Dairy Pride Act Reintroduced to Fight Back Against Non-Dairy Products

In an effort to stop the unfair practice of mislabeling non-dairy products as actual foods made from milk, U.S. Senator Tammy Baldwin (D-WI) and U.S. Sen. Jim Risch (R-ID) are reintroducing the ‘DAIRY PRIDE’ Act.

Cheese price has been relatively flat for more than a year and can be compared to other years when the same was true. However, that does not mean the pattern will be repeated. There are many other factors that have an influence on milk prices.
Cheese price has been relatively flat for more than a year and can be compared to other years when the same was true. However, that does not mean the pattern will be repeated. There are many other factors that have an influence on milk prices.
(Farm Journal)

In an effort to stop the unfair practice of mislabeling non-dairy products as actual foods made from milk, U.S. Senator Tammy Baldwin (D-WI), Chair of the Senate Agriculture Appropriations Subcommittee, and U.S. Sen. Jim Risch (R-ID) are standing up for American dairy farmers by reintroducing the DAIRY PRIDE’ Act.

“Dairy farmers in Wisconsin work tirelessly every day to ensure that their milk meets high standards for nutritional value and quality,” says Sen. Baldwin. “Imitation products have gotten away with using dairy’s good name for their own benefit, which is against the law and must be enforced. Mislabeling of plant-based products as ‘milk’ hurts our dairy farmers. That’s why I’m reintroducing the bipartisan DAIRY PRIDE Act to take a stand for Wisconsin farmers and the quality products they make.”

While the act was originally sponsored in early 2017 and then again in 2019, little has been done by the Food and Drug Administration (FDA) to actually enforce these labeling regulations. The Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese to Promote Regular Intake of Dairy Everyday Act (DAIRY PRIDE Act) of 2021 would require non-dairy products made from nuts, seeds, plants and algae to no longer be mislabeled with dairy terms such as milk, yogurt or cheese.

“If it’s not milk, don’t call it milk. Same goes for yogurt, butter and cheese. Only real dairy products from actual dairy animals deliver key nutrients and are held to extremely high FDA standards. Idaho’s dairy farmers are rightfully proud of their high-quality dairy products. It’s only fair that dairy terms be reserved for genuine dairy products,” says Sen. Risch.

The DAIRY PRIDE Act would require the FDA to issue guidance for nationwide enforcement of mislabeled imitation dairy products within 90 days and require the FDA to report to Congress two years after enactment to hold the agency accountable for this update in their enforcement obligations. The bipartisan legislation is also cosponsored by Senators Susan Collins (R-ME), Mike Crapo (R-ID), Angus King (I-ME), Patrick Leahy (D-VT) and Tina Smith (D-MN).

“Dairy farmers, already struggling to survive, are facing a growing threat due to the misleading practice of marketing plant-based products as milk and dairy products,” says Rep. Welch. “These products do not meet the FDA’s definition of a dairy product because they do not have the unique attributes and nutritional values provided by dairy. Our bill would require the FDA to enforce its existing definition of milk and dairy products so that consumers can make more informed choices.”

DHM Logo-Black-CL
Read Next
U.S. dairy exports continue to surge in 2026, with first-quarter volumes climbing 11% year-over-year as record cheese and butterfat demand helps absorb growing milk production.
Get News Daily
Get Market Alerts
Get News & Markets App