There’s a lot of buzz these days about the demerits of sugar, the virtues of protein, and “Making America Healthy Again.”
A Texas mom has developed a for-kids milk product that checks all those boxes and more. Ashley Waldman developed Jubilee’s Flavored Milk as she struggled to get her toddler daughter to drink milk. She wanted an alternative to stirring in sugary chocolate syrup, and found that other low-sugar and plant-based milk products lacked appeal to children. “Kids did not want them, and these products ended up at the bottom of the trash bin,” said Waldman. “It’s just a waste of money.”
Waldman solicited the help of her father, a veteran of the beverage industry, to develop a kid-friendly milk product that was low in sugar, naturally flavored, and tasted amazing.
The most amazing part may be the ingredients that are used for flavoring – carrot, beet, turmeric, strawberries, and banana puree. All of the products are USDA Certified Organic and packaged in shelf-stable, lunchbox-ready cartons.
Jubilee’s three flavors -- Chocolate Chip Cookie, Strawberry Shortcake, and Banana Cream Pie -- all deliver 7-8 grams of protein, 100% vitamins, and zero added sugar in each 8-ounce, 170-calorie serving.They are touted as, “a new kind of flavored milk that tastes like dessert, but that every parent can feel good about, and every kid will ask for again and again.” The product’s tagline: “Real ingredients. Real yum.”
The flavored milk is currently for sale in individual cartons and 6- and 12-unit multipacks on Amazon and the Jubilee’s website.
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