John Phipps

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While it’s always been a buzzword, sustainability has grown into a movement. It pervades the food chain, but also energy, urban development, and even clothing, but often these movements in agriculture miss the mark.
It is hard for farmers to take electric vehicles (EVs) seriously, yet all major brands are gearing up for a switch to EVs over the next decade.
The claim “we’re paving over farmland” is overblown. John Phipps explains why farmland isn’t vanishing as quickly as some think in John’s World.
Secretary of Ag Sonny Perdue ruffled some farmer feathers this week with a remark about the future of small dairies. John Phipps provides his take in John’s World.
A U.S. Farm Report viewer has a question about the wide spread in milk prices at the grocery store. John Phipps discusses why milk is a famous “loss-leader” at the retail level.
John Phipps thinks the balance of trade, especially with single countries, is a poor indicator of economic performance.He explains what grade he gives the current trade policy in this week’s Customer Support.
While it’s difficult to gauge the health of the farm economy, John Phipps says now is the time to sit down at the computer and enter yields and prices and costs to get a peek at a possible future.