Latest News From Dr. Eric Rooker

What is Your Dairy's Unique Selling Proposition?
What is Your Dairy's Unique Selling Proposition?

Dairies are in a unique position in that they don’t often get to determine their product's consumer, much less their price. Knowing this, how do we leverage USP's in the dairy industry?

Create a Mentally Sustainable Farm
Create a Mentally Sustainable Farm

What's your 1-, 5- and 10-year plan? Sustainable personal growth comes from an intentional growth plan, yet few farmers have one for themselves.

The Reality of Farmer Stress
The Reality of Farmer Stress

The American Psychological Association finds the degree of stress placed upon farmers so unique it has given it its own name, “Farmer Stress.”

Do you have a Calf Herd Program?
Do you have a Calf Herd Program?

While Lung Ultrasound is the cornerstone of any good Calf Herd Health Program, there are many other benefits to getting your herd vet in your calf barn on a regular basis.

Help Carve a Destiny
Help Carve a Destiny

"Jesus was just like many other hard-working individuals who work on a farm."

Springing into Summer Ventilation
Springing into Summer Ventilation

Trying to advise a client on how to properly manage the ventilation in a cow barn in weather like this can be challenging. Some days are wet, some snowing, some foggy, others sunny and unseasonably warm.

“She’s A Poor Doer…”
“She’s A Poor Doer…”

As dairy caregivers, we see “Poor Doer Syndrome.” These are cows that struggle for unknown reasons until they subsequently develop an infectious disease, a surgically correctable condition or are culled.