How 3 Dairy Farmers Are Milking 78 Cows Per Robot and Hitting 7,000 Pounds FPCM

Veteran producers share how they hit 7,000 lbs. of FPCM per robot by increasing cow density and prioritizing milking efficiency over frequency in a new era of data-driven dairy automation.

Jason Balls - Tower View Acres
Jason Balls with Tower View Acres
(Photo: Lely)

In the world of robotic milking, the standard has long been a comfortable baseline: 60 cows per robot and a goal of 3.0 or more milkings per day. For years, that was the math farmers took to the bank.

But for veteran Lely users Jason Balls of Wisconsin, Andy Meyer of Minnesota and Brad Putz of Iowa, those old standards are increasingly found in the rearview mirror. These producers aren’t just meeting benchmarks; they are redefining the upper limits of robotic efficiency, consistently pushing past 7,000 pounds of Fat and Protein Corrected Milk (FPCM) per robot.

How are they doing it? By rejecting the mythology of repetition and embracing the cold, hard math of efficiency. During a recent Lely webinar, “Bright Farming is Yours by Choice,” these three veteran producers pulled back the curtain on the management shifts required to reach these elite levels.

Rethinking the “60-Cow” Rule

The first pillar of their success is scale. While the industry average hovers around 60 cows per robot, this trio operates in the high 70s. Jason Balls with Tower View Acres and Brad Putz with Putz Dairy both report herd densities of 75-78 cows per robot.

Achieving this density without crashing production requires a ruthless focus on box time.

“It took us time to build up to it,” he explains. “We start by looking at milk speed. I’ll look at a cow and say, ‘You look good, but you’re slow and you’re tying up two cows that I could be milking instead.’ Over time, we culled based on milk speed, and that’s what got us to 78 cows per robot.”

Putz echoes this strategy, noting that when the farm expanded by adding a Jersey herd and maximizing their existing Holstein robots, they were forced into efficiency.

“We started looking at box time, treatment time and milk speed. We used sexed semen and beef-on-dairy to eliminate those slower cows. You have to use the robots to their full potential without sacrificing animal care,” he shared.

Brad Putz - Putz Dairy.jpg
Brad Putz with Putz Dairy
(Photo: Brad Putz)

The Myth of the 3.0 Milking

Perhaps the most counterintuitive shift among these elite producers is the move away from high milking frequency. Early robotic mythology suggested that more milkings always equaled more milk. The 2026 data from these three farms suggests otherwise.

Meyer, who upgraded to A5 robots after a tornado destroyed his barn in 2018, admits his philosophy has flipped.

“The old mythology was pushing 3.2 or 3.3 milkings,” he says. “Now I’m thinking efficiency. If I’m at 2.7 or lower, I don’t get flustered anymore because we’re maximizing the cow’s holding potential and the robot’s potential. Every time you prep a cow, it takes time. Every time she leaves the box, it takes time and chemicals. If she is fuller when she enters, the efficiency per milking skyrockets.”

Balls has found his sweet spot even lower, at 2.3 to 2.4 milkings per day, with cows averaging between 101 and 104 pounds of production. By ensuring every visit to the robot is high-volume, they reduce wear and tear on the machine and increase the free time percentage, allowing more cows to cycle through the system.

Andy Meyer - Richland Dairy
Andy Meyer with Richland Dairy
(Photo: Lely)

Preventative Over Reactive: The Maintenance Mandate

To hit 7,000 pounds of FPCM, the robots cannot have a bad day. All three producers emphasize that their relationship with their local Lely Centers (Leedstone, Precision Dairy and Central Ag Supply) is the foundation of their uptime.

“We try to be preventative, not reactive,” Meyer says. “We don’t skip the daily maintenance. When your oil change light comes on in your car, that’s a problem. It’s the same with the robot. We run on very little free time, so we can’t afford breakdowns.”

For Putz, the cost of a breakdown isn’t just a delay; it’s a permanent loss.

“I call it a loss of production for that day, not a ‘catch up.’ You can’t truly catch back up when you’re this full of cows,” he shares.

Balls, whose farm is sand-bedded, performs a washdown twice a day to keep sand from wearing down tilt cups and mechanisms.

“Once you have basic knowledge, it isn’t complicated,” he says. “A simple phone call to a technician can often walk you through a fix. They don’t want to come out any more than you want to pay them to come out, so they want you to be able to fix the small things.”

The Biological Miracle

At the heart of the 7,000-pound FPCM milestone is a superior animal. These producers are milking cows that consistently produce 90 to 105 pounds of milk on fewer than three visits to the robot. This level of performance is the biological miracle of modern genomics combined with precision nutrition.

By selecting for milk speed and temperament, and by ensuring the CDCB traits, like first service to conception, are integrated into their breeding, they have created a herd that thrives in an automated environment.

The Era of Efficiency

The success of Balls, Meyer and Putz proves that the next frontier of dairy profitability isn’t about adding more robots — it’s about getting more out of the ones you have. By pushing past 7,000 pounds of FPCM with fewer milkings and more cows, they are demonstrating that the true power of automation lies in the data-driven culling and overall sound management.

As Meyer notes, “It’s one way to dairy — not the only way — but it’s what works for those who want to maximize their investment.”

To hear this trio dive deeper into the technical details of their success — including specific strategies on nutrition, cow comfort and maintenance — watch the full webinar, https://hubs.ly/Q04pkRvW0

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