Just in time for National Ice Cream Month, Coca-Cola’s fairlife has partnered with Boardwalk Frozen Treats to launch a new lactose-free ice cream line, fairlife Light Ice Cream.
The frozen treat is made from fairlife’s signature ultra-filtered milk and will be available in seven different flavors, including vanilla, chocolate, cookies & cream, chocolate peanut butter, double fudge brownie, java chip and mint chip. Depending on the flavor, the product contains eight or nine grams of protein and has 40% less sugar than traditional ice cream, according to a company press release.
“Consumers see ice cream as an indulgent treat. Many are intrigued and excited by frozen dessert options with less sugar but are skeptical that they can also taste good,” stated David Owens, Chief Executive Officer at Boardwalk Frozen Treats, LLC. “However, fairlife is a pioneer in the dairy industry. They have consistently introduced a variety of innovative milk-based products that have nutritional attributes consumers are seeking AND taste great. Our team was eager to work with fairlife because we knew the new line of light ice creams would be no different. We are proud to be aligned with fairlife as they make this leap into the world of ice cream, a major milestone for their company.”
The new ultra-filtered light ice cream will be sold in select grocery chain stores. These include Albertsons Companies, Inc; Big Y Foods, Inc; Food City; Food Lion; Harris Teeter Supermarkets, Inc; Hy-Vee; Jewel-Osco; Lowes Companies, Inc; Lucky Stores; Raley’s Supermarkets; Safeway, Inc.; Save Mart Supermarkets; Vons; Walmart, Inc; and WinCo Foods. Following this launch of fairlife Light Ice Cream, the companies will expand its distribution to include more grocery, retail, and convenience stores nationwide.