“Growing up as a kid, I always told everyone I was going to be a farmer,” says Paul Windemuller of Coopersville, Mich. “I just didn’t know how it was going to happen, because we didn’t have a farm.”
That was more than 30 years ago in 1990. Today, Windemuller has achieved that dream as a first-generation dairy farmer who wholeheartedly understands how rapidly the dairy industry is changing. We met up with the tech-savvy, charismatic young farmer in Santiago, Chile during the 2025 International Dairy Forum World Dairy Summit to talk about how innovation and data ownership are reshaping traditional agriculture both here in the U.S. and around the world.
From Humble Beginnings to Innovation Leader
Windemuller’s journey into dairy farming began in western Michigan, where his family ran a farm equipment dealership. Despite not growing up on a farm, experiences working on various agricultural operations instilled in him a passion for livestock, particularly dairy. Windemuller’s academic pursuit in agribusiness management at Michigan State University, coupled with a pivotal stint at Lincoln University in New Zealand, laid the foundation for his future endeavors. It was there that he found a mentor who owned multiple dairy farms and also consulted with other dairies. This relationship fueled Windemuller’s ambition and gave him the business acumen necessary for success in the dairy industry.
When Windemuller returned to American soil, he was married with a baby, $2,000 in his bank account and no home. This fueled determination out of the gate, which quickly led to a job with Dairy Farmers of America, where he honed his skills in supply consulting, helping member farms optimize their purchasing practices. This was also the period when Windemuller’s vision for Dream Winds Dairy began to take shape.
Building Dream Winds Dairy
Dream Winds Dairy started on a modest 13-acre farm acquired by Windemuller and his family. With an initial investment of just $20,000, they transformed an old tie-stall barn into a thriving enterprise, starting with 30 cows in 2014 and expanding to 250 by 2018.
“This is where I cut my teeth on technology back when I put the robots in,” he says, noting that SCR collars drastically improved their operational efficiency and cow health. Windemuller says, through adopting technology, he virtually stopped giving breeding shots and began treating cows earlier with more homeopathic methods.
“That made a huge impact there, which also made a huge impact on my cull rate, because if you can breed cows and you can keep them healthy, you don’t need to cull them as much,” he says, noting that this helped him not need to purchase as many replacements.
The Power of Technology and Data
Today, Windemuller’s approach to dairy farming is heavily influenced by technology. He believes AI and automation play crucial roles in enhancing farm productivity and profitability. The introduction of milking robots and other technological advancements allows him to manage farm operations more effectively while maintaining an off-farm job.
Windemuller shares that soon out of the gate, he relied heavily on data, meticulously tracking numbers and tirelessly working to manage his growing farm.
“Every six weeks, I tested my herd,” he says. “I stared at those numbers trying to find patterns to manage them. I struggled, but I slowly learned.”
When he installed robots and sensor collars in 2017, along with it came real-time data on every aspect of his farm operations.
“Suddenly, I had more data than I knew what to do with,” he says, sharing initially it overwhelmed him, but eventually empowered him and turned him into a data-driven farmer obsessed with AI.
Global Insights: A Nuffield Scholar’s Journey
Windemuller says one year later, with the help of real-time data, both his breeding numbers and cull rates went from well below the industry average to well above it.
“That’s when I realized that data really empowered me. It trained me, and it made me a better dairy farmer,” he says.
The power of data led to a Nuffield Scholarship, allowing Windemuller to travel to more than 15 countries. Traveling the globe, he observed the transformative impact of AI and automation in agriculture. Windemuller says he drew inspiration from industry pioneers and recognized parallels between the evolution of electricity and the potential of AI in revolutionizing farming practices.
During this time, Windemuller listened to a Jeff Bezos podcast that he calls a lightening transformation.
“AI is like a horizontal enabling layer, much like electricity in the early 20th century,” he recalls. “Now, after all my travels and research, I believe AI, as a technology, will be more transformative than even electricity. AI is not a single tool. It’s the foundation for almost every new technology that will power the next generation of agriculture. Whether we like it or not, over time, AI will become the invisible layer that runs through nearly every system we use in this industry.”
While AI presents seemingly endless opportunities, it also comes with its own set of challenges. Windemuller highlights roadblocks like data quality, infrastructural issues, fear of technology by farm workers and governance barriers. His research underscores the importance of accurate data and interoperability in successfully leveraging AI, as well as the need to foster a culture of innovation among farm teams.
A Vision for the Future
Windemuller introduces several frameworks to guide the integration of AI in agriculture. From the AI yield gap, which identifies untapped potential, to the livestock AI readiness index, which helps farms assess their preparedness, he emphasizes the importance of strategic adoption. Moreover, he envisions a future where farmers control their data through cooperatives, ensuring their freedom and leveraging cleaner data for industry-wide benefits.
For those skeptical of AI’s relevance to their farms, Windemuller’s message is clear: farmers should embrace data stewardship and technological experimentation. Simple steps, like using software to manage team schedules or feed prices, can provide a gateway to understanding AI’s potential. Most importantly, fostering a culture where technology is seen as an enabler, rather than a threat, is crucial.
Looking to the future, Windemuller envisions an era where humanoid robots and integrated visual technologies will further revolutionize farm operations. He predicts these advancements will enable farmers to achieve a holistic insight threshold, where comprehensive data points provide an unparalleled understanding of farm dynamics. This shift toward data-driven decision-making promises to distinguish successful farms from those that resist technological change.
“Everyone will have access to the same commercially available AI tools, but AI has a multiplying effect, if a farmer is 10% better than the industry average, and the multiplying effect is 10x, then that farm will be 100% better than the industry average (profit wise). This will have a hockey stick effect on industry consolidation and efficiency,” he says.
Join the Movement
As Windemuller concludes, his vision for the future is an agricultural industry that empowers farmers to lead the digital transformation. By harnessing the power of AI, they can make informed decisions and build resilient businesses prepared for the future.
“We don’t want one company owning all the systems or controlling your data, but we do want our systems to talk to each other,” he says. “Imagine a system where farmers are not just data producers, but are in complete control of their data. A system where we pull our information together through a farmer-led cooperative that governs how the data is shared, monetized and used for farmers. This means access to cleaner, scaled, verifiable data sets. For researchers and innovators, it opens doors to accelerate solutions that serve our entire ecosystem as an industry.
In the end, Windemuller believes AI won’t replace farmers, but it will elevate them, creating sharper managers and better stocked people.
“By leading this transformation, we ensure a robust future for the next generation of farmers,” he says.
Windemuller’s story is a compelling example of how innovation and strategic thinking are redefining modern dairy farming. His insights and initiatives not only promise to drive profitability but also ensure the sustainability of an industry poised for transformative growth. Through collaborations and commitment to leveraging data, the future of dairy is bright.
Paul Windemuller will share his story and present in more detail at the 2025 Milk Business Conference, Dec. 2-3 in Las Vegas. To see the full agenda and register today, go to: MILK Business Conference 2025
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