Organic Valley, the nation’s largest organic, farmer-owned cooperative, has named Shawna Nelson as its next CEO, effective March 28. Nelson, a Wisconsin native with nearly two decades of experience within the co-op, has grown from intern to executive, demonstrating a deep commitment to Organic Valley’s farmers-first mission.
Nelson, who grew up in Wisconsin’s Driftless Region, started with Organic Valley in 2005 and has since held key roles in marketing, sales analysis, recruitment, employee relations, field operations, and dairy pool management. Her broad experience within the co-op has given her a well-rounded understanding of both farm-level challenges and cooperative strategy.
She steps into the role as Jeff Frank departs to become CEO of Monogram Foods. During his tenure, Organic Valley increased pay prices for organic family farms, strengthened its financial position by cutting debt in half, and secured the #1 branded market share in organic dairy.
“I’m incredibly proud of what we’ve accomplished together,” Frank said in a company press release. “I’m leaving humbled by the work we’ve done, grateful for the relationships I’ve made, and with a greater appreciation for the organic movement and organic family farms.”
Farmer and Board President Dave Hardy acknowledged Frank’s contributions and voiced confidence in Nelson’s leadership.
“Jeff’s achievements were remarkable, and we are enthusiastic about the opportunities ahead,” Hardy said. “The Board chose Shawna because of her demonstrated strong leadership, understanding of the farmer membership, and connection to the employees. She has shown dedication to the mission and to organic food, and with her vision will lead our farmer-owned cooperative forward.”
Nelson, who holds a business degree from UW-Stevens Point, lives in La Farge, Wisconsin, with her husband and son.
“I am deeply honored to build on the momentum developed through Jeff’s leadership and step into the role of CEO,” she said. “The dedication and passion of our employees, board, and farmer member-owners inspire me every day. I look forward to working in collaboration across the cooperative to build on our successes and continue to serve our mission now and for generations to come.”
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