You may remember the wildly successful ‘Got Milk?’ campaign. It ran for years across a wide variety of media platforms promoting fluid milk sales. That campaign was recently revived with a little help from one of the greatest athletes of her generation--Olympic Swimmer Katie Ledecky.
You may better recognize Katie Ledecky in the swimming pool as she has won five Olympic gold medals and 15 world championship gold medals, the most in history for a female swimmer.
However, the most decorated female swimmer of all time, is making waves for a different reason. Ledecky recently made a ‘Got Milk?’ to inspire others to drink milk. Never did she imagine it would garner millions of views.
“I thought it would be fun to see if I could swim a lap with the chocolate milk on my head and it was a success,” Ledecky says. “I tried it out and the video that I posted was my very first take with the milk. I tried it a few times before, but without the milk just to be safe.”
Ledecky teamed up with the crew at the Milk Processor Education Program to help revive the ‘Got Milk?’ campaign.
“I've been drinking chocolate milk since I was 13 and I've partnered with milk over the last couple of years and they told me that they were relaunching their got milk campaign. I was so excited and honored to be a part of it,” Ledecky says. “Just knowing its history and growing up as a young athlete and seeing some of the ‘Got Milk?’ campaigns growing up with other athletes.”
Her latest viral video has now become a challenge to others. The ‘Got Milk?’ challenge inspiring other awe inducing stunts, from flips, to kicks, basketball shots, and even gaining attention from well-known skateboarder Tony Hawk.
“It's been so fun to see all the different takes on [this challenge]," Ledecky says.
It has served as a refreshing distraction after what was supposed to be an Olympic year for the decorated swimmer.
“It's hard not having as many competitions now and not having the Olympics this summer was a bummer and all that,” Ledecky says. “But I also am trying to use this year as an opportunity to get better. I have another year to try to be at my best at the Olympics.”
In the meantime, Ledecky is wowing crowds one glass of milk at a time!