Under the category of “whatever sells more milk,” Ben & Jerry’s have renamed their “Chubby Hubby” ice cream to “Hubby Hubby.” It will also serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout September.
Ben & Jerry’s, now owned by Unilever, says officially it is doing the one-month rename “to raise awareness of the importance of marriage equality,” in a press release issued yesterday. http://www.businesswire.com/portal/site/benjerry/?ndmViewId=news_view&newsId=20090901005358&newsLang=en
“At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” says Walt Freese, Ben & Jerry’s CEO. For more information on the company, go to www.benjerry.com.
