When thinking back to all the got milk? campaigns, the nostalgic feeling easily surfaces. From Austin Powers – to Harrison Ford – to Phoebe and Rachel from ‘Friends’—to hundreds of others, got milk? was hugely successful as it reminded people that milk was indeed both essential and necessary for their daily lives.
In 1993, the first got milk? advertisement aired on television nationwide, that featured a hapless historian receiving a call to answer a radio station’s $10,000 trivia question, “Who shot Alexander Hamilton in that famous duel?” The man answers the question correctly by saying “Aaron Burr”, but because his mouth is full of a peanut butter sandwich and he does not have milk to wash it down, his answer is unintelligible. The DJ promptly hangs up on him.
Now, the creators of the iconic got milk? brand, the California Milk Processor Board (CMPF) wants everyone to get real and is launching the Get Real campaign to promote the benefits of being real in all aspects of life, including drinking real milk.
Father of the Bride star, Diego Boneta kicks off the Get Real campaign in a music video where he explores what a more real-world could look like when we choose to be unapologetically ourselves.
“I know how important it is to separate my roles from who I really am and having friends and family around me who keep me real,” Boneta says. “I’ve found success being true to myself. I grew up drinking real milk and love that the campaign stands for being real.”
Real Online Content
Since 2020, society is pushing back, expressing a natural need to regain control over the choices we make. CMPF says that people increasingly are making decisions based on what’s authentic and truly feels right.
As more than 61% of U.S. Gen Z says they prefer more real online content that reassures that everyone has flaws, and so conversations around mental health, taking care of ourselves and celebrating individuality are becoming more prominent,
“Milk has been around for thousands of years as the go-to drink to supply bodies with energy, vitamins, and nutrients. While digital filters, trends, and fads come and go, real milk has been a reliable constant,” Steve James, Executive Director of the California Milk Processor Board Executive Director states. “This campaign is in line with what milk stands for - authenticity. There’s nothing more authentic than wholesome, nutritious, real milk. And we want to celebrate and encourage people to be their authentic selves.”
To see more of the new, Get Real. Got milk? check out the website get-real-california.gotmilk.com.
