Dollars and Sense: Inside Dairy Demand

Dairy Today’s Dollars and Sense contributors take a look at dairy demand and consumer trust.

Follow the links below to read the extended versions of Dollars and Sense from Dairy Today. Extended comments are highlighted in blue. Also, see how Mark Rodgers’ uses manure as a resource.


Dairy’s Changing Role

Pete Wiersma
Buhl, Idaho

In addition to helping manage 1,500 cows on his family’s two dairies in Idaho’s Magic Valley, Wiersma serves on the boards of United Dairymen of Idaho and Independent Milk Producers.


Showcase the Dairy Farm

Mark Rodgers
Dearing, Ga.

Hillcrest Farms is home to four generations of the Rodgers family, plus 420 milking cows and 470 heifers.


Maintaining Consumer Trust

Julie Maurer
Newton, Wis.

Family owned and operated, Soaring Eagle Dairy milks 1,100 cows and grows the majority of the herd’s feed on 1,800 acres.


Dairy’s Bright Spots

Rendell Tullar
Orford, N.H.

Tullando Farm, a 550-cow herd of registered Holsteins in the Connecticut River Valley, is heading toward a robotic milking future.

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