Flavored Milk Promotes Successful Sale Results at Kwik Trip

Three flavored milk campaigns helped drive over 800,000 incremental pounds of milk sales at one of America's fastest growing convenience stores.
Three flavored milk campaigns helped drive over 800,000 incremental pounds of milk sales at one of America's fastest growing convenience stores.
(USA TODAY NETWORK via Reuters Connect)

When you think of flavored milk, chances are your mind will immediately turn to the classics – chocolate and strawberry. And while those are two great options, Kwik Trip, one of America’s fastest growing convenience stores, has found success offering up unique flavored milk options to their customers.

In 2023, Midwest Dairy partnered with Kwik Trip (also known as Kwik Star in Iowa) to promote their limited-time offer of milk flavors. According to the checkoff company, this partnership aimed to encourage innovation in the dairy industry and well as drive incremental sales through a consumer awareness campaign. Kwik Trip/Kwik Star has over 800 stores in Illinois, Iowa, Michigan, Minnesota, Wisconsin, and South Dakota.

The company kicked off the campaign in July with their signature root beer flavored milk. As the season changed to Fall, Kwik Trip began offering pumpkin spice flavored milk from September through October. Finally, the egg nog flavored milk campaign began in November and ran through the end of 2023.

According to Midwest Dairy, these three campaigns drove over 800,000 incremental pounds of milk. The programming included a 15-second in-store television advertising, cooler clings, and online advertising of the milk flavors, which can be viewed here.

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