Latest News From Marketing-Communications

Bring Back the Milkman: The Power of Nostalgia Marketing
Bring Back the Milkman: The Power of Nostalgia Marketing

The connection to simpler times resonates with most everyone. This is why Dan & Debbie’s Creamery in Ely, Iowa, is bringing back the milkman. 

Entries Accepted for Checkoff’s New Product Competition
Entries Accepted for Checkoff’s New Product Competition

The Dairy Management Inc. New Product Competition for college students is accepting entries for 2024. The competition seeks innovative dairy product concepts and is open to undergraduate and graduate students in the U.S.

Glamour Magazine’s Dairy Renaissance
Glamour Magazine’s Dairy Renaissance

Sporting a vintage “got milk?” t-shirt while vacationing in Italy, celebrity Hailey Bieber garnished attention by Glamour magazine. This led Glamour to run an entire article talking about dairy’s Gen-Z reawakening.

Connecting with Consumers Through the Experience of Sharing Great Food
Connecting with Consumers Through the Experience of Sharing Great Food

Often times, life reveals a path greater than anything we could have planned on our own. That’s how it worked out for Cindale Farms when they embarked upon the journey to Southern Craft Creamery.

Best Advice on Locking in Milk Prices
Best Advice on Locking in Milk Prices

Phil Plourd, president of Ever.Ag Insights, says that from a producer perspective, risk management decisions have gotten tougher in the past few months. Penn State offers tips to be considered when using milk futures:

Another Large DMC Payment Coming to Producer’s Mailboxes
Another Large DMC Payment Coming to Producer’s Mailboxes

For the third time this year, a Dairy Margin Coverage payment will be issued. Here's what to expect.

Invest in Your Farm's Reputation with Social Media
Invest in Your Farm's Reputation with Social Media

Consider what passersby think when they see your headquarters or machinery on the highway. Do you want them to draw their own conclusions, or do you want to be the one telling the story?

Producers Share Their Three Wishes for the New Year
Producers Share Their Three Wishes for the New Year

Ever dream of having a Fairy God Mother grant you three wishes to help your dairy farm push forward? If you had three wishes for the New Year and could put anything into place on your dairy, what would it be?

AgTech Startup Applicants Wanted for the 2023 DFA CoLab Accelerator Program
AgTech Startup Applicants Wanted for the 2023 DFA CoLab Accelerator Program

Applications are now being accepted for the 2023 DFA CoLAB Accelerator program. The 2023 program will focus on AgTech and help bring new technologies to DFA’s family farm-owners.

Midwest Dairy Awarded Vendor of the Year by Cub
Midwest Dairy Awarded Vendor of the Year by Cub

Connecting dairy’s story and products with consumers is a key ingredient when partnering with retail stores. Midwest Dairy was recognized for its efforts in this area by a leading Midwest retailer earlier this fall.

These farmer elves have us all in the Christmas spirit.
Elf On the Shelf Goes to the Farm!

These farmer elves don't spend much time on the shelf! They are just like any other farmer—working hard to feed the world!

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Don't Give Up: Consider Growing Your Business Sideways Instead

“We looked for opportunities outside of the dairy. That’s why we started making cheese.”

Farm partners and suppliers often co-sponsor events at Brooks Farms to save on expenses.
How to Host a Fantastic Farm Open House

Want to thank your landlords, showcase a new building, or share pork production practices with your neighbors or consumers? If so, consider hosting an event on your farm to build relationships and positive impressions.

Tractor Lights Bring Holiday Cheer
Tractor Lights Bring Holiday Cheer

The residents of Centralia, Mo., have an entire holiday parade dedicated to farmers and the rural community they live in.

Farmer 'Likes' Promoting Farm Life Through Social Media
Farmer 'Likes' Promoting Farm Life Through Social Media

Livestock farmers can help build their business through Facebook in a few minutes each day, says Amber Henry of Henry Meat Co., during MU Extension’s Pearls of Production workshop.

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U.S. Is Said to Make Dairy Proposal That Canada Flatly Rejects

Trump administration looking to dismantle Canadian dairy program.

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Flinchbaugh Grades Trump on Ag

President's grades are mixed on four major agricultural issues, says ag policy expert.

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Watch Grain Markets For Cow Cull Liquidation in Dairy Markets

Nearly two weeks ago, the U.S. Department of Agriculture released its World Agricultural Supply and Demand Estimates (WASDE) report. Production forecasts for the remainder of 2017 and 2018 are lower because there is an expected growth in milk per cow.

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Weak Dollar Could Favor Dairy Farmers, Interest Hike on Horizon

Uncertainty in Washington is sending the dollar on a week of shaky trade. However, the currency found footing Wednesday as the Federal Reserve released meeting notes, signaling a June rate hike is likely.

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Watch For Slower Wisconsin Milk Production Because of Crop Damage

At the moment, price expectations for 2017 are in a good spot, according to Naomi Blohm, senior market advisor with Stewart-Peterson. 

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What Traders Need to Watch in Dairy Dispute

U.S. farmers and producers are on the losing end of an unfair fight.

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Even the Hipster Organic Milk Craze Isn't Enough to End Glut

Even with record U.S. demand, organic dairies look for buyers.

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Large Holstein Steer Discounts Seen as Packers Reduce Slaughter

Cattle prices are still considerably lower than the highs of two years ago. However, Holstein cattle appear to be facing their own price pressure as buyers push discounts and some packers shut the door. 

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Analyst to Dairy Producers: Have Plan B Ready If Demand Eases in 2017

For much of the year, U.S. dairy prices have had some hard times. However, in the last quarter, prices have seen improvement due to export demand. 

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Global Food Prices Rise to 15-Month High as EU Cuts Milk Output

Grain-price declines aren’t enough to make up for other gains.

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In The Cattle Markets: Impacts of the Dairy Industry on Beef Markets

The Holstein beef market is an integral part of the beef supply chain.

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Dairy Faces 'Painful' 2016 Summer

Lower feed prices and higher equity for producers are two factors that make today’s market conditions more favorable than six years ago, says Mike North, Commodity Risk Management Group. Nonetheless, challenges could be ahead.

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MPP vs LGM for 2015

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Dairy Market Stuck Sideways

It was a relatively uneventful week for the dairy markets.

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Global Dairy Picture Brightens Domestically

Increasing exports amounts have improved the market outlook domestically for dairy, but conditions could change during the summer, according to a market adviser.

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Bleak Outlook for Milk Futures

On the heels of several negative market reports last week, half of the 2017 Class III futures are now below $15.

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WPC and Lactose Prices Climb

Whey protein concentrate and lactose prices have been rising since the start of the year due to depressed production