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While sales of lower fat and skim milk sales have increased dramatically over this time period, whole milk sales have dropped in half.

Traders are buying out-of-the-money call options from 1¢ to 30¢ that could make them $10/cwt.

Formal rule making, which can take months, is one option.

USDA also announced that the December parity price for milk was $52/cwt, down a dime from November.

The Senate vote on dairy is simply a continuatin of current law.

Voting ends Dec. 15 to select three national winners.

The move creates a new company to drive investment in Core Power protein milk shake and build opportunities for future dairy-based beverages.