Marketing-Communications

Demand for colostrum is exploding. A recent market estimated the global value of colostrum sold in 2023 was $1.49 billion. That figure is projected to see a compound annual growth rate of 6.5% for the next decade.
Janice Person with Grounded Communications shares that thinking through your farm’s messaging and your storytelling is essential to help combat those hard questions and situations that arise when dealing with the public.
Sarah Beth Aubrey shares tips for effective communication and building influence before stepping into a leadership role.
The connection to simpler times resonates with most everyone. This is why Dan & Debbie’s Creamery in Ely, Iowa, is bringing back the milkman.
The Dairy Management Inc. New Product Competition for college students is accepting entries for 2024. The competition seeks innovative dairy product concepts and is open to undergraduate and graduate students in the U.S.
Sporting a vintage “got milk?” t-shirt while vacationing in Italy, celebrity Hailey Bieber garnished attention by Glamour magazine. This led Glamour to run an entire article talking about dairy’s Gen-Z reawakening.
Often times, life reveals a path greater than anything we could have planned on our own. That’s how it worked out for Cindale Farms when they embarked upon the journey to Southern Craft Creamery.
Phil Plourd, president of Ever.Ag Insights, says that from a producer perspective, risk management decisions have gotten tougher in the past few months. Penn State offers tips to be considered when using milk futures:
For the third time this year, a Dairy Margin Coverage payment will be issued. Here’s what to expect.
Ever dream of having a Fairy God Mother grant you three wishes to help your dairy farm push forward? If you had three wishes for the New Year and could put anything into place on your dairy, what would it be?
Applications are now being accepted for the 2023 DFA CoLAB Accelerator program. The 2023 program will focus on AgTech and help bring new technologies to DFA’s family farm-owners.
Connecting dairy’s story and products with consumers is a key ingredient when partnering with retail stores. Midwest Dairy was recognized for its efforts in this area by a leading Midwest retailer earlier this fall.
The Cattlemen’s Beef Board is soliciting comments from beef and dairy producers and industry organizations for possible improvements to the beef checkoff program.
The clock starts ticking on the EU somatic cell count limit on July 1.
Crisis management drill hones ability to respond to emergencies.
Milk prices will be better in 2010, but how high will we go, and will it be enough?
Dairy prices trend upward, though reasons elusive.
A growing number of U.S. dairy processors are expanding their exporting efforts to capture emerging opportunities abroad.
Once upon a time, all the world’s dairy suppliers wanted to sell to the U.S.
Global trade requirements directly affect U.S. dairies.
Scarred from the volatility that has trampled the world dairy markets in the last three-and-a-half years, traders have grabbed onto Fonterra’s monthly commodity auction as a new global benchmark.
“Is competition healthy enough to protect farmers, and if not, what do we do about it?”
While dairy producers are seeing profitability from milk checks there is also a tremendous opportunity to market cattle into the beef supply thanks to record high beef prices.
Cattle prices are still considerably lower than the highs of two years ago. However, Holstein cattle appear to be facing their own price pressure as buyers push discounts and some packers shut the door.
The Holstein beef market is an integral part of the beef supply chain.
USDA’s monthly Livestock Slaughter report.
Staying ahead of the curve brings success
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