Milking R Dairy in Okeechobee, Fla., stands as a testament to the harmony of tradition and innovation. With roots deeply embedded in agricultural legacy and a forward-thinking approach, the Rucks family is crafting a new chapter in the story of their enduring family business. At the helm of this transformative journey are Garrett and Lindsey Rucks, a brother and sister duo, who, supported by their family and modern advancements, are redefining what it means to be part of a multigenerational farm.
Legacy in Motion
Garrett is intricately involved in the day-to-day operations of Milking R Dairy. Whether managing crop production, maintaining the farm or overseeing the beef cow operations passed down through generations, Garrett’s understanding of farm logistics is unparalleled. His passion for preserving and progressing the family legacy runs deep, having spent his formative years under the watchful eyes of his grandfather and father.
From a young age, Garrett was steeped in farm life, learning the ropes by working alongside his family.
“I knew I didn’t want to go to college and wanted to stay here and farm,” he reflects.
This practical education has paved the way for this 32-year-old to take on the general manager role, leading Milking R Dairy with dedication and vision.
“Family is really important to us,” he says. “Farming is part of who we are, and I want to keep that legacy going.”
Garrett grew up by his father’s side and reflecting back, he would not have had it any other way.
“My whole life I was outside, on a tractor or working with cows, you name it; anything I could do, I was doing,” he says. “I’m very fortunate as my dad gave me a lot of reins, and I could try different things. I was also very fortunate as my family was always working by my side.”
The older Garrett got and the longer he was involved in the operation, the more managerial role he would take on — eventually getting to the position he is in now. Milking R Dairy thrives as a cohesive team environment, supported by the unwavering dedication of its 24 employees, some of whom have been working with the Rucks family for decades.
Garrett maintains a strong bond with his team, understanding their shared goal is the dairy’s success.
“I’ve worked with them for years and some for decades, and because of that, there is a sense of friendship. They want to see our dairy succeed as much as we do,” he adds.
Innovation with Tradition
Milking R Dairy’s recent innovations, such as the construction of a 54-cow rotary parlor and the use of smart technology such as Nedap sort gates and smart tag ear activity system in 2024, demonstrate their commitment to merging tradition with technology. These advancements have streamlined operations, allowing the family to focus more on what matters most: the health and well-being of their cattle.
One upgrade has been monitoring cows remotely.
“When I’m not here, I can look at the computer and see cow flow, milk weights and herd health,” Garrett says, reassuring how the employees are dedicated to caring for the cows.
He says it is nice to focus on the cows that need attention and not disrupt the entire barn, but that doesn’t take away the need for good cow sense.
“It’s great to incorporate technology into the picture, although good cow knowledge goes a long way,” he adds.
Heart of the Farm
Innovation has not only extended to technology; it has also extended to business diversification. The family’s venture into bottling their own milk and producing ice cream has provided additional financial security and fulfilled a dream long held by Garrett’s father, Sutton. The agritourism sector of the farm, born amid the COVID-19 pandemic, further showcases their adaptability, welcoming the public to experience farm life firsthand.
Much like her brother Garrett, Lindsey is no stranger to the rigorous demands of farm life. With her deep-rooted passion for both agriculture and communication, Lindsey spearheads the farm’s marketing and social media initiatives. Her efforts to share Milking R Dairy’s story with a broader audience have not only helped establish the farm’s brand but have enhanced public understanding of the dairy industry.
“Our family’s journey in building this brand has been deeply fulfilling,” she says. “By producing minimally processed milk, crafting premium ice cream and providing fresh beef, we’ve established a legacy that reflects our dedication to quality and family values. This endeavor stands as a tribute to our heritage and a foundation for future generations.”
Future Plans
As the Rucks family looks forward, they aspire to one day have all of their herd’s milk featured under their own labels, reflecting their meticulous attention to quality and local production.
And, despite obstacles such as Florida’s scorching summers affecting production, Garrett remains optimistic.
“It’s a team environment and team success even on tough days,” he says.
Garrett does admit operations become extra challenging to dairy during June to October when weather conditions become hot and humid.
“The longevity of the heat stress takes a toll on the herd. Our cows acclimate well to the weather, but heat is still a big factor impacting production and reproduction,” he shares, adding that their conception rates drop 6% to 8% in the summertime.
Despite the challenges that face this family-run dairy, the next generation’s focus on fine-tuning operations and taking calculated risks is testament to the wisdom passed down from their father.
Garrett says he has learned a lot from the older generation and adds a lot of those moments happened while working. And for many, like this young Florida dairy farmer, the love of dairying goes beyond just a profession.
“Like most dairy farmers, I love being outside and working alongside the family and the constant motion of all that needs to be done. Dairying gets in your blood,” he says, underscoring how the demands of the farm are relentless, requiring a deep passion and commitment that is often inherited.
Garrett goes on to reflect upon some of the valuable advice he’s received.
“My father always reminded me to be persistent. That it’s good to take risks, but you better know when to put your foot on the gas and when to hit the brakes,” he says.
One of the cornerstones of this family’s success is their unity and mutual respect. The siblings say despite the inevitable stress of managing a farm at this level, they never have had a big blow-up argument.
“We know everyone’s hot buttons, yet we are all on the same page,” Garrett and Lindsey say. “We have the same goals in mind, and at the end of the day, we are respectful to one another.”
This respectful dynamic within the family not only ensures a harmonious work environment but also sets a strong example of leadership and cooperation. It reinforces the belief that while individual roles may vary, the collective goal remains constant.
“Watching our children grow up immersed in our family’s traditions and then choosing to continue them fills us with immense pride,” Sutton and his wife, Kris, share. “Their dedication to carrying our legacy is the most rewarding achievement we could hope for.”
The sibling duo expresses true gratitude for their journey and the opportunity provided by their forefathers. Continuing this legacy, they are proud of what they all have built, knowing their parents are just as proud, recalling the opportunities passed down through generations. The farm stands as a testament to their shared vision — a living legacy of passion in dairying.
