California’s ‘got milk?’ Campaign Gets a Makeover

Milk being poured into a glass. ( Farm Journal, Inc. )

California’s ‘got milk?’ campaign is getting a long-overdue makeover starting today, rebranding itself to “You Can Always Count on Milk.”

Kicking off the remake are a half dozen 15- and 30-second shots, in both English and Spanish, that humorously highlight how tough it is to be a preteen these days. The ads highlight how these kids drink milk to get through their harried and hectic lives. The spots will be featured on television, social media and digital channels as well as at point of sale.

Viewers will also be directed to the ‘got milk?’ new website,, which highlight research-based facts on milk and dairy production, recipes and more.