Cartoon Character Debuts to Promote REAL® Seal

REAL Seal Character
REAL Seal Character

Campaign begins to name animated figure.

Source: National Milk Producers Federation news release

Arlington, VA – In its ongoing effort to revitalize and build awareness of the dairy industry’s iconic REAL® Seal, the National Milk Producers Federation (NMPF) is introducing a cartoon character modeled after the logo.

"The REAL® Seal has been around for nearly 40 years," said Jim Mulhern, NMPF's chief operating officer. "This character is intended to bring the importance of looking for REAL® dairy products and foods made with REAL® dairy products to life."

The first order of business will be naming the character, according to Mulhern, who said a name will be chosen through an online challenge.

"We want kids to learn how to differentiate real dairy products and foods made with real American dairy products from the vegetable- and nut-based pretenders," said Mulhern. "To highlight this important distinction, we are launching a campaign to name the character."

Names may be submitted through the REAL® Seal website: www.realseal.com. All entries must be received by Aug. 31, 2013. The top three names entered will be posted in September on the REAL® Seal Facebook page and subject to a vote. The name with the most votes will be declared the winner.

"We’re really excited about this approach to helping kids and parents learn to look for REAL® dairy products and foods containing REAL® dairy products," said Mulhern. A cartoon featuring the character is already featured on the homepage of the REAL® Seal website.

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Dairy - General Marketing-Communications Dairy New Products National Milk Producers Federation Archived Content
 

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