The dairy industry is changing fast. Some would argue dairy is changing faster than any other part of agriculture. Either way, the pattern is the same: the farms that win tomorrow will do it with a different skill set than the farms that won yesterday.
I’m not trying to predict the future. I’m simply pointing out what history keeps teaching us: every generation has to figure out what matters most, then build the skills to match.
Before my Granddad passed away, I asked him how he survived and even thrived when he got started farming. You see, he started his farming career on poor, sandy soil on the wrong side of the tracks... in the Thirties. Yet he made it through. He said everyone was poor, and everyone struggled, but he was a very good mechanic, and he could drive straighter than most. Because he could drive straight and plant straight, cultivation was better, and his yields were higher. This wasn’t a huge advantage, but it was enough.
Before my dad passed, I asked him the same question. He said that Granddad was a great mechanic, but he found that he made more money in the office with a pencil and understanding of his finances than with a wrench. He sharpened his pencil and figured out a way to place the second irrigator in Minnesota on our poor sandy soil. It didn’t take long for that poor soil to become valuable.
Today, my brother has a mechanic, an agronomist, and an accountant. What is his role today? His main role is organizing others who do the work and finding talent. Sure, he has to have a working knowledge of many areas, but in many cases, there are managers on his team with more expertise in their specific areas.
Our business model believes every farm needs a Ready Next Generation. Ready to take on the challenges of the future, not the past. Without foreseeing the future, we can safely predict that a Ready Next Generation will need a different skill set than what their fathers and grandfathers can teach them. There is no singular solution. Every farm will have to discover the relevant skills of the next generation and what the dairy will need. Then find a way to prepare them.
We are blessed to observe and work with many great family farms. One trait that sets farms apart is a hunger for knowledge. Getting off the farm when necessary to stretch mental muscles. Take an online course. Talk to business owners from other parts of agriculture, parts of the country, other countries, or other industries. You never know who has the answer.
So no, I don’t know the future. But I believe change will come as in past generations. It will take a ready and willing Next Generation with new skills, to make sense of it all and thrive. Just like our fathers and grandfathers did before us.
