As the football season kicks back into gear, there’s more to celebrate than touchdowns this fall. The premiere of “Green and Gold,” a stirring film about a dairy farmer’s audacious gamble on the 1993 Green Bay Packers to save his farm, has hit a remarkable milestone with 100,000 streams. This achievement is not just entertainment news; it’s a significant step for agriculture, championed by Culver’s commitment to donating $1 per stream to support three crucial ag organizations.
The result is a $100,000 donation, a testament to the company’s continual dedication to farmers through their Thank You Farmers Project. Earlier this year, Culver’s pledged to donate $1 from every rental and digital purchase of “Green and Gold,” which has now materialized into support for:
- Farmer Angel Network: Offers community support through events and resources aimed at farmer well-being.
- Farm Foundation-led Farm Family Wellness Alliance: Provides mental health and wellness services for farm families.
- National FFA: Educates and prepares young agricultural leaders for future challenges.
Celebrating Farmers Through Film
“Green and Gold” eloquently encapsulates themes of family, resilience and community spirit. It follows Buck, portrayed by Craig T. Nelson, a Wisconsin dairy farmer who faces the brink of foreclosure. His bold move? Betting the farm on the Packers to win the Super Bowl. The film’s director and co-writer, Anders Lindwall, acknowledges the poignant impact the film has had.
“We’re honored that ‘Green and Gold’ resonated with audiences so much that it made Culver’s donation not only possible, but incredibly significant,” Lindwall says.
Culver’s ongoing support for agricultural communities, through initiatives like the Thank You Farmers Project, has raised over $6.5 million since its inception in 2013. This latest donation is a continuation of their mission to support those who sustain and nurture our nation’s food system.
A Personal Connection
Watching “Green and Gold” with my husband earlier this year was a heartfelt reminder of the steadfast qualities embodied by American farmers: hard work, dedication and an unwavering commitment to land and family. In a rapidly evolving world, these values, highlighted by the film, resonate deeply.
Leaving the theater hand in hand with Scott, I was reminded of the profound gratitude I feel for being part of this vibrant farming community. Scott, much like the characters portrayed, is a dedicated family man and community leader, whose spirit embodies hope and resilience — a sentiment that runs deep in the farming way of life.
A Tribute to The American Farmer
Let’s celebrate the farmers, whose relentless dedication keeps us grounded. In times that feel overwhelming, it’s crucial to remember that many of us stand in support, cheering you on. The film “Green and Gold” pays homage to the unseen sacrifices and unwavering spirit of farmers, capturing the essence of resilience and community. It’s a must-watch for anyone who holds the American agricultural spirit close to their heart or simply appreciates a moving story.
In our ever-changing world, may there always be a place for stories that celebrate the undying dedication of the American farmer. I am profoundly proud to be connected to agriculture and grateful to Culver’s for bringing this inspiring story to the screen.
For more information about Culver’s commitment to agriculture, visit culvers.com/about-culvers/thank-you-farmers-project.
The film “Green and Gold” is now available on major streaming platforms.
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