Serving as the longstanding official protein drink of Team USA, Core Power, a product produced by fairlife, has helped deliver the recovery benefits of milk to Olympians across the country. Earlier this month, the brand announced that it has taken its Olympics support a step further with a multi-year partnership with one of the most decorated female swimmers of all time, and long-time Core Power fan, Katie Ledecky.
According to the company, the Katie Ledecky partnership will leverage her authentic recovery moments to help educate and inspire athletes of all levels around the importance of post-workout recovery. These moments will come to life in Core Power’s “Champion Your Recovery” campaign. The campaign is set to launch across digital and social channels this month and television this summer.
“Whether you’re an Olympic athlete training tirelessly for this year’s games or hitting the gym to progress your own personal fitness journey, we want to make it clear that the nutrition of Core Power can truly benefit everyone,” says Erica Rosskamm, Vice President, Brand Marketing at fairlife. “When we learned that Core Power was already an important part of Katie’s training plan, we knew we found a perfect match. Her accomplishments and dedication alone are inspiring, and the way she prioritizes nutrition recovery can be a beacon for all those who work out.”
While Ledecky is one of the most decorated female athletes of all-time, she has also become famous in the dairy industry for her ability to champion milk. In 2020, the Olympic gold medalist went viral for swimming the length of an Olympic-size swimming pool with a glass of chocolate milk atop her head.
“I thought it would be fun to see if I could swim a lap with the chocolate milk on my head and it was a success,” Ledecky says. “I tried it out and the video that I posted was my very first take with the milk. I tried it a few times before, but without the milk just to be safe.”
Refueling with dairy has been a staple in Ledecky’s training program for years. Thus, this new partnership seems like a natural fit.
“I’ve been swimming my entire life and as I started training more aggressively, I quickly learned how important nutrition and recovery is in preparing for my next training session,” Ledecky says. “Reaching for a Core Power has become a natural part of my routine. It has the protein, electrolytes, and nutrients I need, and it tastes great. I’m excited to officially work with the Core Power team to share how this product has benefited me over the years and inspire all who enjoy fitness to elevate their recovery routine by adding Core Power.”
Watch for Ledecky at the upcoming Olympic Trials in June 2024 at Lucas Oil Stadium in Indianapolis.
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