Young Farmers

Seeking the Best in Dairy: Applications Open for the 2026 Milk Business Awards

Tue, 28 Apr 2026 12:47:26 GMT

Each December, the dairy industry’s most forward-thinking minds gather in the desert for the annual Milk Business Conference. It is a time for high-level networking, deep-dive educational panels and a shared vision of the industry’s future. But among the many highlights of the event, none are as prestigious as the presentation of the Milk Business Awards — a tradition that honors the grit, brilliance and heart of the American dairy producer.

As we look forward to the 2026 Milk Business Conference, held Dec. 9-10 in Scottsdale, Ariz., Farm Journal is officially opening the call for nominations. These awards are designed to identify and celebrate the leaders who aren’t just participating in the industry but are actively redefining it.

Three Pillars of Excellence

The awards are divided into three distinct categories, each representing a vital component of a successful modern dairy:

Leader in Technology Award: This category recognizes operations that have moved past the data silo era to implement cutting-edge technology that improves efficiency, animal welfare and the bottom line.
Young Producer Award: Reserved for producers 35 or younger, this award honors those who excel in their daily operations while serving as tireless advocates for the dairy industry within their communities and ag organizations.
Employee Excellence Award: Success on a dairy is a team sport. This award allows dairies to nominate key employees who represent excellence in their roles and are vital to the operation’s daily success.

A Legacy of Leadership

To understand the caliber of these awards, one only needs to look at the previous winners who have set the bar high. These producers and employees represent the gold standard of the industry:

2025 Winners:

Leader in Technology: McCarty Family Farms (Kansas) – Recognized for their massive 15,000-cow operation driven by data and innovative rotary milking systems.
Young Producer: Wybrand Vander Dussen (Colorado) – Honored for his resilience and leadership in managing a 4,000-cow dairy.
Employee Excellence: Travis Ties (Holdgrafer Dairy, Iowa) – Celebrated for over 25 years of dedication to feed and crop operations.

2024 Winners:

Leader in Technology: GenoSource (Iowa) – A leader in genetic advancement and high-tech parlor efficiency.
Young Producer: Perry Baeten (Wisconsin) – Awarded for his successful expansion and advocacy efforts.
Employee Excellence: Joaquin Vazquez (Vir-Clar Farms, Wisconsin) – Recognized for his instrumental role in team building and herd management.

Apply Today

Winning a Milk Business Award is more than just a title; it is an opportunity to share your story with the national dairy community. Winners receive a free trip for two to the 2026 Milk Business Conference in Scottsdale — a premier destination for industry insight and professional growth.

The deadline to enter is Aug. 1. If you, or someone you know, represents the best of what the dairy industry has to offer, we want to hear about it. For the application details, visit: Awards: MILK Business Conference 2026

Data, Dirt and the 100-Year Legacy: Inside Rib-Arrow Dairy’s Tech Revolution

Fri, 06 Mar 2026 14:08:22 GMT

In the heart of Tulare, Calif., where the Central Valley sun can push the mercury past 110°F and the mud of a rainy season can challenge even the sturdiest boots, Tyler Ribeiro is conducting an experiment in mediocrity-free farming.

Ribeiro is the fourth generation of his family to steward a dairy legacy that spans over a century. Since 1994, the family has operated at the current Rib-Arrow Dairy site, but the operation today looks vastly different than the one his grandfather managed. With 1,500 milking cows, 1,000 Holstein-Angus crosses for beef and 800 acres of farmland, Rib-Arrow is a high-octane intersection of traditional animal husbandry and cutting-edge silicon.

Tyler Ribeiro

(Rib-Arrow Dairy)

“I am not one that likes to settle for mediocre,” Ribeiro says, standing in the middle of a barn designed with the precision of a wind tunnel. “We are pushing the systems we have, and we’re learning as we go. I haven’t got paid enough to tell you all the good things and none of the bad — we’re going through it as it is.”

(Rib-Arrow Dairy)

The Cow-Centric Blueprint

Walking through Rib-Arrow, it becomes clear every piece of steel and every line of code is centered on the cow’s perspective. This philosophy starts with the physical geometry of the barn. Ribeiro’s father and grandfather designed the entrance to the milking parlor to be narrow, widening as it opens up.

“It’s like being in a tunnel behind a big rig,” Ribeiro explains. “If you can’t see what’s in front of the truck, you’re hesitant. The way this is set up, as they’re walking in, they can see around the cow in front of them. It helps their load time speed up dramatically.”

Comfort is equally engineered. Along the top of the barn, an array of fans and cooling soakers manage the California heat. But these aren’t just on-off switches. The system uses eye-to-eye sensors. If a cow isn’t in a specific area, the cooling grid shuts off to conserve resources. In a closed-loop nod to sustainability, the water used to soak the cows and clean the lanes is captured from the cisterns used to cool the milk.

(Rib-Arrow Dairy)

Seeing the Unseen: The Locomotion Revolution

Perhaps the most significant bite Rib-Arrow has taken in recent years is the implementation of Nedap SmartSight vision technology. For a hands-on dairyman like Ribeiro, admitting that a camera can see better than a human eye was a hurdle, but the data has been undeniable.

“A lame cow used to be something you could see — she was limping,” Ribeiro says. “But the camera showed us we have problems with feet long before there is a limp. It’s like wearing the same running shoes for a year on concrete. That subclinical pressure on the joints, ankles and knees starts a decline we can’t visually pick up until it’s too late.”

The impact is most visible in first-lactation animals. These bulletproof heifers often hide discomfort, but the vision tech caught the subtle crooked gait that leads to chronic issues. At the start of the program, lameness prevalence in first-lactation cows was 6%. Today, overall and severe lameness rates have been slashed to just 2% — one-third of what they were.

Precision Management in the Cloud

The vision tech doesn’t work in a vacuum. It is paired with Nedap activity monitoring collars and the Cow Locating system. This tech stack allows Ribeiro’s team to not only receive an alert that a cow needs attention but to pinpoint her exact location in the barn. This data flows into NedapNow, a cloud-based platform that provides real-time insights.

Ribeiro has even refined the software’s parameters to match the biological reality of hoof healing.

“We found that a 31-day hold time wasn’t enough for a hoof to grow out and heal. We’ve moved to a 41-day sweet spot. If she’s still flagging after that, we know we need to look deeper.”

This level of precision changes the economic math of the dairy. Ribeiro points to a high-producing cow the system flags frequently.

“The guys ask why we keep bringing her in. I tell them, for a cow like that, I’ll pay $7 a month in maintenance to keep her in the herd and keep her comfortable,” he says. “We’re aiming for old cows — high-producing, healthy veterans.”

(Rib-Arrow Dairy )

Automating the Dirty Work

While the cameras watch the cows, other automated systems handle the grueling maintenance tasks that traditionally lead to labor fatigue. Rib-Arrow has used HoofStrong automated foot baths since 2015. Running five days a week and rotating between Formalin and a proprietary copper/zinc formula (LQA), the system is entirely self-contained and self-cleaning.

“It doses via schedule to keep the potency where it’s supposed to be, and then pressure pumps the manure and product out at the end of milking,” Ribeiro notes. “It keeps my people away from the chemicals and ensures the protocol is executed perfectly every single time.”

Even pest control has gone high-tech. Ribeiro uses a three-pronged approach to flies: baits, parasitic wasps and an automated flash-spray system. The sprayer, triggered by sensors as cows pass through, provides full-body coverage without wasting product or requiring an employee to stand in a cloud of spray.

The Human Element and the Future

Despite the heavy lean into automation, the human element at Rib-Arrow remains remarkably stable. Most of Ribeiro’s outside crew has been with the dairy for over a decade. The technology hasn’t replaced them; it has empowered them.

“The system shines a light on things you’d look at and say, ‘She’s healthy,’” Ribeiro says. “Now, we have to educate ourselves on what the data is actually saying. My guys have tablets in their Kubotas. My breeder has a tablet. We’re all looking at the same real-time truth.”

Ribeiro, a self-described “computer geek and data nerd,” isn’t finished. He’s already planning to install Nedap’s pass-through ID system in the parlor to replace older RFID tech that struggled with “noise.” This will pave the way for Nedap’s SmartFlow milk meters, closing the loop on individual cow performance data.

As Rib-Arrow Dairy moves toward an average lactation of 2.7 and beyond, the goal remains the same as it was 100 years ago: healthy cows and a sustainable business. The difference now is that Tyler Ribeiro has a digital eye in the sky and a mountain of data to ensure the next 100 years are even better than the last.

“I hate it when people show up and say, ‘You’re doing a great job,’” Ribeiro concludes. “Show me where I’m missing. Show me the holes. That’s what this technology does — it shows me where I need to work.”

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The Identity Trap: What You Do is Not Who You Are

Thu, 26 Feb 2026 18:56:50 GMT

I will never forget how helpless I felt on Jan. 24 when I watched my son stumble across the wrestling mat. He took two major blows to the head during a match – a sound I could hear from the top of the gym bleachers. As he struggled to orient himself, I felt like I was going to throw up.

In a matter of seconds, he was on his back convulsing with trainers at his side trying to take off his shoulder brace so he could breathe. Sweat poured off his body in a way no workout ever could have done.

I held my hand over my mouth and wailed, watching nearly 13 years of hard work, sacrifice and commitment get carried off the mat on a stretcher. I knew in my heart that this was not a “shake it off” moment as they raced him to the emergency room by ambulance.

By God’s grace, the X-ray of his neck was clear. He never lost consciousness. He answered his questions correctly. Minus the uncomfortable neck brace, within an hour, our son seemed a little drowsy, but normal. We were able to leave Loyola Hospital in Chicago later that day and made it home through the snow that night. With time and rest, he was expected to make a full recovery, but it just wasn’t enough time for his brain to heal to allow him to wrestle in his senior year state series starting a couple of days later.

As a parent, this was a pretty excruciating moment because for thousands of days, I watched this kid commit his whole heart to this sport – a three-time state qualifier who overcame a hip avulsion fracture suffered during his sophomore year during the state tournament, a car accident at the end of his junior season and a torn labrum in his shoulder just weeks after his senior season began. It seemed like all of that was enough. And yet the disappointment was not over.

If I can be honest, I’m angry. Not at anyone in particular, but I’m just angry at the way it played out for him. There is nothing worse than watching your kid hurt and not be able to fix it.

The following weekend of regionals was hard to sit through, though we absolutely wanted the best for his teammates. At church the next day, some friends we hadn’t seen in a while came up and talked to our son. I overheard him say, “Wrestling is something I do, it’s not who I am.”

Parallel Paths: From the Mat to the Ranch

Fast forward a few days to the Top Producer Summit where I listened to a powerful panel. Leaders of top companies in agriculture weighed in on a variety of thought-provoking topics, but one message stood out to me.

“All too often, we confuse what we do with who we are,” said Lamar Steiger with The 808 Ranch. “As farmers and ranchers, we are our job. It’s our identity. That was my problem as a young man.”

Steiger grew up on a dairy. High interest rates in the late 1970s made farming particularly challenging. When he was in his 20s, their family lost the dairy. After working so hard to make that operation work, Steiger took this as a deep personal failure.

“There was nothing I could do to save the dairy because outside forces were at hand. But it’s so hard for farmers and ranchers to separate that,” he said. “Looking back, I had depression for quite a while after that, but we didn’t talk about that then.”

When he was in his mid-30s, Steiger attempted suicide.

“I had to be removed totally from my working life and start completely over,” he shared. “I learned the hard way how to separate my identity from my role.”

Steiger said it wasn’t pretty, but he is grateful for how this time of his life changed him.

“When you come to the end of yourself, you look for something bigger and better. That’s worked out really good for me,” he said. “Being a rancher is cool to me, but it’s not who I am. I’m Lamar. I try my best and I fail. We have great successes and then we have some things that just don’t work out. But it’s not all my responsibility.”

There’s something so humbling about another person vulnerably sharing their story. We can learn so much from each other. All it takes is a willingness to share your story. Left unshared, our stories may only change us. But by sharing, we can help each other find our way through the very real burdens of life.

A Truth Worth Holding Onto

It’s easy to confuse your identity with what you do because it becomes such a big part of our lives. As another Shike kid closes one chapter and gets ready to start the next, I find myself confusing who I am with my role as a mom. I’m not sure what life looks like without Saturday wrestling tournaments and late nights posting photos of our wrestlers.

As I sat there at Top Producer Summit, I kept hearing my son’s voice in my head saying, “Wrestling is something I do, it’s not who I am.”

He’s only 17 and has a lot of life to live, but I’m grateful he recognizes this truth. I know there will be times when he will be tempted to measure his worth by his performance. But I believe when we get honest and share these stories, we can help one another avoid the mistake of confusing what we do with who we are.

Innovation, Perseverance and Passion Drive Wybrand Vander Dussen's Dairy Success

Tue, 02 Dec 2025 14:18:04 GMT

In the heart of La Salle, Colo., a remarkable dairy legacy continues to unfold. Wybrand Vander Dussen, the 2025 Milk Business Young Producer Award winner, is not just a testament to the resilience of the dairy industry but a symbol of the perseverance and passion that have defined his family’s legacy for generations.

The story begins in Rotterdam, Netherlands, where Vander Dussen’s great-grandfather was a milk peddler, diligently making and selling milk. Fast forward to 2013, and the Vander Dussen family had relocated from Southern California to Northern Colorado, driven by their deep roots in the dairy industry. The move was more than just geographical; it was a strategic step to create a lasting future for the family amid a mature dairy market.

“At the time, Colorado was advantageous because it was not a mature dairy market,” fellow dairy producer, AJ De Jager shared in a letter of recommendation on behalf of Vander Dussen. “Mark [Vander Dussen] jumped on this endeavor and developed a beautiful and functional dairy that he was operating not much long after.”

Overcoming Early Challenges
Vander Dussen’s journey as a young producer was marked by both challenges and growth. After the unexpected passing of his father, Mark, due to cancer, the family dairy was managed by his uncle Danny while Vander Dussen completed his animal science studies at Kansas State University. The summers spent working in the dairy industry laid a foundation of practical knowledge and experience, preparing him for the responsibilities he would eventually take on.

“A couple years later, Danny moved off to start his own venture in South Dakota,” De Jager says. “While he was only a young man a few years out of college, Wybrand possessed the work ethic and maturity to take over as the leader of the family dairy, and Prado Dairy has done nothing but excel its trajectory ever since.”

KayCee Lytle with Bank of Colorado who works closely with Vander Dussen and Prado Dairy says: “Wybrand came back and took over this operation at a really young age. To have to go through some pretty hard things to get here and being supported by his family in incredible.”

Embracing Leadership and Innovation
Upon returning from college, Vander Dussen assumed leadership of the dairy, bringing with him a vision of growth and innovation. He sought to integrate new technologies to enhance efficiency and cow comfort. This forward-thinking approach included the installation of rubber flooring for cow comfort and the use of collars for health monitoring and management, eliminating the need for headlocks.

“We’re going to be doing most of the the tasks, the breedings, the moves, the trims, all in the milking barn through sort gates, and so we’re not going to have any headlocks in here,” Vander Dussen says.

Vander Dussen’s quiet leadership, characterized by thoughtful inquiry and strategic planning, set him apart. His ability to ask the right questions and seek guidance from family and industry professionals reflects a commitment to continuous learning and improvement. These efforts have not gone unnoticed, as his dedication and innovative spirit have earned him recognition as a leader among young producers.

It’s a task he’s taking on now with help from his family.

“My uncle taught me how to read cash flows and project your herd inventory and all sorts of stuff,” Vander Dussen says. “It’s a lot of moving parts, and these larger operations are really tough to wrap your arms around at times.”

(Photo Provided)

Family and Community: The Heart of the Dairy
The support of Vander Dussen’s family has been pivotal in his journey. His wife, Amber, and their children are integral to the family dairy, embodying the values of hard work and community. The Vander Dussens have made it their mission to not only operate a successful dairy but also provide a nurturing environment for their children, instilling in them the same passion for agriculture that runs through their veins.

Vander Dussen’s journey, from overcoming profound personal loss to strategically relocating and innovating Prado Dairy, perfectly embodies the spirit of the 2025 Milk Business Young Producer Award. His quiet yet determined leadership, marked by a commitment to embracing technology like rubber flooring and health monitoring collars, alongside a deep appreciation for family and community, showcases a model for sustainable growth. As the dairy industry navigates an uncertain future, the Vander Dussen legacy stands as a powerful testament to resilience, forward-thinking management and the enduring passion for agriculture, proving that with leaders like him, the future of dairy remains incredibly bright.

New Heart Brings New Life: 13-Year-Old Dairy Exhibitor Returns Stronger After Life-Saving Transplant

Fri, 03 Oct 2025 20:37:22 GMT

At last year’s World Dairy Expo , 12-year-old Lexi Anderson from Cumberland, Wis., looked like any other spirited farm kid — full of energy and spunk. What no one could see was the silent battle inside her heart.

“How long have you been coming to World Dairy Expo?”

“12 years, my whole life,” Anderson said last year.

A Shocking Diagnosis

In December 2023, Anderson collapsed on the basketball court. At first, her mom, Tamala Anderson, thought it might be something simple like dehydration. But a visit to the doctor revealed something much more serious: restrictive cardiomyopathy, a rare and aggressive disease where the heart’s lining hardens and loses its ability to pump.

“The walls of the heart are eventually going to harden and stop pumping. It’s really rare,” Tamala says. “Like, only 2% of the world has it.”

Doctors delivered devastating news — the only chance for survival was a heart transplant. Without one, many children with the condition only live about a year and a half past diagnosis.

Life on Hold

The family was forced to put everything on pause. Sports, showing animals and everyday joys became secondary as they anxiously waited for a new heart. By January 2025, Anderson’s health had declined so much she was admitted into the hospital to move higher up on the transplant list.

“I was nervous, but I wasn’t. I just wanted to get it over with,” she says.

For weeks, the family clung to hope. Then, on January 21, they finally got the call: a donor heart was available.

The Surgery That Saved Her Life

Anderson’s transplant surgery lasted through the night. For Tamala, it was an emotional rollercoaster.

“Honestly, that was a pretty hard experience because you don’t see your daughter. You see tubes and bandages. But at the same time, you know she’s alive because these doctors are amazing,” Tamala says.

Anderson’s fighting spirit showed almost immediately. Just a day after surgery, she was determined to get out of bed and push herself forward.

“Day by day, I got my energy back. And then like a week later, I felt like I could run a mile,” Anderson says.

On Feb. 6 — less than three weeks after surgery — Anderson was able to go home.

“I don’t want to say it, but she’s the little miracle child. She had the determination to get it done,” Tamala says.

A Spunky Return

That determination hasn’t slowed down. A month after leaving the hospital, Anderson was back on the softball field. Today, eight months later, she’s a thriving 13-year-old — full of the sass, spirit and spark her family worried they might lose.

“Honestly, her change in personality and everything is amazing. She acts more like a teenager now. She has the spunk, the spirit, the sassiness. She’s just herself now,” Tamala says.

Even showing during World Dairy Expo this year, it was proof that surgery brought their spunky little girl back to life.

Living With Purpose

For the Andersons, every day with their daughter is a reminder of resilience, love and the gift of life made possible through organ donation.

“To go from this feeling of loss, because you don’t know what’s going to happen, to this extreme joy — because she’s right there. She’s not rejecting. The heart is doing great,” Tamala says.

Anderson’s story is not just one of survival, but of determination — a reminder that even in the hardest moments, miracles can and do happen.

Embrace Progress: Insights from Trailblazing Dairy Producers at World Dairy Expo

Fri, 03 Oct 2025 17:26:30 GMT

In today’s ever-evolving agricultural landscape, the concept of progressive farming is more than just a buzzword. It’s a mantra for forward-thinking dairy producers. At the National Milk Producers Federation Young Cooperators Progressive panel, held live at World Dairy Expo, four exemplary dairy farmers shared their unique perspectives on what it means to embody progressiveness in the modern dairy industry.

Continuous Improvement and Innovation
Megan Schrupp, co-owner of NexGen Dairy, emphasizes being progressive is all about continuous improvement. Her philosophy of always striving for betterment resonates deeply within the third-generation family farm in Eden Valley, Minn., which she owns with her husband, Tim. By asking fundamental questions about their practices and leveraging new ideas and technology, NexGen Dairy remains at the forefront of innovation.

Milking 1,200 Jersey and Jersey-cross cows, NexGen Dairy not only focuses on producing high-component milk for cheddar cheese but also prioritizes sustainability by using solar power to offset energy needs. Moreover, as a practicing dairy veterinarian, Schrupp ensures integration of advanced technologies to optimize cow health and comfort, embodying a commitment to improvement while upholding traditional values.

“The longer we’re involved, the faster it changes. So, being current and looking for that and asking ourselves, ‘Why do we do what we do? Is it always because we’ve done it?’” she says.

Embracing Technological Advances
Ron Fowler, a first-generation dairy farmer from Michigan, candidly shares he never considered himself progressive. Yet, his farm’s adoption of robotic milking systems and innovative soybean roasting techniques tells a different story. For Fowler, progressiveness means doing better each year, focusing on improving efficiency, animal care and sustainability across the 500 acres of land he manages with his family.

“I never considered myself progressive,” he says. “But here I am milking with robots and roasting my own [soy]beans,” he says. “Our pursuit of progressiveness has just been to do better than we did last year. We strive to do the best we can with each unit we have, whether it be a cow or an acre.”

The Triad of People, Animals and Environment
Laura Raatz, a co-owner and herd manager at Wagner Farms Inc. in Wisconsin, described progressive dairy farming as an ongoing journey of adaption and improvement. The farm’s guiding principles — focusing on people, animals and the environment — ensure a culture of investment in the team and continuous enhancement of animal welfare and land stewardship.

“Our farm motto is people, animals, environment. So, we break everything down with those three pillars. For us, it’s creating a culture and investing in our team. Because if our team isn’t thriving, our farm isn’t thriving either. I also think it’s continually improving the care for our animals. Right now, we’re utilizing a lot with technology and different practices. We’re really focusing on cow comfort, and we truly believe that with healthy animals comes higher quality milk, and then we’re also looking at how our practices are truly affecting our land and our environment and preparing for the next generation,” she says.

Innovation on the Farm
Joel Eigenbrood shares a similar outlook, underlining the necessity of questioning existing practices and seeking better methods. As the chief financial officer for multiple dairies in Michigan, Eigenbrood’s commitment to innovation led his family farm to develop a 50' wide hay mower, effectively doubling their productivity. His experience in dairy farm accounting and advisory roles further solidifies his position as a thought leader in both finance and innovation within the industry.

“There’s always better ways. Or at least, we need to know why we do it, what we do and how the way we do it,” he says.

In 2024, Joel was elected chairman of Foremost Farms USA, where he previously served as first vice chair. He also serves on the executive committee of the National Milk Producers Federation and on the board of the United Dairy Industry of Michigan.

Through the insights shared by these pioneering producers, it becomes clear progressive dairy farming is a dynamic blend of embracing change, leveraging technology and honoring essential values. As these leaders pave the way for future generations, their commitments to improvement and innovation remain crucial drivers of success in the dairy industry.

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A Fresh Perspective on Young Dairy Farmers and the Digital Revolution

Fri, 26 Sep 2025 14:33:37 GMT

When I first started writing about how digital technologies would transform the nature of dairy farming, I was struck by the fact that on farms it resonated with the under-30s but received a cold response from their elders. In family farm groups milking 2,000 to 20,000 cows, it was usually the son or daughter who engaged and became excited about what technology could do, and, more importantly, how it would change the nature of their work. In deciding to return to the farm, they were often not motivated by the prospect of doing the same jobs that fill 14-hour days. Instead, they were looking for work-life balance and seeking smarter ways to get the job done, not just opportunities to provide physical labor.

While dairying might still be a tradition-bound industry, this generation is driving a quiet transformation. Curious, tech-savvy young farmers see innovation not as a disruption but as an opportunity.

Recent studies underscore a clear trend: Younger, better-educated dairy farmers, especially those managing larger herds, consistently demonstrate more positive attitudes toward e-Extension and digital tools. In Europe, young dairy farmers (particularly in the 25 to 44 age bracket) overwhelmingly believe information technology makes farming easier, with nearly two-thirds already using some form of IT on their farm.

Young dairy farmers are more likely to have encountered digital technologies in their academic or professional training, and they are implementing robotic milking, IoT devices, smart AI cameras and data-driven management systems to enhance productivity and ensure sustainability. The technology is not just for cows. Farmers are adopting soil moisture sensors, remote monitoring of crops and weed detection software, helping them optimize inputs while significantly boosting forage and grain yields on the farm.

An article in the Journal of Dairy Science (August 2024) shows how a European “Living Lab” found that farmers, young ones in particular, value technologies that promote autonomy, competence and ease of use. They prefer solutions that help shape tools that provide convenience, enhance understanding of on-farm problems and foster self-reliance. In other words, young dairy farmers are not blind adopters; they critically evaluate technology through the lens of usability and fit.

Despite their enthusiasm, young dairy farmers face real obstacles. Technology and connectivity costs, limited infrastructure and gaps in digital literacy, particularly in rural communities, often impede adoption. Their openness also reflects awareness of organizational support. Studies have found that peer networks, Extension services and government trust significantly influence willingness to adopt new practices.

Young farmers on smaller farms face particular challenges that I hear about often. Their hope was that technology would allow them to manage the farm remotely and supplement farm income with a second job. The reality, however, is that technology adoption will still favor larger farms and consolidation, especially when it requires more sophisticated tools. Recent activity on social media platforms such as Reddit confirm this.

One young farmer commented: “Usually new technology is too expensive to be worth it for small/medium farmers.”

Another added: “Most producers are small to medium... How innovations operate in those environments should be a deliberate objective of extension services.”

These reflections reinforce that cost and access remain significant hurdles even for those eager to embrace change.

Some of the work I’ve been involved with and published online, particularly on my LinkedIn , suggests the producers of the future will rely less on the university they attended, the wealth of their parents or their general knowledge, and more on their ability to leverage AI, specifically to write prompts that generate the most accurate responses from ChatGPT or other LLMs.

Looking forward, the next steps.
Young dairy farmers are redefining the milk industry, not just on the farm but also by collaborating with startup and scale-up innovations. They are eager to adopt tools and systems that make dairy production smarter, more efficient and more sustainable. AI studies suggest the farmers of the future will require very different skills. Yet the progress of young producers taking over from their parents will depend on supportive policies, inclusive design, accessible training and investment in rural digital infrastructure.

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Celebrating Excellence in Dairy: 2025 Milk Business Award Recipients Announced

Fri, 05 Sep 2025 14:03:45 GMT

Once again, Farm Journal recognizes individuals and operations that set new standards in innovation, leadership and dedication. The 2025 Milk Business award recipients exemplify the best of the dairy industry, from technological advancement to inspiring personal stories. Join us as we celebrate the achievements of McCarty Family Farms, Colby, Kan.; Wybrand Vander Dussen, La Salle, Colo.; and Travis Ties, Bellevue, Iowa.

2025 Leader in Technology Award Recipient: McCarty Family Farms, Colby, Kan.
Nestled in the heart of Kansas, McCarty Family Farms stands as a beacon of innovation in the dairy industry. With over 15,000 milking cows and a workforce of more than 200 employees across four farms and a state-of-the-art milk processing plant, the McCarty family has built a legacy rooted in both tradition and technological advancement.

Completed in 2023, McCarty Family Farms North is the latest and most advanced addition to the operation. This facility features eight inverted six-row, tunnel-ventilated freestall barns that house 10,000 Holsteins. These cows are milked using two of the world’s largest DeLaval E500 rotary milking systems — each with 120 stalls. This carousel-style system not only streamlines the milking process but also enhances animal welfare by providing a predictable, efficient routine, giving cows more time to eat, drink, rest and socialize.

Technology is at the core of McCarty Family Farms’ success. Each rotary milking system is equipped with DeLaval TSR2 teat spray robots, which automatically apply a protective solution to ensure optimal teat health. This automation delivers consistent, accurate application, reduces labor needs and supports the overall well-being of the herd.

Furthering their commitment to animal care, every cow wears a DeLaval behavior analysis ear tag. These tags use artificial intelligence to monitor activity, helping the team make informed decisions about reproduction and early illness detection.

To keep pace with the farm’s growth, the dairy’s processing plant was expanded and upgraded in 2023. The facility now boasts cutting-edge technologies like ultrafiltration and reverse osmosis, ensuring the highest quality milk and dairy ingredients. All products are Non-GMO Project Verified for Danone North America, the nation’s leading yogurt producer. Operating under Danone’s ‘cost-plus’ model, McCarty Family Farms enjoys stability and protection from market volatility.

Sustainability is also a top priority. The farm uses on-site anaerobic digesters, each holding 2 million gallons, with a lagoon capacity of 66 million gallons. These systems generate an impressive 450 million BTUs of renewable energy daily, enough to power approximately 2,500 homes each year.

2025 Young Producer Award Recipient: Wybrand Vander Dussen, La Salle, Colo.
Wybrand Vander Dussen’s story is one of resilience, determination and a deep-rooted passion for the dairy industry. Growing up in southern California, Vander Dussen was introduced to dairy farming at a young age. In 2013, his family made a pivotal move to northern Colorado, seeking new opportunities in a region less saturated than California’s mature dairy market.

Tragedy struck a few years after the move when Vander Dussen’s father passed away from cancer. Despite this profound loss, Vander Dussen’s commitment to the family business and the dairy industry never wavered. After finishing high school, he pursued an animal science degree at Kansas State University, returning home each summer to work on the dairy and gain hands-on experience.

Upon graduating, Vander Dussen returned to the family dairy, which had been managed in the interim by his uncle Danny. Under Danny’s guidance, the dairy continued to advance, providing Vander Dussen with invaluable experience in modern dairy operations. When Danny left to start his own venture in South Dakota, Vander Dussen, still just a few years out of college, stepped up to lead the family business.

Today, Vander Dussen oversees a thriving 4,000-cow dairy in La Salle, Colo. His work ethic, maturity and passion for the industry have been key to the dairy’s ongoing success. He exemplifies the next generation of agricultural leaders, proving that with dedication and resilience, young producers can make a significant impact in the world of dairy farming.

2025 Employee Excellence Award Recipient: Travis Ties, Holdgrafer Dairy, Bellevue, Iowa
For more than 25 years, Travis Ties has been an indispensable part of Holdgrafer Dairy in Bellevue, Iowa. Home to 500 mature cows, this family-run operation has benefited immensely from Ties’ unwavering commitment and multifaceted expertise. Owners Scott and Tricia Holdgrafer consider Ties not just an employee, but a driving force of the farm and a mentor to their five sons and a true member of the family.

Ties’ journey has not been without obstacles. He faced a serious childhood illness, but he prefers to focus on the present and the future rather than dwell on the past. His resilience is matched by his humility — never using his own health battles as an excuse and always striving to do his best for the farm and those around him.

Currently, Ties serves as head of feed operations and assists with crop production at Holdgrafer Dairy. He oversees tillage, planting and harvesting and manages employees involved in the farm’s custom harvesting business. During the winter, he takes on the role of farm mechanic, ensuring all equipment is well-maintained and ready for the seasons ahead.

Ties leads by example, never asking anyone to do a job he wouldn’t do himself. He treats the farm’s equipment as if it were his own, always seeking ways to improve efficiency and productivity. His proactive approach and attention to detail ensure no task is too big or too small.

Both the Holdgrafer family and the farm’s nutritionist agree: Ties embodies the qualities every dairy producer hopes to find in a team member. He is humble, hardworking and dedicated, treating the farm as if it were his own. Ties is a shining example of employee excellence, and his leadership continues to inspire everyone at Holdgrafer Dairy.

Congratulations to all the 2025 award recipients for their outstanding contributions to the dairy industry! These three award recipients will be recognized at the 2025 Milk Business Conference Dec. 2–3 at the Paris Las Vegas Hotel and Casino in Las Vegas, Nev. They will take the stage to share tidbits about how they have helped drive their dairy operations from good to great.

Mark your calendar and register today for the must-attend dairy event of the year. Last year’s conference drew a record crowd representing more than 1 million cows. This year promises even more — more networking, more insight and more energy.

The 2025 agenda is packed with sessions designed to sharpen your competitive edge and prepare your operation for the road ahead. You’ll walk away with real-world tools, innovative ideas and a renewed sense of direction.
Featured speakers include:

Krysta Harden, president and CEO of the U.S. Dairy Export Council: An Update from USDEC
Dr. Oral “Jug” Capps, Jr., Texas A&M University and Barb O’Brien, Dairy Management, Inc.: Examining the Long-Term Impact of Farmer’s Investments
Stephen Cain, National Milk Producers Federation: Navigate Uncertainty: Dairy Industry’s Path Forward
Greg Bethard, High Plains Dairy and TJ Tuls, Tuls Dairy, Neb.: Transform Your Future: Insider Strategy Tips from Top Performing Producers
Andrew Rose, BIO-ISAC: What’s the Next Big Threat to Animal Ag.
Brandon Beavers, Full Circle Jerseys and Jason Anderson, Double A Dairy: Boost Your Farm’s Potential. Insights From Top Managers.
Rick Naerbout, Idaho Dairymen’s Association: Exploring Labor Challenges and Opportunities.

Plus:

Boots-on-the-ground discussion about beef-on-dairy
Strategy insights straight from leading producers
Live taping of “U.S. Farm Report” with Tyne Morgan
Much more

Don’t Miss Out And yes, the fan-favorite Dairy DARTY is back. What’s a Dairy DARTY? A day party! Join us for an afternoon of networking, games and fun. Meet other dairy producers while enjoying the beautiful Paris Hotel pool deck with food, drinks and sunshine. You work hard — you deserve to celebrate.

Between the insights and the atmosphere, this is more than just another conference, it’s a chance to close out the year with momentum and purpose.

Don’t wait — early bird rates won’t last. Register today and learn more at MilkBusiness.com .

Building Resilience on the Family Farm: A Dairy Story of Legacy, Grit and Passion

Thu, 04 Sep 2025 14:29:47 GMT

In the heart of western Minnesota, the delicate balance of tradition and modernity reverberates through the rhythmic hum of the vacuum pump at Golombiecki Dairy. Established in 1947 by a visionary grandfather, this family-owned dairy farm stands as a testament to the enduring spirit of legacy passed down through three generations.

Like many dairy farms, Golombiecki Family Farms LLC in Morris, Minn., is deeply rooted in family tradition and resilience. From its humble beginnings, returning Vietnam veteran Ron Golombiecki infused the farm with new life, marrying a veterinarian who became an integral part of their farming journey. Expanding their operations to two sites, Ron’s ingenuity and dedication kept the farm thriving through challenging times.

“My father would truck feed back and forth,” his daughter, Elizabeth Golombiecki, shares.

Adapt to Change
In the early 2000s, the family decided to streamline their efforts, consolidating the herd to one site and retrofitting their old stanchion barn to a flat parlor with a double-eight parlor.

“I appreciate that we can now milk twice a day in less time than it took us to milk once,” Golombiecki states.

Soon after, Golombiecki Family Farms received a letter from their processor saying they were going to triple their stop charges.

“The additional cost wasn’t feasible for us and we talked about selling out,” Golombiecki, who was just in high school at that time shares. “I remember not being ready to give up on the chance of potentially selling milk. I didn’t know if I wanted to take over the family farm then, but I knew I didn’t want to lose that chance either. And, I was pretty sure that if we sold the cows, it’d be really hard to start up again. So, I started emailing people and trying to figure out how to get a new market for our milk and DFA arose. We’ve been with them ever since.”

Challenges and Memories
The family’s resilience didn’t stop there. They continued milking cows and retrofitted the parlor once again to a double eight in 2016 to dial in efficiency.

It was only a few years later, in 2019, that Ron passed away after battling pancreatic cancer. The children cling to long conversations with their father during milking time. Their late father didn’t sugarcoat dairying and had cautioned them about the challenges of farm life. Yet, the wisdom he imparted — like never selling their land and understanding the power of perseverance — helps them weather the storm.

“We lost dad in the spring of 2019, which was almost a saving grace. I think he would have had way too much stress on his hands trying to watch us struggle that spring, as planting did not go well. Most of our acres ended up being prevent-plant. We were short on feed for our cows. We ended up bailing the neighbor’s cover crop because we just needed feed,” Golombiecki recalls.

(Provided by Elizabeth Golombiecki)

Today, Golombiecki and her brother, Lester, share the day-to-day responsibilities — from paperwork to milking and feeding cows — in perfect harmony. Their younger brother, William, who is currently in the National Guard and exploring his future path, remains an integral part of their family’s future.

Resilient Family Bond
Reflecting on shared memories, Golombiecki recalls milking alongside her father, sitting on his cherished milking stool — a symbol of their unbreakable bond.

“Dad loved to milk cows. It was a peaceful place to kind of clear his head, dream and be creative,” she says. “I remember going around with my milking stool before we got our parlor.”

The siblings share they have a mountain of memories they cherish deeply. Their smiles widened as they remember coming off the bus as kids, running to the barn and knowing they could always find their dad there and talk to him about anything and everything.

“There’s something about working with your family that you get to experience all those things together,” Golombiecki says.

For this Minnesota family, dairy farming is more than just a business. It’s a lifestyle. Through grit and resilience, they’ve been able to sustain their small dairy operation while others nearby have become much larger in scale.

“We are a diverse farm. We have more crop acres than what we need to feed our cows,” she says, noting that strong beef prices have also helped add dollars to the bottom-line. “It helps make the whole picture work together.”

Building resilience on a family farm is more than physical labor. It’s about embracing the spirit of those who came before, cherishing shared memories and celebrating the unwavering pride of a family’s heritage. The Golombiecki Dairy stands as a living testament to the power of family and tradition, echoing timeless lessons while embracing new possibilities.

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3 Stock Show Lessons That Don't Make the Highlight Reels

Thu, 04 Sep 2025 13:34:57 GMT

Even though I know the easy path is rarely the best path, I will admit it would be nice to be on it once in a while. Juggling three children, numerous animals, two jobs and little sleep while traveling to three national shows within a month was beginning to make my husband and I just a little grumpy this summer.

I’m pretty sure he’s not the only stock show dad who threatens, “We could just buy a boat and go to the lake next summer instead of showing livestock.”

No one ever raises their hand for that idea, so we keep at it. And if we are truthful, even though the lack of sleep and possibly too much time together can take its toll, there is nothing we would rather spend our summers doing than showing livestock together.

Although the champion animals often make the highlight reels and headlines, I would argue the most important things happening at shows are less talked about. Here are three lessons I re-learned that go far beyond bringing home a banner.

1. There is more in you than you know.
As I sat on the bleachers during the closing ceremonies in Louisville, Ray Perryman shared a message with the families in attendance that I think more people need to hear.

“There is more in you than what you know,” Perryman said. “You were born for a purpose – to make this world better. Quit fitting in and begin to show out.”

We waste our time comparing our lives to others when we really need to be living into the unique talents and skillsets we have been given. There’s a lot of pressure on our kids today to fit into the mold and prioritize what their teachers, coaches and even parents want them to prioritize. We need to help them realize their voice has a purpose.

2. You have to be uncomfortable to grow.
I like to say I embrace change, but sometimes it’s just not fun to change. It’s fun to change things like your outfit, your vehicle or the TV series you are binging. It’s not fun to change things like your schedule, your passwords or your focus. That can be uncomfortable, and who wants that?

“Sometimes you’ve got to step out of where you are comfortable so you can go where you are needed,” Perryman continued.

Every time I’ve been uncomfortable, I’ve grown. I’ve also been a little scared and worried about what would or wouldn’t happen in those moments. But in the end, I was better. As I watched my youngest get ready to step into the ring that week, her nerves were on full display. When the gate opened and she drove her pig to the judge, I could see the nerves begin to lift and the focus form.

Being uncomfortable makes her better. It makes her discover parts of herself that she didn’t know were there. It opens doors for her to go new places and try new things.

3. You aren’t alone.
As humans, we want to know that we aren’t alone. In fact, experts suggest the desire to belong was critical for our ancestors’ survival. The need for social connection is a fundamental human drive rooted in our biology and essential for both mental and physical health.

It makes sense why our family feels such a deep connection with other families who do what we do at these shows. There’s an understanding of what it took to get to the show, the sacrifices made and the expenses incurred.

I love how the stock show industry connects us and brings us together around shared goals and passions. In a world that often feels so divided, it feels pretty good to know that we’re all coming together for a common purpose in the show ring.

We aren’t even two weeks out from a busy summer showing livestock, but we are already missing it. I guess that makes the sleepless nights and grumpy moods worth it.

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How Genetics Give This Dairy Farm a Competitive Edge

Wed, 20 Aug 2025 12:43:35 GMT

With a rich family heritage in dairy farming, Scott Ruby, managing partner at Fir Ridge Holstein Farm, has a story of tradition meeting modern innovation. Growing up, Scott’s father, Ray, encouraged him to explore different fields before returning to the farm, allowing him to gain invaluable experience in the genetic sector for more than 25 years, during which he visited over 70 countries. Ruby’s global exposure has provided him with a diverse perspective on the industry’s challenges and innovations.

Rooted in Tradition
Fir Ridge Holstein Farm, located in Scio, Ore., nestled in the beautiful Willamette Valley, has found its niche through strategic planning and innovation. Fir Ridge has two sites, one in Scio and another on the Oregon coast, which enables them to leverage the benefits of Tillamook Creamery. Their strategic expansion in 2000 allowed them to tap into branded dairy products and secure a competitive edge through higher milk prices in the region.

Ruby highlights that both farms have the same milking parlor setup: a double-14 herringbone.

“We can cross-train staff, move staff back and forth, if necessary,” he shared at the 2025 Global Dairy Conference in Chicago, Ill., earlier this summer.

Embracing Innovation
Innovation and technology have become indispensable in modern farming. Ruby highlights the incorporation of a robotic feed pusher, activity monitoring system and irrigation tech system, which have dramatically improved efficiency for the farm.

By embracing technology, Fir Ridge Holstein Farm not only increases productivity but also attracts the younger generation to return to farming, seeing it as a tech-savvy and fulfilling career path. Scott’s son, Jake, for example, effortlessly manages farm operations via apps, driving home how integral technology has become in daily operations.

“Technology is obviously a big part of the dairy industry today,” he says. “Technology is really important if we’re going to continue to be successful in the business, and also if we’re going to encourage the youth to come back to the business, because they love technology.”

The Power of Genetics
Genetic excellence is a cornerstone of Fir Ridge Holstein Farm’s success strategy. With a focus on advanced genetic programs, the farm has consistently achieved outstanding results, such as improved milk productivity and enhanced herd longevity.

“I consider genetics our ... No. 1 competitive advantage,” Ruby says. “We see it as $40,000 a year in net returns on our farms, and that’s mostly from increased productivity, longevity of our cows and less involuntary culling.”

By using the Dairy Wellness Profit Index developed in collaboration with Zoetis, the team at Fir Ridge Holsteins makes informed breeding decisions to ensure the health and productivity of their cattle.

“We just kind of gradually grew over the years to where we’re milking about 1,400 cows now, and we have plans now to go to 1,800 here,” Ruby says. “Milk production from 2000 to today has grown tremendously. We have basically seen cows that have become more efficient genetically, and then we’ve become more efficient at managing them as well.”

Continuous Improvement
Fir Ridge’s commitment to improvement is evident in their systematic approach to livestock management. By genomically testing every calf, they make precise, data-driven selection decisions that benefit their herd’s genetic progress. This dedication ensures their farm remains at the forefront of the industry, competitive not just locally, but in broader markets as well.

Scott’s long-term vision encompasses sustainable and strategic growth. By planning to expand their herd size to 1,800 cows by 2028, Fir Ridge Holstein Farm is paving the way for the future. They are carefully balancing innovation with heritage, leveraging everything from soil nutrition to cutting-edge technology to maintain their competitive edge.

Ruby says when their herd size is constant, they breed about 45% of their herd to sexed Holstein semen and the remaining 55% to beef.

“And those cows were ranked by our genomic system,” he says, noting his son, Jake, generates spreadsheet formals to decided which cow is going to get bred to what. “In April 2025 we started a plan for her expansion, and we’re going to do all that internally. So in order to do that, we plan now to have calves ready when the new facilities are built in January of 2028, so that’s kind of how the planning is going now. And we changed the to breeding to 60% sexed semen and 40% to beef-on-dairy semen.”

By fusing tradition with technological advancement, Fir Ridge Holstein Farm continues to secure its legacy in the dairy industry, inspiring future generations to carry this torch forward.

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Harvesting Legacy: The Inspiring Story of Iowa's Heinrich Family

Thu, 14 Aug 2025 12:54:38 GMT

In the heart of Maquoketa, Iowa, farm families uphold the rich traditions of their agricultural heritage while embracing innovation and community. Among them stands the Heinrich family, recipients of the esteemed Way We Live Award, sponsored by Iowa Farmer Today and WHO Radio, The Big Show. This accolade honors Iowa farm families who exemplify dedication to agriculture and embody the state’s core farm values.

A Farm Rooted in Passion and Tradition
The Heinrich family, represented by Joe and Shelley Heinrich; their daughter, Amber Selman, and her husband, Ben; as well as nephew, Troy Petersen, and his wife, Anessa, manage the robust farming operations at Peterson Cattle and Grate View Farm. On these farms, they raise beef cow/calf pairs, milk 60 Holstein and Jersey dairy cattle and cultivate corn, soybeans, alfalfa and oats.

Selman and her husband have breathed new life into the family’s dairy operation since 2019, ushering in a modernization of practices and nearly doubling milk production.

Shelley instills passion within the family, with each member playing a pivotal role in the success and growth of the farm, supported by their community. Whether managing the day-to-day operations of the dairy, overseeing crops and livestock or raising pork, beef, and lamb on ancestral land, the Heinrich family continues to embody a balance of tradition and progress.

(Heinrich Family)

Sharing Stories and Engaging Communities
The Heinrichs value sharing their stories within their community. Actively involved, they engage in everything from opening their farm for educational visits to participating in various agricultural programs. Selman’s involvement in Midwest Dairy’s DEAL program exemplifies their commitment to advocating for the industry they love.

Having left for Iowa State University, Selman did not initially envision returning to the family farm. Yet, as fate would have it, she rejoined in 2016, embracing her role with enthusiasm.

“God and fate stepped in,” she shares.

Humorously referring to herself as the “third-string quarterback” for milking, Selman primarily focuses on calf care, simultaneously managing the farm’s website and social media. Through these platforms, she educates others on their dedication to land and livestock care.
The Selman children, Ellie, Anna and Weston, also partake in farm life, growing up with their grandparents nearby — a privilege the family treasures.

“We wanted the farming goodness for our family,” Selman explains, recalling the closeness she valued growing up.

Being honored with the Way We Live Award is a humbling acknowledgment for the Heinrich family, who stand among six distinguished families awarded in 2025. The nomination —initially a surprise to Joe — reinforces their role as stewards of Iowa’s agricultural heritage. It signifies a deep-rooted connection to the community and a recognition of their continued contribution to farming excellence and education.

“We are so honored and appreciate all of the support from Midwest Dairy,” Selman says.

(Heinrich Family)

Generational Continuity and Challenges
Like any generational farm, the Heinrich family faces the challenges of ensuring a seamless transition to the next generation. As an entirely family-run operation, they are forward-thinking, ensuring opportunities in farming are available to those interested while encouraging passions outside of agriculture when desired.

“How do you continue the family farm for the next generation?” Selman ponders.

The answer lies in forward-thinking strategies, ensuring those eager to farm can do so. Despite challenges, their commitment to innovation and stewardship remains strong. As Selman notes, there’s excitement in both farming evolution and processing innovations.

“There is not only a lot of evolution and innovation on the farm with robotics and all of that. But there’s also innovation on the processor side,” she shares. “It all excites us.”

The Heinrich family’s story is not just one of farming success but of cultivating a community connection deeply embedded in agriculture, family, and faith. As they look forward to the future, they continue to inspire and be inspired by the evolving landscape of the dairy industry and the enduring spirit of farming in Iowa.

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Back to School or Back to Basics? The Clash Between Education and State Fairs

Fri, 08 Aug 2025 14:20:33 GMT

Shifts in school start dates over the years has stirred quite the conversation, particularly as it disrupts cherished summer activities.

Gone are the days when school began only after Labor Day — a move that heralded the official end of summer. Nowadays, many schools have adopted earlier start dates, often colliding with events that shape the lives of children and families, such as state fairs.

This scenario hits home for many, including my children, who often find themselves caught between preparing for the school year and participating in the state fair. A notable change, driven by the pressing need to address educational challenges like students falling behind, has led to the proposal of shortening breaks. However, some states understand the deep-rooted value of these breaks and have historically taken a stance to preserve them.

The Iowa Model: Balancing Education and Tradition

Take Iowa, for instance, where a law traditionally prevents schools from opening before the Iowa State Fair ends, commonly setting the school start after Aug. 23. This preservation allows students and their families to fully engage with the fair — an event deeply embedded in their culture, free from academic interruptions.

What remains unseen by many are the critical life lessons learned in the show ring and livestock barns at these fairs. Here, children embrace both victory and defeat, gaining a profound understanding that while everyone yearns to win, experiencing a loss is vital. Teamwork is at the heart of participating in livestock exhibitions. Families and exhibitors collaborate extensively to prepare animals for the show, a process that involves much more than fair week fun; it spans many months of hard work.

Lessons Beyond the Classroom

Children learn essential responsibilities through caring for their livestock, which includes feeding, watering, walking and washing them. These lessons of accountability are challenging to impart during the first week of school.

The fair also fosters sportsmanship and leadership. Encouraging others, shaking hands with competitors, and maintaining grace under pressure are integral experiences that teach resilience. As they return to the fair annually, kids naturally take on more leadership roles.

When the school start date overlaps with the state fair, it creates significant tension for kids and their families. This conflict intensifies for those involved in sports, with the stakes of missing practice leading to potential penalties like reduced playing time.

A Call for Change

The solution lies in following Iowa’s lead: delaying the start of the school year until after the conclusion of state fair season. This adjustment allows children to embrace both the lessons learned at the fair and those taught in school.

Let kids be kids; let them learn life’s best lessons in livestock show arenas. The lessons they garner in barns and show rings often outweigh what they might learn in a classroom setting.

In my opinion, it’s time for more states to recognize this, for the benefit of our children and our rich traditions.

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Don’t Let Activists Spoil the Fun this Fair Season

Thu, 17 Jul 2025 16:25:46 GMT

As we move into fair season this year, there are so many reasons to be excited! It’s a time to get out and visit with friends and neighbors, eat delicious snacks, and celebrate the hard work that youth put into raising livestock for shows. As a member of the agricultural community, this is also an invaluable time to reach outside the bubble and engage with the public about agriculture and where our food comes from. However, there are often detractors attempting to sway public opinion and, in some cases, even protest these events.

In recent years, animal rights groups have been known to protest with a variety of tactics, including People for the Ethical Treatment of Animals (PETA) bringing their “Hell on Wheels” vehicle to the fairgrounds. This initiative from PETA is a large truck that is meant to look like it is transporting pigs – it also claims to be loud, playing “the screams of panicked animals.” Last year, this truck made an appearance at several Midwest state fairs and is currently circling the U.S. with recent stops in Nebraska, Indiana and Illinois.

Other tactics seen at fairs and expos last year include animal rights groups handing out stickers and other pamphlets. It was reported that a group of animal rights supporters previously handed out what seemed like coupons to fair attendees. These coupons claimed to be for free fair food, like turkey legs and pulled pork sandwiches, but when you scanned the QR code, it would take you to a website in support of their vegan cause.

Fairs have also been the target of animal rights groups protesting birthing centers, specifically those highlighting pork production. While this is a great experience for fair attendees to potentially see piglets born up close (and the care that goes into this practice), animal rights groups have used this as an opportunity to protest sow housing and farrowing stalls.

Unfortunately, animal rights activist organizations see fairs as a major opportunity to spread misinformation about our industry and to diminish the great work done in the agricultural community. The good news? There are some steps fair organizers and exhibitors can take to keep security top of mind and keep the fun times rolling:

• All events should have a crisis plan outlining who should do what in various scenarios – protests, disruptions, etc. Crisis plans can also address natural disasters, accidents and other issues that may arise during the event. During this planning process, local law enforcement should be consulted about how to handle activist activity at fairs.

• Keep an eye out for suspicious activity: people carrying signs or other protest materials, someone taking a strange amount of photos/videos or recording with their phone (livestreaming is a common practice), individuals asking very direct questions, etc. Report any concerns immediately to fair management.

• Avoid confrontation. Activists want attention – please avoid giving it to them. Keep your cool and let law enforcement or event management handle any issues.

I hope that this is truly a great fair season for everyone and that you don’t let the actions of animal rights groups stand in the way of this great opportunity to interact with the public and share what truly supports pig farming in the U.S. – great farm families, starting with youth!

Abby Kornegay is the manager of issues and engagement for the Animal Agriculture Alliance.

Innovation and Opportunity: The Evolution of Dairy Farming at Cool Lawn

Wed, 16 Jul 2025 13:03:41 GMT

In the scenic landscapes of Virginia, young dairy farmer Ben Smith is charting a course of innovation and sustainability on his farm, Cool Lawn. As Smith shares, growth in his dairy operation isn’t just about expanding the acreage or increasing the number of cows; it’s about capturing opportunities that align with their values and boost efficiencies.

A New Chapter in Dairy Efficiency
The installation of a new milking parlor in 2022 marked a significant shift for Cool Lawn. Previously, the team was involved in an intensive schedule of milking every hour of the day. With the new 50-stall rotary parlor, milking is now conducted in 12-hour shifts, which has not only boosted efficiency but also opened avenues for potential growth. However, Smith reflects on the stress levels associated with round-the-clock milking, expressing the farm’s cautious approach to expanding milking hours again.

“I don’t know if we’re ready to go back to milking every hour of the day, just because of the stress level associated with break down,” he shares.

(Farm Journal)

Advanced Sustainability Initiatives
Sustainability has always been a focus for Smith, and since 2023, the farm has leveraged several opportunities to enhance their practices. Manure injection, backed by private sector studies on carbon capture, has been a notable success.

“We had done very little, mainly because we didn’t have the equipment,” he says, adding that Northern Virginia doesn’t have a surplus of custom applicators, so it didn’t make a lot of sense prior to 2023 for them to do this.

“Now, our neighbors are happier. We’re happier. We’re getting the full value of that nitrogen, and not to mention, we’re getting an incentive to do this practice.”

Smith also highlights the impact of being part of the Maryland and Virginia Milk Producers cooperative. Through customer incentives, Smith and his fellow dairy farmers have raised their operational standards, emphasizing documentation and better farming practices. This focus on sustainability hasn’t just improved their methods; it’s confirmed their role as better stewards of the land.

“These are things we were already doing,” Smith says. “These opportunities have made us better farmers. Now, we’re documenting everything we’ve done.”

Cultivating a Committed Workforce
Managing operational expenses continues to be critical for Smith, with feed remaining the most significant expenditure. Despite high costs, he considers himself fortunate with his knowledgeable, long-standing team of employees.

“We’ve got a bunch of veteran employees here — 17 people on the farm, most of which have been here 10-plus years, and some even more than 20 years. We’re very fortunate for that,” he shares.

At the same time, Smith notes that with seasoned employees and great overall retention, it’s been a challenge finding growth opportunities for newer employees who have been with them for less than five years.

“There’s not much opportunity to grow for those employees, simply because we’ve been around the 600 to 900 cow mark the past five years with a good, solid crew. Nobody’s leaving, so if you have a real ambitious employee, there’s not a lot of room for promotion because that position is already filled,” he says.

Expansion is partially driven by the need to retain ambitious employees and foster their development within the farm. Smith emphasizes the importance of continuous improvement to keep employee engagement high and maintain their interest.

“They would get bored if we weren’t improving,” he says.

(Farm Journal)

Land and Customer Expectations
Cool Lawn faces challenges beyond the farm boundaries, with shifts in land ownership and usage in proximity to bustling Washington D.C. As more individuals seek to escape city life, land previously used for silage crops is now converted to more visually appealing grassland, impacting traditional farming operations. Smith navigates these changes carefully, maintaining the farm’s economic viability while adapting to evolving landowner preferences.

“To buy 50 or 100 acres,” he says. “You might not think a 30-acre field is that big a deal, but when you potentially lose a handful of those, that is challenging.”

The young Virginia dairy farmer says the challenge lies in new landowners who don’t see the value of chopping corn for silage.

“It’s just not esthetically pleasing to them. So, in some scenarios, we have some landowners want us to grow grass, which has been challenging to adapt to because you can’t have everything grass.”

Harnessing Technology for Growth
Cool Lawn is committed to leveraging technology as a vehicle for managing both livestock and employees. From SCR activity collars to PeopleCor, a cloud-based program facilitating team communication, technology aids in strengthening management practices. Smith uses these tools to ensure transparency and clarity among employees, fostering a cohesive work environment where everyone is informed and involved.

“That’s been a piece of technology that has really helped me manage people. Employees clock in on a tablet there in the office,” he says, noting that the dairy office takes a picture of them to ensure the right person is indeed clocking in. Then Smith can post messages that will automatically translate to Spanish to employees, like, ‘Team meeting Wednesday at 11 a.m.’ or individual messages.

“It just helps to make sure everyone’s on the same page,” he notes.

In Smith’s words, the present and future of Cool Lawn revolve around adapting to change, seizing sustainable opportunities, and advocating for innovation in dairy farming. As they look forward, Cool Lawn is poised not just to survive but thrive, setting a benchmark for progressive farming in Virginia.

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Embracing Change: A Journey of Resilience and Renewal on the Farm

Wed, 09 Jul 2025 14:24:49 GMT

In the fast-paced whirlwind we call life, six years can feel like both a blink of an eye and an eternity. Time often blurs the boundaries between days and nights, seasons and years, leaving us with little opportunity to pause and reflect. Many of you might resonate with this sensation.

A Night that Changed Everything
On July 9, 2019, our lives split into a before and after. In the still of the night, a distressing phone call shattered our peace — a fire engulfed our heifer and commodity barns. In those moments, as I witnessed the roaring flames and inhaled the acrid smoke, I felt as if the ground would give way beneath me.

Yet, in the midst of this catastrophe, we found solace in the kindness of others. Supported by the grace of God and the benevolence of our community, we navigated through this overwhelming adversity. Their unwavering support illuminated the fact that even during our darkest hours, there are compassionate souls ready to extend a helping hand. We are eternally grateful to our local community, proving that neighbors truly do stand up for each other.

Generations Learning to Overcome Adversity
One of the brightest beacons in this challenging journey has been watching my children rise with determination and assume leadership roles. Despite the uncertainty etched on the faces of older generations, their resolve was unshaken. This newfound tenacity drove them to go beyond, wholly investing in preserving our livelihood.

Rebuilding was no simple endeavor. While insurance aided the reconstruction of the commodity barn, the heifer barn posed a greater challenge. It wasn’t a priority before the fire, but priorities swiftly shifted when we lost our space for more than 200 heifers and faced additional costs to support them off-site.

Countless discussions around our kitchen table shaped our plans, focusing on securing finances and defining long-term goals. Was it time just to hang it up? With the younger generation interested, we forged ahead. Then, just as we began making progress, the COVID-19 pandemic brought everything to an abrupt halt, forcing us to exercise patience as our building permits were delayed.

Adapting to a Changing Landscape
By October 2020, we welcomed our heifers back into a newly built barn. A year ago, we marked another milestone with the completion of a maternity and dry cow barn. As I recently toured the farm with my husband, I marveled at how our landscape and perspectives have transformed over the past six years.

Beyond physical changes, we have deepened our commitment to our farm and family. Three generations continue working side by side, nurturing our Jerseys and demonstrating that, in spite of adversity, farmers like my husband, Scott, remain committed to providing nutritious products.

Our children’s dedication this summer has been unrivaled. Tyler, our eldest, is approaching the end of his college education and is poised to return to the family farm, taking charge of herd health and cattle management. Meanwhile, Cassie, our daughter, manages significant aspects of our crop business while preparing for her sophomore year at Iowa State. Our youngest son, Jacob, is feeding a handful of beef-on-dairy calves in between football practice and weightlifting.

The Strength of the American Farm Family
While farmers cannot entirely evade challenges, they can certainly overcome them. This truth echoes through our farm repeatedly, and every day as I survey our land, I am reminded of the enduring strength of the American farm family. Through trials and triumphs, our resolve to thrive in adversity continues to grow, fueling our passion to sustain and innovate within our cherished community. I hope as many of you lace up your boots and head to the barns and fields this summer to put in long days, you can look up and take in the God-like view that can propel you forward during challenging times. Stories of resilience and renewal are a testament to the spirit of family farms across the nation.

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Young Award-Winning Dairy Producer Maximizes Cash Flow with Hot Dairy Cow Market

Tue, 17 Jun 2025 12:59:43 GMT

Entering the year with optimism, fifth-generation Virginia dairy farmer, Ben Smith, is pleased with the financial foothold his dairy farm has achieved. Reflecting on 2024, Smith notes the favorable financial conditions propelled by declining feed prices, which have been instrumental in improving farm margins.

“We had a great year in 2024,” says the young farmer from Fauquier County, noting that lower feed prices definitely helped increase their margin. “I don’t foresee milk price being quite as good as it was in 2024 this year, but we’re a whole lot better off than we were in 2023. That was a tough year for us.”

Expanding Horizons
Smith’s farm, Cool Lawn, LLC, is home to 850 cows and spans 2,000 acres. Amid expansion efforts to build a new dry-cow facility, he shares the common farmer’s challenge: stretched budgets.

“It seems like once construction starts; money just starts to disappear,” Smith says humorously.

Yet, his overall sentiment remains optimistic, especially with a respectful first quarter in 2025 for his dairy operation.

While many farmers are integrating beef-on-dairy techniques, Smith, the 2023 Milk Business Young Producer Award recipient remains focused on refining his Holstein herd. He emphasizes the use of high-quality sexed Holstein replacements, contributing to the farm’s continual growth. Despite construction delays on his dry-cow barn, he views this as an opportunity, pointing to the considerable revenue from selling fresh cows.

“While most of the industry is going the beef-on-dairy route, we’ve focused on selling high quality sexed Holstein semen,” Smith says. “That said, construction always takes longer than you think it would. We’re probably a year and a half behind on starting on another freestall barn, which has opened up other doors.”

Strategic Focus
The doors that Smith is referring to is the revenue generated from selling 350 fresh cows in 2024.

“So far in 2025, we’ve sold 200-plus dairy,” he says. “That has really helped us out on first quarter financials.”

Smith reiterates what has been reported across the U.S. — high demand for high-quality genetics, fresh, first-lactation cows.

“It might almost be a blessing that our construction and expansion has gotten pushed out due to permitting, as there’s been no shortage of dairy sales,” he says.

Smith usually sells to larger, growing dairies in New York, as well as a few smaller Mennonite herds that are adding 10 to 20 cows or even those producers who have exclusively gone the beef-on-dairy route and are now in need of fresh dairy cows.

“I smile when I think what is 35 cows to a guy milking 4,000 cows in New York,” he says. “But it was important for him to replace older cows with better, younger cows.”

Smith relies on genomic testing to determine which cows to sell for dairy replacements. He says some buyers want springers, while others want a mix of first- and second-lactation cows.

“All the cows we sell look good and average over 90 lb.,” he says, noting that he allows the buyers to look at a larger group, so they can hand pick the ones they want.

The tumultuous year of 2023 seems more manageable now for Smith due to the buoyancy provided by the surplus income from dairy replacement sales. This financial lift has allowed the young, enthusiastic farmer to revisit and reinvest in projects placed on hold before.

“When it comes to improving the genetics of my herd, I get excited,” Smith says.

The Virginia dairy farmer’s journey over the past couple of years underscores the essential optimism and strategic adjustment required to thrive in the ever-evolving dairy industry, demonstrating that even within the unpredictable nature of farming, opportunities for growth and success abound.

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Embracing a Legacy: A Lifelong Journey of Values and Community

Fri, 02 May 2025 13:04:02 GMT

Growing up, I always felt a magnetic pull toward agriculture, a connection to community, and the values they represent. These interests, combined with my teenage involvement in the Future Farmers of America (FFA), have had lasting impacts on my life. Among many memories, one experience in particular stands out and continues to resonate with me through the years.

Reciting the FFA Creed
At 17, I found myself in my hometown, with my hair carefully French-braided and proudly wearing our iconic blue and gold corduroy jacket. I was preparing to recite the FFA Creed, a momentous rite of passage and a significant source of pride for any FFA member. The words of the creed, rich with history and meaning, rolled off my tongue after hours of dedicated memorization and practice. Despite this, at the time, I lacked a full understanding of the profound impact those words were meant to convey.

The FFA Creed, deeply rooted in ideals and principles, is much more than a mere set of lines to learn by heart. It’s a commitment to a lifestyle, a dedication to community, hard work and resilience. Looking back now, I see how the creed instilled core values that have shaped my life views and aspirations. What I once memorized begrudgingly became a silent compass guiding my years ahead.

A Vision for the Next Generation
Thinking about the future, it becomes evident how rare it is for the next generation to take over the family farm. It requires more than just resilience and hard work. Sustaining the farm’s legacy demands collaboration, innovation and a willingness to think beyond traditional methods. It involves integrating business concepts and perhaps a touch of luck to carry the farm into the next generation’s hands.

When I see my children, two of whom are in college studying dairy science, I challenge them to embrace internships and boldly seize opportunities that broaden their perspectives. I encourage them to build a skill set they can bring back to our family farm, ideally propelling it forward in new and exciting ways.

Enduring Lessons of the Creed
The FFA Creed connected me to a wider community and a shared vision emphasizing perseverance and the continuing pursuit of agricultural knowledge and beyond. Although at 17, I couldn’t fully comprehend the weight each phrase carried, its echoes have lingered long after, providing guidance and insights throughout various life stages.

I hope that as the FFA Creed pulses through the veins of the next generation, it reminds them of the leadership traits vital for success — not only in their careers but in life. These lessons, passed down through the ages, remain a powerful force that can inspire and shape future endeavors, ensuring the values and legacy of agriculture persist through generations to come.

Embracing Life's Lessons: A Journey of Growth and Courage

Wed, 30 Apr 2025 19:07:20 GMT

Life has a funny way of teaching us lessons we didn’t know we needed. It’s through hindsight that we can look back and appreciate the challenges we faced, understanding they were the building blocks for our future.

The Bold Handshake
Reflecting on my past, I would advise my younger self to be bold and extend a hand in formal introduction. You never know where that handshake might lead. Despite my fears, I’m grateful for being open to new opportunities and ventures. From out-of-state internships to a job offer 2,000 miles away, these experiences taught me profound lessons about myself and ultimately got me to where I am today.

Through various trials and tribulations, I learned to take criticism and let it refine me for the better. I discovered the value of listening more than speaking, asking the questions others were afraid of, and engaging with top executives to learn their life lessons. I adopted healthier habits, like going to bed early, waking early and learning to manage my time better.

Passing Down the Lessons
These things shaped who I am today. As I raise three children, who are now in the phase I was 30 years ago, I am in awe of their bravery and willingness to try new things. They meet new people, travel to new places, learn new languages and, through trial and error, embody the ethos of growth and resilience.

Perhaps the most valuable advice for my younger self is to embrace life as a series of trials and errors. Instead of viewing setbacks as failures, they should be seen as opportunities for growth. None of us are born experts. We must try repeatedly and remain open to learning, even in our older years.

A Passion for All Things Dairy
My passion for the dairy industry is vast, stemming from my upbringing on a family dairy farm. My life experiences have enhanced this passion, along with a commitment to the next generation of dairy industry professionals. The future of the dairy industry lies in the hands of these brave, young individuals.

The good news is that the industry is in good hands with passionate young dairy farmers. Take Perry Baeten, the 2024 Milk Business Young Producer award recipient, for example. In 2017, he was milking in two stanchion barns and today is milking 700 cows due to hard work and a willingness to lean forward into modern advancements and technology.

My parting advice to the upcoming generations is to be easy on yourself, remain courageous, seize opportunities and always be ready to introduce yourself. The world needs your energy, ideas and enthusiasm now more than ever.

Reflecting on our past, as well as looking forward, it’s crucial to continually embrace life’s lessons with openness and enthusiasm. It’s this mindset that propels us forward, allowing us to contribute positively to our industry and the wider world.

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Finding Strength in Adversity: A Wisconsin Farm Girl’s Inspiring Journey

Wed, 16 Apr 2025 13:13:51 GMT

Growing up on a Wisconsin dairy farm, Sydni Mell was no stranger to hard work. Like most farm kids, she had chores before and after school, and often fed calves on her family’s 200-cow dairy in Waunakee, Wis. Little did she know the resilience and courage ingrained in her upbringing would become vital tools in facing unwelcome adversities that awaited her after high school.

A Dramatic Turn
After graduating from high school, Mell moved to Madison to study dairy science at the University of Wisconsin. Even during school breaks, she would return home to help on the farm. One day in 2022 during Easter break, while dealing with the farm chores alongside her brother, Sam, tragedy struck. While uncovering plastic in the silage bunker, Mell slipped on a concrete sidewall, causing her to fall into another bunker that was empty. With his older sister unconscious, Sam, only 16 at the time, called for help as his sister lay motionless.

A Diagnosis That Changed Everything
Mell was rushed to UW-Madison hospital, where she stayed for a week and received the diagnosis of a complete injury, leaving her unable to move her legs. Unyielding in spirit, Mell advocated to be transferred to Shirley Ryan AbilityLab in Chicago, renowned for rehabilitation, where she began her new journey of adjusting to life with paralysis.

“I wanted to learn to walk again,” she says, noting that with a complete injury diagnosis the plan quickly changed to helping her readjust to life in a chair, which frustrated her as other patients were learning to walk again.

“I went from having a lot of hope to feeling frustrated that they didn’t have hope for me,” she shares.

Returning Home
Indeed, her resolve was tested, yet Mell remained determined to return to her studies and not lose her academic momentum.

“I didn’t want to fall behind,” she says, and she eagerly awaited to be reunited with her friends from the Association of Women in Agriculture at UW-Madison, which she says became her lifeline, providing essential support and acceptance.

“If I didn’t have the friends that I made that first semester and a half at school, I would have not gone back,” she says. “People look at you differently when you are in a chair, but I never got that feeling from my girls.”

Adapting to New Challenges
Thanks to workers’ compensation, Mell received a high-powered wheelchair, enabling her to navigate the campus effectively, although she notes not every area of the campus is accessible. Despite the challenges, she looks forward to graduating with a degree in dairy science this spring, while contemplating her future. Returning to the farm to continue feeding calves and lending a helping hand or assisting other dairy farms in a tech role were exciting prospects. Mell smiles big and says she’d love to do both.

“I find being outside and on farms very therapeutic,” she says.

A Therapeutic Bond with Animals
The fresh air, the smell of the farms, working with family — many would concur with Mell that farms are indeed therapeutic places. With genuine warmth, she adds that animals treated her no differently, unbothered by her being in a chair.

“Calves don’t look at me differently,” she says. “They are used to me being in a chair.”

Although she openly shares that independence remains a constant struggle for her. Tasks such as lifting milk replacer bags now require help, which causes her frustration.

“I’m an independent woman,” she says. “I don’t like asking for help.”

To better accommodate Mell’s wheelchair, the farm is constructing a new calf room, aiming to enhance her ability to perform tasks independently. The spirited 20-something’s attitude remains undeterred, accepting that she cannot change the past yet is hopeful about the future.

Finding Strength in Faith
Mell recently received the prestigious Socrates Award from the Brennan Rehabilitation Foundation; an annual $1,000 lifetime grant. These funds will financially assist in alternative therapies such as acupuncture and massage therapy, which she believes will benefit her still-strong legs.

Despite the setback, she holds firm to the belief that medical advancements could one day allow her to walk again.

“The medical world is changing and finding new things every day,” she says.

Mell’s grounding faith, nurtured long before her accident, bolsters her resilience daily.

“I read the Bible every day and that gives me the strength in the morning to just get up,” she shares.

Family plays a critical role in Mell’s life, with her brother Sam emerging as one of her greatest supporters. From carrying her upstairs to providing emotional strength, their bond is unwavering. Weekly, Mell’s father and brother assist her in staying active using a treadmill where she is harnessed in and they help her move her legs, showing a shared commitment to her rehabilitation.

“Even on the hard days, having family that worships together and being there for one another has been one of the greatest blessings,” she says.

Having a strong faith has allowed Mell’s mental health to remain strong through it all. She says she focuses on the now and doesn’t think what the future may look like.

“I can only control what’s happening in the moment,” she says. “I have to keep hope alive — that is what keeps me going.”

Sydni Mell’s journey is one of hope, faith and remarkable resilience. Her ability to focus on the present and keep hope alive underlines her story as an inspiration. While significant barriers remain, her unwavering spirit and the love of those around her continue to guide her through the ups and downs, making her journey a testament to overcoming adversity.

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Dan Hoge Opens Up About 55-Year Career Training Future Stock Show Judges

Fri, 11 Apr 2025 20:23:52 GMT

What will the champions in the show ring look like in five years? That’s a question Dan Hoge, one of the winningest livestock judging coaches in history, thinks about constantly. Trends come and trends go. It’s not easy to stay relevant while being nimble enough to see what’s coming and evolve to get there.

But Hoge’s ability to do just that as a coach, judge and breeder for decades is what sets him apart from others, says Blake Bloomberg, professor and head livestock judging team coach at Black Hawk College East Campus.

“Dan has been at the top of his profession for over 50 years, and is still sought after for his input,” Bloomberg adds. “His impact on his students and his influence beyond the classroom is undeniable.”

Hoge says his interest and passion in the livestock industry keeps him constantly learning and searching for what’s next. He’s an avid scholar – always reading about livestock, studying photos of champions and talking about trends in the industry with people he admires.

“The miles never made any difference to me,” Hoge says. “If there was a symposium going on or if Dr. Harlan Ritchie was speaking about the cattle industry, I found a way to be there. I pay attention to what legendary breeders like Chuck Olson and Earl Cain are doing in the swine industry. Of course, there are always new breeders coming along who are going to dictate, to a necessary extent, where the industry will go next.”

At the end of the day, good livestock will always be in vogue, he says. There will be changes in priorities. Trends will shift. But the best stockmen are open-minded and always looking to see what is coming in the future. He believes the ability to evaluate livestock and read differences in phenotype is essential to it all.

What Coaching Is and What It’s Not
That’s why coaching young adults in livestock judging has been Hoge’s passion .What’s the secret to his coaching success? He says there’s no curriculum to teach you how to be a livestock judging coach, it’s a lot of learning as you go and caring about who you coach.

“Coaching is 80% what’s in your heart and 20% what’s in your mind,” Hoge says. “It’s really believing in the young people who are involved in your program. It’s reaching out and knowing their goals, interests and expectations.”

Dan Hoge’s ability to connect with every audience is one of greatest strengths.

(Jennifer Shike)

Livestock judging is a very inexact art, he points out. It is not a science, it’s a skill developed over time that is subject to the opinion of someone else.

“It’s important the student feels good about themselves at every step of their development,” he says. “It’s about inching along and making progress.”

When it comes to coaching kids to excel in livestock judging competitions, Hoge believes in helping young people finish strong.

“It’s not a question of where you start, it’s a question of where you finish,” Hoge says. “That has always been the mindset I have instilled in our student judges over the years. It’s one of the real values you can take with you in life.”

When You Step Out into the Ring
There’s no shortage of ways to use the skills developed judging livestock and describing them, Hoge adds. For many young people he mentors, their end goal is to judge a livestock show.

Dan Hoge at the Oklahoma Youth Expo

(Oklahoma Youth Expo)

“I remind young judges that every show is important, regardless of how small it may be,” Hoge says. “If there are two head of livestock at an event, that’s a livestock show. Go give it your best.”

As livestock judging has grown in popularity and more contests have popped up across the country, the level of talent has grown, too.

“I often tell our younger judging generation that, believe me, no one is interested in how smart you are and how poor their livestock are,” Hoge says. “They’re interested in your positivity, how you work with the youth, and how you make sure every youth involved in that show felt they had a fair look and an opportunity to feel good about their project and themselves. I don’t know if we have enough of that today.”

He reminds young judges to stop and take a breath before they step out of their vehicle when they arrive at a show.

“Ask yourself, ‘Why am I here?’” Hoge says. “The smartest thing you can do as a show judge at a county fair, and I’ve judged many, is study the atmosphere as you walk to the show ring. When you walk into that ring and meet the superintendents for the first time, that awareness of the atmosphere will provide a pretty good handle on what the show is going to be like.”

The most important thing a show judge brings to any event is their opinion and comfort in knowing what they are looking for in a champion. Although judges can only use what’s brought to them to evaluate, knowing where you want to finish is necessary, Hoge adds.

The little things matter, he says, from how you speak to people working in the ring to how you connect with the crowd. Judges have the opportunity to serve as another bridge between the showmen and their projects and the spectators.

“You can’t expect the urban sector to understand the care and management people put into their livestock or how great of a life their show livestock have,” Hoge says. “When you judge or show livestock, make a commitment to do things right and always be a voice of positivity in the industry. Be proud of what we do.”

Go watch The PORK Podcast Episode 17 with Dan Hoge to learn more about his perspective on the misconceptions people have about the stock show industry today, what he’s most proud of in his life, teaching students for 55 years and counting, and how he anticipates the livestock industry changing in the future.

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Lessons from the Farm: Responsibility, Hard Work and Fresh Air

Wed, 09 Apr 2025 13:08:19 GMT

At the heart of rural America lies a way of life that instills values often hard to find in the hustle and bustle of city living.

This past fall, my youngest son, Jacob, 14, and a couple of his friends became part of this tradition when I made an agreement with them: I would cover the initial cost of purchasing beef-on-dairy crossbred calves from our dairy, and they would handle the day-to-day care. Once the calves were sold, they would repay me.

Early Mornings and Teamwork
Every day Jacob’s alarm clock rang at 5:45 a.m. He quickly dressed and joined his two 16-year-old friends who drove from town to our farm. Together, the trio fed the calves before school; after, they returned home to bottle-feed them again.

I was skeptical initially, thinking it didn’t really take three teenagers to feed just seven calves. But they did it every morning and every evening. They were committed — working together, sharing the labor and dividing the chores.

Fueling the Day
After their morning chores, I had a hot breakfast waiting for Jacob and his friends. There were often snacks ready for them after the evening tasks. It became a ritual, a simple gesture that matched the rhythm of their day, but it was also a recognition of the mood they set. They brought with them a spirit — a sense of camaraderie and responsibility that was infectious.

The work was monotonous, yet it was rewarding. The cold, fresh air touched their faces as they worked, providing a unique experience of caring for something beyond themselves; a lesson that not everyone gets to experience, especially not at the farm level.

Facing Challenges Together
The boys always showed up no matter the weather, be it warm or snowy. They fed the calves, no matter how early the morning or how cold the day. Even when I suggested that they could stay home if their parents were uncomfortable with them driving in adverse conditions, they insisted on persisting. “It’s our responsibility,” they said, unwavering.

With morning and afternoon football weight conditioning now in full swing, the boys have adapted. They’ve figured out a schedule that allows them to balance their commitments by dividing chores based on who needs to be where and when.

Through this experience, they’ve learned invaluable lessons: reliability, teamwork and the importance of maintaining commitments. These aren’t just lessons for the farm; they’re lessons for life.

Watching these boys grow through their commitment to the calves reminded me that sometimes the simplest activities, like feeding livestock, can have the most profound impact. They teach resilience, responsibility and the timeless value of hard work — values so many of us strive to pass on, but few get to learn firsthand in such a tangible way.

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From Farm to 'Shark Tank:' One East Coast Dairy’s Eco-Friendly Pitch

Mon, 31 Mar 2025 13:51:43 GMT

In an unconventional yet charming spectacle, Amanda Freund, a Connecticut dairy farmer, packed her innovative spirit and two crucial items — a shovel and an inflatable cow costume — before heading west to make her vision a reality. Her destination: “Shark Tank,” where she aims to propel her creation, CowPots, into the mainstream.

Canaan View Dairy: The Beating Heart of Sustainability
Freund’s Farm, a diversified farm, with three farming enterprises, is not your average farm. Located on the bustling East Coast, their operation thrives on cutting-edge sustainability practices. Currently decked with 1,200 solar panels, the farm matches its own electricity needs through renewable energy. In fact, it boasts the longest continuously running methane digester in the country, turning biogas into another source of eco-friendly power.

(Amanda Freund)

Beyond merely generating power, manure from Canaan View Dairy serves multiple roles including transforming into fresh cow bedding and nutrient-rich fertilizer to sustainably grow crops. Perhaps its most innovative transformation, however, is into CowPots, biodegradable, plantable pots crafted from digested and composted manure, forming the backbone of Freund’s “Shark Tank” pitch.

A Revolution in Planting: The CowPots Story
CowPots emerged as a significant leap forward in eco-friendly innovation. These biodegradable staples are designed to turn composted manure into a planter for flowers and produce. This innovation ensures a sustainable cycle that supports the farm’s operations and enriches the community.

“We have been marketing CowPots for 18 years now, so we’re not a startup or new business like a lot of the entrepreneurs on the show,” she shares with Dairy Herd Management. “But as a small business, we have relied heavily on grassroots marketing. There have been a few exciting opportunities over the years, including features on “Dirty Jobs” with Mike Rowe and a spotlight on the “Martha Stewart Show.” As with any product and all marketing, it’s an ongoing and continuous endeavor to have our product in front of prospective customers.”

(Amanda Freund)

Not just stopping at innovation, the CowPots are employed at Freund’s family retail store, Freund’s Farm Market & Bakery, where they foster the produce and flowers enjoyed by both the family farm and surrounding community through the vibrant summer months. This synergy embodies the sustainability ethos propelling Freund’s pitch on the national stage.

All Eyes on “Shark Tank”
Freund’s journey culminates on an episode of “Shark Tank” airing Friday, April 4, at 8 p.m. on ABC. The Sharks, renowned for offering entrepreneurial hopefuls like Freund an avenue to exponential growth, wield the power to elevate CowPots into a household name.

Believing strongly in her family’s dedication to environmentally sound farming, Freund steps into the tank with an unwavering goal: to secure a deal that could transform her family’s sustainable dream into national success. Freund shares that nothing was guaranteed from initial casting to filming, and whether her pitch would make it on the air was uncertain, but the potential of getting on that stage in the “Shark Tank” was an exciting new opportunity to showcase their products.

“In the two months leading up to filming, it was very time-consuming providing all the required details, financials, graphics and pitches needed for the show,” she shares. “And so, now that I’ve done all the work, and on April 4, all I have to do is sit back and watch as everyone else gets to see whether or not I made a deal. I’m really excited about that. I’m proud to be able to showcase the ingenuity and sustainability of dairy farms on a national stage.”

(Amanda Freund)

As Freund takes center stage on “Shark Tank,” her journey underscores the transformative power of ingenuity and farming rooted in sustainability. CowPots are more than a pitch, they are a testament to what the future of farming could embody. As this Connecticut dairy farmer makes her case, viewers nationwide will bear witness to an inspiring eco-friendly narrative unfurling in front of the Sharks. And who knows, perhaps by the end of the episode, they too will become part of this sustainable story.

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Discover the Passionate Young Visionary Leading Holstein Association's Future

Thu, 20 Feb 2025 14:44:10 GMT

Lindsey Worden’s journey through the dairy industry is one marked by growth, passion, and a relentless pursuit of betterment. At just 40 years old, she was appointed as the chief executive officer of the Holstein Association USA, a position that perfectly highlights her lifelong dedication to dairy farming and purebred genetics.

Worden’s story begins on a family dairy farm in New York, where her early childhood was steeped in the world of agriculture. Her father became very interested in learning more about western style of dairying and so the family made the bold move to New Mexico, which was in a growth mode at the time. This move transitioned them from milking 65 cows in the Northeast to 1,400 cows in the southwest. This transition exposed Worden to diverse farming techniques and further fueled her interest in the dairy industry.

Passion for Youth Development
Her involvement with youth development began at an early age in New Mexico. Worden remembers helping with the classification of their cattle, to which Worden fondly recalls getting to take the day off school to help with that.

“That’s really how I started getting interested in dairy,” she shares. “I love the genetic side of things.”

Heavily involved in 4-H, Worden participated in showing dairy heifers, pigs, and horses. Her family supported her and her brothers by building a barn to house their show heifers, thereby nurturing her budding interest in animal husbandry and community involvement.

“4-H was my sport,” she enthusiastically recalls.

Transition to College and the Dairy Industry
Worden’s desire to continue in the dairy sector influenced her educational pursuits. Through connections, she was introduced to the University of Wisconsin, Madison, where she was drawn to dual majoring in Dairy Science and Life Science Communications.

During her college summers, Worden undertook roles that further deepened her understanding of the industry. From assisting in her parents’ dairy dispersal that had them selling their New Mexico dairy and their cows that had them going cross country again to dairy in central New York to interning at the University of Wisconsin Extension and the Holstein Foundation, each experience prepared her for a career at the Holstein Association.

“To think back, I was very fortunate to experience the dairy industry in different parts of the country,” Worden shares, noting during college she was able to visit high genetic farms that she only dreamed of visiting.

Leading the Holstein Association USA
Little did Worden know that her last internship in Brattleboro, Vt., would set the stage for her future career that has spanned nearly 18 years with the Holstein Association. In her new role as CEO, she faces the challenge of leading an organization that has significantly impacted the dairy industry. Her approach focuses on encouraging innovation, supporting membership and advancing genetic solutions.

“I first started less than 20 feet away from where I’m at now,” she shares. “I firmly believe everything happens for a reason and as I kind of look at how I’ve migrated through my life, I feel fortunate to have met some wonderful people along the way. Those people believed in me and gave me great opportunities. So, I just feel really lucky. I I love what I do, I love working for membership organization. I’ve got about a real passion for the registered cattle, and I’m excited about the future of the industry.”

While Worden believes her life roadmap can be inspiring to other young dairy kids, she says, two things stuck out on what helped lead to her success.

Advice to Young Dairy Enthusiasts
Worden acknowledges her success stemmed from her willingness to embrace challenges and take risks. She encourages young dairy enthusiasts to step outside their comfort zones and seize opportunities, even if they feel unqualified. Her own move to Wisconsin, though daunting, led her down a path that shaped her life’s trajectory.

“Don’t be afraid to step outside your comfort zone. It was a big deal for me to move to Wisconsin from New Mexico, a totally different culture. I didn’t know anybody. This was really before cell phones were something that teenagers just had. My parents drove me up there and dropped me off, and I had a calling card. There was a phone on the wall of the house, and I didn’t know a soul. And, if I hadn’t taken that internship and did something very uncomfortable, my life would be a totally different trajectory,” she shares, encouraging others to attend activities, go to conferences and put themselves in situations where they meet new people.

“Also, say yes to opportunities,” she says. “Even if you don’t feel like you’re ready, or you don’t think you’re qualified, and you’re scared. I say, do it.”

Impact of Mentorship
Acknowledging the impact of her mentor, John Meyer, Holstein Association’s previous CEO of more than two decades, Worden emphasizes the importance of compassion and people-centric leadership. She aims to incorporate these values into her role, recognizing that the industry is as much about people as it is about cows.

“John’s been a tremendous mentor for my entire career,” she notes, sharing that she has learned a great deal from him. “John always cared about people, whether it’s our employees or our members. He is so personable. He took time to learn people’s names and learn their stories. And when he talked to people, you could see that he truly cared.”

Future of the Dairy Industry
Under Worden’s leadership, the Holstein Association continues to embrace genomics and genetic advancements, propelling the breed forward. In the past two decades, Holstein cows have seen remarkable improvements in milk production and quality, thanks to dedicated dairy farmers focusing on economically vital traits.

Worden points out that over the last two decades Holstein cows have produced 12% more milk, 25% more fat and 19% more protein.

“This is incredible,” she says, noting that farm management comes into play, but so does genetic improvements. “The focus that dairy farmers have placed on trying to breed better cattle, using the best bulls that they can and really focusing on those economically important traits is incredible.”

Embrace Change and Seizing Opportunities
Looking ahead, Holstein Association is committed to sustainability and feed efficiency, exploring new traits like residual feed intake. Worden notes that dairy producers are eager to employ these tools, underscoring their adaptability and forward-thinking nature.

“It’s great to just always have that sounding board of directors that says, ‘this is our reality,’” she says, noting the conversation in the board room is linked back to what’s going to move the needle for those that milk cows every single day of the year.

Worden may have only had one employer since college, but her passion and dedication for dairy could easily fill a barn. Her leadership at the Holstein Association USA is paving the way for innovative practices that will benefit dairy farmers and the industry for years to come. Through her inspiring story, Worden illustrates that with readiness to embrace change and seize opportunities, great achievements are possible.

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Ideal Dairy: Legacy of Longevity and Innovation

Tue, 04 Feb 2025 18:18:22 GMT

When dairy farmers build, the intention goes beyond mere infrastructure. It’s about securing a legacy and ensuring the farm’s sustainability for generations to come. Families aim not just to build, but build to last, a dairy that will endure through the next generation and the one after.

Ideal Dairy Farms, located in New York’s scenic Hudson Valley, exemplifies this enduring spirit. This farm, while embodying traditional values, offers a unique narrative that the families hope will become both a distinctive characteristic and the cornerstone of a legacy extending far beyond the present.

The Dairy’s Evolution
Ideal Dairy Farms’ story commenced over a century ago, beginning with door-to-door milk sales. In 1981, John Dickinson and his wife, Denise, decided to venture out on their own. Although years later, the couple shared that they were struggling, trying to make ends meet while milking 200 cows in an 80-cow barn three times a day.

John’s father, who was milking on the home farm, decided to participate in a whole-herd buyout program in the mid-80s. This program required dairies to terminate their herds and shut their farms to dairy cattle for at least five years. During that hiatus, the Dickinson home farm housed beef cattle. It was during this time that the young couple saw an opportunity—they realized that to grow and potentially establish a more sustainable and manageable lifestyle that they could move back to the home farm.

“Our current facility was really overcrowded,” John noted, acknowledging they were highly leveraged and needed to make a change. “We were sick of losing money and we were able to take advantage of the opportunity to return back to the home farm.”

Throughout the 90s, the Dickinsons grew their herd, taking advantage of the opportunity to purchase a nearby herd. In 1992, they slightly remodeled the home farm, added a double-14 parallel parlor, and began milking 300 cows together. By 2001, the couple was milking 700 head. However, John shared that they’d have to invest more than $1.5 million to comply with CAFO regulations. Without knowing if the next generation would continue the legacy, the family ‘treaded water’ for several years, waiting to see what the next chapter would bring.

During this time, the Dickinsons sold cows to stay below the 700 CAFO threshold, as well as heifers. A close cousin, Kyle Getty, approached them about going into business together. At the time, they were already collaborating on genetics.

“This changed everything, as we had a reason to invest in our business,” John said.

Next Generation
Fast forward a few years, and a beacon of continuity emerged when John and Denise’s daughter, Crystal Grimaldi, returned to the family business. Having spent several years teaching, Crystal felt a deep connection to her roots after the birth of her son, Aiden. Childhood memories of dairy farm life drew her back, with a desire to offer her son the same cherished lifestyle and values she was raised with.

Crystal’s return was not only about nostalgia.

“I also really felt like I could add value to the family dairy business,” she shared, highlighting her commitment to contributing to the farm’s future.

In 2013, the Dickinson’s herdsman left, creating an opportunity for Luke Getty, Kyle’s younger brother, to join the operation.

“Over a short period of time, we had exciting, capable young people interested in the business,” John recalled, noting that their milking center was aging and stressed, as 1,700 cows moved through the parlor. In 2017, they invested in a new facility, including a 72-cow rotary, and today they milk just under 4,000 cows.

Crystal now manages the financial, human resource and community outreach aspects, Kyle manages crops, feed and manure, and Luke oversees the herd management.

Community Reconnection
The Dickinsons later partnered with Marge and Dave Randles of Argyle Cheese Farmer, strategically expanding their venture. This collaboration allowed them to produce high-quality cheeses and yogurts using their cows’ milk, revitalizing community connections.

“They felt they needed to expand to make it worth marketing,” John said, noting the Randles were pushing retirement age. This opportunity would allow the Dickinsons to once again reconnect with their community by creating a product with their cows’ milk. John reminisced about how every nearby school drank their milk when he was a kid growing up and everyone knew the name of Ideal Dairy.

“Everybody in a 20-mile radius grew up drinking our milk,” John recalled. “It became apparent that fewer people are growing up on farms and fewer people are drinking milk.”

Their partnership with Argyle Cheese Farmer reinvigorated their brand and brought new opportunities by converting a vacant nearby grocery store into a production site. Their high-quality products reintroduced the community to the distinctive taste and premium quality of Ideal Dairy’s offerings.

Balancing Family and Farming
While managing a family business requires navigating a mix of personality and work ethic dynamics, strong communication ensures smooth operations. Weekly meetings create a platform for constructive debate, grounded in shared values. John candidly recalls their early struggles with leverage and housing shortages, underscoring how the support and knowledge of previous generations have been instrumental in their current success. Being open to adaptation and change has kept the farm thriving, all while ensuring the next generation has the opportunity to flourish.

“We may not always agree with one another’s approach, but we trust our intentions,” Crystal emphasizes, highlighting their unified vision.

The Future Awaits
Watching her 13-year-old son Aiden work alongside his grandfather brings Crystal immense joy, as he learns skills and responsibility including pushing up feed for their heifers before bed each night. Farms of Ideal Dairy’s size and scale need to be intentional about involving the next generation. Integrating younger family members with the broader team not only nurtures their potential but also ensures that they carry on the farming legacy if they choose it as their calling someday.

Ideal Dairy Farms finds a commitment to legacy, community, and family—a narrative that artfully combines the past’s lessons with the promise of a vibrant, growth-filled future.

Watch the “Born of the Bond” series to learn more about Ideal Dairy Farms and how they innovate to keep tradition alive.
Born of the bond | For Animal Healthcare Professionals

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The Heart and Spirit of Dairy Farming: A Year of Inspirational Stories

Fri, 03 Jan 2025 14:30:00 GMT

Writing and recounting the journeys of dairy farmers from across the nation has been a substantial blessing. It’s a genuine privilege to share tales of how hard work, innovation, and unwavering support fuel the dreams of dairy farms scattered across this great country. A few stories that have resonated with me deeply this year follow.

The Last Frontier: The Story of Alaska’s Only Dairy Farm
Pioneering an operation in the icy expanses of Alaska required more than just practical skills and a fundamental understanding of dairy farming. It demanded an untiring commitment to overcoming severe adversities. Scott Plagerman and his family faced not only frigid temperatures but also logistical hurdles and the constant need for innovation. Despite these challenges, their relentless dedication never faltered. They rolled up their sleeves and put in the hard work needed to transform their dream into a reality, embodying the true spirit of resilience and innovation. The Last Frontier: The Story of Alaska’s Only Dairy Farm

How We Saved a 600-Cow Dairy Farm in 6 Months
One of our columnists, Pauly Paul shares an incredible turnaround story of a dairy farm that he worked with—transforming from a $500,000 annual loss to breaking even remarkably in just six months. This story is a testament to strategic thinking, rigorous financial planning, and the sheer determination of the people involved. It highlights that with the right approach and a bit of grit, even the most daunting financial challenges can be overcome. How We Saved a 600-Cow Dairy Farm in 6 months

Built Out of Love: How Two Sisters Created a Super-Fast-Growing Yogurt Company
Travel to the scenic rolling hills of Pennsylvania, and you’ll encounter Hayley and Stephanie Painter. These remarkable sisters not only made the Forbes 30 under 30 list but have also built one of the fastest-growing yogurt companies in the U.S. Their story is one of passion and familial bond, proving that love and creativity can be powerful ingredients in the recipe for successful entrepreneurship. Built Out of Love: How Two Sisters Created a Super-Fast-Growing Yogurt Company

How Hawaii’s Last Dairy is Trying to Overcome Challenges to Create Sustainability
Hesston Geddes describes the allure of Hawaii’s lush tropical backdrop as an irresistible draw that took him all the way to Waipahu to assume the managerial role at Cloverleaf Dairy, the last commercial dairy in Hawaii. Beyond the natural beauty, Hesston, originally from Idaho, found that this opportunity has honed his skills in ways he never anticipated. His story underscores the unique challenges of managing and sustaining Hawaii’s lone dairy amid the state’s particular climate and logistical challenges. How Hawaii’s Last Dairy is Trying to Overcome Challenges to Create Sustainability

Success is All in the Details at Kansas Dairy Development
Kansas Dairy Development offers temporary housing for up to 80,000 head of cattle—from the tender age of a few days old to springers nearly ready to calve. Their story is a lesson in meticulousness, as their success formula rests in the fine details. This operation demonstrates how a focus on precision and detailed care can produce substantial success even in large-scale operations. Success is All in the Details at Kansas Dairy Development

Each of these stories embodies the heart and spirit of dairy farming, with individuals showcasing resilience, innovation, and an unyielding commitment to their dreams and communities. As the year closes, reflecting on these inspiring journeys fills me with a renewed admiration for the incredible individuals who make up the backbone of the dairy industry.

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An 11-Year Old's Idea Sparked An Idea That's Grown Into an Annual Toy Drive Giving Out 13,000 Toys Each Year

Tue, 24 Dec 2024 15:02:30 GMT

The season of giving for Reed Marcum doesn’t just happen during Christmas. For this 19-year, the season of giving is year-round.

“I came up with the idea back in 2016 when I realized that I wanted to help put another toy under someone’s tree that year,” says Marcum, who’s now a Pittsburg County, Oklahoma 4-H Ambassador.

At just 11 years-old, this 4-H member had an idea: Collect toys and give them out to children in his local community.

“He came home one day, he talked to me and his stepfather, and he said, ‘Mom, I want to help some kiddos in my class for Christmas,” remembers Angie Miller, Reed’s mother. “I said, ‘OK, what can we do?’ I told him he could do a little work, and he was like, ‘No, I want to give out toys.”

Reed Marcum at 11-Years-Old

(Angie Miller)

Started Out As a Small Idea
That first year, Reed’s small idea turned into a huge success, giving out around 5,000 toys at his stepfather’s law office. Little did this family know that was just the start of something grand.

“It was something we didn’t expect to do, especially have that much success and community reaction. They really loved it. We did not expect that,” Reed says.

J Michael Miller Toy Drive
What’s called the J Michael Miller Toy Drive has grown each year, even during COVID.

“What happened was COVID hit, and we had told Reed that it just can’t happen that year. And he said, ‘It can happen, Mom,’” Angie says.

And it did. With the help of the community, Reed moved the toy drive to Ragan’s Auto, a decision that helped this drive grow even more.

“He spoke with Mr. Ragan, and he told Reed we can do this. They moved all their cars out by noon that day. We moved in around 1:00, and we would set up all night long, and then we open the doors, they would start driving through,” Angie says.

The annual J. Michael Miller Toy Drive gave out 13,000 toys this year.

(SUNUP)

Within a couple years, they even outgrew that space. Last year, Reed moved his toy drive again, this time, to the McAlester Expo Center.

“We are orchestrating with the local Expo Center here in McAlester for people to come, and it’s just an amazing venue for what we’re doing here. And it’s an amazing process that we have to set up and do,” Reed says.

Biggest Toy Giveaway Yet
On Dec. 7,2024, Reed had his biggest giveaway yet.

“We collected a ton, but we were able to give out around 13,000 this year, that day,” Reed says.

What started as one small idea has brought generosity through toys that touched 13,000 lives this year alone.

“It’s a year-long process,” Angie says. “The entire year we’re looking for toys, collecting them and getting donations from people. But when the day gets near and close, it really starts to ramp up.”

Cars line up 3 to 4 miles long for the annual toy drive.

(Bryan Fuller)

Recipients Come From Surrounding States
Since 2016, this toy drive has given away more than 64,000 toys, an annual event that people wait in line for hours to receive. And as the event grows each year, lines of cars that now stretch three to four miles long, all with kids eager to receive toys that year.

“I was working the line this year, and we did see license plates from Texas and Arkansas. That’s normal,” says Greg Owen, Pittsburg County, Oklahoma 4-H educator. “I would ask the people in the line, ‘What was the experience like?’ And this year, I heard the comment ‘It was literally perfect.’”

Vital Volunteers
But for Reed, this wouldn’t be possible without volunteers, all 100 of them.

“They can help us move the toys from point A to point B when we’re holding them or in help, give the toys, help, walk the line, be dressed up in costumes to help entertain the kids, give out small items that go through the lines. The kids aren’t just sitting there bored,” Reed says.

Loss Turned Into Love
Reed’s toy drive has become a beloved experience attracting thousands of people from miles away. But this kid who has brought so much joy to others has also seen heartache along the way.

“He had the most difficult year of his life his junior year,” Angie says. “We were moving to Ragan’s that year, and on July 28, he lost his grandmother that he was extremely close to.”

Reed’s brother, Sergeant Miles Tarron

(SUNUP)

Not even four months later, Reed suffered another devastating loss, just weeks away from his toy drive in 2021.

“We were notified by soldiers that Reed’s brother had passed in the military,” Angie says. “I talked with Reed and I told him I didn’t think we can do the toy giveaway. And he said, ‘Mom, brother would want us to do the toy giveaway, so we’re going to do the toy giveaway.’”

And he did, with an entire community rallying around Reed as a way to give back to one of their own who had done so much.

“They helped us get it over to Ragan’s. We got it all set up. And then they just helped us all the way through it,” Angie says. “After that, Reed had already created the Hudson Strong Foundation for a little boy that had cancer. And they provided some help with the costs of the storage buildings. Then after his brother passed, Reed created the Sergeant Miles Tarron Foundation, and that supports his toy giveaway, his backpack giveaway and his silent auction. His brother always had a hand in supporting him and sending money. So, now the Sergeant Miles Tarron Foundation and the Hudson Strong Foundation support those storage buildings.”

Reed has nine storage buildings, all bursting with donated toys each year. But this success is also because of one lady Reed deeply admired: his 4-H leader, Miss Donna Curry.

“After he lost his brother, June 28, 2022, he lost Miss Donna Curry, who was like a second mother to him, who got him into 4-H, and she supported this project thoroughly,” Angie says.

Today, Reed doesn’t just give away toys. Miss Donna had another idea two years before she died: to give out pajamas, socks and undergarments to those in need.

“We named it Miss Donna’s Closet. And when they drive through the toy giveaway, they get the pajamas, they get socks, they get undergarments all through the toy line. They get snacks. And so when we lost Miss Donna, Reed promised at that point that he would carry her tradition on.”

Reed is Now Inspiring Others
Reed’s heart of service is always on display, and it’s now inspiring others.

“It’s literally the goal that we try to set for our 4-H members. We hope that they’ll develop a level of mastery in their project work, and for Reed, his project has been civic engagement,” Greg says. “And when they get to that point, we’ll hope we hope that they’ll utilize that to teach and impact others to follow in their footsteps, which is exactly what Reed has done.”

“That’s the best thing with 4-H; they always want you to strive to be the best version of yourself. And that’s something this project really does every year,” Reed says. “It’s not just staying the same or leveling out each year. It’s getting bigger and better than the last.”

True Gift of Giving
Reed’s one idea in 2016 continues to spread joy year-round, as it showcases the true gift of giving.

“Little 11-year-old Reed could never see such a thing happening, especially when I was so young and couldn’t even talk to a group of ten people, let alone do something like this. I never thought it would reach this,” Reed says.

“I always share this. That came from the idea of an 11-year-old child. That shows the impact of the 4-H program. That shows the impact of a student that wants to give, that wants to make a difference and wants to make a positive impact on their community,” Greg says.

Reed Accepts Donations Year-Round
In order to make the annual toy drive possible, Reed accepts donations year-round. If you’d like to contribute to the annual toy drive or Reed’s other service projects, you can donate here .

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