because they’ve consciously made them or the machines are making them. If you think about See and Spray, it is deciding whether that’s a weed or a plant and only spraying the weed to save 50% to 60% of the herbicides,” Kovar says. “Those kind of in-the-moment decisions are a huge opportunity over the next 3 to 5 years as computer vision and machine learning compute and all of these things continue to accelerate at a pace that is very hard to keep up with.”

For Deere, the future isn’t just bigger iron or even more automation, it’s about connecting every data point on the farm and turning it into actionable insight, fast enough to matter in the field.

Watch the full interview here:

44 Million Acres: The New Frontier of Farm Consolidation and Growth

Tue, 10 Feb 2026 18:01:18 GMT

At the 2026 Top Producer Summit , Farm Journal Intelligence unveiled new farmland insights derived from predictive modeling and deep-data analysis. The research focused on the shifting landscape of land acquisition, identifying which operations are at risk of consolidation, who is positioned for growth and where the most significant opportunities lie.

Here are the six primary findings for farm businesses:

1. Scale Does Not Immune Operations from Consolidation.

(Farm Journal)

While smaller operations face the highest risk — with 58% of small farms “at risk” for sale or acquisition before 2030 — size is not a complete safeguard. Research shows the risk of consolidation or ownership transfer never drops below 27%, even for the largest operations. Furthermore, crop diversity made minimal impact on these odds; the likelihood of transition remains constant whether a farm produces one crop or more than 11.

2. Geography Trumps Diversification.

(Farm Journal)

Regional location is increasingly becoming a primary driver of financial success, often outweighing the benefits of operational diversification. As regional market divides grow, farmers and ranchers are finding that local market conditions and individual circumstances dictate their trajectory more. State-level or even county-level effects are more indicative of their situation than national trends.

3. The 44-Million-Acre Transition.

(Farm Journal)

Nearly 15% of American cropland is projected to change hands within the next three years, driven by generational transfers, continued consolidation and economic pressures. Farm Journal data identifies the Midwest as the epicenter of this shift, with roughly 12 million acres likely to transition. Nationwide, that total reaches a staggering 44 million acres.

4. Mapping the “Sweet Spot” for Expansion.

(Farm Journal)

By plotting cost per cropland acre against the volume of land likely to transition, clear opportunities for expansion emerge. For producers looking to grow their footprint, the most viable opportunities are currently concentrated in Kansas, Texas, North Dakota, Missouri, and Oklahoma, according to this research.

5. Integrity Is the Top Currency in Rental Markets.

(Farm Journal)

When more than 400 landowners were surveyed about tenant selection, integrity ranked as the most critical factor. Interestingly, age was reported as the least important factor. For producers looking to secure rented ground, a reputation for character and experience outweighs both seniority and youth.

6. The “Willingness” Factor in Technology.

(Farm Journal)

Producers most inclined to expand share a common trait: a higher comfort level and rate of adoption with technology. Crucially, this is not necessarily tied to technical skill or existing expertise, but rather to mindset and action. The most growth-oriented producers are defined by their willingness to try new technologies rather than their current mastery of them.

Download the Full Report

EPA Backs Farmers, Affirms Right to Repair Equipment

Mon, 02 Feb 2026 17:42:11 GMT

EPA issued new right-to-repair guidance on Monday, clarifying how the Clean Air Act applies to non-road diesel equipment. It’s a move EPA Administrator Lee Zeldin says is intended to end years of confusion and misuse of the law that has limited farmers’ ability to fix their own machinery.

“Unfortunately, equipment manufacturers have misused the Clean Air Act by falsely claiming that environmental laws prevented them from making essential repair tools or software available to all Americans,” he says. “Because of this misinterpretation of the law, manufacturers have limited the ability of farmers and independent repair shops to repair equipment.”

How Much Will Right to Repair Save the Average Farm?

According to Kelly Loeffler, Small Business Administration (SBA) administrator, the savings could be $48 billion across agriculture. For an individual farm, that could mean:

$33,000 in savings per repair
$3,000 to $4,000 in potential yield losses avoided due to reduced downtime
10% reduction in annual operating costs
Up to 80% reduction in repair costs annually

Loeffler says savings come from avoiding dealer-only repairs, reducing downtime during critical fieldwork windows, and eliminating transportation and labor delays tied to authorized service requirements.

The news came as a joint announcement on Feb. 2 with Loeffler as well as USDA Secretary Brooke Rollins.

“Today we are issuing guidance out of the Trump EPA to make abundantly clear that if you own your farm and other non-road diesel equipment, you have the right to fix it,” Zeldin says. “This might seem like a no-brainer, but ask any American farmer and they will tell you about the headaches and costly hassles that they have been forced to endure at the hands of equipment manufacturers.”

Zeldin says manufacturers have relied on what he calls a false interpretation of the Clean Air Act to restrict access to repair tools, software and diagnostic systems. He says today’s announcement will make that new guidance clear.

What EPA’s Announcement Didn’t Include? A Complete Rollback of DEF

Following today’s right-to-repair announcement, Farm Journal asked EPA why the administration isn’t also removing Diesel Exhaust Fluid, or DEF, requirements for farm equipment. Farmers have long cited DEF as a major contributor to rising equipment costs, particularly compared with competitors in Brazil, for example. In summer 2025, EPA issued guidance relaxing DEF “inducement” requirements, and today’s announcement focuses on allowing farmers to temporarily override DEF when making repairs.

In response, EPA says the agency is actively building on last summer’s DEF guidance.

“As Administrator Zeldin mentioned on today’s press call, EPA is actively working to build upon the DEF guidance the agency issued this summer,” the press office wrote. “EPA understands DEF is a major issue facing farmers, truck drivers and equipment operators. The agency will be making an announcement on DEF in the near future.”

This indicates that while today’s right-to-repair guidance stops short of changing DEF rules, additional updates could be coming soon.

Downtime, Dealer Dependence and Lost Productivity

Zeldin says farmers are often forced to rely exclusively on authorized dealerships for repairs, even during critical times like during planting and harvest when downtime costs farmers time and money.

“Instead of a farmer being able to fix their own equipment in the field or bring it down the road to their local repair shop, farmers have been forced to rely solely on authorized dealers for essential repairs, which are not always close by,” he says. “For farmers, timing is everything. When equipment breaks down during planting or harvesting, delays can result in thousands of dollars in lost productivity.”

He adds that the financial burden goes beyond inconvenience.

“Being forced to haul machinery to a certified dealership, pay higher prices for repairs and wait in line; it’s not just inconvenient,” Zeldin says. “It can prove to be very economically damaging.”

The Future of DEF: Is an Emissions Rollback Coming?

This latest right-to-repair announcement builds on action taken by the Trump administration in August 2025, when EPA issued guidance addressing diesel exhaust fluid, or DEF, system failures in farm equipment. The 2025 guidance aimed to address widespread frustration among farmers with Tier 4 emissions technology, while maintaining long-term environmental protections.

Prior to that announcement, in early June, John Deere sent a letter to EPA, asking the agency to clarify that temporary emissions overrides are allowed. In response, EPA issued guidance on Aug. 12 and later urged DEF system software updates to prevent sudden shutdowns, helping farmers and equipment operators make repairs without losing productivity or safety.

The new right-to-repair guidance announced today by EPA, USDA and SBA aims to extend this administration’s approach by clarifying farmers’ ability to make essential repairs themselves, which they claim will further improve reliability, efficiency and cost savings on the farm.

If you go back to the Trump administration’s original announcement last summer, EPA said it would allow manufacturers to update DEF system software to prevent abrupt power loss in tractors, trucks and other diesel machinery. The goal was to reduce “red tape” and prevent equipment shutdowns during critical planting and harvest periods, while still maintaining emissions controls.

Key aspects of the 2025 DEF guidance included:

Reduced Derating: Instead of immediate, severe speed and power reductions when DEF levels are low or sensors fail, engines could now slow down more gradually, reducing disruption in the field.
“Soft” Power Loss for New Models: For 2027 and later models, engines were required not to shut down or lose power abruptly if DEF ran out.
Software Fixes for Existing Equipment: Manufacturers could issue software updates to ensure older machinery properly handled low-DEF scenarios.
No Deleting Permitted: Emissions equipment could not be removed, and the guidance did not legalize deleting any system.

EPA says the announcement meant tractors and machinery were less likely to experience sudden, catastrophic power loss, which would reduce downtime.

USDA: Right to Repair Is Important for Everyday Farm Operations

USDA Secretary Brooke Rollins says the administration has been working on the guidance for months because of its importance to everyday farm operations.

“We have been working on today’s guidance now for a while because we know how much it means for the everyday farmer,” Rollins says. “The right to repair isn’t just a slogan. It’s a common-sense extension of the God-given right to private property.”

Rollins ties equipment downtime directly to food production and national security.

“Every single day our farmers feed us, they fuel us, they clothe us,” she says. “But when that equipment breaks down and remains out of operation, it means crops aren’t planted or harvested, mouths aren’t fed, and America’s economic growth and national security are put at risk.”

She says farmers overwhelmingly agree they should be able to repair their own equipment, an issue USDA has been hearing since President Trump took office more than a year ago.

“Farmers shouldn’t be forced to haul their equipment to specialized and costly repair shops when they could be making those repairs on their own,” Rollins says. “An overwhelming majority of farmers, north of 95%, agree with that statement.”

What Does the New EPA Right to Repair Guidance Allow?

Zeldin stresses the guidance does not weaken emissions standards or change the Clean Air Act.

“It does not change the law, and it does not reduce compliance obligations,” he says. “What it does do is stop the law from being misused to block common-sense repairs.”

The guidance clarifies that equipment owners may temporarily override emissions systems — including diesel exhaust fluid (DEF) systems — when necessary to complete a repair, as long as the equipment is returned to compliance.

“At times, a tractor might just stop working altogether in the middle of harvest because of a DEF issue,” Zeldin says. “This allows farmers to fix broken DEF systems right there at home or in the field.”

SBA: ‘Huge Relief’ with Measurable Savings

Small Business Administration Administrator Kelly Loeffler says the guidance delivers significant, quantifiable savings for farmers.

“I’m the product of one of the 1.9 million farms in this great nation that feed, fuel and clothe our country,” Loeffler says. “Diesel exhaust fluid and now right to repair — these are huge-relief, common-sense reforms.”

Loeffler says SBA economists worked to quantify the impact farm by farm.

“In the aggregate, this is about a $48 billion savings,” she says. “It’s about $33,000 per repair.”

She adds that downtime drives additional losses.

“The loss of yield could be up to $3,000 to $4,000 for the average farm,” Loeffler says. “That’s time spent leaving the field, missing a window of dry weather and dealing with delays in parts and labor.”

According to Loeffler, the guidance could reduce annual operating costs by roughly 10% and cut repair costs dramatically.

“This could potentially reach an 80% annual reduction in the cost of repairs,” she says. “And we know those repairs are getting even more expensive.”

John Deere Say’s EPA’s Guidance Responds to Formal Request

John Deere says the EPA’s right-to-repair guidance directly responds to a formal request the company made to the agency in June 2025 .

In a statement, John Deere says it sought updated guidance from EPA to expand repair options for customers and independent technicians while still ensuring compliance with federal emissions requirements.

“John Deere appreciates today’s action by EPA Administrator Zeldin, which responds directly to a formal request made by the company in June 2025,” the company says. “John Deere sought this updated guidance from the EPA with the intent to further increase customers’ and independent repair technicians’ repair capabilities while ensuring compliance with EPA requirements and guidance.”

The company says its request aligns with its long-standing position that customers should have flexibility in how their equipment is repaired.

“John Deere’s request to the EPA is consistent with the company’s longstanding commitment to supporting customer choice on how equipment is repaired — whether through their trusted John Deere dealer, with a local service provider, or by doing the work themselves,” the statement says.

John Deere adds that in light of the updated EPA guidance, it plans to roll out new repair functionality for customers.

“The temporary inducement override capability will soon be made available to John Deere customers through Operations Center™ PRO Service,” the company says, describing the platform as an enhanced digital repair tool that provides diagnostic, repair and reprogramming capabilities.

The company says additional information about the tool is available through its website.

Trump Administration Frames Announcement as Farmer Choice and Independence

All three officials frame the announcement as centered on farmer independence.

“This is about fairness, competition and independence,” Zeldin says. “Farmers should be able to choose where and how their equipment is repaired.”

“In America, the timely, affordable maintenance of agricultural equipment should not be a luxury,” Rollins says. “It should be a given.”

“And coming from a multigenerational farm family, this issue is very personal,” Loeffler says. “We’re going to continue to make sure farmers get the regulatory relief they deserve.”

Is The Death of DEF Coming Soon?

While today’s announcement is another step in reducing regulations and emissions standards, EPA didn’t go as far as to eliminate DEF requirements on farm equipment, but told Farm Journal an announcement on that is coming soon.

Industry analysts say a rollback of federal emissions requirements on machinery could send shockwaves through both the new and used equipment markets, though exactly how depends on how far any policy would go and how manufacturers respond.

Greg Peterson, widely known as “Machinery Pete,” says the biggest immediate impact would be on used equipment values, particularly older, pre-emissions models that farmers already favor.

Emissions Rollback Could Reshape Machinery Markets, Analysts Say

Peterson points to years of auction data showing strong demand, as well as rising prices for good-condition pre-DEF tractors and combines, even during tight grain markets. If emissions rules were suddenly relaxed, he says the industry would be entering uncharted territory.

“The wild card is what happens to that one-, two-, three-, four-, five- and six-year-old equipment that’s already out there,” Peterson says. “It would be unprecedented.”

Opportunity and Uncertainty for Dealers and OEMs

While that uncertainty could create short-term friction, Peterson also sees opportunity. If manufacturers were allowed to build simpler machines again, it could align more closely with what many farmers are already voting for with their checkbooks.

“That’s what farmers want,” Peterson says, noting the continued premium buyers are willing to pay for older machines without complex emissions systems.

He adds that such a shift could be “an unbelievable opportunity” for both manufacturers and dealers, depending on how quickly and cleanly changes could be implemented at the factory level.

Manufacturers Unlikely to Fully Abandon Emissions Systems

Casey Seymour, host of the ‘ Moving Iron ’ podcast, agrees the used equipment market could benefit, but he’s skeptical manufacturers would abandon emissions technology altogether.

Seymour says the bigger issue for OEMs is regulatory whiplash. Environmental rules can change dramatically from one administration to the next, making it risky to retool factories for non-emissions machines only to reverse course a few years later.

“I don’t see a manufacturer of any color completely stepping back and saying we’re not going to worry about this anymore,” Seymour says.

Flexibility Could Boost Used Equipment Values

Instead, if EPA would decide to roll back emissions standards, Seymour envisions machines leaving the factory “emissions-ready,” giving farmers flexibility down the road. If deleting emissions systems became legal, equipment could be modified and resold without violating regulations, opening new possibilities in the secondary market.

That shift, Seymour says, could actually strengthen used equipment values. Demand for legally modified machines could rise, and farmers would no longer need to remove emissions components illegally.

Both analysts agree the used market would likely react first to any regulatory change, while new equipment pricing may remain largely unchanged unless manufacturers gain long-term certainty on emissions policy.

Dairy Industry Workforce Woes: Expert Tips for Overcoming Challenges

Mon, 20 Oct 2025 11:25:13 GMT

Addressing workforce challenges is a pivotal concern within the dairy industry. Recently, during the National Milk Producers Federation Young Cooperators Progressive panel at the World Dairy Expo, dairy leaders shared their insights and strategies on overcoming these challenges. The panel explored the importance of harnessing people, technology and training to tackle labor shortages and improve farm operations.

Dr. Megan Schrupp’s Approach:
Dr. Megan Schrupp, co-owner of NexGen Dairy, emphasizes the significance of investing in people. Her strategy revolves around finding talented individuals, placing them in suitable roles and equipping them with the necessary tools to excel.

“Finding good people, putting them in the right spots and giving them the tools that they need is key,” she says.

Recognizing the role of technology, Schrupp is advancing her farm’s efficiency by incorporating new tech solutions.

“Probably the biggest change for us is maybe the advancement of technology and providing them with some technology so they can do their job better and allow us to be more efficient with the labor we currently have,” she shares, noting they are adding four stalls to their parlor, without increasing additional labor.

Moreover, Schrupp highlights a renewed interest among young people in agriculture and food production. By nurturing youth enthusiasm and providing hands-on experiences, the farm helps shape future generations who are passionate about dairy.

“It seems like the last few years, young people are beginning to be excited about ag and want to know more about food production, and so we’re just spending time nurturing youth and providing them the experience to discover what dairy is,” she shares.

Ron Fowler’s Embrace of Technology
Ron Fowler, a first-generation dairy farmer from Michigan, echoes the sentiment that technology is a game-changer. His investments, including robotic systems and heat detection technology, have resulted in time savings and improved farm operations.

“That technology has really been a labor saver, at least on our farm,” he says, noting the introduction of these technologies enhanced efficiency and improved aspects like conception rates and animal health.

Fowler’s experience reveals how technology not only streamlines processes but also reduces workload. This shift allows for more focused and effective farm management, ensuring necessary tasks receive the attention they require.

Laura Raatz’s People-Driven Philosophy
Laura Raatz, co-owner and herd manager at Wagner Farms Inc., in Wis., focuses on cultivating a positive culture and atmosphere. By valuing people, the farm invests significantly in training and mentoring, equipping team members with skills for success both on and off the farm.

“The most important one we really do try to focus on is people, and we feel that they’re the most valuable thing on this planet, and they’re what is behind the success of our farm,” she says.

Raatz’s husband, Tyler, aims to create a waiting list of individuals eager to work at the farm, showcasing the impact of creating a desirable workplace. Balancing technology and tradition, their farm embraces innovation while maintaining a focus on worker and animal welfare.

“Sometimes you get some of the older generations that [think] some of this new technology is super scary and it’s hard to implement, but it’s here. Our farm is really all about embracing it, utilizing it for cow comfort and other investments within our dairy to help us do our jobs faster, easier, smarter and better,” she says. “When you combine all three of those things, I think it’s not just about filling jobs. It’s all about building a team that can grow and invest with our dairy.”

The insights shared by these dairy leaders underline a common theme: the convergence of people, technology and training is essential for navigating workforce challenges in the dairy industry. By investing in human resources, embracing technological advancements and fostering a nurturing environment, farms can build robust teams capable of sustaining growth and efficiency. This approach not only addresses current labor issues but also secures a promising future for the dairy sector.

Your Next Read:
Using Data to Make a Difference: Dairy Data Partners

Join the Dairy Industry's Premier Event: The Annual Milk Business Conference

Thu, 16 Oct 2025 12:56:07 GMT

In the fast-paced world of dairy production, staying informed and connected is crucial. Once again, the Annual Milk Business Conference will open its doors at the magnificent Paris Casino & Hotel Dec. 2–3 in Las Vegas. This unparalleled networking event is crafted to empower both producers and businesses with invaluable insights and connections that will propel their dairy ventures forward.

Why Attend?
The MILK Business Conference stands out as a beacon of knowledge in the ever-evolving economic landscape of the dairy industry. Tailored to provide essential business information, the conference covers every facet of the sector. It features an impressive roster of speakers and sessions designed to help producers harness their strengths and seize emerging opportunities.

2025 Confirmed Sessions Include:
· Examining the Long-Term Impact of Farmer’s Investments
Presenters: Oral “Jug” Capps Jr., Texas A&M University and Barb O’Brien, Dairy Management Inc.
· Transform Your Future: Insider Strategy Tips From Top Performing Producers
Presenters: Greg Bethard, High Plains Dairy, Kansas; TJ Tuls, Tuls Dairy, Nebraska and Hank Hafliger, Cedar Ridge Dairy, Idaho
· A Layered Attack: What’s the Next Threat to Animal Ag
Presenter: Andrew Rose, ag futurist, BIO-ISAC
· Update from U.S. Dairy Export Council
Presenter: Krysta Harden, president and CEO, U.S. Dairy Export Council
· Navigate Uncertainty, Dairy Industry’s Path Forward
Presenters: Stephen Cain, National Milk Producers Federation and John Newton, American Farm Bureau
· Data Ownership is the New Source of Power
Presenter: Paul Windermuller, Dream Winds Dairy, Michigan
· Boost Your Farm’s Potential: Insights from Top Dairy Managers
Presenters: Jason Anderson, Double A Dairy, Idaho and Brandon Beavers, Full Circle Jerseys, Texas
· Exploring Labor Opportunities and Challenges
Presenter: Rick Naerbout, Idaho Dairymen’s Association
· Live Taping of “U.S. Farm Report”
Host: Tyne Morgan
Panel: Phil Plourd, Ever.Ag Insights, and Rick Naerbout, Idaho Dairymen’s Association

Additional Highlights
Attendees are in for more than just sessions. The Annual Milk Business Conference also emphasizes strengthening processor and producer relationships and optimizing beef on dairy calves. Notably, Tyne Morgan and Clinton Griffiths will delight the audience with a live podcast recording of “Unscripted” alongside special guest Mark Inkrott, a former NFL athlete and founding partner of UpField Group. With a focus on sports, agriculture and sustainability, Inkrott will bring a unique perspective on strategic growth through partnerships and commercialization.

And of course, what’s a dairy conference without a bit of fun? Don’t miss out on the lively dairy “Darty,” sure to leave you with great memories and new friends.

Finally, the opening night of the National Finals Rodeo is Dec. 4.

Take advantage of this golden opportunity to learn, network and grow your dairy business. To learn more and secure your spot, visit MILK Business Conference 2025 today.

Your Next Read:
A Tale of Two Farm Economies: What Policy Shifts and Trade Pressures Mean for U.S. Dairies

From Brew to Moo: The Sustainable Dairy Practices at Ayers Farm

Thu, 28 Aug 2025 11:33:49 GMT

A good brew isn’t just for humans — it’s on the menu for the Holstein cows at Ayers Farm in Perryville, Ohio, too. This unique twist in cattle feed comes from an unexpected source: the Budweiser plant in Columbus. At Ayers Farm, home to more than 600 Holstein cows, this innovative use of brewer’s mash, a byproduct of the beer-making process, has become an integral part of their operation.

(Ayers Farm)

A Sustainable Diet
At Ayers Farm, sustainability is a key focus. The herd’s nutritionist orchestrates a delicate balance of crops and upcycled food byproducts to ensure the cows’ diet is both nutritious and environmentally conscious. Kathy Davis, a seventh-generation dairy farmer at Ayers Farms, emphasizes the importance of this approach.

“By using a byproduct from another process, we prevent it from ending up in a trash pile,” she says, underscoring their commitment to sustainable practices and innovative feed solutions that benefit their cows and the broader agricultural community.

Davis says they have been feeding distillers grains ever since she was in high school in the late ‘80s. She says farmers are the ultimate recyclers, adding they also include corn gluten, soybean meal and cottonseed to their cows’ diets.

“It was close by, and we could incorporate into the ration what would be beneficial,” she says, noting that prior to feeding distillers grains, the farm used potato waste from a nearby Frito Lay plant. “That is when we were feeding out steers. The potato starch content didn’t make it a good fit to feed our cows, but we’re always looking for benefits, and the distiller grain is economical, and our nutritionist was really excited about the possible benefits for it.”

(Ayers Farm)

Behind the Scenes
Ayers Farm isn’t just feeding its cows better — it’s also incorporating technology to enhance the health and productivity of their herd. From GEA activity monitors on breeding-age heifers, as well as lactating and dry cows to integrated feeding programs, plus DeLaval cameras in the maternity pens, the farm is leveraging tech to stay ahead. These systems provide valuable data that helps manage everything from health indicators to milk production metrics, ensuring issues are flagged before they become problems.

“It’s not just about milk production; it’s about having a good workforce and external partners, such as nutritionists and veterinarians, that help us achieve a sustainable, rewarding livelihood,” Davis shares. “Ultimately, it has to return a good livelihood to us and for our employees, so that our work-to-life balance is good, and we feel like we’re accomplishing something when we come to work every day.”

In addition to the cows, the Ayers have an equal number of replacement heifers and farm 1,500 acres. A total of 25 people work on their farm, which also includes owner-operators.

Challenges and the Future
Despite their advancements, like many farms, Ayers Farm faces challenges, particularly concerning labor and logistical hurdles in milk hauling. Yet, they are adapting, trying innovative solutions such as breeding and beef-on-dairy strategies to improve margins.

Looking ahead, steady communication and strategic planning are crucial for Ayers Farm, especially with generational transitions on the horizon. Davis’ father and uncle are in their ‘70s, while she and her cousin continue to accumulate more responsibilities. Succession planning not only involves the transfer of assets but also adapting the day-to-day share of operation responsibilities to ensure smooth management handoffs.

Ayers Farm is a testament to how traditional farming values can coexist with innovative practices. By incorporating distillers grains, optimizing feed through technology and planning for future generations, Ayers Farm continues to thrive in an ever-evolving agricultural landscape.

Your Next Read:
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Machinery News: Sorbe To Lead PTx, Farmall Tractors And Case IH Round Baler, Claas Jaguar Forage Choppers

Fri, 15 Aug 2025 18:22:48 GMT

AGCO Names Brian Sorbe as New PTx Leader

Brian Sorbe joins AGCO as President of PTx, bringing precision ag leadership to accelerate the company’s offerings of smart farming solutions for almost any brand.

(AGCO Corporation)

AGCO appoints Brian Sorbe as president of PTx, effective Aug. 25, 2025.

Sorbe brings nearly three decades of experience in precision agriculture, global sales and product development to this pivotal role, AGCO says.

“I am confident under Brian’s leadership, PTx will achieve our goal of $2 billion in precision ag sales by 2029 and help us deliver our vision to be the trusted partner for smart farming solutions,” says Eric Hansotia, AGCO chairman, president and CEO.

Sorbe spent 14 years at Topcon Positioning Systems in leadership roles, including senior vice president and general manager. His career arc also spans construction and industrial automation, but agriculture has always been at the core. Raised on a farm in Iowa, Sorbe began his precision ag journey at Ag-Chem Equipment in Jackson, Minn.

He will be based in Tremont, Ill., which is a key PTx site. He holds a bachelor’s degree in business administration from Purdue University, and Sorbe’s postgraduate work includes certifications in AI and machine learning and agricultural autonomy and robotics as well as a Master of Business of Administration program.

You can read the full news release here.

Case IH Launches 3 Farmall Tractors, RB6 Round Baler

Case IH Farmall C utility tractor.

(Case IH )

Case IH is debuting new machinery solutions ranging from compact to utility tractors to upgraded round balers. This includes an enhanced line up of Farmall tractors, including the Farmall A, Farmall C and the return of the Farmall M.

Case IH is also unveiling a new RB6 series variable chamber round baler.

The new Farmall medium utility A series (90HP to 120HP) tractor features performance enhancements and a higher-horsepower model. Simple, factory-fit technology improves the operator experience, ensuring efficiency no matter the season or task.

The Farmall medium utility C series (90C, 100C, 110C, 120C) tractor (shown above) caters to a wide range of needs, offering both 12-speed PowerShuttle and 24-speed Hi-Lo transmissions. The Farmall C now offers subscription-free factory-installed telematics, including track-and-trace fleet management and optional ISOBUS compatible implement control.

Case IH Farmall M utility tractor

(Case IH)

And the Farmall utility M series (110M, 120 Super M) tractor (shown above) is making its return, promising farmers a premium experience with exceptional power and high-quality design. The M series is ideal for the needs of farms with both cash crops and livestock.

(Case IH)

The RB6 series variable chamber round baler (shown above) offers durability with triple seal bearings throughout the machine to ensure contaminants stay out while lubricants stay in. Round baler automation paired with the easy-to-use display interface ensures precise bale quality and in-field productivity.

Claas Intros New Jaguar 1000 Series Forage Harvesters

(Claas)

Claas is unveiling its new Jaguar 1000 series forage harvesters. The German outfit says its new self-propelled lineup features greater throughput, power and operator comfort.

The series encompasses four models — the Jaguar 1080, 1090, 1100 and 1200 — that range from 850HP to 1,110HP with throughput rates of up to 500 tons per hour.

Claas says it designed the machines in partnership with North American growers to deliver enhanced chop quality and efficiency.

Noteworthy features on these new machines include:

The widest crop flow channel on the market, according to Claas. A new precompression system and four precompression rollers guarantee uniform feeding of the V-FLEX knife drum.
A transversely mounted 24-liter V12 MAN engine, delivering torque and reliable power.
Intelligent engine load management via CEMOS Auto Performance and all-wheel drive.
The new Multi Crop Cracker XL, a 12.2" (310 mm) diameter roller conditioning system that ensures optimal grain and stover processing at high throughput rates. It’s available in both classic and shredlage configurations.
Claas connect Chop Quality Analysis, which uses artificial intelligence to deliver Corn Silage Processing Score (CSPS) feedback directly to a smartphone.

Your Next Read: EPA Rolls Out Streamlined Diesel Engine Fluid Guidelines

Who Really Owns Your Farm's Data?

Fri, 20 Jun 2025 18:37:03 GMT

Smart technology is becoming a bigger part of farming every year. From robotic milkers and GPS-guided sprayers to soil sensors and drones, today’s farms are filled with tech that quietly collects data, often without the farmer fully realizing just how much.

According to Bill Oemichen, professor of practice law and local government law educator at UW-Madison Extension, understanding the difference between the types of data being collected is critical.

“Small data is what comes directly from your farm,” he says. “That’s your yield records, soil samples, herd info and so on. It’s useful — but on its own, it doesn’t show the full picture. Big data is what happens when that small data gets combined with other farms’ data — plus weather records, land use history and more.”

And big data is where the real money is. Tech companies collect and store small data, then work with global tech firms like Amazon Web Services or Google Ventures to aggregate, analyze and monetize it. When Oemichen first learned Amazon was interested in ag data, he was surprised.

“I thought, why would Amazon care? But now it’s obvious. There’s huge value in knowing what’s happening on farms at a national scale,” he says.

Ashley Ellixson, an extension legal specialist at the University of Maryland, draws attention to some of the risks associated with this.

“The issue of farm data has been a contentious point of debate with respect to ownership rights and impacts when access rights are misappropriated,” she explains. “Although no specific laws or precedence exists, the possibility of trade secrets is examined and ramifications for damages are discussed.”

That legal gray area becomes even more complicated when you consider how farm data differs from traditional, tangible assets, she notes.

“Farm data are not a tangible asset, like a bushel of grain,” she says. “Instead, ownership should be considered in terms of rights and responsibilities of the parties with access to the data.”

That value stretches far beyond simple crop recommendations. It influences land prices, marketing strategies, artificial intelligence tools and even investment trends. Hedge funds are now using farm data to evaluate the productivity of farmland and outbid farmers for it.

“They’re putting a number on your land based on what the data says it could produce,” Oemichen explains. “That number may not match how you see your land. But to an investor, it tells them how much they’re willing to pay. And that information is often based on your own data.”

Ownership is One Thing, Control is Another
While many ag tech agreements state farmers own their data, that doesn’t mean they have full control over how it’s used. In practice, signing a user agreement often grants the company broad rights to analyze and share the data, similar to what happens on platforms like Facebook.

“You might technically own your posts, but you still gave the platform permission to use, analyze and sell that data,” Oemichen says. “The same thing is happening in ag.”

Companies and platforms like Bayer’s Climate FieldView, WinField United, Farm Business Network, Syngenta, John Deere, Corteva and Cargill all collect and use U.S. farm data, according to Oemichen. Bayer alone is believed to hold more than half of the world’s ag data, thanks in part to its partnership with Amazon Web Services.

And with scale comes leverage. Despite the immense value farm data can create, farmers typically aren’t being compensated for it.

“You might get better seed recommendations,” Oemichen notes. “But you’re not seeing a check for the value your data is creating in the marketplace.”

The Legal Gap
To be clear, data-driven tools offer undeniable benefits. Farmers are using them to boost efficiency, improve decision-making and solve problems faster. Agronomists and seed reps now show up with drone maps, pest forecasts and application schedules all powered by data.

Still, important questions remain:

Who controls your data?
Who profits from it?
What protections do you actually have?

Surveys show farmers are concerned. Data privacy and transparency are top-of-mind, especially with ag tech consolidation on the rise. Interestingly, according to Oemichen, many farmers say they trust cooperatives more than private companies to handle their data responsibly.

“That’s not surprising,” he adds. “Farmers own the co-op. They can sit on the board, and they know the data isn’t being sold to outside companies.”

Several organizations are already testing farmer-first models. The Farm Credit System has policies against sharing farmers’ data with outsiders. Texas-based Grower Information Services Cooperative and the Ag Data Coalition are exploring similar models.

But there’s a larger problem: the law hasn’t kept up.

“There is no law defining who owns farm data,” Oemichen says. “It all comes down to the fine print in contracts.”

And those contracts? Most farmers don’t read them.

“You download the app, check the box and boom — you just gave them permission to collect and share your data,” Oemichen says. “Even as an attorney, I’ve reviewed thousands of contracts. They’re hard to follow.”

He warns these agreements often allow companies to de-identify data (removing names and specific details) and combine it with other data — something they can then profit from. Once the user clicks “accept,” companies usually don’t need to ask again.

Ellixson points out how courts often struggle when applying existing laws to rapidly advancing technology like farm data.

“History shows the law rarely keeps up with technology, and farm data are no exception,” she says.

She also argues farm data should be considered intellectual property, specifically, trade secrets.

“Broadly speaking, any confidential business information providing an individual or enterprise with a competitive edge may be considered a trade secret,” Ellixson explains.

Can Farmers Take Back Control?
So, what power do farmers really have to push back or negotiate?

“The horse is out of the barn,” Oemichen says bluntly. “Most farms lack the size or legal support to negotiate with ag tech giants. Only the biggest players might get a voice. For smaller and mid-size farms, meaningful change will likely require policy reform.”

Unfortunately, regulation is lagging in the U.S. While Canada and California are beginning to explore protections for farm data, most states have little to no framework in place. Even intellectual property law offers limited support. Raw data isn’t copyrightable and trade secret protection requires special agreements most farmers don’t have the time or legal counsel to pursue.

There are a few bright spots. One is the Ag Data Transparent certification, a voluntary program that signals a company’s commitment to transparent data use. Companies that meet the program’s criteria earn the Ag Data Transparent seal.

“If you’re working with a vendor and they have that seal, that’s a good sign,” Oemichen says. “At least you’ll know what they’re doing with your data.”

Ultimately, he believes farmer co-ops could lead the way in protecting and leveraging farm data. If farmers already trust co-ops, why not build data-sharing systems that serve their members instead of selling access to third parties?

Creating these systems won’t be easy, but it is doable. And with so much at stake, Oemichen says farmers can’t afford to stay passive.

“This issue is growing fast,” he says. “It’s tough to stay ahead of it. But the more you know, the better chance you have to protect yourself and your farm in the digital age.”

His final advice? Read the contracts. Ask questions. And look for the seal.

Florida Siblings Carve Out Their Own Roles On The Dairy

Thu, 12 Jun 2025 11:57:23 GMT

Milking R Dairy in Okeechobee, Fla., stands as a testament to the harmony of tradition and innovation. With roots deeply embedded in agricultural legacy and a forward-thinking approach, the Rucks family is crafting a new chapter in the story of their enduring family business. At the helm of this transformative journey are Garrett and Lindsey Rucks, a brother and sister duo, who, supported by their family and modern advancements, are redefining what it means to be part of a multigenerational farm.

(Milking R Dairy, NEDAP)

Legacy in Motion
Garrett is intricately involved in the day-to-day operations of Milking R Dairy. Whether managing crop production, maintaining the farm or overseeing the beef cow operations passed down through generations, Garrett’s understanding of farm logistics is unparalleled. His passion for preserving and progressing the family legacy runs deep, having spent his formative years under the watchful eyes of his grandfather and father.

From a young age, Garrett was steeped in farm life, learning the ropes by working alongside his family.

“I knew I didn’t want to go to college and wanted to stay here and farm,” he reflects.

This practical education has paved the way for this 32-year-old to take on the general manager role, leading Milking R Dairy with dedication and vision.

“Family is really important to us,” he says. “Farming is part of who we are, and I want to keep that legacy going.”

Garrett grew up by his father’s side and reflecting back, he would not have had it any other way.

“My whole life I was outside, on a tractor or working with cows, you name it; anything I could do, I was doing,” he says. “I’m very fortunate as my dad gave me a lot of reins, and I could try different things. I was also very fortunate as my family was always working by my side.”

The older Garrett got and the longer he was involved in the operation, the more managerial role he would take on — eventually getting to the position he is in now. Milking R Dairy thrives as a cohesive team environment, supported by the unwavering dedication of its 24 employees, some of whom have been working with the Rucks family for decades.

Garrett maintains a strong bond with his team, understanding their shared goal is the dairy’s success.

“I’ve worked with them for years and some for decades, and because of that, there is a sense of friendship. They want to see our dairy succeed as much as we do,” he adds.

(Milking R Dairy, NEDAP)

Innovation with Tradition
Milking R Dairy’s recent innovations, such as the construction of a 54-cow rotary parlor and the use of smart technology such as Nedap sort gates and smart tag ear activity system in 2024, demonstrate their commitment to merging tradition with technology. These advancements have streamlined operations, allowing the family to focus more on what matters most: the health and well-being of their cattle.

One upgrade has been monitoring cows remotely.

“When I’m not here, I can look at the computer and see cow flow, milk weights and herd health,” Garrett says, reassuring how the employees are dedicated to caring for the cows.

He says it is nice to focus on the cows that need attention and not disrupt the entire barn, but that doesn’t take away the need for good cow sense.

“It’s great to incorporate technology into the picture, although good cow knowledge goes a long way,” he adds.

Heart of the Farm
Innovation has not only extended to technology; it has also extended to business diversification. The family’s venture into bottling their own milk and producing ice cream has provided additional financial security and fulfilled a dream long held by Garrett’s father, Sutton. The agritourism sector of the farm, born amid the COVID-19 pandemic, further showcases their adaptability, welcoming the public to experience farm life firsthand.

Much like her brother Garrett, Lindsey is no stranger to the rigorous demands of farm life. With her deep-rooted passion for both agriculture and communication, Lindsey spearheads the farm’s marketing and social media initiatives. Her efforts to share Milking R Dairy’s story with a broader audience have not only helped establish the farm’s brand but have enhanced public understanding of the dairy industry.

“Our family’s journey in building this brand has been deeply fulfilling,” she says. “By producing minimally processed milk, crafting premium ice cream and providing fresh beef, we’ve established a legacy that reflects our dedication to quality and family values. This endeavor stands as a tribute to our heritage and a foundation for future generations.”

(Pictured from left) Garrett, Kris, Sutton and Lindsey Rucks are continuing the legacy of Milking R Dairy through technology upgrades and diversified offerings.

(Milking R Dairy, NEDAP)

Future Plans
As the Rucks family looks forward, they aspire to one day have all of their herd’s milk featured under their own labels, reflecting their meticulous attention to quality and local production.

And, despite obstacles such as Florida’s scorching summers affecting production, Garrett remains optimistic.

“It’s a team environment and team success even on tough days,” he says.

Garrett does admit operations become extra challenging to dairy during June to October when weather conditions become hot and humid.

“The longevity of the heat stress takes a toll on the herd. Our cows acclimate well to the weather, but heat is still a big factor impacting production and reproduction,” he shares, adding that their conception rates drop 6% to 8% in the summertime.

Despite the challenges that face this family-run dairy, the next generation’s focus on fine-tuning operations and taking calculated risks is testament to the wisdom passed down from their father.

Garrett says he has learned a lot from the older generation and adds a lot of those moments happened while working. And for many, like this young Florida dairy farmer, the love of dairying goes beyond just a profession.

“Like most dairy farmers, I love being outside and working alongside the family and the constant motion of all that needs to be done. Dairying gets in your blood,” he says, underscoring how the demands of the farm are relentless, requiring a deep passion and commitment that is often inherited.

Garrett goes on to reflect upon some of the valuable advice he’s received.

“My father always reminded me to be persistent. That it’s good to take risks, but you better know when to put your foot on the gas and when to hit the brakes,” he says.

One of the cornerstones of this family’s success is their unity and mutual respect. The siblings say despite the inevitable stress of managing a farm at this level, they never have had a big blow-up argument.

“We know everyone’s hot buttons, yet we are all on the same page,” Garrett and Lindsey say. “We have the same goals in mind, and at the end of the day, we are respectful to one another.”

This respectful dynamic within the family not only ensures a harmonious work environment but also sets a strong example of leadership and cooperation. It reinforces the belief that while individual roles may vary, the collective goal remains constant.

“Watching our children grow up immersed in our family’s traditions and then choosing to continue them fills us with immense pride,” Sutton and his wife, Kris, share. “Their dedication to carrying our legacy is the most rewarding achievement we could hope for.”

The sibling duo expresses true gratitude for their journey and the opportunity provided by their forefathers. Continuing this legacy, they are proud of what they all have built, knowing their parents are just as proud, recalling the opportunities passed down through generations. The farm stands as a testament to their shared vision — a living legacy of passion in dairying.

(Milking R Dairy, NEDAP)

Tradition to Tech: How a Minnesota Couple is Modernizing Their Dairy

Tue, 10 Jun 2025 14:07:31 GMT

In an era where the fusion of traditional farming and technology is revolutionizing the agriculture industry, individuals like Megan and Tim Schrupp exemplify what it means to combine passion, community and innovation for a sustainable future. Nestled in the heart of Eden Valley, Minn., their operation, NexGen Dairy, is a beacon for modern dairy farming practices.

A Legacy of Dedication
The Schrupps’ farming journey started as part of Megan’s family farm. This duo represents the new wave of farmers, milking 1,200 Jersey and Jersey-cross cows along with 30 registered Guernsey cows from Tim’s family stock. Though farming wasn’t initially on the career trajectory for this young couple, as Tim ventured into construction and Megan aimed to be a meteorologist, they were eventually drawn back to their roots, driven by the potential they saw in modernizing their family operations and carrying on their legacies.

“My father always encouraged me to be a dairy veterinarian,” Megan says. She now smiles looking back and says, “He obviously saw my future path better than I did.”

Innovative Management
After practicing veterinary medicine in a clinic for a couple years, Megan came back to her home farm in 2014. Today, under her management, NexGen Dairy emphasizes employee excellence and sustainability. She actively leads efforts in hands-on cow health practices, which include pregnancy checks and surgeries, ensuring the best care through comprehensive in-house services like breeding and hoof care.

On the other hand, Tim brings his construction background expertise to enhance farm infrastructure, evidenced by the heifer barn the family built in 2016.

“Every year we seem to have a decent size building project,” he says. “We utilize summer help with high school students.”

Tim Schrupp’s background in construction gets put to use at the dairy as each year brings a new building project.

(Nexgen Dairy)

Community Leadership
Despite how busy farm life is, the couple is actively involved in the agricultural community, starting their journey with the Young Cooperator group through their milk processor, First District Association, in 2013. Their leadership was recognized as they were appointed chairs of the National Milk Producers Federation (NMPF) YC advisory board this past fall. The Schrupps’ passion for networking creates valuable learning opportunities and connections for themselves and others facing similar challenges across the industry.

“It’s good to be part of these kinds of networking opportunities,” Megan explains. “It’s nice to know others are also going through similar situations and challenges.”

Not only do they participate in initiatives such as “Dinner on the Dairy,” to engage with the public about their dairy farm life, but they also empower young enthusiasts through a heifer lease program, guiding children in county fairs and state competitions. The duo believes nurturing future generations helps create advocates for dairy farming in otherwise suburban environments.

“We have 14 kids at our local county fairs, state fair and some national shows with them,” Tim shares. “We try to help them with fitting and clipping animals, too.”

The couple work hard to help kids who otherwise wouldn’t get this experience and say if the urban kids show interest, it’s worth helping them out.

“Many of these kids live in the suburbs of the Twin Cities. If they go back and tell their friends how much they love cows, that is a good thing for our industry,” Megan says.

Megan Schrupp uses her past in veterinary medicine to lead the dairy’s health initiatives and implement new tools.

(Nexgen Dairy)

Embracing Technology
Technology forms the backbone of NexGen Dairy operations, with Megan leading data-driven decision- making processes framed by cutting-edge tools such as Alta CowWatch and Nedap collars. Their categorical approach to breeding optimizes herd health and productivity with a balanced plan using sexed semen and strategic sales of beef-on-dairy cross calves.

“In this day-and-age, making decisions is so crucial that we need to collect data that helps us make subjective decisions objective,” she says. “We need to dairy at the next level, and so we rely heavily on technology to bring us to that level.”

The herd’s focus is on both longevity and production with the top portion of the herd bred to sexed semen and the bottom portion to Angus. They breed just enough females to fill the pipeline of replacements and don’t want to raise any extra. The beef-on-dairy cross calves are sold within a few days of age, with a buyer who comes and picks them up when there is enough to fill the trailer.

“Beef cross calves usually leave anywhere from two to seven days,” Megan explains.

Sustainability and innovation can also been seen in the farm’s solar panels that were added in 2019.

At NexGen Dairy, Megan and Tim Schrupp are continuing their legacy while taking it to the next level.

(Nexgen Dairy)

Facing an Uncertain Future with Optimism
Despite the uncertainties that are facing the dairy industry today, the Schrupps continue to be steadfast in their overall mission. Their approach molds time-honored practices with new, cutting-edge technologies to help predict and capitalize on any emerging opportunities.

For Megan and Tim, dairying isn’t merely a profession, it’s a legacy that has continued and transformed with each passing generation.

“We both are grateful that we’ve been given this opportunity to actually run this farm,” Megan expresses. “It’s so hard if you are not in the industry to get where we are at, so I feel a big sense of gratitude that we’ve been given the opportunity.”

The Schrupps are not content with maintaining the status quo. They are pushing the envelope, continuously refining their processes, learning, growing and being inventive. They recognize the value of their team and seize each opportunity to propel their farm’s success further.

NexGen Dairy is more than just a dairy farm; it’s a progressive model of sustainability and innovation. Under their stewardship, the farm exemplifies how modern agricultural practices can coexist with a rich heritage. By fostering dedication, community involvement and technological advancements, they’ve set a meticulously blended blueprint for future success in dairy farming.

All The Details: Inside John Deere’s New F8 and F9 Forage Harvesters

Fri, 06 Jun 2025 18:20:35 GMT

John Deere is rolling out two new forage harvesters for North American dairy producers and custom harvesting operations.

The brand new F8 and F9 Series feature three factory-installed operator cab options, a technology stack that will one day enable autonomous operation, and enhanced feed quality via an integrated inoculant dosing system.

How are F8 and F9 different?
The F8 Series (425PS to 645PS) is a narrow base model that takes the place of Deere’s 8000 Series forage harvester, while the F9 Series (700PS to 1020PS) replaces the 9000 Series. Within the F9 Series is the F9 1000, which is Deere’s largest forage harvest machine to date.

(Editor’s Note: “PS” stands for Pferdestärke, which is the German term for horsepower. PS to horsepower is not an apples-to-apples equal ratio. The F9 1000, for example, features 1020PS which equates to 1,006HP, according to the manufacturer.)

The F9 is available in two engine options:

John Deere 18X (no DEF required)
Liebherr V12 24L

It has five horsepower options, while the F8 comes with the JD14X engine and can be configured across six horsepower options.

The manufacturer last rolled out completely new forage harvesters in 2019.

How much will each new model cost?

The feed rolls on John Deere’s F8 and F9 forage harvesters have integrated metal detection to keep unwanted material out of your feed.

(Matthew J. Grassi)

John Deere is not sharing its pricing just yet, but the two new models are built at its Zweibrucken, Germany, factory. John Deere dealers will begin taking orders for the aggressively styled, technology-packed harvesters this fall, with final delivery in time for the 2026 forage harvesting season.

Deere representatives declined comment on what effect, if any, the still-developing U.S.and E.U. tariff situation could have on its launch plans.

Ahead of the launch, Farm Journal went to Madison, Wisc., to kick the tires and learn all about the new machines. The F8 and F9 harvesters we viewed and climbed into were the first finished production units off the factory line. Deere says several units will be field tested with U.S. customers ahead of the full fall launch.

“We’re really excited about the new cab and the technology we’ve added to these machines like central tire inflation, ground speed automation and the new kernel processing units,” says Bergen Nelson, go-to-market manager, combines and forage harvesters.

Here’s some of what we learned about the new forage harvesters:

(Matthew J. Grassi)

Cab Comforts: The same three operator cab options offered with Deere’s X and S Series combines — Select, Premium and Ultimate — are available on the F8 and F9 Series. A smoothly swiveling captain’s chair, as well as an all-new corner post display that shows real-time machine data, are among the additions. Operators who spend long hours in the cab will also appreciate integrated entertainment like SXM Radio and an optional mini fridge.

(Matthew J. Grassi )

Foundational Deere Tech Stack: Each new forage harvester in the series includes Deere’s baseline precision tech enablement stack — which consists of its G5 display, Starfire 7500 receiver and JDLink modem.

Central Tire Inflation System: A completely new feature (top left inset photo) within the G5 display allows the operator to adjust front tire PSI up or down from the cab.

John Deere Inoculant Dosing System 2.0

(Matthew J. Grassi)

Inoculant Dosing System 2.0: New on both the F8 and F9, a high-volume 85 gallon inoculant tank and integrated pump allow the user to accurately adjust silage inoculant dosage rates from the G5 display in the cab. The system is easy to pump and prime as well with the touch of a button located at the rear of the machine.

Ground Speed Automation: This cruise control-like option reads RPMs and throttles the harvester up or down based on crop conditions. For example, harvesting corn at higher moisture levels will increase power output, so the machine will automatically slow down to ensure it doesn’t plug up or do a sub-optimal job harvesting. This feature comes standard on all base models for both series and does not require a yearly subscription unlock or per-acre fee.

Pro Touch Harvest: Another new feature within the G5 display allows the operator to shift the machine from road transport mode to harvest mode in a single click. It can also be used to quickly engage AutoTrac and ground speed automation once the operator arrives at the edge of field.

This all-new XStream 305 Kernel Processing (KP) unit is built by Scherer in Sioux Falls, South Dakota.

(Matthew J. Grassi)

New Kernal Processing (KP) Units: The new harvesters feature two completely redesigned KP units, the Ultimate 250 (also made in Germany) and the Scherer XStream 305, which is made in Sioux Falls, S.D. An integrated winch and internal rail mounting system makes switching the machine from corn forage to hay forage in the field quick and simple. The number signifies each KP unit’s roll diameter width in millimeters.

“Both KPs will go in both machines and have four different roll options depending on how aggressive the dairyman wants their end feed quality to be,” says Shane Campbell, product marketing manager, forage harvesters.

(Matthew J. Grassi)

Integrated Harvest Lab 3000: This on-demand constituent sensing module pulls over 4,000 samples per second with +/- 2% accuracy, and John Deere says it can save dairy operations time and money versus collecting and sending samples to a lab. The sensor tech (available as an add-on option) enables accurate measurement and documentation of dry matter, starch, protein, neutral detergent fiber and acid detergent fiber for both harvested forage and manure. The data can be stored, organized and shared via Deere’s Operations Center. Within Operations Center, users can take geo-referenced data and build out spatial starch content — as well as moisture and protein — maps for hybrid selection and fertility management. Because if you can’t measure it, you can’t manage it.

Active Fill Control 3.0: Using sensors and cameras on the grain spout, this tech feature automatically detects the trailer or grain cart next to the forage harvester and begins filling it with a preselected fill strategy. This reduces the number of times an operator has to adjust the spout manually and also lessens fatigue and neck strain, according to Deere.

(Matthew J. Grassi)

New Operating Modes: Several of the models within the F9 Series offer what Deere is calling its “Engine Power Plus” feature — which gives a sizeable horsepower boost when the machines senses it needs a little extra chopping power to the harvesting head. There is also an ECO mode that can be toggled on when the machines don’t need the extra torque.

Ease-Of-Access: Both models have side and rear panels that easily open to grant full access to the inner workings of the machines, making the new forage harvesters much easier to service and maintain without a lift or other heavy specialized equipment. The machine is setup so techs and mechanically-minded farmers will not have to climb underneath it to perform daily maintenance.

“At the end of the day, we know it’s all about the cow, and these machines will put out quality feed,” Nelson says. “We’ll have these out at the farm shows this summer, including Farm Progress Show, World Ag Expo, World Dairy Expo and the U.S. Custom Harvesters Convention.”

Your Next Read - Renewed Confidence: The Dairy Industry is Optimistic in 2025

Machinery News: John Deere Debuts Forage Harvesters, Ecorobotix Lettuce Algorithm, Kubota-Agtonomy Deal

Thu, 05 Jun 2025 15:10:19 GMT

John Deere has announced the launch of new F8 and F9 Series self-propelled forage harvesters, which the manufacturer says are built from the ground up with customer input to elevate forage performance and farm productivity.

Deere says the new F9 Series comes in two engine options — John Deere 18X and Liebherr V12 24L — with five horsepower options ranging from 700PS to 1020PS; the F8 Series comes with the JD14X engine bringing six horsepower options, ranging from 425PS to 645PS.

It also says the new machines offer improved automation with a higher level of comprehensive technology offerings compared with previous models.

The technology options include:

Ground speed automation — Deere also offers this feature on new S7 combines. The manufacturer says it helps maintain ideal load and prevent operator stress by adjusting ground speed in real time based on crop conditions.
ProTouch Harvest — A feature allowing operators to initiate multiple harvest-ready settings with the push of a button, while Active Fill Control ensures consistent truck fills even under the toughest harvesting conditions.

(John Deere)

“A higher-quality forage output with more power, more precision and more uptime, that’s the focus of the new forage harvesters for our customers,” said Bergen Nelson, John Deere go-to-market manager for harvesting equipment. “We’ve combined our strongest hardware with our newest and smartest precision ag technology to create higher-quality forage.”

More information on the new F8 and F9 Series SPFHs is available from a local John Deere dealer or deere.com.

Check out this test drive video from Farmworld_TV!

Specialty crop AI tech startup Ecorobtix unveils lettuce-thinning algorithm

Ecorobotix has announced the launch of its new lettuce-thinning algorithm, expanding the capabilities of its ARA Ultra High Precision (UHP) Sprayer to offer what it claims is one of the most advanced automated thinning solutions on the market.

The new functionality is available to ARA users via a software license.

“We’ve combined the power of AI with the reliability of ARA’s ultra-high precision spraying platform to eliminate one of the most time-consuming and labor-intensive tasks in the field: thinning,” said Katerina Lee, regional crop care manager for Ecorobotix.

Ecorobotix says its algorithm enables users to replace manual labor, grow crops with superior uniformity and cover fields faster than hand-labor crews.

Learn more here.

Kubota-Agtonomy join forces to develop autonomous specialty crop machinery

Kubota North America has announced a collaboration agreement with Agtonomy, an agricultural autonomy software provider, to commercialize autonomous operations on Kubota diesel tractors for spraying and mowing.

Kubota says the partnership reflects its commitment to pioneering solutions and equipping growers with smart technology.

“Our working relationship with Agtonomy represents a significant milestone toward commercializing our vision for autonomy by merging our expertise and technology with Agtonomy’s autonomous platform,” said Brett McMickell, chief technology officer for Kubota North America.

The initial phase of the partnership will focus on integrating Agtonomy’s capabilities with Kubota’s M5N specialty crop diesel tractor.

Learn more about Kubota’s vision for autonomous technology in farming here.

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An Incredible Bird's-Eye Look at the State of the Dairy Industry

Mon, 19 May 2025 13:19:06 GMT

Editor’s Note: This is one article in a series that is included in the 2025 Farm Journal’s State of the Dairy Industry report. The full 16-page report will appear in the May/June issues of Dairy Herd Management and Milk Business Quarterly and will be published in this space over the next several weeks. To download the full report for free click here.
_______________________________________________________________________________________

The dairy industry is undergoing rapid transformation and innovation at an unprecedented pace. As part of its ongoing efforts to understand these shifts, Farm Journal recently conducted a comprehensive survey involving 400 dairy producers across the U.S.

These producers, representing herds ranging from 100 to 20,000 cows, provided valuable insights into their current operations and future outlooks.

Technology Integration

In an era where technology permeates nearly every aspect of life, the dairy industry stands at the forefront of this transformative wave. The integration of technology is no longer just an option; it has become a crucial step toward creating a more efficient and sustainable dairy industry. From feeding systems to health monitoring devices, technology helps dairy farmers optimize operations and ensure animal welfare.

A recent survey highlights a significant shift in the adoption of technology within the dairy sector. Remarkably, two-thirds of dairies now use at least one form of feeding technology. These innovations are designed to streamline the feeding process, providing precise nutrient delivery to livestock and reducing waste. The result is a noticeable improvement in both efficiency and sustainability.

Diversifying Revenue Streams

In today’s changing economic landscape, many dairy producers are finding innovative ways to sustain and grow their businesses. The key to survival during these turbulent times seems to be diversification.

Farm Journal’s recent survey reveals approximately one-quarter of dairy producers have embraced alternative land or dairy add-on revenue streams. This shift underscores the industry’s agility and adaptability as producers look for various avenues to boost profitability.

One strategy gaining traction is the beef-on-dairy operation. An impressive three-quarters of operators are now involved in at least one beef-on-dairy practice, with breeding and raising being the most common methods. Though there has been a decline in the number of producers raising animals under their beef-on-dairy operations over the past year, there is a notable increase in the sale of branded beef products. This shift highlights the evolving dynamics within the industry as producers adapt to market demands.

Next-Gen Transfers

A significant concern facing the industry today is the impending wave of retirements among dairy operators, many of whom have not established formal succession plans. This situation is becoming increasingly urgent, with surveys indicating that a quarter of these operators intend to retire within the next five years.

Contrary to the retirement trend, there is also a strong movement toward growth and expansion within the industry. Almost half of the operators express a desire to expand their operations in the near future. Such ambition suggests confidence in the industry’s potential and reflects a proactive approach to ensuring a sustainable future. At the same time, an equivalent number of operators are planning to maintain their current herd sizes, indicating a focus on maximizing efficiency and resource management.

Sustainability Program Awareness

Farm Journal’s recent survey reveals an array of insights regarding current sustainability practices and the prevailing awareness surrounding them. While the inclination toward adopting sustainable practices is reassuring, a deficiency in program awareness raises concerns that need to be addressed.

Encouragingly, over half of survey respondents (63%) reported participating in at least one sustainable practice. This trend is indicative of a growing societal shift toward environmental responsibility. Interestingly, larger operations, particularly those with substantial herd sizes and extensive acreage, tend to embrace sustainability more comprehensively. This trend is most pronounced in the Western region.

Reality of Workforce Shortages

A recent survey highlights the growing dependency of the dairy industry on non-family labor. For many respondents, non-family members consist of at least 50% of their workforce. This shift is indicative of broader changes within the industry as traditional family-run farms adapt to meet growing demands. However, hiring and retaining workers continues to be significant challenges. With evolving labor-related aspects indicating enduring challenges, the industry must explore viable solutions to continue thriving.

Despite the adoption of new technologies, the challenges of hiring and retaining a reliable workforce remain. Farmers must continue to balance the integration of technology with human labor, ensuring that both aspects work in harmony to drive growth and productivity. These changes suggest a long-term shift in how labor is approached, maintaining traditional farming values while embracing modern advancements.

Optimistic Horizon

The dairy sector is witnessing renewed confidence, energized by innovative strategies and fueled by a younger generation of forward-thinking dairy operators ready to embrace change. Their willingness to adopt advanced technologies and improved herd management techniques is reshaping the landscape of dairy farming. By integrating strategic solutions, these operators are setting a new standard that promises to uplift the entire industry.

According to surveys, 44% of producers plan to expand their operations in the next five years. This drive to scale indicates a strong belief in the trajectory of the dairy industry and its ability to thrive amid changing global dynamics.

The 2025 Farm Journal State of the Dairy Industry Report is available for download here .

Exploring the Future of Dairy Farming: Expansion Strategies for Small Farms

Wed, 14 May 2025 13:30:29 GMT

The landscape of dairy farming in the U.S. has undergone significant changes over the past two decades, reflected in both the declining number of licensed farms and the increasing volume of milk production. As this industry evolves, small dairy farms face critical questions about sustainability, profitability and the most effective methods for expansion. Lynn Olthof, a dairy management Ph.D. student at Michigan State University talked on a recent episode of Professional Dairy Producers’ (PDP) “Dairy Signal” about various modeling paths forward for expanding U.S. dairy farms.

The Decline and Growth of Dairy Farms
In the past 20 years, the U.S. has seen a reduction of approximately 40,000 dairies. This decline is most severe among smaller herds milking fewer than 200 cows, contrasting with an increase in herds exceeding 1,000 cows. The small farms face a choice: expand their operations to achieve more substantial profits or exit the business entirely. To assist these smaller dairies in navigating the changing industry, a study was conducted examining four potential expansion strategies for 250-cow dairy farms.

Examining Expansion Scenarios
The study explored four scenarios for expanding a typical 250-cow Midwest dairy farm. These scenarios aimed to identify the most profitable and efficient methods while minimizing risk:

Scenario A: Doubling the number of cows, land, barn capacity and other essential infrastructure.

Scenario B: By passing the land investment, instead using that capital to increase cattle numbers and facility capacity more drastically without changing the diet by purchasing more forages.

Scenario C: Similar to Scenario B, bypassing the land investment to increase cattle numbers and facility capacity more drastically while feeding a diet heavier in byproducts.

Scenario D: Investing in robotic milking systems alongside infrastructure, land and cow expansions.

Project Methods and Analysis
The analysis assessed return on investment and profitability over 10 years. Peer reviewed research, Extension articles, and dairy herd records determined average and standard deviation values for various factors such as milk price, feed cost and cow values, which were used within the Monte Carlo simulation to account for different market conditions. This allowed for a robust understanding of how each scenario would fare under varying circumstances.

Key Findings
Profitability: Scenario B emerged as the most profitable strategy, offering the highest net profit annually and a positive return on investment after 10 years.

Efficiency: Robotic milking systems in Scenario D provided the greatest predictability and the least labor costs per hundredweight.

Solvency: Scenario B demonstrated the lowest debt utilization, indicating a strong capacity to meet long-term financial commitments.

Considering Cash Flow and Risk
Cash flow analysis revealed that Scenario B had the highest likelihood of maintaining positive annual cash flow. It underscores that while profitability and cash flow are related, they should be assessed as separate metrics.

Sensitivity Analysis and Real-World Applicability
The sensitivity analysis provided an understanding of how external factors could influence the outcomes. Although scenario rankings changed when evaluating feed cost, milk price or robotic milk production, sensitivity analysis revealed few extreme scenarios that would change the ranking of scenarios.

The study highlights that while Scenario B is the most promising overall, each farm is unique, and these models are not one-size-fits-all solutions. Farms should consider their specific conditions, market access and financial health when selecting an expansion path.

Next Steps
With these insights, efforts are underway to develop a practical tool that small dairy farmers can use to plug in their own data and make informed decisions. By aligning expansion strategies with farm-specific needs, dairies can better position themselves for future success in a rapidly evolving industry.

To watch the PDPW “Dairy Signal” podcast: The Dairy Signal | PDP

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Cow Monitoring from a Bird’s Eye View

Fri, 21 Mar 2025 15:00:00 GMT

Tracking the behavior of dairy cows to monitor everything from lameness to estrous expression has become a widely adopted practice in recent years.

But a team of Japanese researcher contends that they have devised a cow-monitoring system that is superior to many others, because of its no-touch features that “let cows be cows.”

Unlike attaching mechanical devices to cows, the system developed by researchers at the Tokyo University of Science relies strictly on cameras and image analysis. They say their multi-camera system has the ability to monitor cows across entire barns with 90% accuracy.

“This non-intrusive method enables early disease detection, health monitoring, and improved breeding management. It offers a practical solution for dairy farmers to enhance milk production and herd well-being efficiently,” they noted.

And unlike other camera-based monitoring system, the Japanese design uses location information rather than complicated image patterns. Lead researcher Yota Yamamoto explained, “This is the first attempt to track dairy cows across an entire barn using multi-camera systems. While previous studies have used multiple cameras to track cows, each camera typically tracks cows individually -- often the same cow as a different one across cameras. Although some methods enable consistent tracking across cameras, they have been limited to two or three cameras covering only a portion of the barn.”

In tests using video footage of cows moving closely together in a barn, this Japanese system achieved about 90% accuracy in tracking the cows, measured through Multi-Object Tracking Accuracy. The ability to analyze individual cows’ walking patterns, visits to feeding stations, and water consumption habits can signal changes that might indicate illness, estrous, or injury.

The results of experimental research with the system recently were published in a special Computers and Electronics in Agriculture feature in the Journal of Dairy Science. “This method enables optimal management and round-the-clock health monitoring of dairy cows, ensuring high-quality milk production at a reasonable price,” stated Yamamoto.

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California Dreams: Transformation Through Innovation

Thu, 20 Mar 2025 14:06:06 GMT

In a world where agricultural practices are continually evolving, staying ahead requires more than just hard work and dedication. It demands a mindset open to change and improvement. This mindset was precisely what drove an innovative young dairy producer to purchase a Merced, Calif., dairy and transform it into a shining example of modern success.

In 2016, fueled by ambition and a vision for the future, Wiebren Jonkman and his wife, Luciana, embarked on a bold journey that would soon see success.

Building a Winning Team at Diamond J Dairy
This was thanks to Jonkman’s robust vision that intertwined a straightforward philosophy: without quality, success is unattainable. Drawing from his father’s wisdom, Jonkman compares this viewpoint to race car driving.

“If you don’t have a good race car, you can’t win,” he shares, noting this principle guided him to prioritize quality over quantity.

“It’s better to have 10 good cows versus 20 lousy cows with the same amount of milk in the tank,” he says, referring back to the heart of his journey with dairy that began in the Netherlands on his family’s 70-cow dairy farm. Jonkman’s quest for excellence led him to California in 2004, where a pivotal internship honed his approach to dairy farming and introduced him to his future wife.

(Zoetis)

Soon, Jonkman would come to realize that growth and transformation do not occur in isolation. Alongside his wife, he is quick to point out it took a true team to help their dairy grow to be what it is today.

Sara Naillon, a Zoetis territory business manager concurs, saying that collaboration played a crucial role, as a team of consultants, including herself, along with the herd’s nutritionist and a breeder, provided necessary expertise. Jonkman adds that their veterinarian was also part of this united effort towards a common goal which circled around forward progress.

Naillon accentuates Jonkman’s commitment to progress, highlighting his eagerness to make the herd profitable quickly.

“Whatever he could do to move things along, he was willing to do,” she says. “Every decision Wiebren makes is to be more efficient as a business and provide more comfort for his animals, which in my eyes as an animal health rep, should be the number one and number two priorities as a dairyman, and he encompasses those.”

Jonkman has been an early adopter of dairy innovations to help improve cow health and productivity, increase milk components and inform reproductive decisions.

Jonkman started with whole-herd genomic testing. Instead of waiting to test heifers as they arrived from the calf ranch, he tested every female in the herd to quickly capture their information. Having every piece of the puzzle regarding the genomic performance and productivity potential of his herd, he had the necessary information to make breeding decisions that would help him achieve as much genetic progress as quickly as possible.

(Zoetis )

Already an early adopter of genomic testing, Jonkman jumped at the opportunity to implement Clarifide® Plus genomic test when Zoetis launched it for the Jersey breed in 2019. He upgraded previously-tested females that were still in the Zoetis lab. Doing so gave him the information on older lactation cows that he already tested. He used the Dairy Wellness Profit Index® (DWP$®), a multi-trait selection index that expresses animals’ genetic potential to transmit more profit over her lifetime, to identify higher-ranking DWP$ cows that he could breed with sexed semen for potential replacement versus beef or conventional semen. Jonkman fully immersed himself in understanding the genetic traits from the get-go.

In addition to genomic testing, Jonkman has built new maternity and fresh cow barns and has made significant updates to his milking parlor.

“He’s made so many improvements and continues to make those improvements that he’s just making a more ideal and a more successful and profitable and healthier herd,” Naillon says.

A Transformative Approach to Dairy Farming
Reflecting on the early days of taking over the farm, Jonkman recalls their first strategic move after diving into the farm’s records.

“Once we purchased the dairy and dove into DairyComp we saw that everything was entered as being bull bred, even though it was an AI-bred herd” Jonkman says. “There was a good basis of genetics in the herd, but without accurate data we didn’t know the correct parentage. I knew then and there that we needed to breed everything to sexed semen and genomic test everything. We needed to weed out the bottom end.”

This strategic pivot allowed the Jonkmans to optimize their breeding practices, thereby enhancing the quality of their herd. At first, Jonkman bred as many heifers as possible and sold the surplus to producers in need. Eventually they scaled back the percentage bred to sexed semen, as genomics helped them come up with a blueprint on what protocols needed to be set to determine which animal gets bred to what.

(Zoetis)

Every month, Jonkman and his team analyze the latest data to recalibrate and project their current and future needs. This continuous evaluation and adaptation ensure their herd remains aligned with market demands.

Winning Strategy Grounded in Genomics
Today, Diamond J Dairy milks 1,100 Jersey cows with impressive metrics, including nearly 5.05% butterfat and 3.94% protein. Genomic testing plays a central role, driving tailored breeding strategies and herd health monitoring.

To other producers pursuing successful reproduction, the Jonkmans advise, “Develop a plan and stick with it; however, bear in mind that it’s a dichotomy to have a plan and also know when to pivot.”

Initial goals incorporated improvements to cow comfort and cooling, leading to a new freestall barn and enhanced cooling strategies. This focus on holistic cow health ensures optimal production outcomes.

“We try to take care of the cow so she can produce and ultimately make a better cow,” Jonkman says, nodding that genomics went to work for their dairy right out of the gate.

With the goal of breeding a better cow, for Jonkman that means better fertility with more milk, fat and protein, along with better health. They now choose sires based on milk, fat and protein, as well as daughter pregnancy rate (DPR). Late last year, Jonkman received one of the platinum awards from Dairy Cattle Reproduction Council (DCRC). They strive to get heifers to calve around 21 months of age.

“If they are smaller, we will hold them back,” Jonkman shares, noting they recently implemented the CowManager monitoring system.

Jonkman’s commitment to improvement led to strict breeding protocols, such as ceasing to serve cows after 250 days in milk (DIM). His holistic approach to farm management emphasizes environmental and reproductive strategies without cherry-picking solutions.

(Zoetis )

The Continued Commitment to Improvement
Dr. Ralph Bruno, a Zoetis Dairy Technical veterinarian, advised Jonkman throughout his genomic testing journey. Bruno commends the management strategies at Diamond J Dairy, highlighting the dairy’s accomplishments through genomic testing and improved farm infrastructure.

“Wiebren’s commitment to continual improvement thrives on breeding a better cow—one with superior fertility, milk production, and overall health,” he says. “Through genomic testing, breeding decisions, cooling additions at their farm, they have been able to produce high index animals that have been recognized by the American Jersey Cattle Association,” he says, noting that many of the herds Diamond J Dairy is competing with have been milking Jerseys for generations.

The introduction of the CowManager in 2024 exemplifies this forward-thinking mindset. This monitoring system allows for the proactive detection of issues, enhancing transitions from dry cow to milking cow.

Although according to Jonkman breeding improvements don’t necessarily pay for the system.

“It’s more about how we can improve what we have. My transition from dry cow to milk is phenomenal, but what if I could take it down one more percent,” he says. “One percent will pay for the system.”

The Jonkmans current removal rate is 3.7 percent at 60 days in milk (DIM).

Future Plans: A Holistic Focus
By incorporating smart farming technology, the Jonkmans have shifted focus from identifying problem cows to having issues detected proactively. This approach, they believe, will enhance their transition from dry cow to milk even further. In his words, Jonkman hopes the cows come to him versus them having to always being on the lookout for the problem cow.

(Zoetis )

The DCRC award winner shares that producers who are looking to improve their herd, like what he and his family have been able to do, must take a holistic approach to management and not just focus on one problem.

“Stick to your protocols,” he says. “You cannot cherry pick.”

By investing in genetic advancements and surrounding themselves with a knowledgeable support team, the Jonkmans have transformed their dairy into an example of modern success. Their story is more than a tale of overcoming adversity. It’s an ongoing journey showing the world the limitless possibilities when true teamwork and forward-thinking strategies intertwine, paving the way for sustainable success in the dairy industry and beyond.

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Saving Time (and Fingers) with Technology

Fri, 14 Mar 2025 15:04:54 GMT

For the first time in three years we are experiencing winter in Wisconsin.

After finishing our weekly fifty-minute herd program, Jose and I can be found standing in the office, waiting for the feeling to return to our hands and “working” the fresh pen. A task that would have required us to trudge back out into the freezing barn for another 30 minutes three years ago has now become a much more comfortable endeavor. All thanks to a small technology investment.

Pointing at the screen my herd owner Mark tells me he’s been watching #5670 because her rumination is all over the map the last three days.

He quickly apologizes to me and asks if we would go out and take a look at her.

“She’s in pen five, stall number three, on the west side, Mark says. Let’s bring her up and have the doc see what’s going on.

“This is the “modern fresh pen workup.” Gone are the days of locking up the fresh pen every day for an hour so we can take the temperature of every fresh cow, test them all for ketosis and sleeve them to check for metritis.

Replacing this time-consuming process is a simple ear tag. This smart technology is just one example of an evolving tool set that is present on more and more dairy farms.

Today’s “smart” dairies look to leverage tools like activity monitors, feed watch programs, parlor AI, and beyond for improved efficiency.

All meant to help the modern dairyman save time, and in this case his fingertips.

Time is a valuable commodity for a dairy’s cows, herdsman, and owners; one might argue the most valuable. Yet, despite the fact that our society largely lives by the phase, “Time is money” we rarely audit its usage.

Such a simple self-awareness exercise for our herdsmen and owners can create more mindful and intentional decisions about where time is lost each day.

Much like a budget our time has fixed and discretionary expenses. On the farm things like paying bills, ordering feed, working a fresh pen, and maintaining equipment often become “fixed” time expenses. Opposingly, things we would call “interesting” or “fun” like planning the next growth phase of the dairy or going to a meeting to learn the latest in fertilizer application, technologies become discretionary time expenses. Secondary thoughts that only gain attention if there is time left over.

I encourage my dairy herdsmen and owners to regularly audit where their time is spent in the same way they would their books.

This can be done through phone applications like aTimeLogger. It allows you to create custom categories that you can toggle on and off as you move in or out of an area.

Or if you prefer analog; simply write down what you’re doing at the top of every hour in using a pen and paper pocket notebook.

Do these tasks for 5-7 days and share them with your management team.

When we review these reports our teams can be more conscious of where and what their time is being spent on throughout the workday. Making them mindful of where they could plug in new technology to save them time.

Smart dairy technologies help improve the efficiency of fixed tasks, giving key decision makers more time to complete discretionary tasks. Which frees up time in the day to do the things they enjoy as well. And in our case, helping them to simply be able to feel their fingers at the end of the day!

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