On the tranquil trails of southern Wisconsin, a remarkable story unfolds. It’s a tale of endurance, perseverance, and, above all, purpose—one that transcends personal aspiration and serves a greater cause. This is the story of Jordan Matthews, a dairyman from Rosy-Lane Holsteins who is not just running for fitness but running with a mission to support cancer research.
A Day in the Park: More Than Just a Run
On November 16th, Jordan Matthews gears up for an extraordinary challenge: a 13-hour trail run as part of what has become an annual fundraiser, “A Day in the Park.” This ultra-running experience isn’t just a personal trial of endurance but a heartfelt effort to raise $10,000 for cancer research at the Carbone Cancer Center in Madison, Wisconsin. Nestled in the inviting Korth Park of Lake Mills, Wisconsin, participants will be part of an event that encourages activity, community, and philanthropy. It’s an opportunity for everyone, regardless of fitness level, to join in a walk, run, or cheer in support of a common cause.
Jordan’s resolute spirit and commitment to this cause are deeply personal. In October of 2019, Jordan’s brother, Ross, was diagnosed with stage four colon cancer. Despite being one of the healthiest people Jordan knew, Ross’s condition was a stark reminder that life is unpredictable.
“I don’t want anyone to ever worry about me,” Ross would say, choosing to live each day fully and fight vigorously for his family.
Inspired by Ross’s battle and determination, Jordan decided on a rigorous course to support his brother—not just emotionally but through tangible action and advocacy.
For Jordan, the physical challenge of ultra-running is symbolic of the fight against cancer. It’s about pushing his own limits to mirror Ross’s relentless battle. From running about 58 miles in past events, Jordan now aims to surpass 70 miles in his upcoming run, each mile a testament to resilience and hope. This ultra-endurance endeavor serves as a catalyst for introspection as well. During those extended solo runs, Jordan finds clarity, peace, and a reaffirmed purpose—a time to reflect on his brother’s courage and the broader significance of every step he takes.
Join Jordan’s Journey
Want to join Jordan in making a difference? Make your contributions to the Carbone Cancer Center, here.
For more, listen to this episode of the Uplevel Dairy Podcast:
