Thanksgiving Turkey Dinner Costs Dip By 5%

Wed, 19 Nov 2025 17:35:20 GMT

As families across America prepare for their Thanksgiving celebrations next week, the 40th annual American Farm Bureau Federation (AFBF) survey brings some welcome news for the wallet.

The classic Thanksgiving dinner for 10 people is projected to cost an average of $55.18, marking a 5% decrease from last year. However, this price point remains notably higher than five years ago.

A Long-Standing Tradition
Since 1986, the AFBF has tracked and reported the cost of a traditional Thanksgiving meal. Each year, volunteer shoppers from across the U.S. and Puerto Rico canvas local grocery stores—or their online counterparts—to record prices for a standard list of holiday staples.

The list of items surveyed for prices includes turkey, cubed stuffing, sweet potatoes, dinner rolls, frozen peas, fresh cranberries, celery, carrots, pumpkin pie mix and pie crusts, whipping cream, and whole milk.

This year’s grocery bill highlights several price shifts. Four key items saw a drop in price: the centerpiece turkey, cubed stuffing, fresh cranberries, and dinner rolls.

Conversely, five items—sweet potatoes, frozen green peas, vegetable tray, whole milk, and whipping cream—experienced price increases. Pumpkin pie mix and pie shells remained virtually unchanged from last year’s figures.

Regional Differences Contribute To Costs
For those celebrating in the West, the classic Thanksgiving dinner for 10 people costs $61.75, making it the most expensive region and approximately 12% higher than the national average. Families in the Northeast also face prices above the national average, with their classic meal coming in at $60.82. The South boasts the most affordable holiday meal at $50.01, closely followed by the Midwest at $54.38.

Americans living in the West will pay, on average, nearly $10 more per meal than those living in the South.

(AFBF)

If you expand dinner options to include ham, Russet potatoes, and green beans, including these additional items elevates the total meal cost for 10 to $77.09, or $7.71 per person.

Regionally, the South again offers the lowest total at $71.20, followed by the Midwest at $76.33. Both the Northeast and the West saw a jump in cost, reaching $82.97 and $84.97, respectively. The West once more stands out, with costs higher there than in other regions.

Turkey Takes a Back Seat in the Bill
Historically, the turkey has been the undisputed heavyweight on the Thanksgiving receipt, often accounting for an average of 43% of the total dinner cost. However, in 2025, a 16-pound turkey represents only 39% of the cost for a 10-person dinner—its lowest share since 2000.

Turkey prices have dropped for consumers this year because, in many instances, retailers are using them as a loss leader to attract shoppers.

(AFBF)

A 16-pound turkey will set shoppers back an average of $21.50, reports the AFBF, a significant 16% decrease from 2024. While fresh turkey prices continue to climb as the poultry sector battles highly pathogenic avian influenza (HPAI), the prices for frozen turkeys—the preferred choice for most Thanksgiving feasts—are steadily declining.

Adding to this trend, turkey demand outside of the holiday season continues to wane, with the average American consuming only 13 pounds of turkey per year, nearly 3 pounds less than six years ago.

Side Dishes Gain Weight on the Grocery Receipt
Despite the overall dip in Thanksgiving meal costs this year, side dishes now command a larger share of the total grocery bill. Price increases for fresh produce and essential baking ingredients underscore elevated costs throughout the entire supply chain.

Items like fresh vegetables and sweet potatoes registered some of the most substantial cost increases. A veggie tray is up by more than 61%, and sweet potatoes saw a 37% jump.

Several items saw price reductions this year, helping to mitigate the overall meal cost, according to the AFBF survey. Dinner rolls are down 14.6%, stuffing is down 9%, and cranberries are down 2.8%.

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More Funding Going to Tackle HPAI H5N1, Egg Imports are Now Underway to Stabilize Supply

Thu, 20 Mar 2025 20:35:10 GMT

On Thursday morning, USDA Secretary Brooke Rollins gave an update on progress the Trump administration is making on the five-prong strategy it unveiled Feb. 26 to combat avian influenza virus type A (H5N1).

Speaking to industry stakeholders, media and offices of elected officials, Rollins focused on the administration’s work to lower egg prices and improve supply, while also emphasizing the importance of biosecurity in protecting U.S. poultry flocks from the virus.

Regarding egg prices, she said wholesale prices are down nearly 50% from their peak in late February from $8.53 then to $4.08 currently.

However, Rollins said she realizes that wholesale prices don’t automatically show up as reductions in retail prices.

“I know for some of us who are shopping that we’ve seen egg prices drop immediately, which has been true for me. But then we’ll hear from people in other parts of the country where they have yet to see that reduction on their grocery store shelf.”

With Easter just a few weeks away, she acknowledged that egg demand is always “unusually high during the season,” and that egg prices could potentially move back up.

To help address the egg shortage, Rollins noted that shell egg exports have declined by 8%, “keeping more eggs in the U.S. and lowering prices.”

In addition, the Trump administration is allowing egg imports as a temporary measure to stabilize prices and supply. Rollins’ chief of staff Kailee Buller said this measure would likely be discontinued once those measures were achieved.

USDA Focuses On Biosecurity For Poultry Operations
Rollins said biosecurity in poultry flocks will continue to be a major part of the Trump administration’s plan to address H5N1, moving forward.

“Our pilot programs have proven that biosecurity is the most important thing our farmers can do to protect our flocks against the disease, at least right now,” she said.

The USDA is working closely, she said, with its federal partners including the U.S. Department of Health and Human Services (HHS), Centers for Disease Control (CDC), National Institutes of Health (NIH), and the Food and Drug Administration (FDA) to “combat avian flu as a unified federal family.”

On Wednesday, USDA announced it is expanding the availability of its biosecurity assessments to commercial poultry producers.

“These assessments, which were previously available on a limited basis have been extremely successful in improving biosecurity on individual premises and preventing the introduction or spread of avian influenza,” Rollins said.

While USDA is exploring the viability of vaccinating poultry for H5N1, she said the use of any vaccine for poultry or any animal species has not been authorized at this time.

“I know there has been some misreporting on that,” Rollins said. “The day we rolled out the plan, I actually talked about the fact that we’re not ready to vaccinate. We need to do some more research, and so that has not changed, but I do look forward to this next process of learning more about getting more research done and perhaps seeing what makes sense for the country moving forward, once that is concluded.”

Dairy Is Not Part Of USDA’s Primary H5N1 Focus
No information was offered during the conference call to address the issue of H5N1 in dairy cattle or other livestock or animal species.

Mike Watson, administrator of USDA-APHIS, said right now USDA is focused on the poultry vaccine.

“We’re looking for a vaccine that has sterilizing immunity but also an opportunity for us to have different introduction methods for the vaccine right now, as injections are the only possibility,” he said. “We need new tools, whether it’s water based, aerosol based, those kind of things. We’re looking for manufacturers to really look at what those options might be, to really provide us with a vaccine that matches the current strain but also is highly effective. And again, this is really focused on poultry.”

Buller said there is already quite a bit of research at USDA on the topic in dairy.

“Please rest assured, we are thinking of you all (in dairy). We know you all are impacted. But for this particular strategy, we have been hyper-focused on the poultry side. USDA has separate work streams as we’re working through this on the cattle and dairy side.”

One of the media asked whether Sec. Rollins had talked further with HHS Sec. Robert F. Kennedy Jr. regarding his idea of letting H5N1 burn through poultry flocks to identify birds that might have immunity or show resistance to the virus.

Buller answered the question, as Rollins had stepped away from the call. “I have not been engaged specifically with those conversations with the Secretary and Secretary Kennedy,” she said. “They are talking very regularly and you are aligned on the approach, but in terms of that specific topic, there’s no further light I can shed on that at this time.”

Assessments Available To Poultry Operations
USDA is offering two different, free, voluntary biosecurity assessments for poultry operations not currently affected by HPAI.

The first is a wildlife biosecurity assessment. The second is a general biosecurity assessment. Poultry producers can request one or both of these free assessments.

Per the wildlife biosecurity assessment, Rollins said USDA will conduct on-farm assessments at poultry facilities and provide recommendations to producers for facility repairs and wildlife management techniques. The assessments include a series of regular engagements, including wildlife hazard identification surveys, wildlife abundance surveys and wildlife management on the premises.

“USDA has assessed approximately 130 facilities to date (in 2025), and plans on doing significantly more moving forward and expanding that program,” she said.

For the general biosecurity assessment, USDA will work with poultry producers to review biosecurity plans and physical measures.

“This is a proactive resource for premises that are outside of avian flu control areas to identify and mitigate potential biosecurity gaps,” she said.

Funding Is Ramped Up To Address HPAI In Poultry
The USDA announced on Thursday that up to $100 million in funding will be available to support projects on avian influenza, prevention, therapeutics, vaccines and research.

“USDA will invest up to $100 million in these projects, which will identify and foster innovative solutions to fight avian flu and directly support American producers,” Rollins said during the conference call.

Funding is available through a competitive process to for-profit organizations, including manufacturers of vaccines, biologics and therapeutics, as well as states, universities, livestock producer organizations and other eligible entities, she noted.

USDA will prioritize one or more of the following. First, it will support the development of novel therapeutics to address HPAI in poultry. Second, it will support research to further understand the risk pathways of avian influenza for producers and to inform improved biosecurity and response strategies.

“Let me just say, as a quick aside, I’ve had multiples and multiples and multiples of conversations with some of our chicken farmers across the country —many of them have been highly successful at not having the bird flu infect their populations,” Rollins said. “Better understanding of risk pathways and realizing what best practices are is a big part of (this work).”

The third focus is on the development of novel vaccines to protect poultry from H5N1 while promoting biosecurity.

“That will all be part of the research funding opportunity that we announced about an hour and a half ago,” Rollins said.

USDA will test the efficacy of therapeutic interventions to prevent the virus and treat infected flocks.

“USDA, in consultation with HHS, has already had multiple conversations with Secretary Kennedy and leaders in the NIH and CDC, but will also be exploring prevention strategies to promote biosecurity in agriculture and in humans, to ensure limited impact on American farmers,” Rollins noted.

USDA is offering a webinar to assist interested applicants in learning more about the funding opportunity and how to submit a proposal on Tuesday, April 1 at 12 p.m. Eastern. No details on how to participate in the webinar have been communicated yet.

“As we try to do everything under this president and here at USDA, we will be as fast and efficient and effective as we can possibly be, working around the clock,” Rollins said.

Buller added that Sec. Rollins and her staff will continue to host update calls regularly.

“It’s very important to Sec. Rollins that we are showing progress on this five-prong plan and being honest and open with the public about what we’re up to and the progress and potential challenges that we have ahead,” Buller said. “We have an open door here, and we remain open to having conversations and hearing from stakeholders.”